Asset Entities Inc., a technology company, provides social media marketing and content delivery services across Discord, TikTok, and other social media platforms. The company is a subsidiary of Asset Entities Holdings, LLC.
The company also designs, develops and manages servers for communities on Discord. Based on the rapid growth of its Discord servers and social media following, the company has developed three categories of services. First, the company has established and developed large comm...
Asset Entities Inc., a technology company, provides social media marketing and content delivery services across Discord, TikTok, and other social media platforms. The company is a subsidiary of Asset Entities Holdings, LLC.
The company also designs, develops and manages servers for communities on Discord. Based on the rapid growth of its Discord servers and social media following, the company has developed three categories of services. First, the company has established and developed large communities with subscription upgrades to premium content on its investment education and entertainment servers on Discord. Second, the company develops, codevelops and executes influencer social media and marketing campaigns for clients. Third, the company designs, develops and manages Discord servers for clients under its AE.360.DDM brand. All of these services – the company’s Discord investment education and entertainment, social media and marketing, and AE.360.DDM services – are therefore based on its effective use of Discord, as well as other social media, including TikTok, X, Instagram, and YouTube.
Services
The company offers three types of services that utilize Discord and other social media to younger generations and other social media users.
Discord Communities: The company’s investment education and entertainment service aims to serve as an education and entertainment platform for investments in a way that is accessible to Generation Z and other social media users. As one of the largest community-based education and entertainment platforms on Discord, with four separate servers with a combined user membership of approximately 210,000 as of March 2024, the company provides financial literacy education and entertainment on trading and investment. The company’s largest Discord server focuses on stock investing education and entertainment, and it has smaller but growing real estate and cryptocurrency education and entertainment Discord servers. One of the unique aspects of Discord is that the base access to certain materials is free to all users. The company’s Discord server subscription fees range from $4.99 to $59.99, with a top tier that includes access to the OptionsSwing software platform of $120.00.
For monthly fees, paying subscribers to its Discord servers can get access to live trading diaries, premium prerecorded investing and trading education video content, and paying subscriber-only private group discussion channels relating to the general investment and trading education content on the company’s Discord servers. All members may watch nonpremium video education content, watch live day trading sessions during market hours, and participate in live chat sessions with other members. The company uploads and manages all content on its Discord servers.
The company complies with Discord’s terms of service, including minimum age requirements. Discord requires all users to be at least 13 years old, and it requires users to be at least 18 years old in order to participate in community discussions. Discord is in the process of creating a gateway to require age verification. In addition, the company maintains a set of community behavior rules for its servers which include bans on hate speech, harassment, spam, illegal activities, and false information. All members must confirm that they have read and accept these rules in order to enter its Discord servers. The company’s Discord moderators enforce these rules.
Social Media and Marketing: The company offers white-label marketing, content creation, content management, TikTok promotions, and TikTok consulting to clients in any industry or market. Fees under the company’s social media and marketing agreements are expected to range from $2,000 for small, short projects to $50,000 for more intricate and labor-intensive campaigns.
Through social media, the company has conducted marketing and other social media campaigns on behalf of clients in investing, gaming, recreation, cryptocurrency assets, NFTs, and other areas through its growing team of social media influencers, which it calls its Social Influencer Network, or SiN.
The company utilizes its SiN or Social Influencer Network, its social influencer independent contractors, in part to increase social media reach for its clients’ Discord servers or to drive traffic to their businesses. Both the company and its clients generally have the right to preapprove and remove the influencer’s posts at its and oitsur clients’ discretion. They are generally paid on a commission-only basis. Typical payment terms are a dollar amount for a certain number of new member signups, or in some cases a percentage, subject to a dollar cap, on the server’s subscription net revenue. The company or its clients may also commission the influencer to provide premium video education series with revenue-sharing provisions for any related subscription fees. Depending on the particular contract, the company, its client, or both may own the content produced by its SiN influencers. Depending on each contract, it may require weekly meetings with the influencer. The company’s SiN contractors’ work for clients are terminable by either it or its clients on 30 days’ notice, and are subject to customary confidentiality, nondisclosure, and noncompete provisions.
Under its social media and marketing agreements, the company typically agrees to produce a certain minimum number of posts, streams, or other social media and marketing content, at a minimum required frequency for the agreed-upon period. The company’s social media and marketing agreements are subject to customary confidentiality, non-disparagement, indemnification and other standard terms and social media policy compliance requirements. Other than as otherwise noted above, its influencers are not exclusive to any social media and marketing client.
AE.360.DDM, Design Develop Manage: AE.360.DDM is a suite of services to individuals and companies seeking to create their own server on Discord. The company provides a full range of Discord DDM services for any individual, company, or organization that wishes to join Discord. The company tailors its fees to the services requested and can range from set prices of $497 to $5,000 for each Discord server design project.
