NIKE Monthly Analysis (March 2026) | Price Target & Growth

NIKE

NYSE:NKE

$ 51,37

$-0,70 (-1,34%)

51,37 $

$-0,70 (-1,34%)

End-of-day quote: 03/27/2026

NIKE Stock Value

Analysts currently see NIKE at the level of Outperform.

Outperform

NIKE Company Info

EPS Growth 5Y

3,15%

Market Cap

$76,05 B

Long-Term Debt

$7,96 B

Short Interest

2,60%

Quarterly earnings

03/31/2026

Dividend

$1,62

Dividend Yield

3,15%

Founded

1964

Industry

Consumer Discretionary

Country

United States

ISIN Number

US6541061031

Website

https://www.nike.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$73,00

42.11%

Last Update: 03/29/2026

Analysts: 33

Highest Price Target $120,00

Average Price Target $73,00

Lowest Price Target $35,00

In the last five quarters, NIKE’s Price Target has fallen from $137,26 to $111,25 - a -18,95% decrease. Thirty Three analysts predict that NIKE’s share price will increase in the coming year, reaching $73,00. This would represent an increase of 42,11%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does NIKE do?

NIKE, Inc. (NIKE) engages in the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. The company is the largest seller of athletic footwear and apparel in the world. The company sells its products through NIKE Direct operations, which are comprised of both NIKE-owned retail stores and sales through its digital platforms (also referred to as NIKE Brand Digital) and to wholesale accounts, which include a mix of independent di...

NIKE, Inc. (NIKE) engages in the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services.

The company is the largest seller of athletic footwear and apparel in the world. The company sells its products through NIKE Direct operations, which are comprised of both NIKE-owned retail stores and sales through its digital platforms (also referred to as NIKE Brand Digital) and to wholesale accounts, which include a mix of independent distributors, licensees and sales representatives in nearly all countries around the world. The company also offers interactive consumer services and experiences through its digital platforms. Nearly all of the company's products are manufactured by independent contractors. Nearly all footwear and apparel products are manufactured outside the United States, while equipment products are manufactured both in the United States and abroad.

Products

The company's NIKE Brand product offerings are aligned around its consumer construct focused on Men's, Women's and Kids'. The company also designs products specifically for the Jordan Brand and Converse.

NIKE's athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. The company places considerable emphasis on innovation and high-quality construction in the development and manufacturing of its products.

The company also sells sports apparel, which features the same trademarks and are sold predominantly through the same marketing and distribution channels as athletic footwear. The company's sports apparel, similar to its athletic footwear products, is designed primarily for athletic use, although many of the products are worn for casual or leisure purposes, and demonstrates its commitment to innovation and high-quality construction. The company often markets footwear, apparel and accessories in 'collections' of similar use or by category. The company also markets apparel with licensed college and professional team and league logos.

The company sells a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc., doing business as Air Manufacturing Innovation.

The company's Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Sales and operating results for Jordan Brand products are reported within the respective NIKE Brand geographic operating segments.

The company's wholly-owned subsidiary brand, Converse, headquartered in Boston, Massachusetts, designs, distributes and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Operating results of the Converse brand are reported on a stand-alone basis.

In addition to the products, the company sells to its wholesale customers and directly to consumers through its NIKE Direct operations, the company has also entered into license agreements that permit unaffiliated parties to manufacture and sell, using NIKE-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities.

The company also offers interactive consumer services and experiences, as well as digital products through its digital platforms, including fitness and activity apps; sport, fitness and wellness content; and digital services and features in retail stores that enhance the consumer experience.

Sales and Marketing

The company experiences moderate fluctuations in aggregate sales volume during the year. Historically, revenues in the first and fourth fiscal quarters have slightly exceeded those in the second and third fiscal quarters (year ended May 2024).

Because NIKE is a consumer products company, the relative popularity and availability of various sports and fitness activities, as well as changing design trends and consumer preferences, affect the demand for the company's products. The company must, therefore, respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings and channels, developing new products, styles and categories and influencing sports and fitness preferences through extensive marketing. Failure to respond in a timely and adequate manner could have a material adverse effect on its sales and profitability.

Markets

The company reports its NIKE Brand operations based on its internal geographic organization. Each NIKE Brand geographic segment operates predominantly in one industry: the design, development, marketing and selling of athletic footwear, apparel and equipment. The company's reportable operating segments for the NIKE Brand are: North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA), and include results for the NIKE and Jordan brands. Sales through the company's NIKE Direct operations are managed within each geographic operating segment.

Converse is also a reportable operating segment and operates predominately in one industry: the design, marketing, licensing and selling of casual sneakers, apparel and accessories. Converse direct to consumer operations, including digital commerce, are reported within the Converse operating segment results.

The United States Market

The company sells its products to thousands of wholesale accounts in the United States, including a mix of footwear stores, sporting goods stores, athletic specialty stores, department stores, skate, tennis and golf shops and other wholesale accounts. In the United States, the company utilizes NIKE sales offices to solicit such sales. During fiscal 2024, the company's three largest United States customers accounted for approximately 21% of sales in the United States.

The company's NIKE Direct and Converse direct to consumer operations sell its products to consumers through various digital platforms. In addition, the company's NIKE Direct and Converse direct to consumer operations sell products through various retail stores in the United States.

International Markets

The company sells its products through NIKE Direct operations and to wholesale accounts, which include a mix of independent distributors, licensees and sales representatives around the world. The company sells to thousands of retail accounts and ship products from 68 distribution centers outside of the United States. During fiscal 2024, NIKE's three largest customers outside of the United States accounted for approximately 15% of total non-U.S. sales.

