U-Haul Holding Company operates as a North America's 'do-it-yourself' moving and storage operator through its subsidiary U-Haul International, Inc. ('U-Haul').
U-Haul is synonymous with 'do-it-yourself' moving and storage and is a leader in supplying products and services to help people move and store their household and commercial goods.
The company rents its distinctive orange and white U-Haul trucks and trailers, and orange door self-storage units, through a network of nearly 2,400 company-...
U-Haul Holding Company operates as a North America's 'do-it-yourself' moving and storage operator through its subsidiary U-Haul International, Inc. ('U-Haul').
U-Haul is synonymous with 'do-it-yourself' moving and storage and is a leader in supplying products and services to help people move and store their household and commercial goods.
The company rents its distinctive orange and white U-Haul trucks and trailers, and orange door self-storage units, through a network of nearly 2,400 company-operated retail moving stores and over 21,600 independent U-Haul dealers. It also sells U-Haul brand boxes, tape, and other moving and self-storage products and services to 'do-it-yourself' moving and storage customers at all of its distribution outlets and through its uhaul.com website and mobile app.
U-Haul is the most convenient supplier of products and services addressing the needs of the United States and Canada's 'do-it-yourself' moving and storage markets. The company's broad geographic coverage throughout the United States and Canada, and its extensive selection of U-Haul brand moving equipment rentals, self-storage units, portable moving and storage units, and related moving and storage products and services provide its customers with convenient 'one-stop' shopping.
Through Repwest Insurance Company ('Repwest') and ARCOA Risk Retention Group ('ARCOA'), the company's property and casualty insurance subsidiaries manage the property, liability, and related insurance claims processing for U-Haul. Oxford Life Insurance Company ('Oxford'), the company's life insurance subsidiary, sells life insurance, Medicare supplement insurance, annuities and other related products to the senior market.
Products and Rental Equipment
The company's customers are primarily 'do-it-yourself' household movers. U-Haul moving equipment is specifically designed, engineered, and manufactured for the 'do-it-yourself' household mover. These 'do-it-yourself' movers include individuals and families moving their belongings from one home to another, college students moving their belongings, vacationers and sports enthusiasts needing extra space or having special towing needs, people trying to save on home furniture and home appliance delivery costs, and 'do-it-yourself' home remodeling and gardening enthusiasts who need to transport materials.
As of March 31, 2025, the company's rental fleet consisted of approximately 192,100 trucks, 137,500 trailers, and 39,700 towing devices. This equipment, and the company's U-Haul brand of self-moving products and services, are available through its network of managed retail moving stores and independent U-Haul dealers. Independent U-Haul dealers receive rental equipment from the company, act as rental agents, and are paid a commission based on gross revenues generated from their U-Haul rentals.
The company's rental truck chassis are engineered by domestic truck manufacturers. These chassis are joined with the U-Haul designed and manufactured van boxes primarily at U-Haul operated manufacturing and assembly facilities strategically located throughout the United States. U-Haul rental trucks feature its proprietary Lowest Deck, which provides its customers with extra ease of loading. The loading ramps on its trucks are the widest in the industry, which reduces the effort needed to move belongings. The company's trucks are fitted with convenient rub rails with tie downs on every interior wall. The company's Gentle Ride Suspension helps its customers safely move delicate and prized possessions. Also, the engineers at the company's U-Haul Technical Center determined that the softest ride in its trucks was at the front of the van box. Consequently, it designed the part of the van box that hangs over the front cab of the truck to be the location for the company's customers to place their most fragile items during their move. This area is called Mom's Attic.
The company's distinctive trailers are also manufactured at these same U-Haul operated manufacturing and assembly facilities. These trailers are well suited to the low profile of many of today's newly manufactured automobiles, including electric vehicles. The company's engineering staff is committed to making its trailers easy to tow, safe, aerodynamic, and fuel efficient.
To provide the company's self-move customers with added value, its rental trucks and trailers are designed with fuel efficiency in mind. Many of the company's trucks are equipped with fuel economy gauges, another tool that assists its customers in conserving fuel. To help make the company's rental equipment more reliable, it routinely performs extensive preventive maintenance and repairs.
The company also provides customers with equipment to transport their vehicles. It provides three towing options: auto transport and toy hauler, both of which involve all four wheels being off the ground, and a tow dolly, in which the front wheels of the towed vehicle are off the ground.
To help the company's customers load their boxes and larger household appliances and furniture, it offers several accessory rental items. The company's utility dolly has a lightweight design and is easy to maneuver. Another rental accessory is its four-wheel dolly, which provides a large, flat surface for moving dressers, wall units, pianos, and other large household items. The company's appliance dollies provide the leverage needed to move refrigerators, freezers, washers, and dryers easily and safely. These utility, furniture, and appliance dollies, along with the low decks and the wide loading ramps on U-Haul trucks and trailers, are designed for easy loading and unloading of its customers' belongings.
