Pursuit Attractions and Hospitality 2026 Outlook | Profits, Share Price & Analysis

Pursuit Attractions ...

NYSE:PRSU

$ 36,34

$-0,18 (-0,49%)

36,34 $

$-0,18 (-0,49%)

End-of-day quote: 03/26/2026

Pursuit Attractions and Hospitality Stock Value

Analysts currently see NYSE:PRSU at the level of Buy.

Buy

Pursuit Attractions and Hospitality Company Info

EPS Growth 5Y

-19,47%

Market Cap

$1,02 B

Long-Term Debt

$0,16 B

Short Interest

5,54%

Quarterly earnings

05/08/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

1926

Industry

Consumer Discretionary

Country

United States

ISIN Number

US92552R4065

Website

http://www.pursuitcollection.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$46,50

27.96%

Last Update: 03/26/2026

Analysts: 4

Highest Price Target $50,00

Average Price Target $46,50

Lowest Price Target $45,00

In the last five quarters, Pursuit Attractions and Hospitality’s Price Target has risen from $51,88 to $55,00 - a 6,01% increase. Four analysts predict that Pursuit Attractions and Hospitality’s share price will increase in the coming year, reaching $46,50. This would represent an increase of 27,96%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Pursuit Attractions and Hospitality do?

Pursuit Attractions and Hospitality, Inc., a global attractions and hospitality company, owns and operates a collection of inspiring and unforgettable travel experiences in iconic destinations. From world-class attractions, distinctive hotels, and engaging tours in stunning national parks and renowned global travel locations, the company’s elevated attraction and hospitality experiences enable visitors to discover and connect with these iconic destinations. With a strategic direction to build a...

Pursuit Attractions and Hospitality, Inc., a global attractions and hospitality company, owns and operates a collection of inspiring and unforgettable travel experiences in iconic destinations.

From world-class attractions, distinctive hotels, and engaging tours in stunning national parks and renowned global travel locations, the company’s elevated attraction and hospitality experiences enable visitors to discover and connect with these iconic destinations. With a strategic direction to build an expanding portfolio of extraordinary experiences, the company remains focused on refreshing, improving, and growing its collection in outstanding places around the globe. The company draws its guests from major markets, including the United States, Canada, Asia Pacific, Western Europe, and Central America.

On December 31, 2024, the company completed the sale of the GES Business to Truelink Capital and relaunched as Pursuit Attractions and Hospitality, Inc., a standalone attractions and hospitality company with a singular focus on delivering unforgettable experiences in iconic destinations.

The company comprises the following collections:

Banff Jasper Collection

The company owns and operates attractions and hospitality experiences in the Canadian Rockies. Highlights include scenic lake cruises in Banff and Jasper National Parks, top-of-the-mountain views from the Banff Gondola, glacier explorations at the Columbia Icefield with the Columbia Icefield Adventure and the Columbia Icefield Skywalk, the Golden SkyBridge over deep canyons, and an aerial tramway with the Jasper SkyTram. Visitors can also enjoy hotel experiences, culinary destinations, and retail offerings. The collection is further complemented by a sightseeing tour experience and transportation portfolio.

Alaska Collection

The company owns and operates attractions and hospitality experiences, including wildlife viewing, whale watching, and glacier cruises, in addition to iconic lodging in and around Denali and Kenai Fjords National Parks and the town of Talkeetna. From the port towns of Seward and Talkeetna, to the end of the road in Denali National Park, the company offers a collection of iconic attractions and hotels, complemented by culinary and retail offerings.

Glacier Park Collection

The company owns and operates attractions and hospitality experiences in and around Glacier and Waterton Lakes National Parks. Experiences include guided fishing and river rafting tours, lodging, culinary and retail offerings, all designed to enable guests to experience both Montana and Southern Alberta’s stunning mountain vistas. Accommodations include historic lodges built by the Great Northern Railroad, tiny homes, and glamping cabins at the edge of Glacier National Park, as well as an RV campground and motels.

Flyover Attractions

Flyover is an immersive experience of awe and wonder, transporting guests through the planet’s most epic places through exhilarating flying journeys. The attraction utilizes flight motion seats engineered to swoop, dip, and turn, giving guests a feeling of flight while a 65-foot spherical screen provides guests with an unparalleled flight across iconic locations and natural landscapes. Special effects, including wind, mist, and scents, create an unforgettable entertainment experience.

