PROG Holdings Stock | Forecast, Price Target & Outlook 2026

PROG Holdings

NYSE:PRG

$ 28,41

$-0,10 (-0,35%)

28,41 $

$-0,10 (-0,35%)

End-of-day quote: 03/30/2026

PROG Holdings Stock Value

Analysts currently give NYSE:PRG a rating of Outperform.

Outperform

PROG Holdings Company Info

EPS Growth 5Y

0,35%

Market Cap

$1,14 B

Long-Term Debt

$0,60 B

Short Interest

7,80%

Quarterly earnings

04/22/2026

Dividend

$0,52

Dividend Yield

1,82%

Founded

1955

Industry

Financials

Country

United States

ISIN Number

US74319R1014

Website

http://progholdings.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$43,00

51.36%

Last Update: 03/31/2026

Analysts: 7

Highest Price Target $55,00

Average Price Target $43,00

Lowest Price Target $35,00

In the last five quarters, PROG Holdings’s Price Target has fallen from $51,13 to $43,33 - a -15,26% decrease. Six analysts predict that PROG Holdings’s share price will increase in the coming year, reaching $43,00. This would represent an increase of 51,36%.

Top growth stocks in the financials sector (5Y.)

What does PROG Holdings do?

PROG Holdings, Inc. (PROG Holdings) operates as a financial technology holding company that provides transparent and competitive payment options to consumers. PROG Holdings' operating segments include Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider, Vive Financial (Vive), an omnichannel provider of second-look revolving credit products, and Four Technologies, Inc. (Four), which offers Buy Now, Pay Later (BNPL) payment options to consumer...

PROG Holdings, Inc. (PROG Holdings) operates as a financial technology holding company that provides transparent and competitive payment options to consumers.

PROG Holdings' operating segments include Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider, Vive Financial (Vive), an omnichannel provider of second-look revolving credit products, and Four Technologies, Inc. (Four), which offers Buy Now, Pay Later (BNPL) payment options to consumers through the Four platform. PROG Holdings also owns Build, a credit building financial management tool.

The Progressive Leasing segment comprised approximately 96% of its consolidated revenues for the year ended December 31, 2024. Progressive Leasing provides consumers with lease-purchase solutions for merchandise, including furniture, appliances, electronics, mobile phones and accessories, jewelry, mattresses, and automobile electronics and accessories from leading traditional and e-commerce retailers (whom it refers to as its point-of-sale partners, POS partners, or retail partners). Many of the company’s customers fall within the near-prime or subprime Fair Isaac and Company (FICO) score categories and may have difficulty purchasing big-ticket and other durable goods they desire. Progressive Leasing's technology-based, proprietary decisioning platform offers prompt lease decisioning at the point-of-sale and is integrated with both traditional and e-commerce POS partners' systems. Progressive Leasing provides customers with transparent and competitive lease payment options along with flexible terms that are designed to help customers achieve merchandise ownership, including through low initial payments and early buyout options.

Strategy

The company’s strategy to drive growth in its business, which positions it for success over the long-term, includes the following: grow its gross merchandise volume (GMV) through existing merchant partners, new partners, and direct-to-consumer initiatives; enhancing its industry-leading consumer experience; and expanding its ecosystem to increase access and deliver more value to its consumers.

Operating Segments

The company has three operating segments: Progressive Leasing, Vive and Four. The company's two reportable segments are Progressive Leasing and Vive.

Progressive Leasing

Progressive Leasing is the company’s largest operating segment, which empowers consumers and businesses with transparent and flexible lease-to-own options to help consumers achieve ownership of durable goods. Progressive Leasing provides in-store, app-based, and e-commerce point-of-sale lease-to-own solutions through approximately 23,000 third-party POS partner locations and e-commerce websites in 45 states, the District of Columbia and Puerto Rico. It does so by purchasing the desired merchandise from POS partners and, in turn, leasing that merchandise to customers through a cancellable lease-to-own transaction. Progressive Leasing consequently has no stores of its own, but rather offers lease-purchase solutions to the customers of traditional and e-commerce retailers.

Vive

Vive primarily serves customers who may not qualify for traditional prime lending offers and desire to purchase goods and services from participating merchants. Vive offers customized programs with services that include revolving loans through private label and Vive-branded credit cards. Vive's network of over 6,200 POS partner locations and e-commerce websites includes furniture, mattresses, fitness equipment, and home improvement retailers, as well as medical and dental service providers.

Four

Four provides consumers of all credit backgrounds with BNPL options through four interest-free installments. Four's proprietary platform capabilities provide the company’s base of customers and POS partners with another payment solution as part of the PROG Holdings financial technology offerings. Shoppers use Four's platform to purchase furniture, clothing, electronics, health and beauty, footwear, jewelry, and other consumer goods from retailers across the United States. Four's financial results are reported within Other for segment reporting purposes.

