Jumia Technologies AG operates as a pan-African e-commerce platform.
The company’s platform consists of its marketplace, which connects sellers with customers, the company’s logistics service, which enables the shipment and delivery of packages from sellers to customers, and the company’s payment service, JumiaPay, which, together with its network of licensed payment service providers and other partners, facilitates transactions among participants active on the company’s platform in selected ma...
Jumia Technologies AG operates as a pan-African e-commerce platform.
The company’s platform consists of its marketplace, which connects sellers with customers, the company’s logistics service, which enables the shipment and delivery of packages from sellers to customers, and the company’s payment service, JumiaPay, which, together with its network of licensed payment service providers and other partners, facilitates transactions among participants active on the company’s platform in selected markets.
The company is active in nine countries in Africa.
The company intends to benefit from the expected growth of e-commerce in Africa through the investments that the company has made and the extensive local expertise that the company has developed since its founding in 2012. Through the company’s operations, the company has developed a deep understanding of the economic, technical, geographic and cultural complexities that are unique to Africa, and which vary from country to country. The company’s deep understanding has enabled the company to create solutions that address the needs and preferences of the company’s sellers and customers in the most comprehensive and efficient way. The company possesses extensive local knowledge of the logistics and payment landscapes in the markets in which the company operates, which the company considers to be a key component of the success of the company. In addition, the company takes full advantage of the multi-channel aspects of the African market, having, for example, adopted a mobile-first approach in its product development, while exploring highly-localized offline marketing channels.
On its marketplace, the company has a large and diverse group of approximately 70 thousand sellers offering goods across a wide range of categories, such as phones, electronics, home & living, fashion, beauty, and other items, including fast-moving consumer goods, to customers (i.e., consumers, retailers, distributors, and other local buyers). A diverse and competitive marketplace is critical to the company's ability to provide a broad selection of products and deliver value to its customers, who have limited disposable income. In connection with its marketplace offering, the company also engages in corporate sales, where it sells physical goods to local and regional retailers, distributors, and other corporate buyers. On its JumiaPay app, the company offers a number of digital lifestyle services, including utility bills payment, airtime recharge, gaming, and entertainment. The company had 5.4 million Annual Active Customers as of December 31, 2024. It believes that the number and quality of sellers on its marketplace, as well as the breadth of their respective offerings, attract more customers to its platform, increasing traffic and orders, which in turn attracts even more sellers to Jumia, creating powerful network effects. The marketplace operates with limited inventory risk, as the goods sold via the marketplace are predominantly sold by third-party sellers, meaning the cost and risk of inventory remain with the seller. In 2024, over 85% of the items sold through the marketplace were offered by third-party sellers.
The company’s logistics service, Jumia Logistics, facilitates the delivery of goods in a convenient and reliable way. It consists of a large network of leased warehouses, pick up stations for customers and drop-off locations for sellers and a significant number of local third-party logistics service providers, whom the company integrates and manages through its proprietary technology, data and processes.
The company's payment service, JumiaPay, has been designed to facilitate cashless online transactions between participants on its platform. JumiaPay encompasses a number of functionalities, positioning African customers, who have traditionally relied on cash, to transact in a cashless manner. JumiaPay, with its network of licensed payment service providers and other partners, provides digital payment processing on the platform, allowing for a fast and secure payment experience at checkout. JumiaPay also has a dedicated payment app, the JumiaPay app, through which the company offers customers a number of digital lifestyle services from a broad range of third-party service providers. As of December 31, 2024, one or more JumiaPay services were available in eight markets: Algeria, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, and Uganda. The number of JumiaPay transactions reached 10.1 million in 2024.
The company’s operations benefit from a uniform technology platform coupled with coordinated local presence. The company’s unified, scalable technology platform has been developed by its technology and data team, which is predominantly located in Portugal and Egypt. This technology platform covers all relevant aspects of the company’s operations, from data management, business intelligence, traffic optimization and customer engagement to infrastructure, logistics and payments. The company constantly collects and analyzes data to help the company optimize its operations, make the company’s customer experience more personal and relevant, and enable the company, selected sellers and logistics partners to make informed real-time decisions. The company’s local teams in each of its countries of operations have access to, and may benefit from, the centralized data collection and analytics and are empowered to use the insights gained from the company’s platform in order to take action locally.