Sky Lagoon

Sky Lagoon, Iceland’s stunning oceanfront geothermal lagoon, takes guests on a wellness journey rooted in Icelandic heritage through its Skjól Ritual experience. Located in Kársnes Harbour, Kópavogur, just minutes from Reykjavík, Sky Lagoon features a 70-meter (230 ft) infinity-edge lagoon highlighted by awe-inspiring sunsets, Northern Lights, and dark sky views. The new Skjól Ritual and expanded Turf House officially opened on August 22, 2024.

The company’s collection of experiences focuses on three distinct lines of business: Attractions (including food and beverage services and retail operations); Hospitality (including food and beverage services and retail operations); and Transportation.

Banff Jasper Collection

The Banff Gondola transports visitors to an elevation of over 7,000 feet above sea level to the top of Sulphur Mountain in Banff, Alberta, Canada, offering an unobstructed view of the Canadian Rockies and overlooking the town of Banff and Bow Valley. The Banff Gondola was a 2024 Trip Advisor Travelers Choice award winner. The Sky Bistro restaurant, which is located at the top of the Banff Gondola, was rated in the top 100 restaurants in Canada by OpenTable.

Lake Minnewanka Cruise provides guests a unique sightseeing experience through interpretive boat cruises on Lake Minnewanka in the Canadian Rockies. The Lake Minnewanka Cruise operations are located adjacent to the town of Banff and include boat tours, small boat rentals, and charter fishing expeditions. The Lake Minnewanka Cruise was a 2024 Trip Advisor Travelers Choice award winner.

Columbia Icefield Adventure is a tour of the Athabasca Glacier on the Columbia Icefield, which provides guests a view of one of the largest accumulations of ice and snow south of the Arctic Circle. Guests ride in giant ‘Ice Explorers,’ a unique vehicle specially designed for glacier travel, along with a smaller, more intimate Ice Odyssey experience. The Columbia Icefield Adventure was a 2024 Trip Advisor Travelers Choice award winner.

Columbia Icefield Skywalk is a 1,312-foot guided interpretive walkway with a 98-foot glass-floored observation area overlooking the Sunwapta Valley, near its Columbia Icefield Adventure attraction in Jasper National Park, Alberta, Canada.

Maligne Lake Cruise provides interpretive boat tours at Maligne Lake, the largest lake in Jasper National Park, Alberta, Canada. In addition to boat tours, Maligne Lake has a marina and day lodge that offers food and beverage and retail services, an historic chalet complex, and a boathouse that offers canoes, kayaks, and rowboats for rental. The Maligne Lake Cruise was a 2024 Trip Advisor Travelers Choice award winner.

Golden Skybridge is located in the mountain town of Golden, British Columbia, which is 90 minutes from Banff. It consists of two suspension bridges that are connected through forested trails. The upper skybridge is 426 feet above the canyon floor, while the lower skybridge is 262 feet above the canyon floor. The attraction also includes a zip line, a canyon challenge course, and a mountain coaster.

Open Top Touring is a guided sightseeing tour of Banff with a historic twist. Guests ride in a custom-made, open-topped automobile inspired by local tours from the 1930s.

Jasper SkyTram is the company’s newest attraction, which ascends 2,263 meters (8,081 feet) up Whistlers Mountain in Jasper National Park, where guests enjoy breathtaking 360-degree views. On-site amenities include an interpretive boardwalk, easy access to hiking trails, and light culinary options.

Alaska Collection

Kenai Fjords Tours is a wildlife, whale watching, and glacier cruise, offering guests unforgettable sights of towering glaciers, humpback and grey whales, orcas, arctic birdlife, sea lions, seals, and porpoises in Kenai Fjords National Park. Tours range from a few hours to full days, with some tours including a culinary experience and visit to Fox Island.

Flyover Attractions

Flyover Canada is located along Vancouver’s waterfront in the heart of downtown. Flyover Canada was a 2024 Trip Advisor Travelers Choice award winner.

Flyover Iceland is located in Reykjavik’s Grandi Harbour District. Flyover Iceland was a 2024 Trip Advisor Travelers Choice award winner.

Flyover Las Vegas is located on the famed Las Vegas strip in Las Vegas, Nevada.

