Phreesia, Inc. (Phreesia) provides comprehensive software solutions that improve the operational and financial performance of healthcare organizations and improve health outcomes by helping patients take a more active role in their care.
The company has created an integrated and streamlined system that automates data capture and activates patients before, during and after their interaction with their healthcare services provider. The company's solutions include SaaS-based integrated tools that...
Phreesia, Inc. (Phreesia) provides comprehensive software solutions that improve the operational and financial performance of healthcare organizations and improve health outcomes by helping patients take a more active role in their care.
The company has created an integrated and streamlined system that automates data capture and activates patients before, during and after their interaction with their healthcare services provider. The company's solutions include SaaS-based integrated tools that manage patient access, registration and payments. The company offers tools to communicate with patients about their health that have demonstrated increased rates of preventive care and vaccinations. Additionally, the company's solutions include clinical assessments to screen patients for a variety of physical, behavioral and mental health conditions, helping providers better understand their patients and connect them to needed services, resulting in improved health outcomes. The company also provides life sciences companies, government entities, patient advocacy, public interest and not-for-profit and other organizations with a channel for direct education and communication with patients in a privacy-protected environment. Additional products and services include the MediFind provider directory, which helps patients find care based on providers' specialty and condition expertise. In fiscal 2025, the company facilitated patient visits in over 4,300 healthcare services clients across all 50 states. The company defines a patient visit as an individual, in-person or telehealth visit to a healthcare services provider, which may include multiple encounters by the same patient.
The company's comprehensive range of technology solutions and services include registration, appointment scheduling, payments, automated answering services, and post-appointment patient surveys. The company securely collects and analyzes each patient’s information and provides engagement tools to efficiently guide each patient through their healthcare journey. It deploys the company's solutions to patients across a range of modalities, including through patients’ mobile devices (Phreesia Mobile), and through its self-service intake tablets (Phreesia Pads) and on-site kiosks (Arrivals Kiosks), all of which provide an individualized experience for each patient based on age, gender, appointment type, and other clinical and demographic factors. It deploys the company's solutions to healthcare services clients through a web-based dashboard (Phreesia Dashboard). The company's solutions are highly customizable and scalable to any size healthcare service organization and can seamlessly integrate within a client’s workflows and leading Practice Management, or PM, and Electronic Health Record, or EHR, systems. The company's solutions additionally allow for secure and integrated payments at the time of service, and after explanation of benefits.
The company serves an array of healthcare services clients of all sizes across over 25 specialties, ranging from single-specialty practices, including internal and family medicine, urology, dermatology, and orthopedics, to large, multi-specialty groups, and health systems, as well as other organizations that provide other types of healthcare-related services. The company's network solutions clients include life sciences companies in the pharmaceutical, biotechnology and medical device industries, as well as government entities, patient advocacy, public interest and other not-for-profit organizations seeking to activate, engage and educate patients about topics critical to their health.
Solutions
The company offers its clients a comprehensive range of technology applications and modules that address the growing needs of the healthcare market by helping patients take a more active role in their care.
The company's access to care solutions provides a comprehensive appointment scheduling system to provide clients with applications for online appointments, reminders and referral tracking and management, in addition to managing inbound patient calls during and after business hours. Through the company's MediFind.com provider directory, the company enables healthcare services clients to manage their MediFind provider profiles, helping patients to find the best doctors, latest medical advances and active clinical trials, and helping patients to book appointments.
The company's registration solutions automate patient self-registration before or at the time of the patient's visit- via Phreesia Mobile or through the use of a purpose-built PhreesiaPad or Arrivals Kiosk for on-site check-in. The company's Phreesia Dashboard is used by healthcare services organization staff to monitor and manage the intake process. The company also collects clinical intake and PRO data for more than 25 specialties, enabling the company's clients to ask the right clinical questions of the appropriate patients at the right time and gather key data that aligns with their quality-reporting goals. In addition, the company’s registration solutions include electronic forms that streamline workflows, improve compliance and deliver a better patient experience.
The company's revenue cycle solutions provide insurance-verification processes, point-of-sale payments applications, post-visit payment collection and flexible payment options, which help healthcare services clients maximize the timely collection of patient payments.
