Restaurant Brands International Inc. (‘RBI’) operates as a quick service restaurant (‘QSR’) company.
As of December 31, 2024, the company had various restaurants in more than 120 countries and territories. As of December 31, 2024, approximately 95% of system-wide restaurants were franchised.
Brand Overview
The company owns and franchises four iconic brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs. The company’s four iconic brands have complementary daypart mixes and product plat...
Restaurant Brands International Inc. (‘RBI’) operates as a quick service restaurant (‘QSR’) company.
As of December 31, 2024, the company had various restaurants in more than 120 countries and territories. As of December 31, 2024, approximately 95% of system-wide restaurants were franchised.
Brand Overview
The company owns and franchises four iconic brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs. The company’s four iconic brands have complementary daypart mixes and product platforms that benefit from global scale and sharing of best practices to optimize costs, while preserving the independence and rich heritage of each brand.
Tim Hortons – Tim Hortons is one of the largest coffee and baked goods restaurant chains in North America. Tim Hortons restaurants also serve a variety of hot and cold specialty beverages, alongside delicious breakfast, lunch, and dinner offerings, including sandwiches, wraps, flatbread pizzas, and more.
Burger King – Burger King is the world’s second largest quick service hamburger restaurant chain and is Home of the Whopper. Burger King restaurants feature flame-grilled hamburgers, chicken, and other specialty sandwiches.
Popeyes – Popeyes is the world’s second largest quick service chicken concept and delivers guests a unique ‘Louisiana’ style menu featuring fried bone-in chicken, chicken sandwiches, chicken tenders, wings, fried shrimp and regional items.
Firehouse Subs – Firehouse Subs is a leading player in the sandwich category in North America delivering guests hot and hearty subs piled high with quality steamed meats and cheese, as well as chopped salads, chili, soups, soft drinks, and other sides.
Business Strategy
The company’s strategic focus is centered on delivering three core pillars – Quality, Service and Convenience – which resonate with guests, franchisees and the broader market and will allow the company to deliver financial growth to its franchisees and its shareholders.
Segments
As a result of the company's acquisition of Carrols Restaurant Group Inc. (‘the Carrols Acquisition’) and Popeyes China (‘PLK China’) (‘the PLK China Acquisition’), the company established a new operating and reportable segment. Therefore, beginning in the second quarter of 2024, it began reporting results under the following six operating and reportable segments:
Tim Hortons – operations of the company’s Tim Hortons brand in Canada and the U.S. (‘TH’);
Burger King – operations of the company’s Burger King brand in the U.S. and Canada, excluding results of Burger King restaurants acquired as part of the Carrols Acquisition (‘BK’);
Popeyes Louisiana Kitchen – operations of the company’s Popeyes brand in the U.S. and Canada, including the Popeyes restaurants acquired as part of the Carrols Acquisition (‘PLK’);
Firehouse Subs – operations of the company’s Firehouse Subs brand in the U.S. and Canada (‘FHS’);
International – operations of each of the company’s brands outside the U.S. and Canada, excluding results of PLK China and Firehouse Subs Brazil (‘FHS Brazil’) restaurants (‘INTL’); and
Restaurant Holdings – operations of Burger King restaurants acquired as part of the Carrols Acquisition and the operations of PLK China and FHS Brazil restaurants (‘RH’).
As previously announced, the company intends to increase the pace of remodels for the Burger King restaurants acquired in the Carrols Acquisition and to accelerate net restaurant growth at PLK China and FHS Brazil. Once remodeled, the company expects to refranchise the majority of the acquired Burger King restaurants with motivated, local franchisees who will continue to enhance the guest service experience. The company also plans to find a new partner for the PLK China restaurants and new investors for FHS Brazil over time.
On February 14, 2025, the company acquired substantially all of the remaining equity interests in Burger King China from its former joint venture partners and will report Burger King China as a discontinued operation commencing in the first quarter of 2025. The company is working to identify a new controlling shareholder, which aligns with its long-term strategy of partnering with experienced local operators while maintaining a primarily franchised business.
Franchise and Development Agreements
The company’s franchise model is designed to drive both operational efficiency and brand consistency. Franchise agreements can be either individual agreements for a specific restaurant or master agreements that cover a number of restaurants.
The company’s franchise agreements in the U.S. and Canada generally have either a 10-year or 20-year term with the opportunity to renew for additional terms ranging from 5 to 20 years upon payment of an additional franchise fee. Royalties for standard restaurants typically range from 3.0% to 6.0% of gross sales, however, these can vary based on whether the company owns or subleases the property to a franchisee. Royalty rates for non-standard restaurants, including self-serve kiosks and strategic alliances with third parties, vary and are negotiated on a case-by-case basis. As part of the company’s development approach in the U.S. and Canada, the company enters into development agreements with franchisees to open restaurants within specific geographic areas. Some of these agreements provide limited exclusivity and incentives to encourage the development of additional restaurants. In 2024, the company offered U.S. BK franchisees the opportunity to increase royalties in exchange for the company contributing to their restaurant improvements and remodels. The company expects payment of these contributions will continue during 2025.
