PVH Corp. operates as an apparel company worldwide.
The company operates in more than 40 countries. The company’s global iconic lifestyle brands, TOMMY HILFIGER and Calvin Klein, together generated over 90% of its revenue during 2024.
The company’s global iconic lifestyle brands, TOMMY HILFIGER and Calvin Klein, together generated over 90% of its revenue during each of 2024. The company licenses Van Heusen, along with Nike and other brands, from third parties for certain product categories.
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PVH Corp. operates as an apparel company worldwide.
The company operates in more than 40 countries. The company’s global iconic lifestyle brands, TOMMY HILFIGER and Calvin Klein, together generated over 90% of its revenue during 2024.
The company’s global iconic lifestyle brands, TOMMY HILFIGER and Calvin Klein, together generated over 90% of its revenue during each of 2024. The company licenses Van Heusen, along with Nike and other brands, from third parties for certain product categories.
The company designs and markets branded sportswear (casual apparel), jeanswear, performance apparel, intimate apparel, underwear, swimwear, dress shirts, handbags, accessories, footwear and other related products. The company’s brands are positioned to sell globally at various price points and in multiple channels of distribution. This enables the company to offer products to a broad range of consumers, reducing its reliance on any one price point, distribution channel or region. The company also licenses the use of its trademarks to third parties and joint ventures for product categories and in regions where the company licensees’ expertise can better serve its brands.
The company directly operated businesses in North America during 2024 consists of principally of wholesale sales under its owned and licensed trademarks, and the operation of retail stores, principally in premium outlet centers, and digital commerce sites under the company’s TOMMY HILFIGER and Calvin Klein trademarks. The company directly operates businesses outside of North America consisted principally of its wholesale and retail store sales and the operation of digital commerce sites in Europe and the Asia-Pacific region under the company’s TOMMY HILFIGER trademarks; and its wholesale and retail store sales and the operation of digital commerce sites in Europe, the Asia-Pacific region and Brazil under the company’s Calvin Klein trademarks. The company’s licensing activities principally related to the licensing worldwide of its TOMMY HILFIGER and Calvin Klein trademarks for a broad array of product categories and for use in certain territories.
The company’s key acquisitions include the acquisition of Calvin Klein, Inc. and certain affiliated companies (‘Calvin Klein’) in February 2003, the acquisition of Tommy Hilfiger B.V. and certain affiliated companies (‘Tommy Hilfiger’) in May 2010, and the acquisition of The Warnaco Group, Inc. and its subsidiaries in February 2013.
The company’s extended in November 2022 most of its licensing agreements with G-III Apparel Group, Ltd. (‘G-III’) for Calvin Klein and TOMMY HILFIGER in the United States and Canada, largely pertaining to the women’s apparel product categories sold at wholesale in North America. These agreements have staggered expirations through 2027, the first of which occurred at the end of calendar 2023. Upon expiration, the company has been bringing and intend to continue to bring in house a significant portion of the licensed product categories and directly operate these businesses.
Segments
The company operates through Tommy Hilfiger North America, Tommy Hilfiger International, Calvin Klein North America, Calvin Klein International, and Heritage Brands Wholesale segments.
Tommy Hilfiger Business
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. Inspired by a relentless pursuit of writing new rules for fashion and pop culture, TOMMY HILFIGER embraces everything that brings to life the American Dream. The brand’s collections celebrate ‘Prep made Modern,’ fusing timeless classics with a fresh twist. Founder Tommy Hilfiger remains the company’s Principal Designer and provides guidance and inspiration for the design process.
The TOMMY HILFIGER brands principally consist of TOMMY HILFIGER and TOMMY JEANS, which build on a legacy of groundbreaking partnerships, serving as creative platforms for collaborations and capsule collections, and vary in terms of price point, product offerings, target consumer or distribution channel. Products are sold globally in the company’s stores, through its wholesale partners (in stores and online), through pure play digital commerce retailers and on tommy.com websites around the world, and principally consist of men’s, women’s and kids’ sportswear, denim, underwear, swimwear, accessories and footwear. The products sold under the brands include those produced under license agreements with third parties for a broad range of lifestyle products, including footwear and accessories, eyewear, watches and jewelry, as well as for certain territories.