Growth Strategy
The key elements of the company’s growth strategy are to strengthen and expand its leadership position across the company’s current markets; deliver significant value to customers by offering an assortment of key products at attractive price points; grow the company’s customer base through upcountry expansion; increase customer adoption and repurchase rates through efficient and relevant marketing channels; and gradually monetize usage and assets of the company’s platform through diversified revenue streams.
Geographic Footprint
The company operates in nine African countries: Algeria, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Senegal, and Uganda.
The company's reach and capabilities position it as a preferred e-commerce partner in Africa for sellers, from individuals to large global brands, and as the preferred shopping destination for customers. Its presence across Africa enables it to address the diverse needs of the continent's e-commerce environment. The company's unified platform and operating model ensure consistency in core functionalities. This allows it to leverage economies of scale and best practices, while maintaining the flexibility to adapt specific elements to local requirements. The company operates under the brand Jumia.
Platform
The company’s integrated platform, consisting of Jumia Marketplace, Jumia Logistics and JumiaPay, helps sellers and customers to easily connect and transact with each other.
The company has developed its platform based on a centralized approach that allows for strong local execution. The company operates on the basis of standardized principles, software and processes, in particular with respect to the company’s strategy, brand, overall marketing strategy and the company’s technology platform. This allows the company to realize synergies and increase efficiency for elements that are best handled centrally, as well as to share the company’s knowledge and best practices gained with its local teams in the markets in which the company operates.
Jumia Marketplace
The company's marketplace allows customers to discover, research, and buy goods and services, while enabling sellers to establish their own online presence and efficiently manage their online operations. Its sellers are divided into local and international sellers. Local sellers, which accounted for 64% of the company's sellers in 2024, include key accounts, such as large brands, official distributors, large manufacturers or assemblers of goods, and medium to large local retailers, as well as professional traders, shop owners, small manufacturers, and individual sellers. The remaining 36% are international sellers, primarily based in Asia. These sellers are generally experienced in conducting cross-border business and are familiar with the processes of e-commerce. The company also acts as a seller itself, selling goods to customers, including consumers, retailers, distributors, and other local buyers. It refers to sales to retailers, distributors, and other corporate buyers as corporate sales.
On the company’s marketplace, sellers offer goods from a wide range of categories, such as phones, electronics, home & living, fashion, beauty and other including fast-moving consumer goods. The company also offers customers easy access to a number of digital services, such as airtime recharge, utility bills payments and many more.
In 2024, the company focused on improving its supply in its priority product categories (phones, electronics, home & living, fashion, and beauty). The successful implementation of that strategy has driven changes in its category mix. In particular, it has improved its performance in the home & living and electronics categories, driven by increased supply and the expansion of products sourced from Asia.
In 2024, the company had over 800 million visits. It believes that its marketplace is a starting point for many customers to discover, research, and buy goods and services.
The company’s marketplace has the most extensive and relevant online collection of goods across Africa. In 2023, over 80% of items sold on the company’s platform were offered by third-party sellers (i.e., third-party sales). However, the company also acts as a seller itself by directly selling goods to consumers (i.e., first-party sales) and the company engages in corporate sales, selling goods directly to local and regional retailers, distributors and other corporate buyers; the company refers to these sales (i.e., both sales to consumers and corporate sales) as first-party sales. Sales to consumers focus on selected categories where the company sees unmet demand or the need to better control the customer experience. While the vast majority of the company’s sellers are located in the country in which the relevant transaction takes place, the company allows sellers from selected non-African countries, such as China to list their goods on the company’s marketplace, providing them with easy access to African markets and valuable data and insights concerning commerce in Africa. Such sellers often offer goods that are not readily available in Africa or have better prices, which improves the company’s attractiveness to African customers.
The company drives customer engagement by focusing on a product selection along three dimensions: anchor brands (e.g., iconic, sought-after brands), bestsellers (e.g., fastest moving goods in the market) and ‘long-tail’ goods (e.g., wide selection of goods not often sought, but that address specific customer needs). The company’s offering appeals to customers, who value ease-of-use, a large product selection and competitive prices.
Most of the company’s sellers are required, either by local regulations or by the company’s operating standards, to allow customers to return goods within a certain number of days, providing the company’s customers with the certainty that they will only keep those goods they actually want to keep. The ability to easily return undesired goods is a fundamental pillar of the company’s value proposition to customers, and it helps the company to increase customer trust and loyalty.
