Rockwell Automation, Inc. operates as an industrial automation and digital transformation company.
In North America, a large percentage of the company’s sales are through distributors. In certain other countries, the majority of the company’s sales are also through a limited number of distributors.
Segments
The company has three operating segments: Intelligent Devices, Software & Control, and Lifecycle Services.
The Intelligent Devices segment includes drives, motion, advanced material handl...
Rockwell Automation, Inc. operates as an industrial automation and digital transformation company.
In North America, a large percentage of the company’s sales are through distributors. In certain other countries, the majority of the company’s sales are also through a limited number of distributors.
Segments
The company has three operating segments: Intelligent Devices, Software & Control, and Lifecycle Services.
The Intelligent Devices segment includes drives, motion, advanced material handling, safety, sensing, industrial components, and configured-to-order products.
The Software & Control segment includes control and visualization software and hardware, digital twin, simulation and information software, and network and security infrastructure.
The Lifecycle Services segment includes digital consulting, professional services including engineered-to-order solutions, recurring services including cybersecurity, safety, remote monitoring, and asset management, and the Sensia joint venture.
The company’s operating segments share common sales, supply chain, and functional support organizations and conduct business globally. Major markets served by all segments consist of discrete end markets (e.g., Automotive including Electric Vehicle and Battery, Semiconductor, and e-Commerce & Warehouse Automation), hybrid end markets (e.g., Food & Beverage, Life Sciences, and Tire), and process end markets (e.g., Energy, Mining, and Chemicals).
Geographic Information
The company does business in more than 100 countries around the world. The largest sales outside the United States on a country of destination basis are in Canada, China, Mexico, Italy, and the United Kingdom.
Patents, Licenses, and Trademarks
The company owns or licenses numerous patents and patent applications related to its hardware and software products, solutions, and services.
The company’s name and its registered trademark ‘Rockwell Automation’ and other trademarks such as ‘Allen-Bradley’, ‘A-B’, ‘PlantPAx Process Automation System’, and ‘Connected Enterprise’ are important to all of the company’s business segments. In addition, the company owns other important trademarks that the company uses, such as ‘ControlLogix’ and ‘CompactLogix’ for the company’s control systems, ‘PowerFlex’ for the company’s AC drives, ‘FactoryTalk’, ‘Plex Systems’, and ‘Fiix’ for the company’s software and cloud offerings, ‘Clearpath’ and ‘Otto’ for the company’s mobile robots, and ‘Verve’ for the company’s asset inventory system and vulnerability management solution.
Research and Development
The company's research and development expenses were $477.3 million in 2024.
History
Rockwell Automation, Inc. was founded in 1903. The company was incorporated in Delaware in 1996.