The company along with Tommy Hilfiger’s licensees and other authorized users of the brands, advertise, market and promote the TOMMY HILFIGER brands globally. Tommy Hilfiger’s global marketing and communications strategy taps into the world of F.A.M.E.S – Fashion, Art, Music, Entertainment and Sport – as a constant source of energy and inspiration. Since its inception, Tommy Hilfiger has proudly established itself at the heart of pop culture, shaping and influencing trends with relentless creativity and a forward-thinking spirit. Live events play a central role in reinforcing the brand’s cultural relevance, creating moments that expand engagement and reach. By collaborating with renowned celebrities, athletes and talent, and supporting emerging artists through major global campaigns and activations, Tommy Hilfiger is leading the way in cultivating partnerships that elevate the brand experience and power growth. With these collaborations, shared values of drive, dedication and passion with the brand are celebrated. Driven by people, places and ideas, the brand is kept relevant through investment and focus on defining what’s next.
Through the company’s Tommy Hilfiger North America and Tommy Hilfiger International segments, it sells TOMMY HILFIGER products in a variety of distribution channels, including:
Wholesale principally consists of the distribution and sale of products in North America, Europe and the Asia-Pacific region under the TOMMY HILFIGER brands. In North America, distribution is primarily through department stores and off-price and independent retailers, as well as digital commerce sites operated by department store customers and pure play digital commerce retailers. In Europe and the Asia-Pacific region, distribution is primarily through department and specialty stores, and digital commerce sites operated by department store customers and pure play digital commerce retailers, as well as through distributors and franchisees.
Retail principally consists of the distribution and sale of products under the TOMMY HILFIGER brands in the company’s stores in North America, Europe and the Asia-Pacific region, as well as on the tommy.com sites it operates in these regions. The company’s stores in North America are primarily located in premium outlet centers. In Europe and the Asia-Pacific region, it operates full-price and outlet stores and concession locations.
Licensing: The company licenses the TOMMY HILFIGER brands to third parties globally for a broad range of products through approximately 35 license agreements. The company provides support to its licensees and seek to preserve the integrity of the company’s brands by taking an active role in the design, quality control, advertising, marketing and distribution of each licensed product, most of which are subject to its prior approval and continuing oversight. The arrangements generally are exclusive to a territory or product category. Territorial licensees include the company’s joint ventures in Brazil, India and Mexico.
Tommy Hilfiger’s key licensees, and the products and territories licensed, include:
American Sportswear S.A.: Men’s, women’s and children’s apparel, footwear and accessories (Central America, South America (excluding Brazil) and the Caribbean).
F&T Apparel LLC & KHQ Investment LLC: Children’s apparel and boys’ tailored clothing (United States and Canada).
G-III Apparel Group, Ltd. / G-III Apparel Canada ULC: Men’s and women’s outerwear, luggage, women’s apparel, dresses, suits and swimwear (excluding intimates, sleepwear, loungewear, hats, scarves, gloves and footwear) and men’s and women’s activewear that also bear trademarks associated with professional sports leagues or their member teams, including the National Football League, the National Basketball Association and the National Hockey League (United States and Canada).
Handsome Corporation
Men’s, women’s and children’s apparel, sportswear, socks and accessories and men’s and women’s outerwear and golf products (South Korea).
MBF Holdings LLC: Men’s and women’s footwear (United States and Canada).
Movado Group, Inc. / Swissam Products Limited: Men’s and women’s watches and jewelry (worldwide).
Peerless Clothing International, Inc.: Men’s tailored clothing (United States, Canada and Mexico).
Safilo S.p.A.: Men’s, women’s and children’s eyeglasses and non-ophthalmic sunglasses (worldwide, excluding India).
The company’s Tommy Hilfiger North America segment includes the results of its Tommy Hilfiger wholesale, retail and licensing activities in the United States, Canada and Mexico, and the company’s investments in its joint venture in Mexico and in the PVH Legwear LLC joint venture (‘PVH Legwear’) relating to each joint venture’s Tommy Hilfiger business. The company’s Tommy Hilfiger International segment includes the results of its Tommy Hilfiger wholesale, retail and licensing activities outside of North America, and the company’s investments in its joint venture in India, relating to the joint venture’s Tommy Hilfiger business, and the company’s joint venture in Brazil.