The total package U-Haul offers to the 'do-it-yourself' household mover doesn't end with trucks, trailers, U-Box, and accessory rental items. The company's moving supplies include a wide array of affordably priced U-Haul brand boxes, tape, and packing materials. It also provides specialty boxes for dishes, computers, flat screen televisions, and sensitive electronic equipment, as well as tape, security locks, and packing supplies. U-Haul brand boxes are specifically sized to make loading easier.
The company estimates that U-Haul is North America's largest seller and installer of hitches and towing systems. In addition to towing U-Haul equipment, these hitching and towing systems can tow jet skis, motorcycles, boats, campers, and toy haulers. Each year, millions of customers visit the company's locations for expertise on complete towing systems, trailer rentals, and the latest in towing accessories.
U-Haul has one of North America's largest propane refilling networks, with nearly 1,200 locations providing this convenient service. It employs trained, certified personnel to refill propane cylinders and alternative fuel vehicles. The company's network of propane dispensing locations is one of the largest automobile alternative refueling networks in North America.
The company's self-storage business was a natural outgrowth of its self-moving operations. Conveniently located U-Haul self-storage rental facilities provide clean, dry, and secure space for storage of household and commercial goods. Storage units range in size from 6 square feet to over 1,000 square feet. As of March 31, 2025, the company operated 2,046 self-storage locations in the United States and Canada, with over 1,079,000 rentable storage units comprising 93.7 million square feet of rentable storage space. The company's self-storage centers feature a wide array of security measures, ranging from electronic property access control gates to individually alarmed storage units. At many centers, it offers climate-controlled storage units to protect temperature-sensitive goods.
Additionally, the company offers moving and storage protection packages, such as Safemove and Safetow. These programs provide moving and towing customers with a damage waiver, cargo protection, and medical and life insurance coverage. Safestor provides protection for storage and U-Box customers from loss on their goods in storage. Safehaul provides protection for customers' belongings when in transit using its U-Box portable moving and storage units. For the company's customers who desire additional coverage over and above the standard Safemove protection, it also offers its Safemove Plus product. This package provides the rental customer with a layer of primary liability protection. Safetrip is supplemental roadside protection for the customers' U-Haul equipment.
Through the U-Haul Storage Affiliates program, independent storage businesses can join one of the world's largest self-storage reservation systems. Self-storage customers making a reservation through uhaul.com or the U-Haul app can access all of the U-Haul self-storage centers and all of the company's independent storage affiliate partners for even greater convenience to meet their self-storage needs. For the independent storage operator, its network gives them access to products and services.
Description of Operating and Reportable Segments
The company's three operating and reportable segments are Moving and Storage, Property and Casualty Insurance, and Life Insurance.
Moving and Storage Segment
The company's Moving and Storage segment ('Moving and Storage') consists of the rental of trucks and trailers, sales of moving supplies, sales of towing accessories, sales of propane, and the rental of fixed and portable moving and storage units to the 'do-it-yourself' mover, and management of self-storage properties owned by others. Operations are conducted under the registered trade name U-Haul throughout the United States and Canada.
The availability of new trucks for purchase has improved, allowing the company to increase the number of older trucks that it has retired and rotated out of the fleet in fiscal 2025.
Within the company's truck and trailer rental operation, it is focused on expanding its independent dealer network to provide added convenience for its customers. The company maximizes vehicle utilization by managing distribution of its truck and trailer fleets among the nearly 2,400 U-Haul-operated stores and over 21,600 independent dealers. Utilizing the company's proprietary reservations management system, its centers and dealers electronically report their inventory in real-time, which facilitates matching equipment to customer demand. Over half of all U-Move rental revenue originated from its company-operated stores.
At the company's owned and operated retail stores, it is implementing new initiatives to improve customer service. These initiatives include expanding the capabilities of its U-Haul app, improving management of its rental equipment to provide its retail centers with the right type of rental equipment, at the right time and at the most convenient location for its customers, effectively marketing the company's broad line of self-moving related products and services, expanding accessibility to provide more convenience to its customers, and enhancing its ability to properly staff locations during its peak hours of operations by attracting and retaining 'moonlighters' (part-time U-Haul system members with full-time jobs elsewhere) during its peak hours of operation. The company offers U-Haul Truck Share 24/7 to its entire network in the United States and Canada. This allows the company's customers to rent equipment through a mobile device any time of the day without having to visit the counter. The company currently has several U.S. and Canadian patents granted or pending on its U-Haul Truck Share 24/7 system.
The company's self-moving related products and services, such as boxes, pads, and insurance, help its customers have a better moving experience and help them to protect their belongings from potential damage during the moving process. The company is committed to providing a complete line of products selected with the 'do-it-yourself' moving and storage customer in mind.
The company's self-storage business operations consist of the rental of self-storage units, portable moving and storage units, sales of self-storage related products, the facilitation of sales of services, and the management of self-storage facilities owned by others.