The company’s AE.360.DDM service includes any or all of the following:
360.DD Level 1, 2 or 3 Design and Development service: The company designs and establishes the client’s Discord server under one of the following three levels of service:
Level 1 includes a simple setup of the client’s server with base, or general-purpose, channels and basic bots. Discord channels are topic-based chatrooms. Discord bots are user-like computer-simulated members of the server that can automate various actions. Bots use Discord’s public application programming interface, or API, to perform actions like send messages, modify roles, or automate moderation.
360.M Management service: The company will act as the lead moderator and community manager of the client’s Discord server.
ChatGPT AI bot as an AE.360: DDM Discord server customer service feature.
Since February 2024, the company also offers Ternary V2, the next generation of Ternary’s Stripe-verified payment processing platform for Discord communities. Ternary V2 provides additional CRM tools, allowing community owners the ability to scale, manage, and transact payments all in a single platform.
Customers
The company markets its services primarily to Generation Z users and businesses seeking to market their services to these users. As the first generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z have been dubbed digital natives. Around the world, it has been reported that members of Generation Z are spending more time on electronic devices and less time reading books than before, with implications for their attention span and vocabulary, as well as their future in the modern economy. As discussed above, Gen Z users are often bereft of the financial literacy needed to invest, in spite of growing demand for financial services especially in an era of meme stocks and stock trading apps like Webull, Robinhood, and E*Trade. With its emphasis on video, chat, and other social media education, entertainment and marketing, and deep knowledge of Discord server design and trending investment topics, the company has positioned itself to attract younger investors and businesses seeking to market to them. The company is targeting millennials, Generation X, and older generations.
Sales, Marketing and Customer Acquisition
The company will continue to seek customers by producing content for its Discord servers and other social media accounts and using its Social Influencer Network to increase its Discord members and to provide marketing services. To that end, the company frequently engages in social media campaigns for its Discord servers by posting free videos, tweets, and other social media content on Discord, TikTok, X, Instagram, and YouTube. The company will use search engine optimization, or SEO, to gain further reach in acquiring paying subscribers and other members to its Discord servers and potential customers of its other services. The company expects that it will increase sales and revenues from increased Discord members and customers of its paid services from the expansion of its AE.360.DDM service and expansion of its STOCKS, CRYPTOS and REALTY Discord servers.
The company may also commissions them to provide premium video education series with revenue-sharing provisions for any related subscription fees. The company generally owns all content produced by its SiN influencers. Depending on each contract, the company may require weekly meetings with the influencer. The company’s SiN contracts are terminable on 30 days’ notice its SiN and have customary confidentiality, nondisclosure, and noncompete provisions. The company is also working to expand its user base by contracting with trained social media analysts in order to develop larger and more long-term campaigns to promote its business.
The company’s AE.360.DDM service is expected to grow through multiple avenues, including the use of SEO with Facebook and Google Ads, as well as its targeted outreach to venture capitalists, social media influencers, digital technology brands, and other businesses. The company also expects that revenues from this service will increase organically by showing its expertise in Discord design, development and management through its own growing Discord communities.
Competition
The education components of the company’s investment education and entertainment services have various primary competitors: Xtrades Discord Server; WallStreetBets Discord Server and Subreddit; and Eagle Investors.
The company’s social media marketing and advertising competitors primarily include social media influencers who are the owners of alternative Discord servers and social media education and entertainment services, which may detract from its current and potential paying subscriber base and customers of its other services. These competitors include @Fourtoeight and @moneylinemark.
Growth Strategies
The key elements of the company’s strategy are to expand its social influencer network; leverage discord server community outreach; expand the AE.360.DDM service; and market and Leverage synergies from the AE.360.DDM service.
Intellectual Property
On January 12, 2021, the company submitted an application to the United States Patent and Trademark Office, or USPTO, for a trademark for its logo containing the phrase Asset Entities Where Assets Are Created. The USPTO requested certain information to support this trademark filing. On January 21, 2022, the company responded to the USPTO’s initial request. On February 25, 2022, the USPTO requested additional information to support this trademark filing. The original deadline to address this request, August 25, 2022, was extended. As of October 31, 2022, the company had determined to submit an application for a new trademark. On January 28, 2022, the company submitted an application for a trademark for AE 360 DDM and its corresponding logo. The company also expects to file for a trademark on SiN, for its Social Influencer Network, or its social influencer independent contractors. The company also owns rights to the assetentities.com Internet domain name.
On November 10, 2023, the company acquired the rights to the trademarks Ternary D and OptionsSwing, the domain names ternarydev.com and optionsswing.com, the social media handle @optionsswing on Instagram, Facebook, TikTok, YouTube, and X, the social media handle @TernaryDevelopments on Instagram, the social media handle @TernaryDev on Facebook, TikTok and X, and the Ternary Developments and OptionsSwing Discord servers, in connection with the asset purchase agreement by and among Asset Entities Inc., Ternary Inc., Ternary Developments Inc., OptionsSwing Inc., and Jason Lee, dated as of November 10, 2023.
History
Asset Entities Inc. was founded in 2020. The company, a Nevada corporation, was incorporated in 2022.
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