The company seeks to minimize returns, and the costs associated with the company’s return policy, in particular by improving the presentation of goods and the information available on goods on the company’s marketplace, offering customer service through the company’s telephone hotline and other online channels, seller education and maintaining and improving the company’s strict quality control. Based on the company’s experience, the vast majority of goods returned to the company has not been opened or used and may be resold through the original channel at full price.
In addition to physical goods, the company offers a broad range of digital services on the JumiaPay app to provide customers with more digital payment use cases as part of their daily lives. Customers can easily top up credits for their prepaid phone numbers or pay bills for postpaid numbers from most major mobile service providers using their JumiaPay payment app. They can also pay their utility bills, such as gas, water, electricity, television subscriptions, as well as school tuition. The company is also offering coupons (local deals), vouchers (gaming, Playstores: iTunes, Google Play), tickets (e.g., transportation, events), and financial services (insurance, credit, and savings products). It has been focused on developing its digital services in a disciplined manner and has reduced marketing investment for the most heavily promotional categories, airtime recharge in particular, to support its unit economics. As of December 31, 2024, the company's JumiaPay app was available in Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, and Uganda.
From 2012 to 2023, the company operated a food delivery business called Jumia Food in most of the company’s markets. Following a strategic review of the company’s business, the company determined that its food delivery business is not suitable to the current operating environment and macroeconomic conditions in the company’s markets, and closed its food delivery business in all markets by the end of December 2023.
Jumia Logistics
The company has built an innovative logistics and delivery infrastructure that is the leading e-commerce fulfillment and express delivery service in Africa. The company’s technology and data allow the company to integrate its service providers, the company’s own logistics management solutions and its partner network solutions. The company supports local entrepreneurs to help them enter into and succeed in the logistics industry by offering them relevant know-how, data, technology and tools. The company has also developed a number of processes to benchmark the performance of service providers and to promote healthy competition between such service providers.
Jumia Logistics covers all stages of the fulfillment chain, including warehousing, inbound deliveries, picking and packing, last-mile and payment, tracking and return handling. The company’s warehouse infrastructure is based on a standardized model and software technology, operated and executed on a local level, and specifically tailored to e-commerce needs. It is designed to increase mid-mile efficiency and reduce lead times in fulfillment processes. As of December 31, 2023, Jumia Logistics platform consisted of over 400 logistics partners, almost 70,000 sqm of warehousing space, almost 90 drop-off stations for sellers and almost 1,500 pick-up stations for customers. All of the company’s warehouse space is leased from third parties. The company controls the vast majority of inbound deliveries, whether they are made by sellers at the company’s drop-off stations, picked-up from seller facilities, or picked and packed orders on behalf of sellers who use the company’s storage service. The company’s tracking solution provides full visibility over the package journey. As part of the company’s full-service fulfillment and express delivery infrastructure, the company also controls the collection and processing of returned merchandise for the company’s sellers. For international sellers, the company provides additional support concerning the import/export process.
Through the company’s Jumia Express program, the company seeks to provide its customers and sellers with a superior experience. Goods offered under the company’s Jumia Express program are stored in its warehouses, allowing faster delivery to customers without any involvement from the sellers. Sellers benefit as they do not need to arrange for storage of goods they offer via the company’s marketplace or become involved in the fulfillment of individual customer orders.
The company’s logistics set-up is the result of significant investments the company has made to scale its data and technology tools across the value chain, including investments in end-to-end process optimization and back-end fulfillment systems. The company’s fulfillment infrastructure positions the company well for scaling, in particular due to the company’s standardized model and software technology. When required, the company is able to onboard new logistics partners thanks to its automated systems or expand the company’s warehouse set-up by adding floors. Furthermore, the company’s business operations do not have special requirements that would be hard to meet, which facilitates the opening of additional warehouse facilities. The company’s fulfillment set-up generally allows the company to keep its operations asset-light, only requiring minimal capital expenditures with respect to the company’s logistics service. Historically, the company offered logistics services to third party businesses in certain of the company’s markets and the company continues to offer this service in Ivory Coast.
JumiaPay
The challenges are relevant in the context of the company’s marketplace because they contribute to the desire of many of the company’s customers to pay in cash and make it especially important that the company offers reliable and secure payment options for prepaid transactions on the company’s platform. The company does this through its payment service, JumiaPay.
The company secured payment service licenses in Egypt through the National Bank of Egypt in 2021, in Nigeria in 2022, and in Kenya in 2023, allowing it to offer payment processing services on its platform in these countries.
