Entercom Media Corp. owns and operates the radio and outdoor advertising business of CBS Corporation and its subsidiaries (CBS). The Company is a radio broadcasting and outdoor advertising company in the United States, as well as in North America. The Company's operations are focused on the out-of-home media business and are aligned in two business segments, Radio and Outdoor.
The Company characterizes its radio and outdoor advertising businesses as out-of-home because a majority of radio liste...
Entercom Media Corp. owns and operates the radio and outdoor advertising business of CBS Corporation and its subsidiaries (CBS). The Company is a radio broadcasting and outdoor advertising company in the United States, as well as in North America. The Company's operations are focused on the out-of-home media business and are aligned in two business segments, Radio and Outdoor.
The Company characterizes its radio and outdoor advertising businesses as out-of-home because a majority of radio listening, and virtually all viewing of outdoor advertising, takes place in automobiles, transit systems, on the street and other locations outside the consumer's home.
The Company's Outdoor segment sells advertising space on various media, including billboards, bulletins, buses, bus shelters and benches, trains, train platforms and terminals throughout commuter rail systems, mall posters and on phone kiosks. The Company is the outdoor advertising company in North America, with operations in more than 90 markets and all 50 of the metropolitan markets in the United States, 14 metropolitan markets in Canada and all of the 45 metropolitan markets in Mexico.
Additionally, the Company has the exclusive rights to manage advertising space within the London Underground and on more than 90% of the buses in London and the United Kingdom, has the exclusive rights to transit advertising in the Republic of Ireland and parts of Northern Ireland, and has a variety of outdoor advertising displays in the Netherlands.
The major categories of out-of-home advertisers include automotive, retail, Internet, healthcare, telecommunications, fast food, beverage, movies, entertainment and services.
Programming
The Company seeks to maintain substantial diversity among its stations in many respects. The geographically wide-ranging stations serve diverse target demographics through a broad range of programming formats, such as rock, oldies, news/talk, adult contemporary, sports/talk and country, and the Company has established franchises in news, sports, and personality programming. This diversity reduces the Company's dependence on any particular station, local economy, format, on-air personality or advertiser.
Radio Stations and Outdoor Displays
The Radio segment also has radio stations in the following markets: Rochester, NY-- WCMF-FM, WPXY-FM, WRMM-FM, WZNE-FM; Fresno, CA-- KMJ-AM, KMGV-FM, KOOR-AM, KOQO-FM, KRNC-FM, KSKS-FM, KVSR-FM; and Palm Springs, CA-- KEZN-FM.
The Outdoor segment also has outdoor displays, including bus shelters, bulletins, posters and mall posters, in the following markets: Jacksonville, FL; Rochester, NY; Louisville, KY; Oklahoma City, OK; Birmingham, AL; Dayton, OH; Richmond, VA; Greenville-Spartanburg, SC; Albany, NY; Honolulu, HI; Tucson, AZ; Tulsa, OK; Scranton, PA; Fresno, CA; Grand Rapids, MI; Knoxville, TN; El Paso, TX; Ft. Myers, FL; Albuquerque, NM; Omaha, NE; Syracuse, NY; Harrisburg, PA; Sarasota, FL; Toledo, OH; Little Rock, AR; Wichita, KS; Stockton, CA; Bakersfield, CA; Charleston, SC; Mobile, AL; Columbia, SC; Des Moines, IA; Daytona Beach, FL; Colorado Springs, CO; Ft. Wayne, IN; New Haven, CT; Chattanooga, TN; Roanoke, VA; Jackson, MS; Flint, MI; Modesto, CA; Beaumont, TX; Reno, NV; Shreveport, LA; Tyler, TX; Eugene, OR; Palm Springs, CA; Columbus, GA; Midland-Odessa, TX; Green Bay, WI; Rio Grande, TX.
The Outdoor segment also has outdoor displays, including bus, bus shelters, rail, bulletins, posters and mall posters, in the following countries Canada, Mexico, Great Britain, Ireland and the Netherlands.
History
Entercom Media Corp. was founded in 1928. It was incorporated in1998.