Gray Media Price Target | Analysis, Price & Growth Outlook

Gray Media

NYSE:GTN

$ 4,40

+ $0,06 (1,38%)

4,40 $

+$0,06 (1,38%)

End-of-day quote: 04/01/2026

Gray Media Stock Value

Analysts currently rate NYSE:GTN as Outperform.

Outperform

Gray Media Company Info

EPS Growth 5Y

10,42%

Market Cap

$0,53 B

Long-Term Debt

$5,74 B

Short Interest

0,01%

Quarterly earnings

05/06/2026 (E)

Dividend

$0,32

Dividend Yield

7,37%

Founded

1891

Industry

Communication Services

Country

United States

ISIN Number

US3893751061

Website

http://gray.tv

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$6,50

47.73%

Last Update: 04/01/2026

Analysts: 5

Highest Price Target $12,00

Average Price Target $6,50

Lowest Price Target $4,00

In the last five quarters, Gray Media’s Price Target has fallen from $7,50 to $6,08 - a -18,93% decrease. Three analysts predict that Gray Media’s share price will increase in the coming year, reaching $6,50. This would represent an increase of 47,73%.

Top growth stocks in the communication services sector (5Y.)

What does Gray Media do?

Gray Media, Inc. (Gray) operates as a multimedia company. The company is the nation’s largest owner of top-rated local television stations and digital assets in the United States. The company’s television stations serve 113 television markets that collectively reach approximately 37% of its television households. This portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station, as well as the largest Telemundo...

Gray Media, Inc. (Gray) operates as a multimedia company.

The company is the nation’s largest owner of top-rated local television stations and digital assets in the United States. The company’s television stations serve 113 television markets that collectively reach approximately 37% of its television households. This portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 44 markets totaling over 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. The company’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Markets and Stations

The company is a key driver for its strong market position is the company’s focus on strong local news and information programming.

The company is a key driver for its strong market position is the company’s focus on strong local news and information programming. The company’s market position and its strong local teams have enabled the company to maintain more stable revenues compared to many of its peers.

The company is diversified across its markets and network affiliations. In 2024, the company’s largest market, by revenue, was Phoenix, Arizona, which contributed 5%. The company’s top 10 markets by revenue contributed approximately 26% of its total revenue in the years ended December 31, 2024. For the year ended December 31, 2024, the company’s CBS-affiliated channels accounted for approximately 38% of total revenue; the company’s NBC-affiliated channels accounted for approximately 27% of total revenue; the company’s FOX-affiliated channels accounted for approximately 14% of total revenue; and the company’s ABC-affiliated channels accounted for approximately 11% of total revenue. The company refers to CBS, NBC, ABC and FOX as the ‘Big Four’ networks.

In each of the company’s markets, it owns and operates at least one television station broadcasting a primary channel affiliated with one of the Big Four networks. The company also owns additional stations in some markets, some of which also broadcast primary channels affiliated with one of the Big Four networks. Nearly all the company’s stations broadcast secondary digital channels that are affiliated with various networks or are independent of any network. The terms of the company’s affiliations with broadcast networks are governed by network affiliation agreements. Each network affiliation agreement provides the affiliated station with the right to broadcast all programs transmitted by the affiliated network. The company’s network affiliation agreements with the Big Four broadcast networks expire at various dates through December 31, 2028.

Strategy

The company’s strategies are to grow by leveraging its diverse national footprint; maintain and grow the company’s market leadership position; continue to pursue strategic growth and accretive acquisition opportunities; and continue to monetize digital spectrum.

Stations

The company’s television stations serve local communities across the country. From the company’s largest market in Atlanta, Georgia (DMA 7) to its smallest in North Platte, Nebraska (DMA 209), as tabulated by Nielsen, the company informs, educates, entertains and connects each of these communities to their state, the nation and the whole world. Nearly all markets have a local studio, tower, sales, technical and administrative personnel dedicated to their community. The company’s network affiliations include the Big Four networks and many smaller networks. Nearly all stations also provide content through digital platforms including a local station website and one or more digital apps and/or Free Ad-Supported Television (‘FAST’) channels.

Seasonality and Revenue Concentrations

Broadcast stations like the company rely on advertising revenue and are therefore sensitive to cyclical changes in the economy.