Calvin Klein Business
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives the company’s approach to product design and communication, creating a canvas that underpins its promise of creativity, confidence and empowerment. Global retail sales of products sold under the Calvin Klein brands, including sales of its licensees’ products. Each of the brands has a distinct identity and position in the retail landscape, providing the company the opportunity to market domestically and internationally a range of products at various price points, through multiple distribution channels and to different consumer groups.
The Calvin Klein brands consist of Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Sport. Products are sold globally in the company’s stores, through its wholesale partners (in stores and online), through pure play digital commerce retailers and on calvinklein.com websites around the world, and principally consist of men’s and women’s sportswear, jeanswear, underwear, swimwear, footwear and accessories. The products sold under the brands include those produced under license agreements with third parties for a broad range of lifestyle products, including fragrance, men’s and women’s apparel, home furnishings, footwear, eyewear, watches and jewelry in various countries and regions, as well as for certain territories.
The company along with Calvin Klein’s licensees and other authorized users of the brands, advertise, market and promote the Calvin Klein brands globally. Calvin Klein’s global marketing and communications strategy is to bring together all facets of the consumer marketing experience. The Calvin Klein brands continue to generate compelling brand and cultural relevancy by continually evolving and driving consumer engagement. Marketing campaigns for the brand are focused on a truly digital first, socially powered experience for consumers, using global and regional brand ambassadors in the brand’s most essential offerings.
Through the company’s Calvin Klein North America and Calvin Klein International segments, it sells Calvin Klein products in a variety of distribution channels, including:
Wholesale principally consists of the distribution and sale of products in North America, Europe, the Asia-Pacific region and Brazil under the Calvin Klein brands. In North America, distribution is primarily through department and specialty stores, warehouse clubs, and off-price and independent retailers, as well as digital commerce sites operated by department store customers and pure play digital commerce retailers. In Europe, the Asia-Pacific region and Brazil, distribution is primarily through department and specialty stores, and digital commerce sites operated by department store customers and pure play digital commerce retailers, as well as through distributors and franchisees.
Retail principally consists of the distribution and sale of products under the Calvin Klein brands in the company’s stores in North America, Europe, the Asia-Pacific region and Brazil, as well as on the calvinklein.com sites it operates in these regions. The company’s stores in North America are primarily located in premium outlet centers. In Europe, the Asia-Pacific region and Brazil, it operates full-price and outlet stores and concession locations.
Licensing: The company licenses the Calvin Klein brands throughout the world in connection with a broad array of product categories. In these arrangements, Calvin Klein combines its design, marketing and branding skills with the specific manufacturing, distribution and geographic capabilities of its partners to develop, market and distribute these goods, most of which are subject to the company’s prior approval and continuing oversight. Calvin Klein has approximately 35 licensing and other arrangements across the Calvin Klein brands. The arrangements generally are exclusive to a territory or product category. Territorial licensees include the company’s joint ventures in India and Mexico.
Calvin Klein’s key licensees, and the products and territories licensed, include:
Licensee: Product Category and Territory.
Coty Inc.: Men’s and women’s fragrance (worldwide).
F&T Apparel LLC & KHQ Investment LLC: Children’s jeanswear and certain performance wear (United States and Canada).
G-III Apparel Group, Ltd.: Women’s suits, dresses, active performancewear, handbags and small leather goods, men’s and women’s coats, men’s and women’s luggage and men’s and women’s swimwear (United States and Canada with luggage jurisdictions including Europe, Asia and elsewhere).
MBF Holdings LLC: Men’s and women’s footwear (United States and Canada).
Marchon Eyewear, Inc.: Men’s and women’s optical frames and sunglasses (worldwide).
Movado Group, Inc.: Men’s and women’s watches and jewelry (worldwide).
Peerless Clothing International, Inc.: Men’s tailored clothing (United States, Canada and Mexico).
Randa Accessories Leather Goods LLC: Men’s, women’s and children’s belts, men’s and boys’ suspenders and men’s small leather goods (United States and Canada). Men’s and boys’ neckwear (United States, Canada and Mexico).
The company’s Calvin Klein North America segment includes the results of its Calvin Klein wholesale, retail and licensing activities in the United States, Canada and Mexico, and the company’s investments in its joint venture in Mexico and in PVH Legwear, relating to each joint venture’s Calvin Klein business. The company’s Calvin Klein International segment includes the results of its Calvin Klein wholesale, retail and licensing activities outside of North America, and the company’s investment in its joint venture in India relating to the joint venture’s Calvin Klein business.
