Whirlpool Stock | Forecast, Price Target & Outlook 2026

Whirlpool

NYSE:WHR

$ 53,61

$-1,61 (-2,92%)

53,61 $

$-1,61 (-2,92%)

End-of-day quote: 03/26/2026

Whirlpool Stock Value

Analysts currently give Whirlpool a rating of Hold.

Hold

Whirlpool Company Info

EPS Growth 5Y

-19,61%

Market Cap

$3,46 B

Long-Term Debt

$5,58 B

Short Interest

3,76%

Annual earnings

N/A

Dividend

$3,50

Dividend Yield

6,52%

Founded

1911

Industry

Consumer Discretionary

Country

United States

ISIN Number

US9633201069

Website

http://www.whirlpoolcorp.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$69,00

28.71%

Last Update: 03/26/2026

Analysts: 9

Highest Price Target $145,00

Average Price Target $69,00

Lowest Price Target $51,00

In the last five quarters, Whirlpool’s Price Target has fallen from $157,43 to $122,65 - a -22,09% decrease. Five analysts predict that Whirlpool’s share price will increase in the coming year, reaching $69,00. This would represent an increase of 28,71%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Whirlpool do?

Whirlpool Corporation (Whirlpool) manufactures and markets a full line of major home appliances and related products. The company manufactures products in six countries and markets products in nearly every country around the world. The company conducts its business through four operating segments: Major Domestic Appliances (‘MDA’) North America; MDA Latin America; MDA Asia; and Small Domestic Appliances (‘SDA’) Global. The MDA Europe segment, which is presented within the company’s results thr...

Whirlpool Corporation (Whirlpool) manufactures and markets a full line of major home appliances and related products.

The company manufactures products in six countries and markets products in nearly every country around the world.

The company conducts its business through four operating segments: Major Domestic Appliances (‘MDA’) North America; MDA Latin America; MDA Asia; and Small Domestic Appliances (‘SDA’) Global. The MDA Europe segment, which is presented within the company’s results through the first quarter of 2024, was deconsolidated as of April 1, 2024.

In 2024, the company completed a transaction to contribute its European major domestic appliance business into a newly formed company with Arcelik. Additionally, the company sold its Middle East and North Africa business to Arcelik. The company’s value creation approach is enabled by three strong pillars: small appliances, major appliances, and commercial appliances. In recognition of the company’s portfolio transformation, the company reorganized its operating segments effective January 1, 2024, including presenting the company’s SDA Global business as a separate operating segment.

The company is committed to being the best kitchen and laundry company. The company’s global footprint includes developed countries and emerging markets, including a leading position in many of the key countries in which the company operates. In 2025 and beyond, the company expects to continue to win in the Americas with the company’s leading position in multiple countries and leading U.S. builder share.

In 2024, the company launched more than 100 new products throughout the world, demonstrating the company’s commitment to innovation. These include the KitchenAid Espresso collection of semi-automatic and fully-automatic espresso machines, the KitchenAid rice and grain cooker, and the company’s Spin & Load dishwasher rack accessory designed with accessibility in mind. The company also expanded its Pet Pro laundry technology to front load washers and dryers and the company introduced the FreshFlow Vent System in the company’s Whirlpool brand, the first fan-powered system with antimicrobial protection designed to help keep both clothes and washing machines fresh.

The company’s focus has been on enhancing the consumer experience through key features such as voice control compatibility with popular smart home assistants and WiFi connectivity that make life at home easier, faster and better. Additionally, the company has continued to provide over-the-air updates to help ensure optimal performance and functionality for qualified connected appliances. These advancements, coupled with the company’s highly-rated mobile app platform, demonstrate the company’s dedication to providing consumers with a superior connected appliance experience.

