SiteOne Landscape Supply, Inc. (‘SiteOne’) operates as a full-line wholesale distributor of landscape supplies in the United States and Canada.
The company's customers are primarily residential and commercial landscape professionals who specialize in the design, installation, and maintenance of lawns, gardens, golf courses, and other outdoor spaces. As of December 29, 2024, the company had over 690 branch locations in various U.S. states and a few Canadian provinces. Through its expansive North...
SiteOne Landscape Supply, Inc. (‘SiteOne’) operates as a full-line wholesale distributor of landscape supplies in the United States and Canada.
The company's customers are primarily residential and commercial landscape professionals who specialize in the design, installation, and maintenance of lawns, gardens, golf courses, and other outdoor spaces. As of December 29, 2024, the company had over 690 branch locations in various U.S. states and a few Canadian provinces. Through its expansive North American network, the company offers a comprehensive selection of approximately 170,000 stock keeping units (‘SKUs’), including irrigation supplies, fertilizer and control products (e.g., herbicides), hardscapes (including pavers, natural stone, and blocks), landscape accessories, nursery goods, outdoor lighting, and ice melt products, to green industry professionals. The company also provides value-added consultative services to complement its product offerings and to help its customers operate and grow their businesses. The company's consultative services include assistance with irrigation project take-offs, commercial project planning, generation of sales leads, business operations, and product support services, as well as a series of technical and business management seminars that it calls SiteOne University.
The company's typical customer is a private landscape contractor that operates in a single market. The company interacts regularly with its customers because of the recurring nature of landscape services, and because most contractors buy products on an as-needed basis. In addition, the company's broad product portfolio, convenient branch locations, and nationwide fleet of over 2,800 delivery vehicles position it well to meet the needs of its customers and ensure timely delivery of products. The company sources its products from suppliers, including the major irrigation equipment manufacturers, turf and ornamental fertilizer/chemical companies, and a variety of suppliers who specialize in nursery goods, outdoor lighting, hardscapes, and other landscape products.
The company has a balanced mix of sales across product categories, construction sectors, and end markets. It derived approximately 61% of its 2024 Fiscal Year Net sales from the residential construction sector, 31% from the commercial (including institutional) construction sector, and 8% from the recreational and other construction sector. By end market, the company derived approximately 35% of its 2024 Fiscal Year Net sales from the sale of products relating to new construction of homes, commercial buildings and facilities, and recreational spaces. These products primarily include irrigation, hardscapes, landscape accessories, nursery, and outdoor lighting. The sale of products relating to the maintenance of existing residential, commercial, and recreational properties accounted for approximately 35% of its 2024 Fiscal Year Net sales. The recurring nature of landscape maintenance demand helps to provide stability in the company's financial performance across economic cycles. Fertilizer and control products are the primary products used in maintenance. Approximately 30% of the company's 2024 Fiscal Year Net sales were derived from sales of products for the repair and upgrade of existing landscapes.
Strategies
The key elements of the company's strategy are to build upon strong customer and supplier relationships to expand organically; grow at the local level; and pursue value-enhancing strategic acquisitions.
Products and Services
The company's comprehensive portfolio of landscape products consists of approximately 170,000 SKUs from approximately 5,800 suppliers. The company's product portfolio includes irrigation supplies, fertilizer and control products, hardscapes, landscape accessories, nursery goods, and outdoor lighting products. The company's customers value its product breadth and geographic reach, as well as its on-site expertise and consultative services.
Irrigation Supplies
The company's irrigation products include controllers, valves, sprinkler heads, irrigation pipe, and micro-irrigation or drip products. The market for irrigation products has historically provided stable growth and is driven primarily by new home and commercial construction, and maintenance of existing irrigation systems.
Fertilizer and Other
The company's fertilizer and other products include fertilizer, grass seed, and ice melt products. Fertilizer products are sold to the maintenance end market, and accordingly, are relatively stable through economic cycles.
