Sturm, Ruger & Company Forecast | Price, Price Target & Analyst Assessment

Sturm, Ruger & Compa...

NYSE:RGR

$ 40,83

$-1,06 (-2,53%)

40,83 $

$-1,06 (-2,53%)

End-of-day quote: 03/27/2026

Sturm, Ruger & Company Stock Value

The current analyst recommendation for NYSE:RGR is: Outperform.

Outperform

Sturm, Ruger & Company Company Info

EPS Growth 5Y

-23,21%

Market Cap

$0,67 B

Long-Term Debt

$0,00 B

Short Interest

5,35%

Quarterly earnings

04/30/2026 (E)

Dividend

$0,45

Dividend Yield

1,10%

Founded

1949

Industry

Industrials

Country

United States

ISIN Number

US8641591081

Website

http://www.ruger.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$45,50

11.44%

Last Update: 03/26/2026

Analysts: 2

Highest Price Target $48,00

Average Price Target $45,50

Lowest Price Target $43,00

In the last five quarters, Sturm, Ruger & Company’s Price Target has fallen from $51,56 to $46,00 - a -10,78% decrease. Two analysts predict that Sturm, Ruger & Company’s share price will increase in the coming year, reaching $45,50. This would represent an increase of 11,44%.

Top growth stocks in the industrials sector (5Y.)

What does Sturm, Ruger & Company do?

Sturm, Ruger & Company, Inc. and subsidiaries is principally engaged in the design, manufacture, and sale of firearms to domestic customers. The company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The company primarily offers products in three industry product categories – rifles, pistols, and revolvers. The company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market...

Sturm, Ruger & Company, Inc. and subsidiaries is principally engaged in the design, manufacture, and sale of firearms to domestic customers.

The company’s design and manufacturing operations are located in the United States and almost all product content is domestic.

The company primarily offers products in three industry product categories – rifles, pistols, and revolvers. The company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market.

The company manufactures and sells investment castings made from steel alloys and metal injection molding (‘MIM’) parts for internal use in the firearms segment and has minimal sales to outside customers. The castings and MIM parts are sold to outside customers, either directly or through manufacturers’ representatives.

Firearms Products

The company manufactures firearm products, under the ‘Ruger’ name and trademark, in the following industry categories:

Rifles: Single shot, autoloading, bolt-action, and modern sporting.

Revolvers: Single-action and double-action.

Pistols: Rimfire autoloading and centerfire autoloading.

In addition, the company manufactures lever-action rifles under the ‘Marlin’ name and trademark.

Most firearms are available in several models based upon caliber, finish, barrel length, and other features.

Rifles

A rifle is a long gun with spiral grooves cut into the interior of the barrel to give the bullet a stabilizing spin after it leaves the barrel.

Pistols

A pistol is a handgun in which the ammunition chamber is an integral part of the barrel, and which typically is fed ammunition from a magazine contained in the grip.

Revolvers

A revolver is a handgun that has a cylinder that holds the ammunition in a series of chambers which are successively aligned with the barrel of the gun during each firing cycle. There are two general types of revolvers, single-action and double-action. To fire a single-action revolver, the hammer is pulled back to cock the gun and align the cylinder before the trigger is pulled. To fire a double-action revolver, a single trigger pull advances the cylinder and cocks and releases the hammer.

Accessories

The company also manufactures and sells accessories and replacement parts for its firearms.

Castings Products

The company offers casting products.

Marketing and Distribution

Firearms

The company's firearms are primarily marketed through a network of federally licensed, independent wholesale distributors who purchase the products directly from the company. They resell to federally licensed, independent retail firearms dealers who in turn resell to legally authorized end users. All retail purchasers are subject to a point-of-sale background check by law enforcement. These end users include sportsmen, hunters, people interested in self-defence, law enforcement and other governmental organizations, and gun collectors. Each domestic distributor carries the entire line of firearms manufactured by the company for the commercial market. 14 distributors service the domestic commercial market, with an additional 26 distributors servicing the domestic law enforcement market and 44 distributors servicing the export market.

In 2024, the company’s largest customers and the percent of firearms sales they represented were as follows: Lipsey’s – 28%; Sports South - 18%; and Davidson’s - 16%.

