Veralto Corporation (‘Veralto’) engages primarily in the sale of Water Quality and Product Quality & Innovation products and services.
The company’s diverse group of leading operating companies provides essential technology solutions that monitor, enhance, and protect key resources around the globe. The company is committed to the advancement of public health and safety and is positioned to support its customers as they address large global challenges, including environmental resource sustainab...
Veralto Corporation (‘Veralto’) engages primarily in the sale of Water Quality and Product Quality & Innovation products and services.
The company’s diverse group of leading operating companies provides essential technology solutions that monitor, enhance, and protect key resources around the globe. The company is committed to the advancement of public health and safety and is positioned to support its customers as they address large global challenges, including environmental resource sustainability, water scarcity, management of severe weather events, food and pharmaceutical security, and the impact of an aging workforce. The company has used its scientific expertise and innovative technologies to address complex challenges its customers face across regulated industries – including municipal utilities, food and beverage, pharmaceutical, and industrials – where the consequence of failure is high. Through the company’s core offerings in water analytics, water treatment, marking and coding, and packaging and color, customers look to its solutions to help ensure the safety, quality, efficiency, and reliability of their products, processes, and people globally.
Segments
Veralto operates through two segments – Water Quality (‘WQ’) and Product Quality & Innovation (‘PQI’). The company’s WQ segment provides innovative products and services that improve the quality and reliability of water, with leading brands, including Hach, Trojan Technologies, and ChemTreat. The company’s PQI segment enables its customers to promote consumer trust in their products and help enable product innovation, with leading brands, including Videojet, Linx, Esko, X-Rite, and Pantone.
Veralto’s products and services are available worldwide, and its principal markets outside the United States are in Europe, Asia, and Latin America. In 2024, Veralto generated 48% of its sales in North America, 22% of its sales in Western Europe, 2% of its sales in other developed markets, and 28% of its sales in high-growth markets.
Water Quality
The company’s Water Quality segment provides one of the most comprehensive portfolios of water analytics and differentiated water treatment solutions that enable the reliable delivery of safe drinking water by public and private utilities – from source water to the consumer and back into the water cycle. In addition, the company helps improve the efficiency of processes and production operations of its customers and ensures that their wastewater discharge meets regulatory standards and their environmental and sustainability targets. Under the company’s Hach, Trojan Technologies, ChemTreat, and other globally recognized WQ brands, the company provides proprietary precision instrumentation and advanced water treatment technologies that its customers rely on to measure, analyze, and treat the world’s water in residential, commercial, municipal, industrial, research, and natural resource applications. In addition to instrumentation, the company’s suite of water solutions includes elements used on a recurring basis, such as chemical reagents, services, and software. Together, these offerings help promote the quality and reliability of water and optimize the company’s customers’ operations, decision-making, and regulatory compliance activities.
WQ focuses on sub-segments of the water value chain, helping the company’s customers address some of their most pressing and complex challenges, such as water scarcity, water safety, severe weather events, and management of precious natural resources. The company’s businesses have been at the forefront of delivering breakthrough innovations to its customers. For example, Hach has been a leading player in the field of turbidity testing for over 60 years, pioneering the first regulated method and introducing multiple new generations of instruments and related products. The company has one of the most comprehensive portfolios of solutions allowing its customers to test the broadest range of analytical parameters and the ability to harness their data across installed assets. Increasingly, the company’s customers leverage its digital solutions to support regulatory compliance, automate workflows, and allow for remote operations and predictive capabilities to address new challenges posed by changing regulations and an aging and less experienced workforce.
The company’s key WQ brands provide solutions that its customers rely upon to manage critical operations involving water.
Hach, the best-known of the company’s global brands in the WQ segment, is recognized for simple and reliable tests, offering analytical measurement instruments, digital solutions, and related consumables that test water quality; the company serves over 149,000 customers, including small community water utilities, large public and private water utilities, and industrial customers, and helps to ensure safe water for more than 3.4 billion people every day – approximately 40% of the global population.
ChemTreat associates work alongside customers across many industries to understand their water challenges and tailor chemical treatment plans and dosing protocols to help optimize customers’ water usage and maximize reuse, and reduce water pollution; the company’s solutions helped customers save over 85 billion gallons of water in 2024.
Trojan Technologies offers UV and membrane filtration systems for water disinfection and contaminant removal; the company’s systems support the treatment of 13 trillion gallons of water annually and, in turn, help to improve access to clean water for more than 275 million people every day.
Product Quality & Innovation
The company’s Product Quality & Innovation segment provides a broad set of essential solutions for brand owners and consumer packaged goods companies that enable speed to market, as well as traceability and quality control of their products. The company’s solutions play a central role in helping its customers convey the quality and safety of their products and build trust with consumers. Under the company’s Videojet, Linx, Esko, X-Rite, Pantone, and other globally recognized PQI brands, the company provides marking and coding, and packaging and color instrumentation and related consumables. The company’s customers across consumer, pharmaceutical, and industrial sectors utilize its offerings to bring products to market, mark packaging in compliance with industry and regulatory standards, and convey the safety of products to customers. The company’s solutions also enable the effective execution of product recalls, thereby helping to mitigate public health risks. The company’s software solutions are designed to address higher-value, design-oriented portions of the packaging management value chain, such as digital asset management (‘DAM’), marketing resource management (‘MRM’), and product information management (‘PIM’), that help its customers maximize the efficiency of operations while generating an attractive source of recurring sales for the company.