Payment and Digital Services
The company's payment service, JumiaPay, together with its network of licensed payment service providers and other partners, enables sellers and customers to transact using a variety of payment methods for transactions conducted on its marketplace. As of December 31, 2024, JumiaPay was available in eight markets: Algeria, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, and Uganda.
JumiaPay operates as a pass through with a number of different payment gateways to give the company’s customers multiple payment options and provides the company’s customers with cashback and top-ups, which are similar to vouchers and have the primary purpose of encouraging customer loyalty. Cashback and top ups generally cannot be withdrawn or transferred from a customer's Jumia account. Instead, they can only be used as credit toward subsequent purchases on the company’s platform.
To drive customer engagement and to benefit from the increasing share of mobile internet penetration, the company developed its JumiaPay app, which allows customers to access a broad range of digital services offered by third-party providers (e.g., airtime recharge, utility payments, financial services). The company designed its app to offer an easy and efficient mobile-only user experience, with innovative features to optimize customer experience, drive higher conversion and encourage repeat transactions. To use the app, customers may use their existing Jumia account, which they can link to an underlying payment method of their preference, including a credit or debit card, bank account or third-party e-wallet. The JumiaPay app is available in eight countries: Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Tunisia and Uganda.
Marketing
The company has a coordinated approach to market its offering to sellers and customers across the company’s geographic footprint.
Seller Recruitment and Management
The vast majority of the company’s sellers join its marketplace through a dedicated online portal where they can easily input information to create their online store on the company’s marketplace. The company uses a variety of channels to advertise the opportunity for sellers to open a store, including attending conferences and trade shows for traders and local manufacturers.
To manage and further drive seller engagement following successful registration on the company’s platform, the company has developed a number of tools that are offered through a self-managed and scalable platform. For example, to build their online reputation and brand image, sellers can refer to a ‘seller score,’ which is a data-driven scoring of the seller’s performance. Based on certain performance indicators, such as tenure, seller score, revenue and key performance indicators at product level (visibility, add to cart rate, number of items sold), the company ranks its sellers and their products which impacts their visibility in the search algorithms. Furthermore, the company has implemented a fully automated operational performance system designed to drive the company’s sellers’ operational performance and improve customer experience. Based on seller performance, the company set certain limits on order volumes and implement financial penalties in case of cancellations, product quality or return issues. Finally, the company’s sellers can benefit from the company’s commercial planning tool, which is easily accessible through the sellers’ interface. This tool allows them to participate in and manage promotional and commercial events, such as Jumia Anniversary or Jumia Black Fridays.
Customer Education and Engagement
The company has built a brand that is well known by customers and among the most recognizable in the company’s regions of operation. Through the company’s customer education and engagement efforts, the company continuously works on turning its strong brand into relevant traffic. Educating customers about the options offered by the company’s platform will translate into relevant traffic to the company’s mobile applications, mobile-optimized websites and traditional websites.
With a view to increasing e-commerce adoption and growing customer engagement, the company leverages both performance channels (i.e., marketing channels where the company only pay based on measurable results) and non-performance channels in the company’s marketing activities. Some of the company’s performance marketing channels include:
Search Engine Optimization / App Store Optimization: By analyzing the relevance of key search terms and seeking to ensure that the company’s mobile applications, mobile-optimized websites and traditional websites are designed to efficiently utilize such relevant terms, the company constantly works to improve the company’s design with a view to ensuring that the company’s mobile applications, mobile-optimized websites and traditional websites are ranked high in organic searches and the maximum relevant traffic is directed to them.
Search Engine Marketing: The company further selectively rely on search engine marketing that involves the promotion of the company’s websites by increasing their visibility in search engine results pages, primarily through paid advertising.
Paid Social Media: In the company’s use of social media channels, the company relies primarily on Facebook. The company also uses other social media platforms such as Instagram. Social media channels help the company improves its brand recognition and generate additional word-of-mouth referrals and thereby new customers. The company’s online marketing strategy follows a full-funnel approach, going beyond direct response ads, which are focused on customer conversion, towards top-of-the-funnel activities such as video advertising to drive brand awareness and customer consideration.