In addition to NIKE-owned and Converse-owned digital commerce platforms in over 40 countries, the company's NIKE Direct and Converse direct to consumer businesses operate various retail stores outside the United States.

Manufacturing

Nearly all of the company's footwear and apparel products are manufactured outside the United States by independent contract manufacturers (contract manufacturers), many of which operate multiple factories. The company is also supplied, primarily indirectly, by a number of materials, or 'Tier 2' suppliers, who provide the principal materials used in footwear and apparel finished goods products. As of May 31, 2024, the company had 169 strategic Tier 2 suppliers.

As of May 31, 2024, the company's contract manufacturers operated 96 finished goods footwear factories located in 11 countries. For fiscal 2024, NIKE Brand footwear finished goods were manufactured by 15 contract manufacturers, many of which operate multiple factories.

As of May 31, 2024, the company's contract manufacturers operated 285 finished goods apparel factories located in 33 countries. For fiscal 2024, NIKE Brand apparel finished goods were manufactured by 68 contract manufacturers, many of which operate multiple factories.

The principal materials used in the company's footwear products are natural and synthetic rubber, plastic compounds, foam cushioning materials, natural and synthetic leather, nylon, polyester and natural fiber textiles, as well as polyurethane films used to make NIKE Air-Sole cushioning components. During fiscal 2024, Air Manufacturing Innovation, a wholly-owned subsidiary, with facilities near Beaverton, Oregon, in Dong Nai Province, Vietnam, and St. Charles, Missouri, as well as contract manufacturers in China and Vietnam, were the company's suppliers of NIKE Air-Sole and other cushioning components used in footwear.

In fiscal 2024, contract manufacturers were able to source sufficient quantities of raw materials for use in the company's footwear and apparel products.

International Operations and Trade

The company's international operations are also subject to compliance with the U.S. Foreign Corrupt Practices Act (the FCPA), and other anti-bribery laws applicable to its operations. The company sources a significant portion of its products from, and has important consumer markets, outside of the United States. The company has an ethics and compliance program to address compliance with the FCPA and similar laws by it, its employees, agents, suppliers and other partners.

Competition

The company competes internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies and large companies having diversified lines of athletic and leisure footwear, apparel and equipment, including adidas, Anta, ASICS, Deckers, Li Ning, lululemon athletica, New Balance, On, Puma, Under Armour and V.F. Corporation, among others.

Trademarks and Patents

The company considers its NIKE and Swoosh Design trademarks to be among its most valuable assets and the company has registered these trademarks in over 190 jurisdictions worldwide.

History

NIKE, Inc. was founded in 1964. The company was incorporated in 1967 under the laws of the state of Oregon.

NIKE Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Clothing: 30% - Shoes: 65% - Equipment: 5% **TOP 3 markets and their percentage shares:** - USA: 40% - China: 25% - Europe, Middle East & Africa (EMEA): 20% NIKE, Inc. generates the majority of its revenue from the sale of shoes, followed by clothing and...

At which locations are the company’s products manufactured?

**Production sites of NIKE, Inc.:** - **Vietnam:** approx. 50% of shoe production - **Indonesia:** approx. 24% of shoe production - **China:** approx. 22% of shoe production - **Other countries:** approx. 4% of shoe production NIKE, Inc. mainly produces its products in Asia, with Vietnam, Indonesia...

What strategy does NIKE pursue for future growth?

**Revenue Growth:** 10% (estimated for 2025 based on historical trends) **Strategic Priorities:** 1. **Digitization and E-Commerce Expansion** 2. **Sustainability and Innovation** 3. **Brand Strengthening and Direct Sales** NIKE, Inc. is increasingly focusing on digitization and expanding its e-co...

Which raw materials are imported and from which countries?

**Main raw materials:** Cotton, synthetic fibers, leather, rubber **Main importing countries:** China, Vietnam, Indonesia, India NIKE, Inc. sources a variety of raw materials for the production of its products. Cotton is often imported from countries like India and the USA. Synthetic fibers used...

How strong is the company’s competitive advantage?

**Market share:** 27% in the global sportswear market (2024) **Brand value:** 33 billion USD (2024, Interbrand) **Research and Development (R&D) expenses:** 3% of revenue (2024) NIKE, Inc. has a significant competitive advantage in the global sportswear market, which is manifested by several...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** 82% (estimated, based on historical data until 2023) **Insider purchases/sales:** No significant insider purchases; insider sales of approximately 1.5 million shares in the last year (estimated, based on historical trends) The institutional investor share at NIKE,...

What percentage market share does NIKE have?

**Market share of NIKE, Inc.:** approx. 27% (2025, estimated) **Main competitors and their market shares:** 1. **Adidas AG:** approx. 20% 2. **Puma SE:** approx. 7% 3. **Under Armour, Inc.:** approx. 5% 4. **Skechers USA, Inc.:** approx. 4% 5. **New Balance:** approx. 3% 6. **ASICS Corporation:** a...

Is NIKE stock currently a good investment?

**Revenue growth:** 10% (2024) **Profit growth:** 8% (2024) **Market share in the sportswear sector:** 27% (2024) NIKE, Inc. recorded a revenue growth of 10% in 2024, attributed to a strong brand presence and continuous innovations in its product portfolio. The 8% profit growth demonstrates the com...

Does NIKE pay a dividend – and how reliable is the payout?

**Dividend Yield:** 1.3% (2025, estimated) **Dividend Growth:** 5% annually (average over the last 5 years) NIKE, Inc. regularly pays a dividend to its shareholders. The dividend yield is currently around 1.3%, which is moderate compared to other companies in the apparel and footwear industry. I...

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NIKE Stock Value

NIKE Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does NIKE do?

NIKE Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

NIKE Stock Value

NIKE Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does NIKE do?

NIKE Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.