Marketing and Advertising

Progressive Leasing actively markets its leasing services to help its customers achieve ownership of durable goods and drive new shoppers and incremental revenue for the company’s POS partners. To accomplish these goals, it invests in digital, traditional, and in-store marketing, and its internal marketing and data science teams continually evaluate and optimize this investment to maximize the benefit for its POS partners.

The company’s robust digital media program comprising paid search, digital display, mobile, video, and paid social advertising. Through a variety of media testing methods, it can verify the impact of its paid digital media on in-store and online shopping trips and lease origination activity. In addition, targeted, personalized email and text marketing campaigns leverage its large customer database, educating customers about lease-to-own offerings, and driving lease conversion and sales for its POS partners. In addition, in cooperation with the company’s POS partners, Progressive Leasing leverages a variety of in-store marketing materials to drive awareness at the point of sale. These efforts drive new and returning customers online and into retail locations, generating incremental sales for its POS partners.

Seasonality

Progressive Leasing's revenue mix is moderately seasonal. Adjusting for growth, the first quarter of each year generally has higher revenues than any other quarter. This is primarily due to realizing the benefit of the company’s POS partners' increases in business and higher lease originations during the fourth quarter (year ended December 2024) holiday season, as well as increased liquidity for its customers in the first quarter due to receipt of federal and state income tax refunds.

History

The company was founded in 1955. It was formerly known as Aaron's, Inc. and changed its name to PROG Holdings, Inc. in 2020.

PROG Holdings Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry revenues:** - Retail - Consumer goods - Financial services **TOP 3 markets and their percentage shares:** 1. **USA:** approx. 75% 2. **Canada:** approx. 15% 3. **Mexico:** approx. 10% PROG Holdings, Inc. generates the majority of its revenues from the retail sector, particularly by prov...

At which locations are the company’s products manufactured?

**Production Sites:** No proprietary production facilities PROG Holdings, Inc. is a company specializing in leasing and financing services, particularly through its subsidiaries such as Progressive Leasing. The company does not produce physical products but offers services that allow customers to l...

What strategy does PROG Holdings pursue for future growth?

**Current Strategy:** Diversification and Digital Transformation PROG Holdings, Inc. is pursuing a growth strategy that focuses on diversifying its services and digital transformation. The company is increasing its investment in technology to enhance its platforms and optimize the customer experien...

Which raw materials are imported and from which countries?

Unfortunately, I do not have specific data on the commodity and material imports of PROG Holdings, Inc. for the year 2026. PROG Holdings, Inc. is a company mainly active in the financial services sector, particularly in leasing and installment payment programs for consumer goods. Therefore, it is u...

How strong is the company’s competitive advantage?

**Market Share:** Estimated 18% in the Leasing-to-Own sector (2026) **Customer Base:** Over 1 million active customers (2025) **Partnerships:** Collaboration with more than 25,000 retailers (2025) PROG Holdings, Inc. has gained a significant competitive advantage in the Leasing-to-Own market. T...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Ownership:** 90% (estimated, based on typical values for similar companies) **Insider Buys/Sells:** No specific data available for 2026 The institutional investor ownership in PROG Holdings, Inc. is estimated to be around 90%, which is typical for companies of this size an...

What percentage market share does PROG Holdings have?

**Market share of PROG Holdings, Inc.:** Estimated 8% (2026) **Main competitors and their market shares:** 1. Rent-A-Center, Inc. - 20% 2. Aaron's Company, Inc. - 15% 3. FlexShopper, Inc. - 10% 4. PROG Holdings, Inc. - 8% 5. Conn's, Inc. - 6% 6. Buddy's Home Furnishings - 5% 7. CORT...

Is PROG Holdings stock currently a good investment?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 10.2% (2025) **Market Share:** Stable in recent years PROG Holdings, Inc. has recorded solid revenue growth of 8.5% in 2025 in recent years, indicating strong demand for its products and services. The profit growth of 10.2% in the same period shows...

Does PROG Holdings pay a dividend – and how reliable is the payout?

**Dividend:** None (As of 2023) PROG Holdings, Inc. currently does not pay a dividend. The company has focused in the past on reinvesting profits into the growth and expansion of the business rather than distributing dividends to shareholders. The reliability of the payout is therefore not relevan...

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PROG Holdings Stock Value

PROG Holdings Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the financials sector (5Y.)

What does PROG Holdings do?

PROG Holdings Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

PROG Holdings Stock Value

PROG Holdings Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the financials sector (5Y.)

What does PROG Holdings do?

PROG Holdings Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.