As part of the company’s international growth strategy, the company enters into master franchise agreements or development agreements that grant franchisees exclusive or non-exclusive development rights, and in some cases, allow them to sub-franchise or require them to provide support services to other franchisees in their markets. Internationally, the company also at times participates in strategic master franchise joint ventures through an equity stake.
In 2024, the company entered into master franchise agreements for Popeyes in Italy, Tim Hortons in Indonesia, and Firehouse Subs in Brazil; and the company entered into development agreements for Burger King in Greece, as well as Popeyes in the United Arab Emirates, El Salvador, and Paraguay.
Franchise Restaurant Leases
As of December 31, 2024, the company leased or subleased approximately 4,600 properties, primarily to TH and BK franchisees.
Advertising and Promotions
The company manages the advertising funds for each of its brands in the U.S. and Canada. Conversely, while the company manages ad funds in a few international markets, most international advertising funds are franchisee-managed, including those in master franchised markets. As part of the company’s global marketing strategy, the company provides franchisees with advertising support and guidance in order to deliver a consistent global brand message.
Manufacturing, Supply and Distribution
The company approves the manufacturers of the food, packaging, equipment, and other products used in restaurants for each of the company’s brands. The company’s comprehensive supplier approval process requires food and packaging products worldwide to pass the company’s quality standards and the suppliers’ manufacturing processes and facilities to pass on-site food safety inspections. The company’s franchisees are required to purchase substantially all food and other products from approved suppliers and distributors.
TH Manufacturing and Supply Chain
The company’s TH segment includes significant supply chain operations, including roasting the company’s proprietary coffee blends and producing fondants, fills and syrups for baked goods and beverages, as well as providing procurement, warehousing, and distribution services for the company’s Canadian and the U.S. restaurants.
Coffee. The company operates two coffee roasting facilities where the company roasts the majority of the coffee for its Tim Hortons restaurants globally and blends the beans for the company’s take home, packaged coffee. The company utilizes third-party roasting or manufacturing facilities for other take home products and some international markets.
Fondants and Fills. The company’s fondant and fills manufacturing facility produces, and is the primary supplier of, the ready-to-use glaze, fondants, fills, and syrups, which are used in a number of Tim Hortons products in Canada and the U.S.
For most of the other products used in the company’s TH Canada restaurants, the company purchases products from a few suppliers and sells directly to the company’s TH franchisees. Nine distribution centers service the company’s TH restaurants in Canada, five of which are owned and operated by the company. The company also owns or leases a significant number of trucks and trailers that regularly deliver products to the company’s Canadian restaurants from its distribution centers. In the U.S., the company supplies similar products to TH restaurants through third-party distributors.
Other Supply and Distribution
Products used in the company’s Burger King, Popeyes, and Firehouse Subs restaurants around the world are sourced from third-party suppliers. Some suppliers pay the company rebates based on items purchased by franchisees.
BK and PLK U.S. and Canada. BK and PLK work with purchasing cooperatives that negotiate the purchase terms for most equipment and products (other than branded soft drinks) and manage distribution services with approved distributors from which BK and PLK franchisees purchase directly. The company works with these purchasing cooperatives and suppliers to use the company’s global purchasing scale to benefit franchisees. As of December 31, 2024, BK used seven distributors in the U.S., four of which serviced approximately 92% of BK restaurants and PLK used eight broadline distributors in the U.S. of which four serviced approximately 88% of PLK restaurants, with additional distributors for poultry.
In 2023, Burger King entered into a new long-term exclusive contract with The Coca-Cola Company to supply BK restaurants with certain of their products for ten years. Burger King also has a volume commitment agreement with Dr. Pepper/Snapple, Inc.
FHS U.S. and Canada. FHS franchisees purchase directly from approved distributors. As of December 31, 2024, FHS used seven distributors in the U.S., three of which serviced approximately 87% of the FHS restaurants, and one distributor services FHS restaurants in Canada.
International. In those markets with master franchise agreements, the master franchisee is responsible for selecting the third-party suppliers and distributors and negotiating price, provided the suppliers and distributors are approved under the company’s approval process. In other international markets, franchisees can make their own purchasing decisions from an approved supplier list. The company encourages its international franchisees to source products from local suppliers that are approved by the company and the company works with franchisees to approve potential suppliers and distributors in their local markets.
Intellectual Property
The company owns valuable intellectual property relating to its brands, including trademarks, service marks, patents, industrial designs, copyrights, trade secrets and other proprietary information, some of which are of material importance to the company’s Tim Hortons, Burger King, Popeyes and Firehouse Subs brands.
Seasonal Operations
The company’s restaurant sales are typically higher in the spring and summer months when the weather is warmer and typically lowest during the winter months.
History
Restaurant Brands International Inc. was founded in 1954. The company was incorporated in 2014.