Hamilton Beach Brands Holding Company, through its subsidiary Hamilton Beach Brands, Inc. (HBB), operates as a designer, marketer and distributor of brand name small electric household and specialty housewares appliances, and commercial products for restaurants, fast food chains, bars and hotels, and a provider of connected devices and software for home healthcare management.
The company’s operations are managed and reported in two segments, each of which is a reportable segment for financial r...
Hamilton Beach Brands Holding Company, through its subsidiary Hamilton Beach Brands, Inc. (HBB), operates as a designer, marketer and distributor of brand name small electric household and specialty housewares appliances, and commercial products for restaurants, fast food chains, bars and hotels, and a provider of connected devices and software for home healthcare management.
The company’s operations are managed and reported in two segments, each of which is a reportable segment for financial reporting purposes: Home and Commercial Products and Health.
Home and Commercial Products
Home and Commercial Products segment includes consumer product revenue, primarily concentrated in North America, consisting of sales of small electric household and specialty housewares appliances to traditional brick and mortar and ecommerce retailers, distributors and directly to the end consumer. Also included in this segment is commercial product revenue consisting of sales of products for restaurants, fast-food chains, bars and hotels. Approximately two-thirds of the company’s commercial sales are in the United States (U.S.) and the remaining is in markets across the globe.
Health
Health segment includes lease revenue in the U.S. and globally associated with leases of connected devices to specialty pharmacy networks and pharmaceutical companies, as well as licensing revenue associated with agreements which grant customers the right to use software for healthcare management.
Sales and Marketing
The company designs, markets and distributes a wide range of branded, small electric household and specialty housewares appliances, including air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters and toaster ovens. The company also designs, markets and distributes commercial products for restaurants, fast food chains, bars and hotels. The company generally markets its good and better consumer products under the Hamilton Beach and Proctor Silex brands. The company participates in the premium market with its owned brands Hamilton Beach Professional and Weston farm-to-table and field-to-table food processing equipment. Additionally, the company participates in the premium market through multiyear licensing agreements to market and distribute CHI premium garment care products, Clorox home appliances, Brita Hub countertop electric water filtration appliances, the Bartesian premium cocktail delivery system and Numilk plant-based milk makers. The company markets its commercial products under the Hamilton Beach Commercial and the Proctor Silex Commercial brands. The company also licenses certain of its trademarks to various licensees in categories, such as microwave ovens, among others. The company continues to expand in the home, health and wellness markets. In February 2024, the company’s Hamilton Beach Health brand acquired HealthBeacon PLC (HealthBeacon), a medical technology firm and strategic partner of the company. HealthBeacon develops digitally connected devices that enable patients to manage at home chronic conditions that require the use of injectable medications, and it provides other health services. The primary system offered is the Smart Sharps Bin from Hamilton Beach Health®. Sales promotion activities are supported primarily through digital marketing vehicles.
Customers
Sales from the company’s Home and Commercial Products segment are generated predominantly by a network of inside sales employees to mass merchandisers, ecommerce retailers, national department stores, variety store chains, warehouse clubs, specialty home retailers, distributors, restaurants, bars, hotels and other retail outlets. Sales from the company’s Health segment are generated through pharmaceutical and specialty pharmacy companies.
Walmart Inc. and its global subsidiaries (Walmart) accounted for approximately 29% of the company’s consolidated revenue in 2024. Amazon.com, Inc. and its subsidiaries (Amazon.com) accounted for approximately 24% of its revenue in 2024. The company’s five largest customers accounted for approximately 65%, 64% and 61% of its revenue for the years ended December 31, 2024, 2023 and 2022, respectively.
Seasonality
The market for small electric household and specialty housewares appliances is fairly steady throughout the year, however the company’s revenue typically increases during the second half of the year (year ended December 31, 2024) and peaks during the fourth quarter due to the fall holiday-selling season.
Patents, Trademarks, Copyrights and Licenses
The Hamilton Beach and Proctor Silex trademarks are material to the company’s business.
Product Design and Development
The company incurred $13.7 million in 2024, in expenses on product design and development activities.
Government Regulation
As a marketer and distributor of consumer products, the company is subject to the Consumer Products Safety Act and the Federal Hazardous Substances Act, which empowers the U.S. Consumer Product Safety Commission (CPSC) to seek to exclude products that are found to be unsafe or hazardous from the market. In addition, the Food and Drug Administration (FDA), and other governmental authorities regulate the development, manufacture, sale and distribution of certain of the company’s products.
History
Hamilton Beach Brands Holding Company was founded in 1904. The company was incorporated in 1988.
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