Stanley Black & Decker, Inc. provides hand tools, power tools, outdoor products, related accessories, and engineered fastening solutions.
Approximately 62% of the company's 2024 revenues were generated in the United States, with the remainder largely from Europe (16%), emerging markets (13%), and Canada (5%).
Strategy
The key elements of the company’s strategy include advancing innovation, electrification, and global market penetration to achieve mid-single digit organic revenue growth (2 to...
Stanley Black & Decker, Inc. provides hand tools, power tools, outdoor products, related accessories, and engineered fastening solutions.
Approximately 62% of the company's 2024 revenues were generated in the United States, with the remainder largely from Europe (16%), emerging markets (13%), and Canada (5%).
Strategy
The key elements of the company’s strategy include advancing innovation, electrification, and global market penetration to achieve mid-single digit organic revenue growth (2 to 3 times the market); and streamlining and simplifying the organization, and investing in initiatives that more directly impact the company's customers and end users.
Business
The company's operations are classified into two business segments: Tools & Outdoor and Industrial.
Tools & Outdoor
The Tools & Outdoor segment comprises the Power Tools Group (‘PTG’), Hand Tools, Accessories & Storage (‘HTAS’), and Outdoor Power Equipment (‘Outdoor’) product lines. Annual revenues in the Tools & Outdoor segment in 2024 represented 87% of the company's total revenues. The segment is a worldwide leader in the tools and outdoor markets and carries iconic brands in the industry, such as DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, and CUB CADET.
The PTG product line includes both professional and consumer products. Professional products, primarily under the DEWALT brand, include professional-grade corded and cordless electric power tools and equipment, including drills, impact wrenches and drivers, grinders, saws, routers, sanders, and concrete prep and placement tools, as well as pneumatic tools and fasteners, such as nail guns, nails, staplers and staples, and concrete and masonry anchors. DIY and tradesperson-focused products include corded and cordless electric power tools sold primarily under the CRAFTSMAN and STANLEY brands, and consumer home products, such as household power tools, hand-held vacuums, and small appliances primarily under the BLACK+DECKER brand.
The HTAS product line sells hand tools, power tool accessories, and storage products primarily under the DEWALT, CRAFTSMAN, and STANLEY brands. Hand tools include measuring, leveling, and layout tools, planes, hammers, demolition tools, clamps, vises, knives, saws, chisels, material handling, and industrial and automotive tools. Power tool accessories include drill bits, screwdriver bits, router bits, abrasives, saw blades, and threading products. Storage products include tool boxes, sawhorses, cabinets, and engineered storage solution products.
The Outdoor product line primarily sells corded and cordless electric lawn and garden products, including hedge trimmers, string trimmers, lawn mowers, pressure washers, and related accessories, as well as gas-powered lawn and garden products, including lawn tractors, zero turn ride-on mowers, walk-behind mowers, snow blowers, residential robotic mowers, hand-held outdoor power equipment, garden tools, and parts and accessories to professionals and consumers under the DEWALT, CRAFTSMAN, CUB CADET, BLACK+DECKER, and HUSTLER brand names.
The segment sells its products to professional end users, distributors, independent dealers, retail consumers, and industrial customers in a wide variety of industries and geographies. The majority of sales are distributed through retailers, including home centers, mass merchants, hardware stores, and retail lumber yards, as well as third-party distributors, independent dealers, and a direct sales force.
Industrial
The Industrial segment comprises the Engineered Fastening business and the infrastructure business prior to its sale in April 2024. Annual revenues in the Industrial segment, inclusive of the infrastructure business through the date of sale in 2024, represented 13% of the company's total revenues.
The Engineered Fastening business is a global leader of highly engineered, application-based solutions. The business primarily sells highly engineered components, such as fasteners, fittings, and various engineered products, which are designed for specific applications across multiple verticals. The product lines include externally threaded fasteners, blind rivets and tools, blind inserts and tools, drawn arc weld studs and systems, engineered plastic and mechanical fasteners, self-piercing riveting systems, precision nut running systems, micro fasteners, high-strength structural fasteners, axel swage, latches, heat shields, pins, and couplings. The business sells to customers in the automotive, manufacturing, electronics, construction, and aerospace industries, amongst others, and its products are distributed through a direct sales force and, to a lesser extent, third-party distributors.
Major Customers
A significant portion of the company's Tools & Outdoor products are sold to home centers and mass merchants in the U.S. and Europe. Lowe's accounted for approximately 14% of the company's consolidated net sales in 2024, while The Home Depot accounted for approximately 14% of the company's consolidated net sales in 2024.
Patents and Trademarks
The company has numerous trademarks that are used in its businesses worldwide. In the Tools & Outdoor segment, significant trademarks include DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, DEWALT FLEXVOLT, DEWALT POWERSTACK, DEWALT POWERSHIFT, IRWIN, LENOX, PORTER-CABLE, BOSTITCH, FATMAX, Powers, Guaranteed Tough, MAC TOOLS, PROTO, Vidmar, FACOM, Expert, LISTA, MTD, CUB CADET, TROY-BILT, HUSTLER, and the yellow & black color scheme for power tools and accessories. Significant trademarks in the Industrial segment include STANLEY, NELSON, CribMaster, POP, Avdel, Tucker, NPR, Spiralock, CAM, Bristol Industries, Voss, Aerofit, EA Patten, Integra, and Optia. The terms of these trademarks typically vary from 10 to 20 years, with most trademarks being renewable indefinitely for like terms.
Research and Development
The company’s research and development costs, which are classified in Selling, General and Administrative (‘SG&A’), were $328.8 million for fiscal year 2024.
History
The company was founded in 1843. It was incorporated in Connecticut in 1852. The company was formerly known as The Stanley Works and changed its name to Stanley Black & Decker, Inc. in 2010.