Customer Relationship Management: The company’s CRM activities serve as a free engine for re-engagement of the company’s visitors and customers through all type of notifications (e.g., app notifications, web notifications, SMS, emails). The company’s artificial intelligence-powered CRM growth tool is a core lever of the company’s marketing efforts allowing the company to target its audiences in a more granular manner and push personalized content leveraging data which helps the company to both reduce opt-outs and drive usage uplift.
Alongside online performance marketing channels, a number of non-performance online channels form a core part of the company’s marketing strategy, including the following:
Social Media Influencers: To strategically increase the company’s overall reach and enhance brand perception, the company also selectively works with influencers (e.g., local celebrities, Key Opinion Leaders, or KOLs, niche publishers and content creators) across a large number of social media channels, as well as YouTube.
YouTube: The company further leverages its YouTube channel to run video campaigns to maximize the company’s coverage, especially during the company’s promotional events. By using videos as a separate marketing channel, the company is able to achieve quantifiable impact over the company’s organic channels, while also using video as a market research tool.
While historically the vast majority of the company’s marketing spend was allocated to online performance and non-performance marketing channels, going forward, the company intends to shift a higher share of its marketing spend to local, offline marketing channels. A number of offline marketing channels have proven to be highly relevant and effective in driving customer awareness, education and increase traffic to the company’s platform, while being more cost effective than online channels. Offline channels include:
On-the-Ground Activation. The company has a significant on-the-ground presence through agencies and street activation teams. In certain markets, the company has launched its sales program JForce, which consists of independent sales consultants that earn commissions by selling the goods and services that the company offers on its platform to their personal or professional networks. The company’s consultants raise awareness of Jumia locally while educating customers about e-commerce, enabling the company to further promote its brand. The profile of the company’s consultants is very diverse, comprising students, young professionals, as well as small shops and retailers.
Mass Media. These channels include localized radio campaigns, as well as geotargeted billboards. They help the company further build trust and awareness through targeted out-of-home campaigns to increase the company’s reach in strategic yet underpenetrated geographical areas.
As part of the company’s general marketing strategy, the company creates promotional events that are relevant to customers. Large campaigns are typically executed simultaneously in all the company’s major markets. However, start dates may vary by a few days due to local holidays. For other campaigns, more flexibility exists as to the dates and the commercial intensity of the campaign.
Support
Seller Support
The company has developed strong seller support processes to help the company’s sellers manage their operations, further grow their businesses and deepen their level of engagement with the company. The company takes the seller experience beyond the traditional ‘business only’ approach by thinking of, and treating, the company’s sellers as partners. Benefiting from the company’s locally deployed teams with deep knowledge of market characteristics, the company offers its sellers fast and localized operational and technological assistance. For example, the company’s seller support teams provide sellers with personalized assistance and answer questions relating to operations, category management, inventory management and pricing. In addition to dedicated Key Account Managers for nominated strategic partners, the company has enhanced its support to vendors, by offering an omnichannel support system, offering claim forms and real-time messaging channels to reach out to the company’s dedicated support service teams. The company also has an online training platform called ‘Vendor Hub’ in each country that supports seller growth while helping new sellers thrive on the company’s platform.
Customer Support
In line with the company’s focus on providing a superior customer experience, the company considers customer support to be a key element of its operations. The company’s dedicated customer service teams focus on serving customers on its marketplace through telephone hotlines, live chat and social media channels. To provide such services, the company operates a multilingual omnichannel customer service center supporting the languages spoken in the company’s markets. In order to ensure consistent and high quality customer service, all of the company’s customer service centers operate based on standardized principles, software and processes. By focusing on the high quality of the company’s customer service, the company seeks to ensure a frictionless customer journey and an enhanced customer experience at each touch point, from product search, checkout, to delivery and after sales support.
Technology and Data
The company has the most advanced and sophisticated e-commerce platform in the markets in which the company operate. The company’s platform is operated by more than 300 technology professionals, providing the company with significant innovative potential as the company continually seeks to expand and optimize the company’s technology and infrastructure. The company’s technology experts are predominantly located in its global technology centers in Porto, Portugal, and in Cairo, Egypt. Portugal is well located to serve Africa in terms of time zones and travel options, is part of the European Union, which allows the company to recruit talent on a European level and provides a favorable cost of living environment. The company’s technology center in Egypt allows the company to tap into the growing technology talent pool in Egypt and supports all business areas and countries.