The company's network solutions provide a channel for its life sciences, patient advocacy, government, and public health clients to deliver content to patients who use its solutions and the MediFind platform. On behalf of its clients, the company delivers clinically relevant content to patients who consent to receive information and engagement. Additionally, the company's DoctorFinder product allows life sciences companies to embed its MediFind doctor directory in their own websites, thereby helping patients find appropriate care for their unique needs.
Market Opportunity
The company serves a range of healthcare services clients, including single-specialty practices, large multi-specialty groups and health systems. The company provides services to large and small pharmaceutical, medical device and biotechnology companies, as well as government entities and other organizations. The company estimates that its target client universe in the ambulatory and hospital markets is approximately 50,000 unique healthcare services clients. As the company develops new products and services, the company expects its total addressable market to grow.
Value Proposition
The company is focused on providing healthcare services organizations, life sciences companies, government entities and other organizations the tools to help patients take a more active role in their care.
Value Proposition for Patients
Improved Patient Experience: The company's solutions streamline the patient access and patient intake process and provides consumer-centric options for check-in. The company pre-populates information from prior visits, minimizing the frustration of repetitive questions during the intake process and streamlining the information for review by a clinician by the time the patient reaches the exam room. The company also offers patients a convenient, flexible, secure intake experience that saves time and provides clarity regarding the amount of payment due. The MediFind provider directory helps patients find the right care for their unique needs. Patients are also able to save time by making their appointments using the company's technology. Additionally, the company's smart answering, and after-hours care solution improves the patient experience by routing incoming patient calls to the appropriate healthcare resources.
Flexible Payment Options: The company provides patients with flexibility and choice in how they pay for healthcare services. Patients are able to pay upfront or set up an automated payment plan that adheres to the company's healthcare services clients' financial policies. Patients can also choose to pay online on their healthcare services organization's website or place a card on file, removing the need for difficult payment-related conversations with staff. Additionally, the company customizes the messaging, channel and timing of payment reminders by providing patients with easy-to-read digital bills through preferred patient channels, including text or email.
Activation in Care: By leveraging the power of self-service, flexible software solutions and consent-based content delivery, the company supports and activates patients along their healthcare journey so they can take an active role in their healthcare decisions, resulting in improved health outcomes.
Value Proposition for Healthcare Services Clients
Simplify Operations and Enhance Staff Efficiency: The company enables healthcare services clients to streamline operations through automated patient intake, automated answering services and payments that are integrated into existing workflows and PM and EHR systems. By automating the numerous tasks and forms associated with the intake process, the company's healthcare services clients have been able to save time on patient check-ins and inbound calls. The company's automated answering service routes and triages incoming patient calls during a practice’s normal business hours to connect patients with appropriate resources and services, including medication refills and appointment scheduling, and its after-hours care service connects patients with the appropriate care after hours.
Enhance Clinical and Cost Outcomes: The company enables its healthcare services clients to more efficiently and effectively capture the right clinical information to meet their clinical goals and align with quality reporting initiatives. The company's logic-driven delivery of PROs and other questionnaires help healthcare services clients identify at-risk patients in need of specific care and reduce errors by avoiding the need to manually gather the information. These PROs enable the company's healthcare services clients to close gaps in care, identify successful treatments and engage patients in their care. Through the company's subsidiary, Insignia Health, LLC ('Insignia'), the company licenses the exclusive worldwide rights to the Patient Activation Measure ('PAM'). Beginning in 2024, the Centers for Medicare and Medicaid Services ('CMS') includes the PAM Performance Measure ('PAM-PM') in its Merit-based Incentive Payments System ('MIPS').
Improve Patient Experience: The company activates patients through their journey from access to registration to drive higher patient satisfaction, retention and safety. The company's streamlined intake and payments offering provides a consumer-friendly experience and activates patients to take control of their care. Additionally, after obtaining patient consent, the company enables healthcare services clients to conduct outreach within 24 hours of visit and generate real-time feedback that informs and drives efforts to improve patient experience.
