LiveRamp Holdings, Inc. ('LiveRamp'), a data collaboration technology company, empowers marketers and media owners to deliver and measure marketing performance everywhere it matters.
LiveRamp's data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks - unlocking deep insights, delivering transformational consumer experiences, and driving measurable growth. Built on a foundation of strict neutrality, interoperability...
LiveRamp Holdings, Inc. ('LiveRamp'), a data collaboration technology company, empowers marketers and media owners to deliver and measure marketing performance everywhere it matters.
LiveRamp's data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks - unlocking deep insights, delivering transformational consumer experiences, and driving measurable growth. Built on a foundation of strict neutrality, interoperability, and global scale, LiveRamp enables organizations to maximize the value of their data while accelerating innovation. Trusted by many of the world's leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is helping shape the future of responsible data collaboration in an AI-driven, outcomes-focused world where advertisers reach intended audiences, and consumers receive more relevant advertising messages.
The company serves a global customer base from locations in the United States, Europe, and the Asia-Pacific ('APAC') region. The company's direct customer list includes many of the world's best-known and most innovative brands across most major industry verticals, including, but not limited to, financial, insurance, and investment services, information systems, direct marketing, retail, automotive, telecommunications, technology, consumer packaged goods, media, healthcare, travel and hospitality, entertainment, and non-profit. Through the company's expansive partner ecosystem, it serves thousands of additional companies, unlocking access to unique customer moments and creating powerful network effects.
Approach
Leveraging the company's groundbreaking leadership in foundational identity and connectivity, it helps its marketing and media owner customers deliver and measure marketing performance by unlocking siloed and fragmented consumer data, and enabling responsible data collaboration.
The company is middleware for the customer experience economy. LiveRamp provides the trusted collaboration platform that sits in between customer data and the thousands of applications powered by data. It makes data consistent, consumable, and portable. The company ensures the seamless connection of data to and from the customer experience applications its customers use, and the partners with which they collaborate. It empowers businesses to make data more accessible and create richer, more meaningful experiences for their customers.
/LiveRamp Data Collaboration Platform
The company powers a leading enterprise platform for data collaboration. It enables organizations to access and leverage data more effectively across the applications they use to interact with their customers. At the core of the company's platform is an omnichannel, deterministic identity resolution technology that offers unparalleled accuracy, breadth, and depth. Leveraging deep expertise in data collaboration, the /LiveRamp Data Collaboration Platform enables an organization to unify customer and prospect data (first-, second-, or third-party) to build a single view of the customer in a way that protects consumer privacy. First-party data is data collected firsthand through a company's controlled channels. Second-party data is data that a company shares directly with a trusted business partner. Third-party data is data collected and sold by a company through an online data marketplace to companies with which it does not have a direct relationship. This single customer view can then be connected across any of the 500 partners in the company's ecosystem in order to support a variety of people-based marketing solutions.
The /LiveRamp Data Collaboration Platform provides customers with four core capabilities:
Live/Identity: The company provides enterprise identity infrastructure that resolves disparate consumer identities across different internal and external systems to create an accurate, connected view of the customer. The company's approach to identity is built from two complementary graphs, combining offline data and online data, and providing accuracy with a focus on privacy. LiveRamp technology for directly identifiable information (or 'DII') gives brands and platforms the ability to connect and update what they know about consumers, resolving DII across enterprise databases and systems to deliver better customer experiences. The company's digital identity graph, powered by its Authenticated Traffic Solution (or 'ATS'), associates pseudonymous device IDs, TV IDs, and other online customer IDs from premium publishers, platforms, or data providers, around a RampID, a durable and privacy-centric connector to the digital ecosystem. This provides marketers with a consistent view of the consumer that is necessary for audience segmentation, targeting, and measurement.
Live/Access: The company's Data Marketplace provides customers with simplified access to industry-leading third-party data providers globally. The /LiveRamp Data Collaboration Platform allows for the search, discovery, and distribution of data provided by third-party data providers to improve targeting, measurement, and customer intelligence. Data accessed through the LiveRamp Data Marketplace is connected via RampID and is utilized to enrich its customers' first-party data, and then can be leveraged across technology and media platforms, agencies, analytics environments, and TV partners. The company's platform also provides tools for data providers to manage the organization, distribution, and operation of their data and services across its network of customers and partners. Today, it works with more than 225 data providers across all verticals and data types.
Live/Connectivity: The company enables organizations to leverage their customer and prospect data in the digital and TV ecosystems, and across the customer experience applications they use through a safe and secure data matching process called data onboarding. The company's technology ingests a customer's first-party data, removes all DII, and replaces it with a pseudonymized RampID. RampID can then be distributed through direct integrations to the top platforms its customers work with, including, leading marketing cloud providers, publishers, and social networks, personalization tools, and connected TV services. The company connects data across an ecosystem of more than 500 partners, representing one of the largest networks of connections in the digital marketplace.