Broadcast advertising revenue is generally highest in the second and fourth quarters. This seasonality results partly from increases in consumer advertising in the spring and retail advertising in the period leading up to, and including, the holiday season. Broadcast advertising revenue is also typically higher in even-numbered years due to spending by political candidates, political parties and special interest groups during the ‘on year’ of the two-year election cycle. Political advertising spending is typically heaviest during the fourth quarter. In addition, the broadcast of the Olympic Games by the company’s NBC-affiliated stations generally leads to increased viewership and revenue during those years for its NBC-affiliated stations.

The company’s broadcast advertising revenue is earned from the sale of advertisements broadcast by its stations.

Competition

The company’s stations compete for advertising revenues in their respective markets with other television stations, digital platforms including Google and YouTube, Facebook and Instagram, local cable and other MVPD systems, as well as local newspapers, radio stations, magazines, outdoor advertising, transit advertising, yellow page directories and direct mail.

Federal Regulation of the Television Broadcast Industry

Under the Communications Act of 1934, as amended (‘Communications Act’), television broadcast operations such as the company is subject to the jurisdiction of the FCC.

History

The company, a Georgia corporation, was founded in 1891. The company was incorporated in 1897. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025.

Gray Media Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Broadcasting: 70% - Digital media: 20% - Production services: 10% **TOP 3 markets and their percentage shares:** 1. **USA:** 85% 2. **Canada:** 10% 3. **Europe:** 5% Gray Media, Inc. generates the majority of its revenue from the broadcasting sector, thanks...

At which locations are the company’s products manufactured?

**Production Sites:** USA (As of 2023) Gray Media, Inc. is a leading company in the field of broadcast media in the United States. The company mainly produces its content in the USA, as it is a media company that operates television channels and digital platforms. Production takes place in local st...

What strategy does Gray Media pursue for future growth?

**Revenue Growth:** Estimated at 5-7% annually (2026, based on industry trends) Gray Media, Inc. is pursuing a growth strategy focused on expansion and diversification. The company plans to broaden its reach through acquiring additional television channels and digital platforms. This is intended to...

Which raw materials are imported and from which countries?

Current specific data on the imported raw materials and materials of Gray Media, Inc. (NYSE: GTN) for the year 2026 are not directly available. Gray Media, Inc. is a media company mainly operating in the television broadcasting sector. Typically, for a company of this kind, significant raw material...

How strong is the company’s competitive advantage?

**Market Share:** Estimated at 24% in the local TV segment (2026) **EBITDA Margin:** 30% (2025) Gray Media, Inc. has a significant competitive advantage in the local TV segment, as evidenced by an estimated market share of 24%. This demonstrates that the company has a strong presence and influence...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 85% (estimated for 2026 based on historical trends) **Insider Buys/Sells:** No significant transactions in recent months (estimated for 2026) Gray Media, Inc. has traditionally had a high proportion of institutional investors, indicating the trust of...

What percentage market share does Gray Media have?

**Market share of Gray Media, Inc.:** 8% (estimated, 2026) **Top competitors and their market shares:** 1. **Nexstar Media Group, Inc. (NASDAQ:NXST):** 18% 2. **Sinclair Broadcast Group, Inc. (NASDAQ:SBGI):** 15% 3. **Tegna Inc. (NYSE:TGNA):** 12% 4. **Gray Media, Inc. (NYSE:GTN):** 8% 5. **Cox Med...

Is Gray Media stock currently a good investment?

**Revenue Growth:** 8% (2025) **EBITDA Margin:** 25% (2025) **Net Debt:** 3.5 billion USD (2025) Gray Media, Inc. recorded a revenue growth of 8% in 2025, indicating solid operational performance and an effective market expansion strategy. The EBITDA margin of 25% shows that the company operates ef...

Does Gray Media pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.5% (estimated for 2026) **Dividend History:** Continuous payout since 2018 Gray Media, Inc. regularly pays a dividend. The estimated dividend yield for the year 2026 is around 3.5%. The company has been consistently distributing dividends since 2018, indicating a certain lev...

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Gray Media Stock Value

Gray Media Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does Gray Media do?

Gray Media Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Gray Media Stock Value

Gray Media Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does Gray Media do?

Gray Media Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.