Kimberly-Clark Corporation principally engages in manufacturing and marketing a wide range of products made from natural or synthetic fibers and materials using advanced technologies in fibers, nonwovens, and absorbency.
The company focuses on delivering products and solutions that provide better care for a better world through product innovation and building the company’s brands. The company’s portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pul...
Kimberly-Clark Corporation principally engages in manufacturing and marketing a wide range of products made from natural or synthetic fibers and materials using advanced technologies in fibers, nonwovens, and absorbency.
The company focuses on delivering products and solutions that provide better care for a better world through product innovation and building the company’s brands. The company’s portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva, and WypAll; encompass five global daily-need product categories: Baby & Child Care, Adult Care, Feminine Care, Family Care, and Professional.
Segments
The operating segments has been aggregated into three reportable segments defined by geographic regions and product groupings: North America (‘NA’), International Personal Care (‘IPC’), and International Family Care and Professional (‘IFP’).
North America
North America consists of products encompassing each of the company’s five global daily-need categories across consumer and professional channels, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products. These products are sold under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names.
International Personal Care
International Personal Care consists of three core categories — Baby & Child Care, Adult Care, and Feminine Care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products. These products are sold under the Huggies, Kotex, Goodfeel, Intimus, Depend, and other brand names.
International Family Care and Professional
International Family Care and Professional consists of two core categories — Family Care and Professional, including facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products. These products are sold under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names.
Strategy
During 2024, the company announced its 2024 Transformation Initiative in order to create a more agile and focused operating structure that will accelerate its proprietary pipeline of innovation in right-to-win spaces and improve its growth trajectory, profitability, and returns on investment. The key elements of the company’s strategy include accelerating pioneering innovation to capture significant growth available in its product categories by investing in science and technology to satisfy unmet and evolving consumer needs; and Wiring its organization for growth to drive agility, speed, and focused execution that extends its competitive advantages further into the future.
Distribution and Customers
Products for household use are sold directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce. Products for professional use are sold through distributors, directly to manufacturing, lodging, office building, food service, and high-volume public facilities, and through e-commerce. The company’s largest customer, Walmart Inc., represented approximately 14% in 2024 of its consolidated net sales.
Divestitures
During 2024- The sale of the company’s personal protective equipment business, which included Kimtech branded products, such as gloves, apparel and masks, and KleenGuard branded products, such as gloves, apparel, respirators, and eyewear. This business and brands serve a variety of scientific and industrial industries globally.
Regulatory Compliance
The company is subject to anti-corruption laws and regulations, such as the U.S. Foreign Corrupt Practices Act, and antitrust and competition laws and regulations that govern the company’s dealings with suppliers, customers, competitors and government officials.
The company is subject to expanding laws and regulations related to sustainability-related matters, non-financial reporting and diligence, labor and employment, trade, taxation, and data privacy and protection, including the European Union’s General Data Protection Regulation, Brazil's General Data Protection Law, China's Personal Information Protection Law, and the California Consumer Privacy Act of 2018.
History
Kimberly-Clark Corporation was founded in 1872. The company was incorporated in Delaware in 1928.