Globant S.A. (Globant) operates as a digitally native company.
The company primarily engages in helping organizations to reinvent themselves and unleash their potential.
The company has built a roster of clients, many of which are at the forefront of emerging technologies. Through organic growth and strategic acquisitions, the company has expanded its network of locations and are in 32 countries.
The company’s clients are facing an accelerated need to bridge their digital business gaps to bet...
Globant S.A. (Globant) operates as a digitally native company.
The company primarily engages in helping organizations to reinvent themselves and unleash their potential.
The company has built a roster of clients, many of which are at the forefront of emerging technologies. Through organic growth and strategic acquisitions, the company has expanded its network of locations and are in 32 countries.
The company’s clients are facing an accelerated need to bridge their digital business gaps to better support their customers and employees. The company leverages its cross-industry expertise and deep understanding of technology to focus on key areas of the company’s clients' businesses to facilitate their digital transformations.
The company’s principal operating subsidiaries are in Argentina, Brazil, Chile, Colombia, France, India, Italy, Mexico, Peru, Romania, Saudi Arabia, Spain, United Kingdom, United States and Uruguay. The company’s clients include leading global companies, such as The Walt Disney Company, which was among its top clients in the year ended December 31, 2024.
In 2009, the company created its Studio model to establish deep pockets of specialized knowledge to deliver tailored solutions focused on specific challenges and improving the connection between organizations and their customers and employees. The company’s Studios foster creativity and innovation, while allowing it to build, enhance and consolidate expertise around a variety of emerging technologies and industries. To leverage specific best practices and deliver tailored solutions to address the company’s clients’ technological challenges, the company categorized its studios into the following four networks:
AI Studios Network: Supports various industries through AI-powered business solutions.
Globant GUT Network: Utilizes specialist teams in advertising, strategy, marketing technology, content, design, media, commerce and product innovation to deliver creative solutions.
Digital Evolution Network: Integrates AI into software development process to enhance efficiency and accelerate production.
Enterprise Network: Leverages tailored technology to streamline enterprise operations and productivity at scale.
Acquisitions
In 2024, the company acquired Exusia, an AI-first digital transformation company based in the U.S. that specializes in full lifecycle AI, data engineering, cloud migration, and analytics capabilities, including strategy, implementation, and managed services. Additionally, the company acquired Blankfactor, a U.S.-headquartered IT services consulting firm specialized in delivering consulting-led product engineering, data engineering, and enterprise AI solutions.
Strategy
The key elements of the company’s strategy are to grow revenue with existing and new clients; remain at the forefront of emerging technologies and digital transformation; development of products and platforms; and selectively pursue strategic acquisitions.
Services
Globant Networks are a key component of the company’s service delivery model, designed to provide specialized expertise and innovation across various technological and creative domains. Each Studio focuses on specific areas of technology and industry sectors, enabling it to offer tailored solutions to the company’s clients.
Over time, Globant has expanded its Studios to cover a wide range of areas, reflecting the company’s commitment to diversifying expertise and providing comprehensive solutions to a global client base.
As market demands and technological landscapes evolve, Globant Studios continuously adapt by exploring new areas and incorporating the latest technologies. The Studio model has been instrumental in driving innovation within Globant.
The services the company provides are represented in studios organized into four networks that promote collaboration, stimulate creativity and drive transformative outcomes for its clients.
AI Studios Network: For over a decade, Globant has navigated the AI transformation journey, recognizing the importance of the adoption of AI. Through the AI Reinvention Network, the company supports various industries in their AI adoption, leveraging its extensive AI expertise to help businesses thrive. The Studios in this network consist of Media & Entertainment, Finance, Healthcare & Life Sciences, Airlines, Sports, Automotive, Games, Hospitality & Leisure, Edtech and Retail.
Globant GUT Network: This network empowers the company’s clients to better connect their brands to end-consumers through remarkable experiential marketing. Using the latest technology, including AI, the company’s teams turn data into insights and actions to obtain great results for its clients through the following Studios: Strategy, Advertising, Content and Social, Full Funnel Media, Martech, Design, Product, and Commerce.
Digital Evolution Network: This network enhances efficiency and accelerates breakthroughs by integrating AI into the software development lifecycle. The Studios within this network are consists of AI, Connected Experiences, Cybersecurity, Data, Immersive Experiences, Quality Engineering, Robotics, Engineering, CloudOps, Blockchain, Business Hacking, Cultural Hacking & Agility, Fast Code, Internet of Things, Digital Twin, Payments, Legal AI, Sustainable Business and Loyalty.
