PAR Technology Analysis (March) 2026 | Price, Valuation & Outlook

PAR Technology

NYSE:PAR

$ 12,81

$-0,75 (-5,53%)

12,81 $

$-0,75 (-5,53%)

End-of-day quote: 03/27/2026

PAR Technology Stock Value

According to analysts, the current valuation of NYSE:PAR is Buy.

Buy

PAR Technology Company Info

EPS Growth 5Y

-5,07%

Market Cap

$0,55 B

Long-Term Debt

$0,37 B

Short Interest

6,03%

Quarterly earnings

05/09/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

1968

Industry

Information Technology

Country

United States

ISIN Number

US6988841036

Website

http://www.partech.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$34,00

165.42%

Last Update: 03/28/2026

Analysts: 9

Highest Price Target $45,00

Average Price Target $34,00

Lowest Price Target $18,00

In the last five quarters, PAR Technology’s Price Target has fallen from $132,91 to $76,00 - a -42,82% decrease. Four analysts predict that PAR Technology’s share price will increase in the coming year, reaching $34,00. This would represent an increase of 165,42%.

Top growth stocks in the information technology sector (5Y.)

What does PAR Technology do?

PAR Technology Corporation, together with its subsidiaries, provides omnichannel cloud-based hardware and software solutions to the worldwide. The company provides solutions to the restaurant industry in three major restaurant categories – quick service, fast casual, and table service – and the retail industry, including convenience and fuel retailers (C-Stores). The company's product and service offerings include point-of-sale, customer engagement and loyalty, digital ordering and delivery, op...

PAR Technology Corporation, together with its subsidiaries, provides omnichannel cloud-based hardware and software solutions to the worldwide.

The company provides solutions to the restaurant industry in three major restaurant categories – quick service, fast casual, and table service – and the retail industry, including convenience and fuel retailers (C-Stores). The company's product and service offerings include point-of-sale, customer engagement and loyalty, digital ordering and delivery, operational intelligence, payment processing, hardware, and related technologies, solutions, and services. The company provides enterprise restaurants, franchisees, and other foodservice outlets with operational efficiencies through a data-driven network with integration capabilities from front- and back-of-house to customer fulfillment. The company’s omnichannel solutions are used in various active restaurants and retail locations in more than 110 countries.

Business Highlights

Stuzo Acquisition: In March 2024, the company acquired Stuzo, LLC, a digital engagement software provider to C-Stores. With the acquisition of Stuzo, the company expanded into an adjacent vertical and became a leader in technology for convenience and fuel retailers.

Divestiture of Government Segment: In June 2024, the company divested PAR Government Systems Corporation (PGSC), and in July 2024, the company divested Rome Research Corporation (RRC), resulting in the divestiture of the company's Government segment. Beginning with the quarter ended June 30, 2024, the company operates in a single reportable segment.

TASK Group Acquisition: In July 2024 the company acquired TASK Group Holdings Limited an Australia-based global foodservice transaction platform, offering international unified commerce solutions, including interactive customer engagement and seamless integration, tailored for major brands worldwide.

Delaget Acquisition: In December 2024 the company acquired Delaget, LLC, a provider of restaurant analytics and business intelligence solutions. Delaget’s comprehensive platform delivers data analytics, loss prevention, and operational insights that help restaurant operators streamline operations and improve profitability.

The company continuously strives to enhance and expand its omnichannel solutions to provide full integration of data points that drive guest satisfaction and operational efficiencies to its customers across the company’s product and service offerings.

Products and Services

Subscription Services

The company's subscription services consist of software-as-a-service (SaaS) solutions, related software support, managed platform development services, and transaction-based payment processing services, and are grouped into two product lines:

Engagement cloud, offering customer facing solutions:

PUNCHH, an enterprise-grade customer loyalty and engagement solution that enables customers to deliver personalized promotions to their customers to increase customer lifetime value and same-store sales. Punchh seamlessly integrates with the company's customers' existing systems, providing AI-powered tools to deliver omnichannel loyalty experiences and campaigns to engage their customers, create real-time 360-degree insights and drive repeat purchases and higher average spend.

PAR ORDERING, an eCommerce platform powering digital customer touchpoints from mobile, web, kiosk to delivery marketplaces. PAR Ordering provides customers with the tools they need to grow their digital business, manage orders from substantially all channels and order types, orchestrate their delivery operations, and fully control their digital experience to retain a direct customer relationship.