Value Proposition for Life Sciences and Other Organizations
Direct Communications: The company provides life sciences companies, government entities, patient advocacy and other organizations with a channel to reach and engage patients in a relevant, privacy-protected environment. The company’s data-driven solutions ensure content is appropriately tailored to facilitate conversations with healthcare providers and support improved health outcomes.
Speed Diagnosis and Increase Uptake of Preventive Health Services: The company’s data and analytics capabilities identify relevant patient populations that align with its life sciences clients’ audiences. Based on the company’s ongoing analyses of client marketing and education campaigns conducted by data analytics companies.
Improve Brand Conversion, Treatment, and Adherence: The company’s data and analytics capabilities identify patient populations that align with its life sciences clients’ audiences.
Learn About Patient Cohorts: The company’s patient Insights solutions provide a channel for its life sciences clients to deliver surveys to patients and capture direct feedback and access relevant population insights.
Growth Strategies
The success of the company’s business depends on acquiring new clients and increasing utilization among its existing clients, which in turn drives growth across the company’s solutions. The company is well-positioned to benefit from a number of prevailing industry tailwinds across its patient access, registration, revenue cycle and Network solution areas.
The company's strategies include expanding its solutions to new healthcare services organizations; deepening the company's relationship with existing healthcare services clients; continuing to innovate and leverage the company's solutions; pursuing opportunistic strategic investments, partnerships and acquisitions; and enhancing the company's margins through continued strategic growth.
Products and Services
The company’s solutions are specifically designed to cater to the needs of patients, healthcare services clients, life sciences companies, government entities and other organizations while improving healthcare engagement.
Access to Care
The company offers healthcare services clients convenient online appointment requests for patients, appointment tracking and appointment management in one place, and provide insight into past and upcoming appointments. The company's Access to Care solutions include:
Provider Directory for Patients Seeking Care: On MediFind.com, healthcare services clients in the company's network can manage and update their profiles, to help new patients discover their services and book appointments.
Integrated Patient Scheduling: The company gives patients 24/7 access to request or schedule their own in-person or virtual appointments online, either through a link or by responding to patient-outreach by their provider. Once patients self-schedule or send an appointment request, their information automatically populates into the Phreesia Appointments Hub for staff to track and manage.
Automated Appointment Rescheduling: The company's appointment rescheduling tool is an automated, text-based solution designed to fill open slots on a healthcare services client's schedule with clinically relevant patients. The tool leverages artificial intelligence and a custom-rules engine to offer earlier appointments for eligible patients as soon as a time slot becomes available.
Appointment Reminders: With the company's appointment reminder solution, patients receive email, text, and voice reminders about upcoming in-person and virtual appointments, reducing no-shows for the company's healthcare services clients. Patient responses to confirm, cancel or reschedule appointments flow directly into the Phreesia Appointments Hub.
Patient Text Messaging: The company allows healthcare services clients to send and receive text messages from individual patients about their in-person or virtual visits. This capability helps to reduce face-to-face interactions, decrease phone-call volume and improve patient communication.
After-hours Care: The company’s after-hours service helps healthcare services clients manage patients seeking care after-hours. A provider-facing app transcribes patient messages, routes to the on-call provider, and displays key information from the patient’s chart for a more productive call.
Smart Answering Solution: The company helps healthcare services clients manage inbound patient calls digitally with the option to follow-up via text message, reducing burden on call center and front desk staff members.
Referral Management: The company offers a suite of referral management tools for healthcare services clients that enable them to track incoming referrals in a centralized list, send referrals to specialists, and check the status of each request.
Registration
The company’s Registration applications facilitate mobile and on-site check-in, create a more complete patient record and increase patient convenience and satisfaction. These solutions include:
Mobile and In-office Intake Modalities: The company allows patients to check in securely and conveniently on their computer or mobile device, either prior to their visit or when they arrive at the office. Patients can also update their clinical and demographic information, take a photo to store in their patient record, capture images of their driver’s license and insurance card, sign forms and policies, pay copays and outstanding balances and select and update their preferred pharmacy—all from the privacy and ease of their own device.
Registration for Virtual Visits: The company supports healthcare services clients offering telehealth by allowing them to perform all the necessary intake tasks for each virtual visit, including gathering consents, at scale. Intake for telehealth also provides patients with information about how their telehealth visit will work.