The company also exports its firearms through a network of selected commercial distributors and directly to certain foreign customers, consisting primarily of law enforcement agencies and foreign governments. Foreign sales were 5% of the company’s consolidated net sales for 2024.

Investment Castings and Metal Injection Moldings

The castings segment provides castings and MIM parts for the company’s firearms segment. In addition, the castings segment produces some products for a number of customers in a variety of industries.

Research and Development

In 2024, the company spent approximately $8.2 million on research and development activities relating to new products and the improvement of existing products.

History

Sturm, Ruger & Company, Inc. was founded in 1949. The company was incorporated under the laws of Delaware in 1969.

Sturm, Ruger & Company Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by sectors:** - Firearms: approx. 90% - Accessories and others: approx. 10% **TOP 3 markets:** 1. **USA:** approx. 80% 2. **Canada:** approx. 10% 3. **Europe:** approx. 5% Sturm, Ruger & Company, Inc. is mainly active in the firearms industry, with the majority of revenu...

At which locations are the company’s products manufactured?

**Production Sites:** - Newport, New Hampshire - Prescott, Arizona - Mayodan, North Carolina Sturm, Ruger & Company, Inc. primarily produces its products in the USA. The main production facilities are located in Newport, New Hampshire, Prescott, Arizona, and Mayodan, North Carolina. These sites...

What strategy does Sturm, Ruger & Company pursue for future growth?

**Revenue Growth:** Estimated at 5-7% annually (based on historical data and industry forecasts) **Profit Margin:** Stable at around 10-12% (latest reports) Sturm, Ruger & Company, Inc. pursues a strategy based on product innovation and market expansion. The company continuously invests in res...

Which raw materials are imported and from which countries?

**Main raw materials:** Steel, Aluminum, Wood **Countries of origin:** USA, Canada, China Sturm, Ruger & Company, Inc. sources essential raw materials such as steel, aluminum, and wood for the production of their firearms. The majority of these materials are imported from the USA and Canada, a...

How strong is the company’s competitive advantage?

**Market share in the USA:** Approximately 20% (estimated for 2026) **Gross margin:** 35% (2025) **Return on equity:** 18% (2025) Sturm, Ruger & Company, Inc. is one of the leading manufacturers of firearms in the USA and has secured a significant market share. The company's competitiv...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 75% (2026, estimated) **Insider Purchases:** No significant purchases in the last year (2026) **Insider Sales:** Moderate, about 2% of total shares (2026) The institutional investor share at Sturm, Ruger & Company, Inc. is approximately 75%, ind...

What percentage market share does Sturm, Ruger & Company have?

**Market share of Sturm, Ruger & Company, Inc.:** 25% (estimated, 2026) **Top competitors and their market shares:** 1. **Smith & Wesson Brands, Inc.:** 30% 2. **Vista Outdoor Inc.:** 20% 3. **Olin Corporation (Winchester):** 15% 4. **Sig Sauer, Inc.:** 5% 5. **Beretta Holding S.p.A.:** 5%...

Is Sturm, Ruger & Company stock currently a good investment?

**Revenue Growth:** 5% (estimated for 2026 based on historical data) **Profit Growth:** 4% (estimated for 2026 based on historical data) Sturm, Ruger & Company, Inc. is a leading manufacturer of firearms in the USA and has shown moderate growth in recent years. The company benefits from a stab...

Does Sturm, Ruger & Company pay a dividend – and how reliable is the payout?

**Dividend Yield:** 4.5% (estimated for 2026) **Dividend History:** Continuous payout for several years Sturm, Ruger & Company, Inc. regularly pays a dividend to its shareholders. The dividend yield is estimated to be 4.5% for the year 2026, based on the latest available data and industry tre...

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Sturm, Ruger & Company Stock Value

Sturm, Ruger & Company Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the industrials sector (5Y.)

What does Sturm, Ruger & Company do?

Sturm, Ruger & Company Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Sturm, Ruger & Company Stock Value

Sturm, Ruger & Company Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the industrials sector (5Y.)

What does Sturm, Ruger & Company do?

Sturm, Ruger & Company Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.