Procter & Gamble Analysis (April 2026) | Price Development & Price Target

Procter & Gamble

NYSE:PG

$ 150,36

+ $1,96 (1,32%)

150,36 $

+$1,96 (1,32%)

Real-time: 04/28/2026 10:37

Procter & Gamble Stock Value

The analyst rating for NYSE:PG is currently sf_Outperform.

sf_Outperform

Procter & Gamble Company Info

EPS Growth 5Y

5,93%

Market Cap

$345,56 B

Long-Term Debt

$25,43 B

Short Interest

2,54%

Annual earnings

07/28/2026

Dividend

$4,36

Dividend Yield

2,94%

Founded

1837

Industry

Consumer Staples

Country

United States

ISIN Number

US7427181091

Website

https://www.pginvestor.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$165,00

11.19%

Last Update: 04/28/2026

Analysts: 22

Highest Price Target $186,00

Average Price Target $165,00

Lowest Price Target $145,00

In the last five quarters, Procter & Gamble’s Price Target has fallen from $183,80 to $170,40 - a -7,29% decrease. Twenty One analysts predict that Procter & Gamble’s share price will increase in the coming year, reaching $165,00. This would represent an increase of 11,19%.

Top growth stocks in the consumer staples sector (5Y.)

What does Procter & Gamble do?

The Procter & Gamble Company (P&G) operates as a multinational consumer goods company. The company focuses on providing trusted, branded products of superior quality, performance and value to improve the lives of consumers around the world. The company’s products are sold in about 180 countries. The company also sells direct to consumers. The company has on-the-ground operations in about 70 countries. The company's organizational structure consists of Sector Business Units (SBUs), Enterprise M...

The Procter & Gamble Company (P&G) operates as a multinational consumer goods company.

The company focuses on providing trusted, branded products of superior quality, performance and value to improve the lives of consumers around the world. The company’s products are sold in about 180 countries. The company also sells direct to consumers. The company has on-the-ground operations in about 70 countries.

The company's organizational structure consists of Sector Business Units (SBUs), Enterprise Markets (EMs), Corporate Functions (CF), and Global Business Services (GBS).

Sector Business Units

The company's product categories are organized into five SBUs and five reportable segments (under U.S. GAAP): Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The SBUs are responsible for global brand strategy, product upgrades and innovation, marketing plans and supply chain. They have direct profit responsibility for markets (referred to as Focus Markets) representing the large majority of the company's sales and earnings and are also responsible for innovation plans, supply plans and operating frameworks to drive growth and value creation in the remaining markets (referred to as Enterprise Markets). Throughout the MD&A, the company references business results by region, which are consists of North America, Europe, Greater China, Latin America, the Asia Pacific and India, Middle East and Africa (IMEA).

Sector Business Units

Beauty: The company is a global market leader in the retail hair care market, with about 20% global market share, primarily behind its Head & Shoulders and Pantene brands. In personal care, the company holds the number two market share position with about 20% global market share, primarily behind its Old Spice, Safeguard, and Secret brands. In skin care, the Olay brand is one of the top facial skin care brands in the world, with about 5% global market share.

Grooming: The company is the global market leader in the grooming market, where it holds more than 45% share. The company’s global blades and razors market share is more than 60%, primarily behind its Gillette and Venus brands. The company's appliances, such as electric shavers and intense pulse light devices, are sold primarily under the Braun brand.

Health Care: In oral care, the company is a leader with nearly 30% global market share, primarily behind its Crest and Oral-B brands.

Fabric & Home Care: This segment consists of a variety of fabric care products, including laundry detergents, additives, and fabric enhancers, as well as home care products, such as dishwashing liquids and detergents, surface cleaners, and air fresheners. In fabric care, the company generally holds the number one or number two market share position.

Baby, Feminine & Family Care: The company is the global market leader in the feminine care category, with over 30% global market share. The company's family care business is predominantly a North American business, consists of primarily of the Bounty paper towel and Charmin toilet paper brands. North American market shares are over 40% for Bounty and over 25% for Charmin.

Enterprise Markets

Enterprise Markets are responsible for sales and profit delivery in specific countries, supported by SBU-agreed innovation and supply chain plans, along with scaled services like planning, distribution and customer management.

Global Business Services

Global Business Services provides scaled services in technology, process and data tools to enable the SBUs, the EMs and CF to better serve consumers and customers. The GBS organization is responsible for providing world-class services and solutions that drive value for P&G.

Strategic Focus

The company’s strategy is to deliver and sustain value creation through five integrated choices: a portfolio of daily-use products where performance drives brand choice; superiority across product, package, brand communication, retail execution and value; productivity; constructive disruption of the entire value chain; and a highly efficient and effective organization structure.

The company’s focused portfolio of businesses consists of product categories where P&G has strong brands and consumer-meaningful product technologies with typically leadership market positions.

Additionally, to further strengthen the company’s integrated strategy, it has declared four focus areas. These are leveraging environmental sustainability as an additional driver of superior performing products and packaging innovations, increasing digital acumen to drive consumer and customer preference, and enable rapid and efficient decision making, developing next-level supply chain capabilities to enable flexibility, agility, resilience and a new level of productivity and delivering a superior employee value equation for all employees inclusive of all genders, races, ethnicities, sexual orientations, ages and abilities to ensure the company continues to attract, retain and develop the best talent to better serve its increasingly diverse consumer base.

