McDonald's stock | 2026 rating, price & analyst opinions

McDonald's

NYSE:MCD

$ 308,53

+ $2,63 (0,86%)

308,53 $

+$2,63 (0,86%)

End-of-day quote: 03/30/2026

McDonald's Stock Value

The current analyst recommendation for NYSE:MCD is: Outperform.

Outperform

McDonald's Company Info

EPS Growth 5Y

15,06%

Market Cap

$219,18 B

Long-Term Debt

$39,97 B

Short Interest

2,83%

Annual earnings

N/A

Dividend

$7,50

Dividend Yield

2,43%

Founded

1940

Industry

Consumer Discretionary

Country

United States

ISIN Number

US5801351017

Website

https://corporate.mcdonalds.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$354,00

14.74%

Last Update: 03/31/2026

Analysts: 33

Highest Price Target $407,00

Average Price Target $354,00

Lowest Price Target $260,00

In the last five quarters, McDonald's’s Price Target has risen from $273,46 to $312,13 - a 14,14% increase. Thirty Four analysts predict that McDonald's’s share price will increase in the coming year, reaching $354,00. This would represent an increase of 14,74%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does McDonald's do?

McDonald's Corporation operates and franchises McDonald's restaurants in the global restaurant industry. Segments The company operates through the United States (U.S.) and International Operated Markets. In addition, there is the International Developmental Licensed Markets & Corporate segment, which includes markets in over 75 countries, as well as corporate activities. U.S. – This segment is the company’s largest market. The segment is 95 % franchised as of December 31, 2024. International...

McDonald's Corporation operates and franchises McDonald's restaurants in the global restaurant industry.

Segments

The company operates through the United States (U.S.) and International Operated Markets. In addition, there is the International Developmental Licensed Markets & Corporate segment, which includes markets in over 75 countries, as well as corporate activities.

U.S. – This segment is the company’s largest market. The segment is 95 % franchised as of December 31, 2024.

International Operated Markets – This segment consists of markets, or countries in which it operates and franchises restaurants, including Australia, Canada, France, Germany, Italy, Poland, Spain and the U.K. The segment is 89 % franchised as of December 31, 2024.

International Developmental Licensed Markets & Corporate – This segment consists primarily of developmental licensee and affiliate markets in the McDonald’s system, including equity method investments in China and Japan. Corporate activities are also reported in this segment. The segment is 99 % franchised as of December 31, 2024.

McDonald’s franchised restaurants are owned and operated under one of the following structures - conventional franchise, developmental license or affiliate. The optimal ownership structure for an individual restaurant, trading area or market (country) is based on a variety of factors, including the availability of individuals with entrepreneurial experience and financial resources, as well as the local legal and regulatory environment in critical areas, such as property ownership and franchising. The business relationship between the company and its independent franchisees is supported by adhering to standards and policies, including McDonald's Global Brand Standards, and is of fundamental importance to overall performance and to protecting the McDonald’s brand.

The company is primarily a franchisor, and franchising is paramount to delivering great-tasting food, locally relevant customer experiences and driving profitability.

Directly operating McDonald’s restaurants contributes significantly to the company's ability to act as a credible franchisor. One of the strengths of the franchising model is that the expertise from company-owned and operated restaurants allows McDonald’s to improve the operations and success of all restaurants while innovations from franchisees can be tested and, when viable, efficiently implemented across relevant restaurants. In addition, in its company-owned and operated restaurants, and in collaboration with franchisees, the company is able to further develop and refine operating standards, marketing concepts and product and pricing strategies.

Conventional Franchise

Under a conventional franchise arrangement, the company generally owns or secures a long-term lease on the land and building for the restaurant location and the franchisee pays for equipment, signs, seating and decor.

Products

McDonald’s restaurants offer a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes.

McDonald’s menu features hamburgers and cheeseburgers, the Big Mac, the Quarter Pounder with Cheese, the Filet-O-Fish, and several chicken sandwiches like the McChicken, McCrispy and McSpicy, as well as Chicken McNuggets, World Famous Fries, shakes, McFlurry frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, McCafe beverages and other beverages.

McDonald’s restaurants in the U.S. and many international markets offer a full or limited breakfast menu. Breakfast offerings include breakfast sandwiches, such as the Egg McMuffin, Sausage McMuffin with Egg and McGriddles, biscuit and bagel sandwiches, oatmeal, hash browns, breakfast burritos and hotcakes.

In addition to these menu items, restaurants sell a variety of other products during limited-time promotions.

Taste, quality, choice, value and nutrition are important to customers, and the company is continuously evolving its menu to meet its customers' needs, including testing new products on an ongoing basis.

