Zevia PBC (Zevia) operates as a better-for-you beverage company that develops, markets, sells, and distributes naturally delicious, zero sugar beverages.
The company is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia beverages are made with a handful of simple ingredients that come from plants, contain no artificial sweeteners, and are Non-GMO Project ve...
Zevia PBC (Zevia) operates as a better-for-you beverage company that develops, markets, sells, and distributes naturally delicious, zero sugar beverages.
The company is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia beverages are made with a handful of simple ingredients that come from plants, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan; and include a variety of flavors across Soda, Energy Drinks, and Organic Tea drinks.
The company's products are distributed and sold principally across the U.S. and Canada through a diverse network of major retailers in the grocery, drug, warehouse club, mass, natural, convenience and e-commerce channels and in natural product stores and specialty outlets. The company's products are manufactured and maintained at third-party beverage production and warehousing facilities located in both the U.S. and Canada.
Brand
The Zevia brand promise is to offer zero-sugar, naturally delicious beverages that are better-for-you. The company markets Zevia under one unified brand across multiple beverage categories, including Soda, Energy Drinks, and Organic Teas. In 2024, more than 6.6 million U.S. households purchased Zevia products across more than 37,000 retail locations.
The company’s consumers are its best advocates, and their loyalty is rooted in their alignment with its messaging and mission. The company’s consumer base over-indexes to Millennials and Gen X, particularly among Millennial parents. Zevia drinkers have historically increased their brand spending over time and tend to spend more on average than traditional shoppers within the soft drink, energy and ready-to-drink tea categories. Yet Zevia is far more affordable than many or even most better-for-you beverage options, making it more accessible and appealing to more households across North America. According to Numerator data for 2024, Zevia households increased their spending on Zevia for the year versus 2023. Those households who made multiple purchases across package lines were even more engaged, more than doubling their spending on the brand versus the total average Zevia households in the year.
Products
Each of the company's product lines has been carefully crafted for consumer enjoyment, with the goal of not sacrificing flavor in the process of eliminating sugar and artificial ingredients, including coloring and flavors. In addition, continued improvement is a core value of Zevia, and as such, the company strategically reformulates its products and develops new flavors from time to time to further enhance taste and simplify ingredients.
Soda: Soda, the company's flagship product released in 2008, is the better-for-you alternative to conventional sodas and diet sodas. The company's Soda is available in 18 flavors across multiple packs, variety packs, and in limited time-offer flavors to drive excitement. The company's Soda sales constituted approximately 93% of its net sales in 2024.
Energy: Energy drinks are zero sugar energy drinks that contain 120 mg of organic caffeine. The company offers Energy in eight flavors. The company released its Energy drinks in 2016, and this product line is focused mostly in natural and e-commerce channels today.
Organic Tea: The company's Organic Tea is a pioneer in the zero calorie, naturally sweetened ready-to-drink tea segment, and was released in 2018. Zevia Organic Tea is USDA Organic and brewed with Fair Trade Certified Tea. The company offers Organic Tea in eight flavors, including one caffeine-free options.
The company benefits from sustained shifts across the liquid refreshment beverage market. Many consumers are making choices with sustainability in mind, including plastic waste reduction. As a great-tasting, clean label beverage supporting a positive environmental and social impact, the company is positioned to appeal to a broad range of consumer needs in its current markets and beyond.
Consumers can purchase the company's products both in brick-and-mortar stores and through e-commerce channels. The company is an omnichannel brand found in more than 37,000 retailer locations across traditional grocery, natural grocery, specialty outlets, warehouse clubs, drug, and convenience channels, as well as on e-commerce platforms.
Sales and Marketing and Consumer Outreach
The company's brand strategy is to position Zevia as the best alternative to artificial soda, highlighting both its product benefits (zero sugar, zero artificial sweeteners, zero artificial colors) and its differentiated brand position, celebrating ‘real’ in an increasingly ‘artificial’ world. In line with its brand-building efforts, the company's marketing ecosystem continues to scale with increased positive results in social media engagement, reaching consumers through influencers, and effective digital and audio advertising. These initiatives are expected to help drive purchase intent, as well as conversion at the point of purchase. The ecosystem will be leveraged for future brand content and product launches.
From an in-store perspective, the company has also deployed funding to enhance its presence at the shelf, including shelf tags, product displays, and other means to build consumer awareness and consideration.
The company maintains a website at https://www.zevia.com, which serves as the most comprehensive source of information regarding its products. The company’s website is used as a platform to introduce the entire brand portfolio, promote and sell products, provide news, highlight nutritional facts, and offer general information on where to purchase the company's products.
Sales
The company’s sales team comprises key accounts, distribution and insights professionals. The team works in close coordination with a national network of broker and distributor sales teams that gives it accesses to accounts across multiple channels throughout the U.S. and Canada.
Supply Chain
The company's products are produced and distributed through a network of third-party contract manufacturers, suppliers of stevia, and freight and warehouse providers that the company has strategically curated.
Distribution
The company’s online platforms serve as trial generating and transaction intensification opportunities, allowing for full Zevia portfolio offerings, including its best selling variety packs, which are intended to stimulate significant consumer engagement. In addition to helping Zevia remain one of the top-selling carbonated soft drink brands on Amazon in 2024, the company’s e-commerce buyers are also heavily engaged with the brand offline. According to Numerator almost three quarter of Zevia shoppers who purchased the company online in 2024 also purchased Zevia in brick-and-mortar retailers. Moreover, shoppers who bought Zevia products online spent 3x more on its brand across all channels on average.
The company has strong, long-standing relationships with grocery, drug, warehouse club, mass, natural, and specialty retailers with whom it can grow distribution and sales through increased store penetration and shelf space. The company sold in more than 37,000 retail locations in 2024.
Competition
The company’s competitors in the beverage market include category leaders such as The Coca-Cola Company, Keurig Dr. Pepper, PepsiCo, Inc., National Beverage Corp., Monster Energy, and Red Bull, as well as established naturally positioned soda brands like Virgils and Reeds and functional soda brands like Poppi and Olipop.
Seasonality
As is typical in the beverage industry, sales of the company's beverages are seasonal, with the highest sales volumes generally occurring in the second and third fiscal quarters (year ended December 2024), which correspond to the warmer months of the year in the company's major markets.
Trademarks and Other Intellectual Property
The company owns domestic and international trademarks and other proprietary rights that are important to its business, including the company’s principal trademark, Zevia. Depending upon the jurisdiction, trademarks are valid as long as they are used in the regular course of trade and/or their registrations are properly maintained. The company’s domain name is https://www.zevia.com.
Government Regulation
The company’s products and their manufacturing, labeling, marketing and sale in the U.S. are subject to stringent regulations and standards established by, among others, the U.S. Federal Trade Commission (FTC), the U.S. Food and Drug Administration (FDA), the U.S. Department of Agriculture (USDA), the U.S. Environmental Protection Agency (EPA), OSHA and similar state and local agencies. The regulations and standards include various aspects of the Federal Food, Drug, and Cosmetic Act (FDCA), the Federal Trade Commission Act, the Food Safety Modernization Act, the Lanham Act, the Robinson-Patman Act, the Clayton Antitrust Act of 1914, workplace health and safety laws, state consumer protection laws and state warning and labeling laws, such as Safe Drinking Water and Toxic Enforcement Act of 1986 (Proposition 65) in California, and the Federal Insecticide, Fungicide, and Rodenticide Act.
History
Zevia PBC was founded in 2007. The company was incorporated as a Delaware public benefit corporation in 2021.
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