Specialty-Specific Workflows: The company’s workflows cover over 25 specialties leveraging its proprietary logic to guide patients through a tailored list of questions, allowing them to efficiently enter and verify their demographics, insurance data and clinical information.
Consent Management: The company streamlines the process of collecting consents by ensuring that each patient receives the right forms. These forms can be customized by appointment type and can capture electronic signatures and send required forms directly to the PM or EHR system.
Self-service patient-reported outcomes and screenings.
The company delivers clinical assessments to screen patients for common morbidities, and the company owns the worldwide exclusive license to the PAM.
Behavioral Health Screenings for Primary Care: The company identifies and screens patients for common behavioral and mental health conditions, including depression, anxiety and substance abuse.
Social Determinants of Health Screening: The company enables healthcare services clients to ask patients confidentially about their access to healthy food, safe housing and other social determinants that can have a critical impact on their health, to help healthcare services clients better understand patients and connect them to needed services.
Revenue cycle
The company is able to improve key revenue cycle metrics with the company's payment solutions, increasing time-of-service and post-visit collections as well as improving patient convenience with online payments and card on file. The company's Revenue Cycle solutions include:
Point-of-service Payments: The company offers self-service payment options on Phreesia Mobile, on the PhreesiaPad or at an Arrivals Kiosk. Healthcare services client staff can also process time-of-service or post-explanation of benefits payments on the Phreesia Dashboard. The company is able to replace or support a client's existing payment processor with a fast and secure way to process transactions, as the company accepts all major credit cards (Visa, MasterCard, American Express and Discover), ApplePay, and other payment methods. Phreesia is a PCI DSS Level 1 Service Provider and offers PCI-compliant point-of-sale solutions that significantly reduce the client's PCI DSS reporting requirements.
Insurance Verification: The company's automated eligibility and benefits application streamlines verification, reduces staff's manual workload and alerts staff when attention is needed. The company can run eligibility and benefits checks in advance, so the company's clients know their patients' primary and secondary insurance before their visit.
Payment Plans: The company's healthcare services clients can give patients the option to set up private, automated payment plans when they check in, or have the staff create payment plans for them on the Phreesia Dashboard. Each plan is configured according to the healthcare services client's financial policies and managed automatically.
Online Payments: The company allows practices to add a custom payment button to their website or send email reminders that direct patients to an online payment page and send bills directly to patients via text or email, based on patient preferences.
Card On File and Payment Assurance: Patients may sign a financial policy that gives authorization to store their payment card on the company’s secure solution, thus automatically collecting payments once claims are adjudicated.
Network Solutions
The company provides several opportunities for third parties to engage with the patients and providers who are using the tools and products the company offers.
Education and engagement before, during and after the visit.
PatientConnect is the company’s point of care offering which enables third parties to deliver personalized health content to users who consent to receive such content after they have completed checking in for a doctor's appointment via Phreesia's intake software. Clients of this tool include life sciences organizations, government entities and patient advocacy groups.
Educational and promotional content about health is delivered to raise patient awareness and help patients start the right conversations with their providers, improving outcomes for these individuals. Educational material includes information about different therapy options to assist in advocating for their needs and preferences; disease education, which speeds up the time to diagnosis; screening tools and information to aid in early detection and disease prevention; engagement regarding prescriptions, and public service materials about vaccines, avoiding use of tobacco products, and more.
Patient Insights: Similar to delivery of educational materials, the company conducts primary research among interested users after they check in for appointments via the company's intake software to understand sentiments and behaviors, uncover unmet needs, and learn about preferences and health beliefs. These insights aid clients in understanding their patients' experiences and enhancing their existing products and services.