Technology and Data Platform
The company has created a custom- and purpose-built modular technology and data platform that is highly adapted to the company’s markets and highly scalable. The company’s technology and data platform covers all steps along the value chain, from seller recruitment and support to customer acquisition and engagement, traffic optimization, payments, logistics, infrastructure and business intelligence and is built with a service-oriented architecture approach for every component.
To meet customers’ expectations, the company has developed its mobile applications, mobile-optimized websites and traditional websites, which are programmed and updated in-house as a resilient storefront for the company’s product offering, focusing on reducing downtime while providing a state-of-the-art customer experience. The company’s services are designed in a High-Availability (HA) architecture helping the company to ensure the stability and reliability of the company’s technology backbone. In the company’s technology operations, the company relies on a hybrid infrastructure, based on the cloud computing platform provided by third parties, and a private hosting provider for part of the company’s back-office systems for which services the company pays licensing fees. Cloud computing helps the company to efficiently store data and maintain and speed up the availability of the company’s mobile applications, mobile-optimized websites and traditional websites.
While the company offers a variety of different interfaces (e.g., through the company’s mobile applications, mobile-optimized websites and traditional websites), the company’s platform is based on its central authentication system, allowing the company’s customers to access all its services and platform with the same credentials.
As mobile traffic accounted for the majority of the company’s overall platform traffic in 2023, the company’s front-end development focuses primarily on features that improve user experience on mobile devices. The company specifically optimizes its mobile applications for size, in order to make them easier for customers to download or to upgrade. The company also invest significant resources in optimizing the performance of the company’s mobile applications to help customers save time and optimize the use of mobile data while browsing the company’s mobile applications.
The company analyzes seller and customer behavior, and the company tailors the design and the content of the company’s mobile applications, mobile-optimized websites and traditional websites to ensure that they stay relevant to customers. The company prioritizes all new developments and new features based on local insights that the company is able to gather with its local teams.
The company makes significant investments in its innovation and research and development activities. For example, it currently focuses on machine learning and artificial intelligence, Kubernetes, and spot instances (e.g., enhanced elasticity and resilience of infrastructure, cost efficiency) applied to both its application and data-lake infrastructure. Those investments typically contribute to an improved user experience on its platforms, higher conversion rates, as well as improved cost efficiency. In 2025, the company intends to maintain its focus on investments in information technology and systems to protect the security, integrity, and confidentiality of its data.
Payment Services Technology
JumiaPay integrates relevant local and international payment methods to facilitate payments. This is done either with a direct integration, if the expected transaction volume warrants the effort, or by using aggregators. The company generally intends to present a unified experience to its users, irrespective of the payment method used, and process payment information in a secure environment based on the Payment Card Industry Data Security Standard (PCI DSS). At the same time, the company offers a unified application programming interface (API) across all payment methods.
The company has developed its fraud scoring and risk monitoring processes using industry-leading software that utilizes algorithms that analyze different criteria. The company is also developing a proprietary tool for fraud and risk monitoring. The company’s focus on disciplined fraud risk management through the company’s scoring algorithms has allowed the company to further reduce the share of bad debts and credit or debit card chargebacks, while at the same time accelerating the company’s growth.
Security
When expanding and operating the company’s technology platform, the company constantly focuses on security and reliability. To this end, the company undertakes administrative and technical measures to protect the company’s systems and the customer data that those systems process and store (e.g., cloud storage, data encryption, VPN network). The company has developed policies and procedures designed to manage data security risks (e.g., disaster recovery systems, penetration and security testing) and implemented various security measures, including zero-trust architecture, password security, firewalls, automated backup systems and high-quality antivirus software. The company also stores proprietary information and business secrets, and the company employs third-party service providers that store, process and transmit such information on the company’s behalf, in particular payment details. The company also relies on encryption and authentication technology licensed from third parties to securely transmit sensitive and confidential information. The company takes steps such as the use of password policies and firewalls to protect the security, integrity and confidentiality of sensitive and confidential information that the company and its third-party service providers store, process and transmit.
Competition
The company's main online competitors include Amazon and Noon in Egypt, Konga in Nigeria, Kilimall in Kenya, and Marjane Mall in Morocco.
Intellectual Property
The company has registered trademarks in most relevant jurisdictions for Jumia.
Regulation
The company is furthermore subject to the EU General Data Protection Regulation which came into force in May 2018 and has extra territorial effect in respect of data collected from individuals situated in the European Union.
History
The company, a German stock corporation, was founded in 2012. It was incorporated in 2012. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in 2019.
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.