Whirlpool manufactures and markets a full line of major home appliances and related products. The company’s principal products are laundry appliances, refrigerators and freezers, cooking appliances, and dishwashers. Additionally, the company has a strong portfolio of small domestic appliances, including the KitchenAid stand mixer, and a strong line of commercial laundry appliances. The company has successfully integrated the InSinkErator business into its North America operations, expanding the company’s portfolio of products to include food waste disposers and instant hot water dispensers for home and commercial use. InSinkErator product net sales are reported under the 'Other' product category which are aggregated under the 'Dishwashing and Other' category. KitchenAid Small Domestic Appliance net sales are reported under the 'Cooking Appliances' product category.

Best Brand Portfolio

The company intends to position its brands as essential to many consumer segments by meeting their wide-ranging needs and aspirations. The company’s sales are led by two global iconic brands: Whirlpool and KitchenAid. Whirlpool is a trusted partner for families worldwide, making it easier to provide the care and support loved ones need to thrive every day. From innovative laundry solutions to intuitive kitchen appliances, Whirlpool ensures that care is simple, reliable, and always within reach. KitchenAid, on the other hand, inspires a deeper connection to the culinary experience. With its seamless blend of innovation and design, KitchenAid products were designed for personalization and empowering the maker. Together, these brands deliver differentiated products that combine exceptional performance and desirable features while remaining accessible to consumers everywhere.

Additionally, the company has a number of strong regional and local brands, including Maytag, Brastemp, Consul, Amana, InSinkErator and JennAir. These brands add to the company’s impressive depth and breadth of kitchen and laundry product offerings and help the company provides products that are tailored to local consumer needs and preferences. The company’s best brand portfolio in the industry, paired with the company’s robust investment in research and development and consumer insights, position the company well to meet trends in consumer preferences and demand.

Business Summary by Segment

As of January 1, 2024, the company reorganized its operating segments. The MDA Europe segment was deconsolidated as of April 1, 2024.

MDA North America

In the United States and Canada, the company markets and distributes major home appliances and other consumer products primarily under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names primarily to retailers, distributors and builders, as well as directly to consumers.

The company sells some products to other manufacturers, distributors, and retailers for resale in North America under those manufacturers' and retailers' respective brand names.

MDA Latin America

In Latin America, the company produces, markets and distributes its major home appliances and other consumer products primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names primarily to retailers, distributors and directly to consumers.

The company serves the countries of Brazil, Mexico, Bolivia, Paraguay, Uruguay, Argentina, Colombia, Chile, and certain Caribbean and Central America countries, via sales and distribution through accredited distributors.

MDA Asia

In Asia, the company markets and distributes its major home appliances in multiple countries, notably in India.

The company markets and distributes its products in Asia primarily under the Whirlpool, Elica, Maytag, and KitchenAid brand names through a combination of direct sales to appliance retailers and chain stores and through full-service distributors to a large network of retail stores.

In May 2021, the company sold its majority interest in Whirlpool China and subsequently retained a non-controlling interest. Whirlpool China continues to sell Whirlpool-branded products through a licensing agreement in China. In September 2021, the company acquired a majority interest in Elica PB India and increased the company’s interest by 10% in the third quarter of 2024.

In 2024, the company reduced its ownership in Whirlpool of India from 75% to 51%, and the company recently announced its intent to reduce the company’s ownership stake to ~20% in 2025 via market sale.

SDA Global

The company markets small domestic appliances under the KitchenAid brand name to retailers, distributors and directly to consumers.

The company serves the countries of United States, Canada, Germany, Australia, and France, among others.

Seasonality

The company's quarterly revenues have historically been affected by a variety of seasonal factors, including holiday-driven promotional periods. In each fiscal year, the company's total revenue and operating margins are typically highest in the third and fourth quarter (year ended December 2024), and this pattern is more pronounced in the company’s SDA Global operating segment.

Trademarks, Licenses and Patents

Whirlpool is the owner of a number of trademarks in the United States and foreign countries. Whirlpool has a strong presence in North America with the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, and Amana brands; in Latin America with Consul, Brastemp, Whirlpool, KitchenAid and Acros brands; and in Asia with Whirlpool brand.