Marketing

McDonald’s global brand is well known. Marketing, promotional and public relations activities are designed with customers in mind and are focused on promoting the McDonald’s brand and differentiating the company from its competitors. Marketing and promotional efforts focus on value, quality, food taste, menu choice, nutrition, convenience, cultural relevance and the customer experience.

Intellectual Property

The company considers the ‘McDonald's’ trademark and the Golden Arches Logo to be of material importance to its business.

Strategy

The company's accelerating the arches growth strategy (the Strategy) encompasses all aspects of McDonald's business as the leading global omni-channel restaurant brand.

The key elements of the company's strategy are to maximize its marketing by investing in new, culturally relevant approaches, grounded in fan truths, to effectively communicate the story of its brand, food and purpose. The company continues to build relevance with customers through emotional connections and world class creative, which are central to the brand’s ‘Feel-Good Marketing’ approach; commit to the core menu by tapping into customer demand for the familiar and focusing on serving its iconic products that are beloved by customers around the world, such as its World Famous Fries, Big Mac, Quarter Pounder and Chicken McNuggets, which are a few of its seventeen unique billion-dollar brands. Building on its foundational strength with burgers, the company continues to evolve and innovate its longest-standing menu item with plans to implement Best Burger; and digital, delivery, drive thru and restaurant development by leveraging competitive strengths and building a powerful digital experience growth engine to deliver a personalized and convenient customer experience.

History

McDonald's Corporation was founded in 1940. The company was incorporated in 1964.

McDonald's Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Total revenue:** $23.2 billion (2024, estimated) **Top 3 markets:** 1. USA: 40% 2. Europe: 30% 3. Asia-Pacific, Middle East, and Africa (APMEA): 20% **Industry shares:** - **Franchise fees:** 60% - **Company-operated restaurants:** 40% McDonald's generates the majority of its revenue throu...

At which locations are the company’s products manufactured?

**Production sites:** Distributed worldwide McDonald's Corporation does not produce its products itself, but sources them from various suppliers worldwide. These suppliers are strategically positioned in the markets where McDonald's operates to ensure the freshness and quality of the prod...

What strategy does McDonald's pursue for future growth?

**Revenue Growth:** Estimated 5-7% annually (2025, based on historical trends and analyst forecasts) **Profit Growth:** Estimated 6-8% annually (2025, based on historical trends and analyst forecasts) McDonald's Corporation pursues a multi-pronged growth strategy focusing on optimizing existi...

Which raw materials are imported and from which countries?

**Main raw materials:** Beef, chicken, potatoes, wheat, coffee **Countries of origin:** - **Beef:** USA, Australia, Brazil - **Chicken:** USA, Brazil, Thailand - **Potatoes:** USA, Canada, Netherlands - **Wheat:** USA, Canada, Australia - **Coffee:** Brazil, Colombia, Vietnam McDonald's sourc...

How strong is the company’s competitive advantage?

**Market share in the fast-food industry:** approximately 10% (2024) **Number of branches worldwide:** over 40,000 (2024) **Brand value:** approximately 46 billion USD (2024, Interbrand) McDonald's Corporation has a significant competitive advantage that is composed of several factors. First...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** approx. 67% (2025, estimated) **Insider purchases/sales:** No significant insider transactions in the last year (2025, estimated) The institutional investor share in McDonald's Corporation typically stands at about two-thirds, indicating the trust of large inv...

What percentage market share does McDonald's have?

**Market share of McDonald's:** 10% (estimated, 2025) **Top competitors and their market shares:** 1. **Starbucks Corporation:** 8% 2. **Yum! Brands (including KFC, Taco Bell, Pizza Hut):** 7% 3. **Restaurant Brands International (including Burger King, Tim Hortons):** 6% 4. **Subway:** 5% 5....

Is McDonald's stock currently a good investment?

**Revenue Growth:** 10% (2024) **Profit Growth:** 8% (2024) **Market Share Fast-Food Sector:** 15% (2024) McDonald's Corporation recorded a revenue growth of 10% in 2024, attributed to the successful introduction of new products and expansion into emerging markets. Profit growth was at 8%, dri...

Does McDonald's pay a dividend – and how reliable is the payout?

**Dividend yield:** 2.3% (2025, estimated) **Dividend growth:** 7% annually (average over the last 5 years) McDonald's Corporation regularly pays a dividend and is known for its reliability in distribution. The dividend yield is currently estimated at 2.3% for the year 2025. The company has...

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McDonald's Stock Value

McDonald's Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does McDonald's do?

McDonald's Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

McDonald's Stock Value

McDonald's Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does McDonald's do?

McDonald's Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.