The company’s PQI brands provide brand owners and consumer packaged goods companies with essential solutions that improve their ability to develop, maintain, and ensure the authenticity of their brands.
Videojet, the company’s largest operating company within PQI, and Linx offer technologies that mark and code packaged goods and related consumables. Videojet is a leading provider of inline printing solutions for products and packaging, with marking and coding systems used by many of the top global consumer brands. The company’s solutions help ensure transparency, safety, authenticity, tracking, and traceability of an estimated more than 10 billion codes printed around the world daily.
Esko facilitates the creation of new packaging designs through design software and imaging systems. Esko’s offerings are used by over 25,000 established and emerging brands and their suppliers in over 140 countries. TraceGains, acquired in 2024, provides leading cloud-based software solutions that enable connected data and digital workflow management to help consumer brands meet increasingly stringent compliance and reporting regulations for food and beverage safety and traceability.
X-Rite serves over 13,000 brands across several countries by providing color management solutions that measure the quality and consistency of color and appearance on printed packages and consumer and industrial products.
Pantone is the preeminent color standard in the design industry, leveraged by more than 10 million designers, marketers, and others in the creative community, not only to ensure color standardization but also to understand the impact of color on consumers.
Sales and Distribution
The company’s business model is highly resilient, with approximately 61% of its sales derived from consumables (e.g., reagents, inks, and process chemicals), spare parts, services (e.g., maintenance and inspection), and software (including Software-as-a-Service, or ‘SaaS’, and term-based licenses). The company serves a broad range of customers spanning the municipal, industrial, food and beverage (‘F&B’), and CPG end markets, many of which are highly regulated. The company generated 48% of its 2024 sales from North America, 22% from Western Europe, 2% from other developed markets, and 28% from high-growth markets. The company defines other developed markets as Japan, Australia, and New Zealand. The company defines high-growth markets as developing markets of the world, which include Asia (with the exception of Japan, Australia, and New Zealand), Latin America (including Mexico), the Middle East, Eastern Europe, and Africa. The company’s strategic investments in these markets have scaled its presence in high-growth markets to approximately 5,000 associates, with 10 local manufacturing facilities.
Veralto distributes approximately 23% of its technology and equipment products through third-party distributors.
Government Contracts
Although the substantial majority of Veralto’s revenue in 2024 was from customers other than governmental entities, Veralto has agreements relating to the sale of products to government entities. As a result, Veralto is subject to various statutes and regulations that apply to companies doing business with governments.
Data Privacy and Security Laws
As a global organization, the company is subject to data privacy and security laws, regulations, and customer-imposed controls in numerous jurisdictions as a result of having access to and processing confidential, personal, and/or sensitive data in the course of its business. For example, the European Union’s General Data Protection Regulation (‘GDPR’) imposes significant restrictions on how the company collects, transmits, processes, and retains personal data, including among other things, in certain circumstances, a requirement for almost immediate notice of data breaches to supervisory authorities, with significant fines for non-compliance.
Export/Import Compliance
Veralto is required to comply with various U.S. export/import control and economic sanctions laws, including:
The International Traffic in Arms Regulations administered by the U.S. Department of State, Directorate of Defense Trade Controls, which, among other things, imposes license requirements on the export from the United States of defense articles and defense services listed on the U.S. Munitions List;
The Export Administration Regulations administered by the U.S. Department of Commerce, Bureau of Industry and Security, which, among other things, impose licensing requirements on the export, in-country transfer, and re-export of certain dual-use goods, technology, and software (which are items that have both commercial and military or proliferation applications);
The regulations administered by the U.S. Department of Treasury, Office of Foreign Assets Control, which implement economic sanctions imposed against designated countries, governments, and persons based on the United States foreign policy and national security considerations; and
The import regulatory activities of the U.S. Customs and Border Protection and other U.S. government agencies.
International Operations
Veralto’s products and services are available worldwide, and its principal markets outside the United States are in Europe, Asia and Latin America. In 2024, Veralto generated 48% of its sales in North America, 22% of its sales in Western Europe, 2% of its sales in other developed markets and 28% of its sales in high-growth markets.
Most of Veralto’s sales in non-U.S. markets are made by its subsidiaries located outside the United States, though Veralto also sells directly from the United States into non-U.S. markets through various representatives and distributors, and in some cases, directly. In countries with low sales volumes, Veralto generally sells through representatives and distributors.
History
The company was incorporated in 2022. It was formerly known as DH EAS Holding Corp. and changed its name to Veralto Corporation in 2023.