Control Products
The company's control products are specialty products that include herbicides, fungicides, rodenticides, and other pesticides. Similar to fertilizer products, control products sales are strongly tied to the maintenance end market, and accordingly, are relatively stable through economic cycles.
Hardscapes
The company's hardscapes include pavers, natural stone, blocks, and other durable materials.
Landscape Accessories
The company's landscape accessories products include mulches, soil amendments, drainage pipe, tools, and sod. Landscape accessories are typically sold in combination with other landscape supply products. As a result, sales of these accessories are often tied to sales of fertilizers and control products, as well as sales of nursery goods and hardscapes.
Nursery Goods
The company's nursery goods include deciduous and evergreen shrubs, ornamental, shade, and evergreen trees, both field-grown and container-grown nursery stock, roses, perennials, annuals, bulbs, and thousands of plant species and cultivars that are available in a number of container sizes, heights, forms, and bloom colors.
Outdoor Lighting
The company's outdoor lighting products include lighting fixtures (path, area, accent, up, down, well, hardscape, deck, underwater, bistro, and holiday), LED lamps, wire, transformers, and accessories.
Proprietary Branded Products
In addition to distributing branded products of third parties, the company offers products under its proprietary brands. Sales of LESCO, SiteOne Green Tech, and Pro-Trade together accounted for approximately 14% of its 2024 Fiscal Year Net sales, the majority of which is attributable to LESCO.
LESCO
LESCO is a premium brand and maintains strong brand awareness with golf and professional landscape contractors. Under the LESCO brand, the company offers formulations of fertilizer (liquid and granular), combination products (pesticides on a fertilizer carrier), control products (liquid and granular pesticides), specialty chemicals, turf seed, application equipment (engine powered and walk behind or other non-engine powered), paint, maintenance products like engine oil, ice melt, trimmer line, and soil tests. LESCO products are sold through the company's branches and retail outlets, such as The Home Depot.
SiteOne Green Tech
The company offers pre-packaged landscape and irrigation management solutions that are designed to help customers manage and conserve water under the SiteOne Green Tech brand. The core SiteOne Green Tech product lines include central irrigation control systems, solar assemblies, fertilizer injection systems, irrigation pumps, and hand-held remote-control equipment.
Pro-Trade
The company offers a line of professional-grade landscape lighting fixtures, LED lamps, and transformers, as well as irrigation and landscape supplies, under its Pro-Trade brand. The Pro-Trade line of products is sold exclusively through the company's branches and website. During the 2024 Fiscal Year, the company added synthetic turf, turf accessories, garden hoses, torches, irrigation testers, and clamp meters to the Pro-Trade offering. The company plans to continue expanding its Pro-Trade line of products in the 2025 Fiscal Year.
Portfolio
The company offers a line of premium plant varieties under its Portfolio brand. The Portfolio line of products is sold exclusively through the company's branches and website, and includes products specialized for the market, exclusive to the brand, or are improvements to the current plant standards in the industry. There are currently over 150 unique items in the line, in various sizes, including shrubs, trees, perennials, annuals, and bulbs, with plans to continue expanding its Portfolio offerings in the 2025 Fiscal Year.
Solstice
In 2024, the company launched a line of premium imported natural stone under its Solstice brand. The Solstice line is sold exclusively through the company's branches and website, and includes three collections of products designed for hardscape, pool deck, and vertical masonry projects. The mix of products includes coping, caps, steps, treads, pavers, and stone veneer in a variety of materials that range from high-grade versions already present in the market to materials exclusive to the company in its target markets. The company plans to expand its Solstice line of products in the 2025 Fiscal Year.
Services
The company offers a variety of complementary, value-added services to support the sale of its products.
Product Knowledge and Technical Expertise
Consultative services provided by the company's local staff, many of whom are former landscape contractors or golf course superintendents, include product selection and support, assistance with design and implementation of landscape projects, and potential sales leads for new business opportunities. The company's SiteOne University program provides customers with access to training and informational seminars that directly support the growth of their businesses. The program includes technical training, licensing, certifications, and business management seminars. In addition, the company's product category experts provide technical knowledge on the features and benefits of its products, as well as installation techniques.