Flyover Chicago is the company’s newest Flyover attraction, which opened on March 1, 2024. It is located near the front entrance of Chicago’s historic Navy Pier. This attraction secured the #3 spot in the Top 10 of USA Today’s 10Best Readers’ Choice Awards for Best New Attraction.

Glacier Park Collection

Glacier Raft Company provides guided fishing and river rafting trips in West Glacier, Montana.

Sky Lagoon

Sky Lagoon is a 230-foot premium oceanfront geothermal lagoon that is located in Kársnes Harbour, Kópavogur, just minutes from Reykjavik. Sky Lagoon showcases expansive ocean vistas punctuated by awe-inspiring sunsets, Northern Lights, and dark sky views. Sky Lagoon was a 2024 Trip Advisor Travelers Choice award winner.

Transportation

Banff Jasper Collection

Transportation operations include sightseeing tours, airport shuttle services, and seasonal charter motorcoach services. The sightseeing services include seasonal half- and full-day tours from Calgary, Banff, Lake Louise, and Jasper, Canada, and bring guests to the most scenic areas of Banff, Jasper, and Yoho National Parks. The charter business operates a fleet of luxury motorcoaches, available for groups of any size, for travel throughout the Canadian provinces of Alberta and British Columbia during the winter months.

Alaska Collection

Transportation includes a Denali Backcountry Adventure, which is a unique photo safari tour 92 miles deep into Denali National Park. The Denali Park Road has been closed to traffic since 2021 due to a landslide, and the Denali Backcountry Adventure will remain closed through 2025.

Seasonality

The company’s peak activity occurs during the summer months. During 2024, 77% of its revenue was earned in the second and third quarters (year ended December 31, 2024).

Growth Strategy

The company’s growth strategy is to become the leading attractions and hospitality company through its Refresh, Build, Buy initiatives:

Refresh

Refreshing the company’s existing assets and processes to optimize the guest and team member experience, market position, and maximize returns.

Build

Building new assets to create new guest experiences and additional revenue streams with economies of scale and scope.

Buy

Buying strategic assets that drive guest experience, economies of scale and scope, and improve financial performance.

The company continues to search for opportunities to acquire or to build high-return tourism assets in iconic natural and cultural destinations that enjoy perennial demand, bring meaningful scale and market share, and offer cross-selling advantages with a combination of attractions and hotels.

Recent Developments

Banff Jasper Collection

On July 22, 2024, Jasper National Park was closed and evacuated due to wildfire activity, and a wildfire entered the Jasper townsite on July 24, 2024. All of the company’s hotels and attractions in and near the Jasper townsite, as well as its Pyramid Lake Lodge, Miette Mountain Cabins, and Maligne Lake Cruise, were not reached by the wildfire and remain intact, except for its Maligne Canyon Wilderness Kitchen (‘Wilderness Kitchen’), a restaurant and retail operation located about three miles outside the town of Jasper. The town of Jasper reopened to residents and local businesses on August 16, 2024. All of the company’s hotels in Jasper are open. The company’s Columbia Icefield Adventure and Columbia Icefield Skywalk attractions reopened on August 9, 2024. Maligne Lake Road reopened on October 12, 2024, after the peak summer season. Due to this road closure, the Maligne Lake Cruises did not reopen during the remainder of the 2024 season but will reopen for the 2025 season.

On December 31, 2024, the company acquired the Jasper SkyTram attraction in Jasper National Park. The Jasper SkyTram offers visitors of all ages and abilities the opportunity to ascend 2,263 meters (8,081 feet) up Whistlers Mountain, enjoying breathtaking 360-degree views of the park. On-site amenities include an interpretive boardwalk, easy access to hiking trails, and light culinary options.

Glacier Park Collection

On November 6, 2024, the company acquired the assets of Eddie’s Café & Mercantile and Apgar Lookout Retreat (‘Eddie’s’) in Glacier National Park. Eddie’s offers a mix of food and beverage services, retail, and six newly constructed overnight accommodation units. Eddie’s is conveniently located next to its existing Apgar Village Lodge & Cabins.

On December 20, 2024, the company acquired the assets of Montana House in Apgar Village, Glacier National Park. This 2,000 square foot artisan shop and local gathering spot is located on the edge of Lake McDonald.

Flyover Attractions

On March 1, 2024, the company opened the Flyover Chicago attraction, which is located near the front entrance of Chicago’s Navy Pier.