Heritage Brands Business
The company’s Heritage Brands business consists of the design, sourcing and marketing of a selection of men’s underwear under the Nike brand and men’s dress shirts under Van Heusen and other licensed brand names.
The company’s Heritage Brands Wholesale segment derives revenue primarily from the distribution and the sale of products in the United States and Canada through department, chain and specialty stores, warehouse clubs, mass market and off-price retailers (in stores and online), as well as through pure play digital commerce retailers; in Europe primarily under the Nike brand; and in Australia primarily under the Van Heusen brand.
Business Strategy
The PVH+ Plan is the company’s multi-year, strategic plan to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and make PVH the leading brand building group in its sector. The PVH+ Plan is executed through five key drivers: win with product by advancing its category offense with the best hero products and most relevant newness in the market; win with consumer engagement develops cut-through campaigns, igniting the power of its influencer engine and elevating the consumer experience at every touchpoint; win in the digitally-led marketplace by growing its direct-to-consumer channels and key wholesale partnerships; and develop a demand- and data-driven operating model by connecting the planning, buying and selling of inventory closer to demand.
While the company’s strategic focus is on building the TOMMY HILFIGER and Calvin Klein brands, it also explores strategic acquisitions of licensed businesses, trademarks and companies, license take-backs and licensing opportunities that are additive to the company’s overall business. These benefits could include product category, platform capability expertise, brand positioning and design perspective needs.
Seasonality
The company’s business generally follows a seasonal pattern. The company’s wholesale businesses tend to generate higher levels of sales in the first and third quarters, while its retail businesses tend to generate higher levels of sales in the fourth quarter (year ended February 2, 2025).
Customers
Sales to the company’s five largest customers were 15.1% of its revenue in 2024.
Advertising and Promotion
The company’s marketing programs are an integral component of its brands’ relevance and success of the products offered under them. The company focuses on driving consumer engagement though a digital-first 360° approach around key hero products and key consumer moments, utilizing its iconic brands as creative platforms for collaborations, capsule collections and experiential events, and partnering with culturally relevant talent, including high-profile brand ambassadors and notable social media talent, to build brand heat. The company’s initiatives fuse entertainment, pop culture, and sports with digital engagement and commerce in innovative ways that digitally immerse consumers.
The company builds each of its brands to be a leader in its respective market segment, with strong consumer awareness, relevance and consumer loyalty. The company designs and markets its products to complement each other, satisfy lifestyle needs, emphasize product features important to the company’s target consumers, including sustainability attributes, deliver a strong price/value proposition and encourages consumer loyalty.
The company’s marketing and advertising efforts encompass social media, public relations, brand experiences and regional activations. The company’s in-house teams coordinate its brands’ marketing and advertising, tailoring the overall consumer experience for all regions and product lines, and across all channels of distribution. This ensures a personalized consumer journey that connects with global audiences while maintaining local relevance, engaging communities through powerful and authentic brand moments. Additionally, the TOMMY HILFIGER brand marketing and communications team coordinates personal appearances by Mr. Tommy Hilfiger, including at key events, further strengthening the brand’s iconic status.
Digital media is central to the company’s strategy, with significant investment in its digital commerce and social media platforms. Tommy Hilfiger’s digital commerce site, tommy.com, and Calvin Klein’s digital commerce site, calvinklein.com, serve as key marketing vehicles, offering a broad range of apparel and lifestyle products. Innovative activations including sports sponsorships and partnerships with digital creators further solidify TOMMY HILFIGER and Calvin Klein’s cultural relevance and drive brand awareness. In 2024, a significant portion of the company’s marketing and advertising spend related to digital media.
The company’s approach is intended to ensure a consistent consumer experience in the digitally led marketplace that is seamlessly connected both online and offline, across its digital commerce, retail and wholesale channels.
Trademarks
The company owns the TOMMY HILFIGER and Calvin Klein trademarks, as well as related trademarks (e.g., the TOMMY HILFIGER flag logo and crest design).
History
PVH Corp. was founded in 1881. The company was incorporated in the state of Delaware in 1976.
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