Sales and Marketing
The company markets and sells its products and services to healthcare services prospects throughout the U.S. using a direct sales organization. The company's database team is responsible for the hygiene and health of the company's data and is tasked with validating information by using various tools to enrich it. This data powers the company's sales development organization. The company's marketing team identifies customer profiles, develops content and deploys one-to-many communications to soften the market. This helps prepare the company's sales development team to engage with new prospective customers. The sales development team creates opportunities and works with the direct sales team to qualify those opportunities. The company's sales force executes on these qualified sales leads, partnering with its sales enablement and client services functions to ensure prospects are educated on the breadth of the company's capabilities and demonstrable value proposition, with the goal of attracting and retaining clients and expanding their use of the company's solutions over time. Most of the company's healthcare services customer contracts are structured as annual, auto-renewing agreements. The company's sales typically involve competitive processes, and sales cycles have, on average, varied in duration from three months to six months, depending on the size of the potential client. In addition, through Phreesia University (Phreesia's in-house training program) live and virtual events, the company helps its healthcare services clients optimize their businesses, and as a result, support client retention.
The company also sells products and services to life sciences and other organizations, healthcare advertising agencies, government entities and advocacy groups through its direct sales and marketing teams.
Subscriber Services and Support
The company's operations and support organizations differentiate and enhance the company's clients' and patients' experience. The company's teams have significant experience integrating with various EHR and PM systems, which can help take the company's healthcare services clients from sale to go-live much quicker than other solutions. The company's client-focused operations are structured to provide a seamless process.
Client Services: The company's dedicated Client Services team is responsible for pre-sales engagement, new client onboarding and implementation, existing client implementation and on-site optimization. Client Services is organized by market specialization, ensuring that the company's team provides deep expertise in the markets they support. In addition, the company's implementation teams have extensive knowledge of the PM and EHR systems that the company's healthcare services clients use. Through the company's designed implementation approach and expertise, the company is able to take healthcare services clients live efficiently and quickly. The company's Client Services team is also able to demonstrate early return on investment in land-and-expand deals, enabling the company to roll out to additional locations.
Client Success: The company's success is driven by its ability to retain and expand relationships with existing and new clients. The company's dedicated Client Success team is focused on the retention of the company's client base, coordinating directly with Sales and Client Services to meet this objective. Furthermore, the company is continuously expanding its business and enhancing the company's clients' experience by offering additional products to its clients and driving adoption and utilization.
Client Support: The company provides technical support to its healthcare services clients through the company's dedicated Client Support team to directly resolve any product and/or service issues. The company serves as the single starting point for client issues and offer a collaborative support model in contrast to tiered support models. This model has proven to help large companies continue to scale, while leveraging the benefits of smaller operations.
The company is committed to providing quality services and support, with a focus on integration, implementation support and overall client satisfaction.
Research and Development
The company's research and development expenses were $117.4 million for the year ended January 31, 2025.
Regulatory Matters
The company’s business is subject to extensive, complex and rapidly changing federal and state laws and regulations. In addition, the company’s payments business is subject to certain financial services laws, regulations and rules, such as the Payment Card Industry Data Security Standards.
Many of the company’s customers are regulated as covered entities under HIPAA. As a service provider that creates, receives, maintains or transmits PHI on behalf of the company’s covered entity customers, Phreesia is a ‘business associate’ as defined under HIPAA, and certain HIPAA requirements are directly applicable to business associates.
The company must also comply with HIPAA’s breach notification rule.
The company regularly reviews its privacy program in light of Federal Trade Commission guidance and enforcement actions and the company’s privacy standards are fair and transparent under the Federal Trade Commission Act.
In addition, under HIPAA and pursuant to the related contracts with the company’s business associates, the company must report breaches of unsecured PHI to the company’s contractual partners following discovery of the breach.
There are number of the U.S. federal and state laws and regulations that concern telephone calls, text messages and other telephonic communications to patients, potential patients, clients and potential clients. For example, the Telephone Consumer Protection Act (“TCPA”) is a federal statute that restricts certain calls and text messages to individuals. Some states, including Florida and Oklahoma, have mini-TCPA laws that restrict certain calls and text messages to their residents and mini-TCPA laws have been proposed in other state legislatures. The company’s call and text communications are subject to these laws.
The company's subsidiary, Insignia Health, LLC (Insignia), receives a portion of its revenue from customers that are governmental agencies or funded by government programs. As a federal government contractor, Insignia’s government contracts and subcontracts subject Insignia to the Federal Acquisition Regulation (“FAR”), and among other requirements.
History
Phreesia, Inc. was founded in 2005. The company was incorporated in 2005.
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