Wyndham Hotels & Resorts, Inc. (Wyndham Hotels) operates as a hotel franchising company worldwide.
The company has various affiliated hotels located in over 95 countries. The company operates a hotel portfolio of 25 brands. The company’s 25 brands are primarily located in secondary and tertiary cities and approximately 80% of the U.S. population lives within ten miles of at least one of the company’s affiliated hotels.
The company’s widely recognized brands with select-service focus offer a br...
Wyndham Hotels & Resorts, Inc. (Wyndham Hotels) operates as a hotel franchising company worldwide.
The company has various affiliated hotels located in over 95 countries. The company operates a hotel portfolio of 25 brands. The company’s 25 brands are primarily located in secondary and tertiary cities and approximately 80% of the U.S. population lives within ten miles of at least one of the company’s affiliated hotels.
The company’s widely recognized brands with select-service focus offer a breadth of options for franchisees and a wide range of price points and experiences for the company’s guests. The company is a global leader in the economy and midscale chain scales where the company’s brands represent approximately 30% of branded rooms in the United States. Additionally, the company has a strong presence in the upper midscale chain scale.
In addition to the company’s hotel portfolio, the company has various properties in its development pipeline throughout 66 countries. As of December 31, 2024, approximately 42% of the company’s pipeline was located in the U.S. and 58% was located internationally; 78% of the company’s pipeline was for new construction properties, of which 35% have broken ground and 22% represented conversion opportunities. Approximately 70% of the company’s pipeline is for midscale and above hotels and 17% is in the extended stay segment.
The company’s franchise sales team consists of over 170 professionals throughout the world. The company’s sales team is focused on growing the company’s franchise business through conversions of existing branded and independent hotels and partnering with developers to brand newly constructed hotels. In addition to a regional presence in the United States, the company has sales teams located in England, Turkey, the United Arab Emirates, China, Singapore, Canada, India, Mexico, Brazil, Argentina, Colombia and Australia. The company’s international presence in key countries allows the company to quickly adapt to changes in the increasingly dynamic global marketplace and to capitalize on new opportunities as they emerge.
Guest Loyalty Program
Wyndham Rewards is the company’s guest loyalty program that supports the company’s portfolio of brands. The program generates significant repeat business by rewarding guests with points for each qualified stay at all of the company’s participating properties. Members can use points for stays at over 60,000 hotels, vacation club resorts and vacation rentals globally as well as merchandise, gift cards, airlines, charities, and tours and activities. Affiliation with the company’s loyalty programs encourages members to allocate more of their travel spending to the company’s hotels.
Wyndham Rewards has approximately 114 million enrolled members. The company’s members accounted for over 37% of check-ins at the company’s affiliated hotels globally and over 50% in the United States.
The company licenses its brands and associated trademarks to approximately 6,200 franchisees globally, which provides for a highly diversified owner base with limited concentration. The company’s franchisees range from sole proprietors to institutional investors such as public real estate investment trusts. The company’s franchise agreements are typically 10 to 20 years in length. The company occasionally provides financial support in the form of loans or development advances to help generate new business.
Intellectual Property
Wyndham Hotels owns the trademarks and other intellectual property rights related to the company’s hotel brands, including the ‘Wyndham’ trademark. The company registers the trademarks the company owns in the United States Patent and Trademark Office, as well as with other relevant authorities.
Government Regulation
The company’s franchisees and other aspects of its business are subject to various foreign and the U.S. federal and state laws and regulations, including the Americans with Disabilities Act and similar legislation in certain jurisdictions outside of the United States.
The Federal Trade Commission requires the company to furnish to prospective franchisees a franchise disclosure document containing prescribed information prior to execution of a binding franchise agreement or payment of money by the prospective franchisee.
History
Wyndham Hotels & Resorts, Inc. was incorporated as a Delaware corporation in 2017.