The company receives royalties from licensing its trademarks to third parties who manufacture, sell and service certain products bearing the Whirlpool, Maytag, KitchenAid and Amana brand names. As part of the transaction with Arcelik involving the contribution of the company’s European major domestic appliance business, the company agreed to a multi-year licensing of the Whirlpool brand to the newly formed company for sales in Europe. The company continually applies for and obtains patents globally.

Customers

Whirlpool is a major supplier of laundry, refrigeration, cooking and dishwasher home appliances to Lowe's, a North American retailer. Sales to Lowe's represented approximately 13% of the company’s consolidated net sales in 2024. Lowe's represented approximately 38% of the company’s consolidated accounts receivable as of December 31, 2024.

The company sells to a sophisticated customer base of large trade customers, including large domestic and international trade customers, that have significant leverage as buyers over their suppliers.

In April 2024, the company closed the sale of its MENA major domestic appliance business and also contributed the company’s European major domestic appliance business to Beko Europe, while retaining a 25% interest in Beko Europe.

Research and Development

The company’s research and development costs totaled $405 million in 2024.

History

Whirlpool Corporation was founded in 1911. The company was incorporated in 1955 under the laws of Delaware.

Whirlpool Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Household appliances: approx. 90% - Spare parts and accessories: approx. 10% **TOP 3 Markets:** - **USA:** approx. 50% - **Europe:** approx. 25% - **Latin America:** approx. 15% Whirlpool Corporation generates the majority of its revenue from the sale of hou...

At which locations are the company’s products manufactured?

**Production Sites:** - **North America:** USA, Mexico - **Europe:** Italy, Poland - **Asia:** China, India - **Latin America:** Brazil Whirlpool Corporation operates several production facilities worldwide to manufacture its household appliances. In North America, the USA and Mexico are significan...

What strategy does Whirlpool pursue for future growth?

**Revenue Growth:** Estimated 3-5% annually (2025 forecast) **Focus on Sustainable Products:** Increase the share by 20% by 2027 **Investments in Digitalization:** $500 million by 2026 Whirlpool Corporation is pursuing a multi-pronged growth strategy that focuses on both product innovation an...

Which raw materials are imported and from which countries?

**Main raw materials:** Steel, aluminum, plastics **Main importing countries:** China, Mexico, Brazil Whirlpool Corporation sources a variety of raw materials necessary for the production of its household appliances. The key raw materials include steel and aluminum, which are used for the producti...

How strong is the company’s competitive advantage?

**Market share in North America:** 30% (2024) **Research & Development expenses:** 3% of revenue (2024) **Brand awareness:** Very high, with leading brands such as Whirlpool, KitchenAid, and Maytag. Whirlpool Corporation has a significant competitive advantage, especially in North America, wher...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 85% (estimated, based on historical data from 2023) **Insider Trades:** No significant transactions in the last quarter (estimated, based on historical trends) The institutional investor share in Whirlpool Corporation is traditionally high, as large investment fun...

What percentage market share does Whirlpool have?

**Market share of Whirlpool Corporation:** approximately 15% (2025, estimated) **Top competitors and their market shares:** 1. **Samsung Electronics:** approximately 20% 2. **LG Electronics:** approximately 18% 3. **Whirlpool Corporation:** approximately 15% 4. **Haier Group:** approximately 14% 5....

Is Whirlpool stock currently a good investment?

**Revenue Growth:** 3.5% (2024) **Profit Growth:** 4.2% (2024) **Market Share in North America:** 30% (2024) Whirlpool Corporation recorded a moderate revenue growth of 3.5% in 2024. This is mainly attributed to stable demand for household appliances and a strong market position in North America, w...

Does Whirlpool pay a dividend – and how reliable is the payout?

**Dividend Yield:** 4.5% (2025, estimated) **Dividend History:** Continuous payout for several decades Whirlpool Corporation has a long tradition of dividend payments and is known for its reliable distributions. The estimated dividend yield of 4.5% in 2025 shows that the company continues to stri...

New support ticket

Explore

Whirlpool Stock Value

Whirlpool Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Whirlpool do?

Whirlpool Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Whirlpool Stock Value

Whirlpool Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Whirlpool do?

Whirlpool Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.