PAR RETAIL, a digital engagement software solution for convenience and fuel retailers (C-Stores) with an industry-leading guest engagement platform serving major brands in the space. PAR Retail enables retailers to deliver seamless, personalized experiences across mobile, web, and in-store channels. By leveraging data-driven insights, PAR Retail helps businesses increase customer engagement, drive loyalty program participation, and grow same-store sales with innovative, integrated technology solutions.

PLEXURE, an international customer engagement and loyalty platform that delivers hyper-personalized marketing campaigns and promotions in real-time. Leveraging advanced data analytics and machine learning, Plexure seamlessly integrates with existing systems to provide actionable insights and enhance the customer experience. By driving engagement across multiple channels, Plexure helps increase customer lifetime value, boost repeat transactions, and improve same-store sales performance through tailored, data-driven solutions.

Operator cloud, offering front-of-house and back-of-house operator solutions:

PAR POS, an open cloud, point-of-sale solution that provides operators with tools to seamlessly integrate with multiple product offerings - including kiosks, kitchen video systems, and enterprise reporting - through PAR's ecosystem of integration partners.

PAR PAY includes the company’s PAR Payment Services merchant services business that enables electronic payment and processing services for businesses of all sizes to accept electronic payments online or in-person and PAR Pay Gateway is the company's front-end technology that reads payment cards and sends customer information to the merchant acquiring bank for processing. Combined, PAR Payment Services and PAR Pay Gateway offer a comprehensive payment processing solution that allows the company's customers to accept a variety of payment methods, including debit and credit cards, near-field communication contactless, mobile devices, digital wallets, and gift cards.

PAR OPS, includes Data Central and Delaget product offerings that leverage business intelligence, analytics, and automation technologies to streamline operations. Serving as the central hub of restaurant intelligence, PAR OPS aggregates data from point-of-sale, inventory, supply, payroll, and accounting systems to deliver actionable insights and a comprehensive view of operations. By simplifying complex data into intuitive dashboards and reports, PAR OPS equips customers with the tools to achieve peak operational and financial efficiency, driving better decision-making and performance across their business.

TASK, an enterprise-grade technology solution, delivers powerful solutions to streamline operations and drive efficiency for hospitality and retail businesses. Specializing in point-of-sale, kitchen management, and inventory systems, TASK offers a transaction management platform that integrates seamlessly with existing infrastructure. Designed for scalability and reliability, TASK empowers businesses to optimize workflows, enhance service delivery, and elevate the customer experience through innovative, data-driven solutions.

The company's SaaS solutions are extensible and built on open application programming interfaces (API) enabling integration by more than 550 integration partners, including leading industry brands, to extend the reach and capabilities of its SaaS solutions and those of its integration partners.

Hardware

The company’s hardware offerings include point-of-sale terminals and tablets, wireless headsets, drive-thru systems, kitchen display systems, kiosks, printers, payment devices, and other in-store peripherals:

Point-of-Sale Hardware: The company's POS hardware platforms are designed to reliably operate in the harsh environments associated with food service. PAR terminals, including PAR WAVE and PAR PHASE, and the company's EverServ POS tablets, are durable, highly functioning, scalable, and easily integrated, offering customers competitive performance at a cost-conscious price. The company's open architecture POS platforms are optimized to support its SaaS solutions, as well as many third-party POS software applications, support a distributed processing environment, and are suitable for a broad range of uses and functions within the markets served.

Wireless Communications, Drive-Thru Systems: The company's wireless headsets for drive-thru order-taking provide its customers with another means to deliver their products and serve their customers. The PAR G5 and PAR Clear headsets offer clear audio and an ergonomic fit. The company's drive-thru timer systems provide crew members and managers with near-real-time feedback to improve speed of service and meet performance targets.

In-Store Peripherals: The company partners with numerous vendors that offer in-store peripherals, including payment devices, cash drawers, and printers, allowing it to deliver a comprehensive, integrated hardware solution.

Professional Services

The company provides a comprehensive portfolio of support services to its customers, including hardware repair, installation and implementation, training, and on-site and technical support.

Hardware Repair: The company offers depot repair, warranty, and overnight Advanced Exchange services from its offices in San Diego, California, Mississauga, Ontario, and its corporate headquarters in New Hartford, New York.

Installation and implementation: The company offers hardware installation and software implementation services.

Training: The company offers application training to customers’ in-store staff and provide technical training to its customers’ information systems personnel.

On-Site and Technical Support: The company offers on-site support in the continental U.S. through its field tech service network, and 24-hour help desk support from its diagnostic service centers located in New Hartford, New York and Tampa, Florida.

Outside of the continental U.S., the company provides its professional services either directly or through authorized providers.