The company operates over 1,079,000 rentable storage units, comprising 93.7 million square feet of rentable storage space with locations in 50 states and 10 Canadian provinces. The company's owned and managed self-storage facility locations range in size up to 309,000 square feet of storage space, with individual storage units in sizes ranging from 6 square feet to over 1,000 square feet.
The primary market for storage units is the storage of household goods. The company's self-storage services provide Max Security, an electronic system that monitors the storage facility 24 hours a day, climate control in select units, individually alarmed units, extended hours access, interior load and unload at selected locations, mobile device-enabled rentals, and an internet-based customer reservation and account management system.
Moving Help and U-Haul Storage Affiliates on uhaul.com are online marketplaces that connect consumers to independent Moving Help service providers and thousands of independent Self-Storage Affiliates. The company's network of customer-rated Moving Help and storage affiliates provide pack and load help, cleaning help, self-storage, and similar services all over the United States and Canada. The company's goal is to further utilize its web-based technology platform, including its U-Haul app, to increase service to consumers and businesses in the moving and storage market.
Compliance with the requirements of federal, state, provincial, and local governments affects its business. The company's truck, trailer, self-storage, and U-Box rental business is subject to various federal, state, provincial, and local regulations in the United States and Canada. Specifically, the U.S. Department of Transportation and various state, federal, and Canadian agencies exercise broad powers over its motor carrier operations, safety, and the generation, handling, storage, treatment, and disposal of waste materials. In addition, the company's business is also subject to federal, state, provincial, and local laws and regulations relating to environmental protection and human health and safety, among other matters. The laws and regulations that affect the company's business are complex, change frequently, and could become more stringent in the future.
The moving and storage business is seasonal, and the company's results of operations and cash flows fluctuate significantly from quarter to quarter. Historically, revenues have been stronger in the first and second fiscal quarters due to the overall increase in moving activity during the spring and summer months. The fourth fiscal quarter is generally its weakest.
Property and Casualty Insurance Segment
The company's Property and Casualty Insurance segment ('Property and Casualty Insurance') provides loss adjusting and claims handling for U-Haul through regional offices across the United States and Canada. Property and Casualty Insurance also underwrites components of the Safemove, Safetow, Safemove Plus, Safehaul, and Safestor protection packages to U-Haul customers. The company attempts to price its products to be a good value to its customers. The business plan for Property and Casualty Insurance includes offering property and casualty products in other U-Haul related programs.
Life Insurance Segment
Life Insurance provides life and health insurance products primarily to the senior market through the direct writing and reinsuring of life insurance, Medicare supplement, and annuity policies.
Sales and Marketing
The company promotes U-Haul brand awareness through direct and co-marketing arrangements. The company's direct marketing activities consist of web-based initiatives, print and social media, as well as trade events, movie and television cameos of its rental fleet and boxes, television commercials, and industry and consumer communications. The company supports its independent U-Haul dealers through marketing U-Haul moving and self-storage rentals, products, and services.
The company's marketing plan focuses on maintaining its leadership position in the 'do-it-yourself' moving and storage industry by continually improving the ease of use and economy of its rental equipment, by providing added convenience to its retail centers, through independent U-Haul dealers, and by expanding the capabilities of its U-Haul websites and U-Haul app.
A significant driver of rental transaction volume is the company's utilization of an online reservation and sales system, through uhaul.com, the U-Haul app, and its 24-hour 1-800-GO-U-HAUL telephone reservations system. These points of contact are prominently featured and are a major driver of customer lead sources.
Competition
The company's major national competitors in both the in-town and one-way moving equipment rental market include Avis Budget Group, Inc. and Penske Truck Leasing. It has numerous competitors throughout the United States and Canada who compete with it in the in-town market, including Enterprise Truck Rental, Turo, Fluid, Lugg, GoShare, and others.
The company's largest competitors in the self-storage market are Public Storage Inc., CubeSmart, and Extra Space Storage, Inc.
Trademarks
The company considers the trademark 'U-Haul' to be of material importance to its business, in addition, but not limited to, the U.S. trademarks and service marks 'AMERCO', 'U-Haul Holding Company', 'eMove', 'U-Move', 'Gentle Ride Suspension', 'In-Town', 'Lowest Decks', 'Moving made Easier', 'Make Moving Easier', 'Mom's Attic', 'Moving Help', 'Moving Helper', 'Safemove', 'Safemove Plus', 'Safestor', 'Safehaul', 'Safetrip', 'Safetow', 'U-Box', 'uhaul.com', 'U-Haul Investors Club', 'U-Haul Truck Share', 'U-Haul Truck Share 24/7', 'collegeboxes', 'U-Haul Ready-To-Go Box', 'U-Note', 'WebSelfStorage', 'U-Haul Storage Affiliates', and 'U-Haul SmartMobilityCenter', among others, for use in connection with the moving and storage business. In addition, the company's distinctive orange and white U-Haul trucks and trailers, and orange door self-storage units are material elements of its trade dress.
History
The company, a Nevada corporation, was founded in 1945. The company was formerly known as AMERCO and changed its name to U-Haul Holding Company.
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.