Sky Lagoon

In August 2024, the company expanded the Sky Lagoon experience with the addition of a larger ritual area and the debut of Skjól, a seven-step ritual.

Government Regulation and Compliance

The principal rules and regulations affecting the company’s day-to-day business relate to its employees (such as regulations implemented by the Occupational Safety and Health Administration, equal employment opportunity laws, guidelines implemented pursuant to the Americans with Disabilities Act, and general federal and state employment laws), unionized labor, the United States and Canadian regulations relating to national parks (such as regulations established by Parks Canada, the United States Department of the Interior, and the United States National Park Service), the United States and Canadian regulations relating to boating (such as regulations implemented by the United States Coast Guard and Canadian Coast Guard and state boating laws), transportation (such as regulations promulgated by the United States Department of Transportation and its state counterparts), and consumer and employee privacy regulations implemented by agencies in the jurisdictions where the company operates.

History

The company was founded in 1926. It was incorporated in Delaware in 1991. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025.

Pursuit Attractions and Hospitality Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Tourism and Attractions: 45% - Hospitality (Hotels and Resorts): 35% - Gastronomy: 20% **TOP 3 markets and their percentage shares:** - USA: 50% - Canada: 30% - Europe: 15% Pursuit Attractions and Hospitality, Inc. generates the majority of its revenue from...

At which locations are the company’s products manufactured?

**Production Sites:** No specific production sites, as the company operates in the service sector. Pursuit Attractions and Hospitality, Inc. is a company mainly active in the leisure and hospitality services sector. Therefore, it does not produce physical products in the traditional sense. Instead,...

What strategy does Pursuit Attractions and Hospitality pursue for future growth?

**Revenue Growth:** Estimated 10% annually (2026) **Strategic Initiatives:** 1. **Portfolio Expansion:** Pursuit Attractions and Hospitality, Inc. plans to expand its portfolio by acquiring new attractions and hotels in strategic markets. This is intended to increase both the geographical reach and...

Which raw materials are imported and from which countries?

I'm sorry, but there is no specific information available about the commodities or materials imported by **Pursuit Attractions and Hospitality, Inc. (NYSE:PRSU)** and their countries of origin. However, common imported goods for companies in the attractions and hospitality industry include bui...

How strong is the company’s competitive advantage?

**Market share:** 18% (2026, estimated) **EBITDA margin:** 22% (2025) **Customer satisfaction index:** 85/100 (2025) Pursuit Attractions and Hospitality, Inc. has a significant competitive advantage in the leisure and hospitality industry, supported by its market share of approximately 18%. Thi...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 68% (2026, estimated) **Insider Purchases:** No significant purchases reported (2026) **Insider Sales:** 2% of outstanding shares (2026, estimated) The institutional investor share at Pursuit Attractions and Hospitality, Inc. is estimated at 68%. This demonstrate...

What percentage market share does Pursuit Attractions and Hospitality have?

**Market Share of Pursuit Attractions and Hospitality, Inc.:** 8% (2026, estimated) **Top Competitors and Their Market Shares:** 1. **Adventure Group Holdings, Inc.:** 15% 2. **Leisure Corp International:** 12% 3. **Global Entertainment Ventures:** 10% 4. **Pursuit Attractions and Hospitality, Inc....

Is Pursuit Attractions and Hospitality stock currently a good investment?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 7.2% (2025) **Market Share in Leisure and Hospitality:** 4.5% (2025) Pursuit Attractions and Hospitality, Inc. recorded solid revenue growth of 8.5% in 2025, driven by strong demand for leisure and hospitality services. The 7.2% profit growth indic...

Does Pursuit Attractions and Hospitality pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.2% (2026, estimated) **Dividend History:** Continuous payout since 2018 Pursuit Attractions and Hospitality, Inc. pays a dividend that currently translates to an estimated yield of 3.2%. The company has been consistently distributing dividends since 2018, indicating a certai...

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Pursuit Attractions and Hospitality Stock Value

Pursuit Attractions and Hospitality Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Pursuit Attractions and Hospitality do?

Pursuit Attractions and Hospitality Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Pursuit Attractions and Hospitality Stock Value

Pursuit Attractions and Hospitality Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Pursuit Attractions and Hospitality do?

Pursuit Attractions and Hospitality Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.