Glad Joint Venture Agreement

The company and The Clorox Company (Clorox) have jointly decided not to renew the Glad joint venture agreement. Under the terms of the agreement, Clorox will purchase the company’s minority interest in the venture at fair market value as of the agreement termination in January 2026.

Business Model

The company’s business model is focused on delivering sustainable value creation by driving balanced top- and bottom-line growth. The company creates, manufactures, markets and distributes a diversified portfolio of daily-use products to delight consumers with irresistible superiority across five key vectors - product performance, packaging, brand communication, retail execution and value. The company invests in research and development and consumer insights to invent new categories or products and innovate its existing products, ensuring they meet evolving consumer needs and preferences. The company leverages marketing strategies, including advertising, promotions and endorsements to drive brand awareness and loyalty among consumers. The company utilizes various distribution channels, including retail stores, e-commerce platforms and direct-to-consumer platforms to deliver its products. The company’s business model relies on continued productivity improvements to fuel investments in research and development and marketing and deliver value creation.

Key Customers

The company’s customers include mass merchandisers, e-commerce (including social commerce) channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores (including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. The company also sells direct to consumers.

Sales to Walmart Inc. and its affiliates represent approximately 16% of the company’s total sales in 2025. No other customer represents more than 10% of the company’s total sales. The company’s top ten customers accounted for 43% of its total net sales in 2025.

Government Regulation

The company is subject to a wide variety of laws and regulations across the countries in which it does business. In the United States, many of the company’s products and manufacturing operations are subject to one or more federal or state regulatory agencies, including the U.S. Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), the Occupational Safety and Health Administration (OSHA), the Federal Trade Commission (FTC) and the Consumer Product Safety Commission (CPSC). The company is also subject to anti-corruption laws and regulations, such as the U.S. Foreign Corrupt Practices Act, and antitrust and competition laws and regulations that govern its dealings with suppliers, customers, competitors and government officials.

The company is also subject to expanding laws and regulations related to environmental protection and other sustainability-related matters, non-financial reporting and diligence, labor and employment, trade, taxation and privacy and data protection, including the European Union’s General Data Protection Regulation and similar regulations in states within the United States and in countries around the world.

Research and Development

The company’s research and development costs were charged to expense as incurred and were $2.1 billion for the year ended June 30, 2025.

History

The Procter & Gamble Company was founded in 1837. The company was incorporated in Ohio in 1905.

Procter & Gamble Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industries:** - Beauty care: approx. 20% - Grooming (shaving and body care): approx. 10% - Healthcare: approx. 15% - Household care: approx. 30% - Baby care and family care: approx. 25% **TOP 3 markets and their percentage shares:** - **USA:** approx. 40% - **China:** appr...

At which locations are the company’s products manufactured?

**Production Sites:** Worldwide, with a focus on North America, Europe, and Asia. Procter & Gamble operates production facilities in over 70 countries. The main production sites are located in North America, especially in the USA, as well as in Europe, including Germany and Poland. In Asia, sig...

What strategy does Procter & Gamble pursue for future growth?

**Revenue Growth:** Estimated 4-6% annually (based on historical data and market analysis until 2023) **Focus on Innovation:** Procter & Gamble strongly emphasizes product innovations to drive growth. The company continuously invests in research and development to introduce new and improved pro...

Which raw materials are imported and from which countries?

**Main raw materials:** Pulp, chemicals, fragrances, packaging materials **Countries of origin:** - **Pulp:** Canada, Brazil - **Chemicals:** China, Germany - **Fragrances:** France, India - **Packaging materials:** USA, Mexico Procter & Gamble imports a variety of raw materials that are essen...

How strong is the company’s competitive advantage?

**Market share in the consumer goods industry:** Approximately 14% (estimated for 2025) **Research & development expenses:** $2 billion (2024) **Brand portfolio:** Over 65 leading brands Procter & Gamble (P&G) has a significant competitive advantage that is composed of several fac...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** approx. 65% (estimated for 2025 based on historical data) **Insider purchases/sales:** No significant transactions in the last year (estimated for 2025) The institutional investor share at The Procter & Gamble Company traditionally stands at around two-thirds...

What percentage market share does Procter & Gamble have?

**Market share of Procter & Gamble:** 14% (estimated for 2025) **Main competitors and their market shares:** 1. **Unilever:** 12% 2. **Colgate-Palmolive:** 8% 3. **Johnson & Johnson:** 7% 4. **Kimberly-Clark:** 6% 5. **L'Oréal:** 5% 6. **Reckitt Benckiser:** 4% 7. **Henkel:** 3% 8. **B...

Is Procter & Gamble stock currently a good investment?

**Revenue Growth:** 6% (2024) **Profit Growth:** 8% (2024) **Dividend Yield:** 2.5% (2024) Procter & Gamble recorded a revenue growth of 6% in 2024, attributed to strong demand in multiple product categories. Profit growth was at 8%, indicating efficiency improvements and cost-cutting measures....

Does Procter & Gamble pay a dividend – and how reliable is the payout?

**Dividend yield:** 2.5% (estimated for 2025) **Dividend growth:** 3% annually (average over the last 5 years) **Payout ratio:** 60% (estimated for 2025) The Procter & Gamble Company is known for its reliable dividend policy. The company has a long history of dividend payments and is consid...

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Procter & Gamble Stock Value

Procter & Gamble Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does Procter & Gamble do?

Procter & Gamble Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Procter & Gamble Stock Value

Procter & Gamble Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does Procter & Gamble do?

Procter & Gamble Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.