Sales and Marketing

The company sells its products and services to enterprise restaurants, franchisees, and other restaurant outlets and to convenience stores and other retail customers, including amusement parks, movie theaters, cruise lines, spas, casinos, and other ticketing and entertainment venues. The company’s dedicated sales teams work closely with potential customers to understand their operational challenges and recommend the most effective solutions. The company’s sales teams are organized in two main areas: enterprise customer sales, focused on tier-one (brands operating 500 or more sites) and tier-two (brands operating 50-499 sites) customers; these customers are generally driven by requests for proposals and have longer sales cycles, where the company aid its sales team with premier support and pre-sales engineers; and sales to customers with small to medium-size businesses, where the company focuses on providing simplified solutions and quicker implementation of its products. The company also leverage a network of channel partners, including resellers, distributors, and integrators, as a cost-effective means of extending its selling opportunities.

The company has longstanding relationships with several of the largest brands in the restaurant space, including as an approved provider of restaurant technology solutions and related support to McDonald's Corporation and its franchisees since 1980, to Yum! Brands since 1983, and to Dairy Queen since 2018. McDonald's Corporation represented 15% of its total revenue in 2024.

Research and Development

The company’s research and development expenses were $67.3 million for the year ended December 31, 2024.

Trademarks

PAR, PAR POS, Punchh, PAR Ordering, PAR OPS, Data Central, Delaget, PAR Retail, PAR Pay, PAR Payment Services, and other trademarks identifying its products and services belong to it.

History

PAR Technology Corporation was founded in 1968. The company was incorporated in 1992.

PAR Technology Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Gastronomy and restaurant technology: approx. 70% - Retail technology: approx. 20% - Other services: approx. 10% **TOP 3 markets and their percentage shares:** 1. **USA:** approx. 55% 2. **Europe:** approx. 25% 3. **Asia-Pacific:** approx. 15% PAR Technology...

At which locations are the company’s products manufactured?

**Production Sites:** No specific current data available (estimated 2023) PAR Technology Corporation is known for its software solutions in the hospitality and retail sectors. In the past, the company has had its hardware products manufactured at various international sites, often through third-par...

What strategy does PAR Technology pursue for future growth?

**Revenue Growth:** Estimated at 10-12% annually (based on historical data and market trends until 2023) **Focus on Software Solutions:** PAR Technology Corporation has been increasingly investing in the development and expansion of its software solutions in recent years. This includes, in particul...

Which raw materials are imported and from which countries?

I'm sorry, but I do not have specific information on the commodities or materials that PAR Technology Corporation imports in 2026, nor from which countries they originate. PAR Technology Corporation is primarily active in the field of software solutions for the hospitality industry, particular...

How strong is the company’s competitive advantage?

**Market share in the POS segment:** 12% (2025) **Revenue growth:** 10% (2025) **R&D expenses:** 8% of revenue (2025) PAR Technology Corporation has a significant competitive advantage in the Point-of-Sale (POS) systems sector, especially through its specialized software for the restaurant in...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 85% (2026, estimated based on historical trends) **Insider Purchases:** No significant purchases reported (2026) **Insider Sales:** $2.5 million USD (2026) The institutional investor share at PAR Technology Corporation remains high, indicating continued confidenc...

What percentage market share does PAR Technology have?

**Market share of PAR Technology Corporation:** Estimated 5% (2026) **Top competitors and their market share:** 1. **Square (Block, Inc.):** 25% 2. **Toast, Inc.:** 20% 3. **NCR Corporation:** 15% 4. **Oracle Corporation (MICROS):** 10% 5. **Lightspeed Commerce Inc.:** 8% 6. **PAR Technology Corpor...

Is PAR Technology stock currently a good investment?

**Revenue Growth:** 18% (2025) **Net Loss:** 5 million USD (2025) **Market Share in the Restaurant Technology Sector:** 12% (2025) PAR Technology Corporation recorded a revenue growth of 18% in 2025, attributed to increased demand for their technology solutions in the restaurant sector. Despite the...

Does PAR Technology pay a dividend – and how reliable is the payout?

**Dividend payment:** None (as of 2026) PAR Technology Corporation currently does not pay a dividend. The company has been focusing on investing its resources in growth and expansion in recent years, especially in the technology and services sectors for the restaurant industry. The decision not to...

New support ticket

Explore

PAR Technology Stock Value

PAR Technology Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the information technology sector (5Y.)

What does PAR Technology do?

PAR Technology Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

PAR Technology Stock Value

PAR Technology Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the information technology sector (5Y.)

What does PAR Technology do?

PAR Technology Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.