Project Services
The company partners with its customers by providing consultative services to help them save time, money, and effort in bidding for new projects and for new landscape installations. The company's regionally based project services teams specialize in quoting, estimating, and completing sales for customers who compete in the commercial construction sector. Other services provided by the company's project services teams include assistance with specifications and irrigation project take-offs.
Partners Program
The company offers a loyalty rewards program, its Partners Program, which had approximately 52,000 enrolled customers as of December 29, 2024, and provides business and personal rewards, access to business services at preferred rates, and technical training and support. Access is also provided to preferred rate business services and includes, for example, payroll and select human resource services, cell phone services, office supplies, and fuel rebates.
Distribution Network
The company uses two distribution models to offer a comprehensive selection of products and meet the needs of each local market.
Branches
The company's branch network is the core of its operations and creates a valuable connection between its suppliers and its customers. Of its approximately 5,800 suppliers, few are set up to serve the shipping needs of its customers, as their supply chains are typically focused on bulk quantity shipments.
Direct Distribution
The company's direct distribution business provides point-to-point logistics for bulk quantities of landscape products between suppliers and customers, providing customers with sourcing and logistics support services for inventory management and delivery, and in many cases, these services are more economical than the producers might otherwise provide.
Direct distribution is preferred for contractors with projects, typically designed by professional landscape architects. Contractors work hand-in-hand with the company's outside sales and inside sales teams, including project planning support with material take-offs, product sourcing, and bid preparation. Using its supplier network, the company's associates arrange convenient direct shipments to jobs, which are coordinated and staged according to each phase of the construction. This distribution channel primarily handles bulk nursery, agronomic, landscape, and hardscape products.
Customers
The company's customers are primarily residential and commercial landscape professionals who specialize in the design, installation, and maintenance of lawns, gardens, golf courses, and other outdoor spaces. The company's customer base consists of more than 430,000 firms and individuals, with its top 10 customers collectively accounting for less than 4% of its 2024 Fiscal Year Net sales. Some of the company's largest customers include BrightView, Weed Man, Aptive Environmental, Heartland, Yellowstone Landscape, The Home Depot, Sperber, and Davey Tree. Distribution of the company's LESCO proprietary branded products on a wholesale basis to retailers represented less than 1% of its 2024 Fiscal Year Net sales.
Suppliers
The company sources its products from approximately 5,800 suppliers, including the major irrigation equipment manufacturers, turf and ornamental fertilizer/chemical companies, and a variety of suppliers who specialize in nursery goods, outdoor lighting, hardscapes, and other landscape products. Some of the company's largest suppliers include Hunter Industries, Rain Bird, Oldcastle, Cresline, NDS, Turf Care Supply, Envu, Toro, Spears Manufacturing, and Techo-Bloc.
Trademarks
The company holds various trademark registrations, including SiteOne, LESCO, SiteOne Green Tech, Pro-Trade, and Solstice, which it considers important to its marketing activities.
Seasonality
In a typical year, the company's operating results are impacted by seasonality. Its Net sales and Net income have been higher in the second and third quarters of each fiscal year (year ended December 29, 2024) due to favorable weather and longer daylight conditions during these quarters. The company's Net sales have been significantly lower in the first and fourth quarters due to lower landscaping, irrigation, and turf maintenance activities in these quarters, and historically, it has incurred net losses in these quarters.
Regulatory Compliance
In the United States, the company is regulated under many environmental, health, and safety laws, including, but not limited to, the Comprehensive Environmental Response, Compensation and Liability Act, the Federal Environmental Pesticide Control Act, the Federal Insecticide, Fungicide and Rodenticide Act, the Clean Air Act, the Clean Water Act, the Occupational Safety and Health Act, and the Consumer Product Safety Act, each as amended. Certain laws, such as those requiring the registration of herbicides and pesticides, and regulating their use, also involve the oversight of regulatory authorities and public health agencies.
History
SiteOne Landscape Supply, Inc. was incorporated in 2013.