Live/Insights: Data collaboration using clean room technology enables advanced measurement and analytics that helps produce insight-driven innovation. The company enables data collaboration between organizations and their trusted partners in a neutral, manageable environment. Its platform provides customers with collaborative opportunities to safely and securely build a more accurate, dynamic view of their customers by leveraging partner data. The company powers more accurate, more complete measurement with the measurement vendors and partners its customers use. The company's platform allows customers to combine disparate data files, typically advertising exposure and customer sales transactions, securely by replacing customer identifiers with RampID. Customers can then use that aggregated view of each customer to measure reach and frequency, sales lift, closed loop offline-to-online conversion, and cross-channel attribution.
Subscription
The company's solutions are sold to enterprise marketers and the companies they partner with to execute their marketing, including, agencies, marketing technology providers, publishers, and data providers. It works with 840 direct customers worldwide and serves thousands of additional customers indirectly through its reseller partnership arrangements.
Brands and Agencies: The company works with over 500 of the largest brands and agencies in the world, helping them execute people-based marketing by creating an omni-channel understanding of the consumer, activating that understanding across their choice of digital marketing platforms, and measuring the results to help optimize future marketing campaigns.
Advertising and Marketing Technology Providers: The company provides advertising and marketing technology providers with the identity foundation required to offer people-based targeting, measurement, and personalization within their platforms. This adds value for brands by increasing reach, as well as the speed at which they can activate their marketing data.
Publishers: The company enables publishers of any size to offer people-based marketing on their properties. This adds value for brands by providing direct access to their customers and prospects in the publisher's premium inventory.
Data Sellers: Leveraging the company's vast network of integrations, it enables data sellers to easily connect to the digital ecosystem and monetize their own data. Data can be distributed to customers or made available through the Data Marketplace. This adds value for brands as it allows them to augment their understanding of consumers, and increase both their reach against and understanding of customers and prospects.
Marketplace and Other
As the company has scaled the LiveRamp network and technology, it has found additional ways to leverage its platform, deliver more value to customers, and create incremental revenue streams. Leveraging its common identity system and broad integration network, the Data Marketplace seamlessly connects data sellers' audience data across the marketing ecosystem. The Data Marketplace enables data sellers to easily monetize their data across hundreds of marketing platforms and publishers. At the same time, it provides a single platform where data buyers, including, platforms and publishers, in addition to brands and their agencies, access third-party data from more than 200 data providers, supporting all industries and encompassing all types of data. Data providers include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by its platform.
The company generates revenue from the Data Marketplace primarily through revenue-sharing arrangements with data sellers that are monetizing their data assets via the company's marketplace platform service. It also generates Marketplace and Other revenue through transactional usage-based arrangements with certain publishers and addressable TV providers. Data Marketplace revenue is recognized net of the share of revenue earned by the data seller.
To complement the company's product offering, it provides professional services and enhanced support entitlements to help customers leverage its platform and drive business outcomes. The company's services offering includes product implementation, data science analytics, audience measurement, and general advisory. The company generates revenue from services primarily from project fees paid by subscribers to its software platform. Service projects are sold on an ad hoc basis, as well as bundled with platform subscriptions.
Growth Strategy
Key elements of the company's growth strategy are to grow its customer base, increase network density to expand existing customer relationships, expand sales channel partnerships, continue to innovate and extend its leadership position in identity, establish LiveRamp as the trusted, best, and essential industry standard for data collaboration, expand global footprint, expand addressable market, and build an exceptional business.
Customers
The company's customer base consists primarily of Fortune 1000 companies and organizations in the financial, insurance, and investment services, information services, direct marketing, retail, automotive, telecommunications, technology, consumer packaged goods, media, healthcare, travel and hospitality, entertainment, as well as in non-profit sectors. Given the strong network effects associated with its platform, it works with both enterprise marketers and the companies they partner with to execute their marketing, including, agencies, marketing technology providers, publishers, and data providers. The company had 840 direct subscription customers at the end of fiscal year 2025.
The company's ten largest customers represented approximately 25% of its revenues during the twelve months ended March 31, 2025.
Sales and Marketing
The company's sales teams focus on new business development across all markets - sales to new customers and sales of new lines of business to existing customers, as well as revenue growth within existing accounts. The company organizes its customer relationships around customer type and industry vertical, as that understanding and speaking to the nuances of each industry is the most effective way to positively impact its customers' businesses.
The company's partner organization focuses on enabling key media partners, agencies, and software providers who can help drive value for its customers. It is actively expanding its channel sales efforts with customer data platforms, public cloud providers, cloud data warehouses, marketing clouds, and global systems integrators.
The company's marketing efforts are focused on increasing awareness for its brand, executing thought leadership initiatives, supporting its sales team, and generating new leads.
Research and Development
The company's research and development expense was $176.7 million in the twelve months ended March 31, 2025.
Seasonality
While the majority of the company's business is not subject to seasonal fluctuations, its Data Marketplace and usage-based subscription revenue experience modest seasonality, as the revenue generated from these areas of the business are more transactional in nature and tied to overall advertising spend by its customers. For example, many advertisers allocate the largest portion of their annual budgets to the fourth quarter of the calendar year (year ended March 31, 2025) in order to coincide with increased holiday purchasing.
History
The company was incorporated in 2018. It was formerly known as Acxiom Holdings, Inc. and changed its name to LiveRamp Holdings, Inc. in 2018.