Enterprise Network: This network leverages tailored technology for streamlined operations and productivity at scale. The company provides customers with the end-to-end business process transformation services they need to prepare their entire organization for reinvention. The Studios within this network consist of SAP, ServiceNow, Salesforce, Oracle, AWS, Adobe, Google Cloud, Microsoft and Process Optimization.
Globant X:
Globant X stands as the company’s AI products and services arm, where it transforms the business operations of the company’s clients through its AI platforms, stimulating their growth potential and helping them upgrade their business. The Globant X lineup of platforms includes:
Augoor: The Code Intelligence Platform used to quickly explore, navigate and understand code bases.
MagnifAI: The Quality Assurance Platform that unleashes the power of AI for software testing at every stage of a client's business.
StarMeUp: The behavioral science-based solution that helps organizations create a purpose-driven culture.
DaXia: The accelerator platform used to embed financial products and services to any digital ecosystem, paving the way for innovative fintech and loyalty solutions.
GeneXus: The Low-Code Software development platform that automates software creation, maintenance and evolution.
Globant Enterprise AI: The platform that accelerates the development of private AI solutions, while connecting companies to all LLMs in a monitored and cost-effective way.
Navigate: The Process Intelligence Platform for business operations and incident management.
Global autonomous culture:
The company has developed a software product design and development model, known as Agile Pods. This model is designed to better align business and technology teams, driven by a culture of self-regulated teamwork and collaboration across skills, partners and country borders.
Leveraged across divisions, Agile Pods are dedicated to mature emerging technologies and market trends and provide a constant influx of mature talent and solutions that create intellectual property for the company’s clients. They are self-organized teams that work to meet creative and production goals, make technology decisions and reduce risk. These teams are fully responsible for creating solutions and building and sustaining features, products or platforms. Agile Pods are in constant contact with the company’s clients and are in full control of the products it creates, which augments their autonomy and ultimately propels productivity. The company manages this by having the Agile Pods at the forefront of its inverted organizational chart, existing with a customer-centric and autonomous culture.
The company ensures consistency, accountability and replicability by having Agile Pods follow a well-defined set of maturity criteria. Maturity models categorize levels of growth and development as follows: Maturity, Quality, Velocity, and Autonomy. Each level acts as a foundation for the next and lays out a path for learning and growth.
The company has recently enhanced its Agile Pod methodology, achieving a significant milestone by certifying almost 100% of the company’s pods in AI. By leveraging AI through the company’s specialized suite of products, it has augmented its analytical prowess and accelerated decision-making, thereby creating a competitive advantage. Also, the company has redesigned its people and staff areas to better support the company’s pods, enhancing its agility, and enriching the quality and creativity of the company’s solutions to increase responsiveness to client needs Associated metrics guide improvement efforts and generate quantitative and qualitative insights to inform iterative design and planning decisions.
Delivery Model
The company’s cultural affinity with its clients enables increased interaction that creates close client relationships, increased responsiveness and more efficient delivery of its solutions. As the company grows and expands its organization, the company will continue diversifying its footprint by expanding into additional locations globally.
Clients
At Globant, the company’s focus on delivering innovative and high value-added solutions that drive revenues and brand awareness for its clients. The company also targets new clients by showcasing its engineering, design and innovation capabilities along with the company’s deep understanding of digital journeys, emerging technologies and related market trends.
The company’s clients include primarily medium to large-sized companies based in North America, Latin America, Europe and New Markets, operating in a broad range of industries, including Media and Entertainment, Professional Services, Technology and Telecommunications, Travel and Hospitality, Healthcare, Banks, Financial Services and Insurance, and Consumer, Retail and Manufacturing. Clients choose the company based on its ability to understand their business and help them drive revenues, as well as the company’s innovative and high value-added business proposals, tailored Studio-based solutions, and its reputation for high quality execution. The company has been able to grow with, and retain its clients by merging their industry knowledge with the company’s expertise in the latest market trends to deliver tangible business value.
The company typically enters into a master services agreement (or MSA) with its clients, which provides a framework for services and a statement of work (or SOW) to define the scope, timing, pricing terms and performance criteria of each individual engagement under the MSA. The company generates 42.5% of its revenue from long-term projects with terms greater than 24 months.
During 2024, the company’s ten largest clients based on revenues accounted for 29.3% of its revenues.
The company’s top client for the years ended December 31, 2024, The Walt Disney Company, accounted for 8.7% of its revenues.
Sales and Marketing
The company’s growth strategy is based on six pillars: (i) leveraging its broad expertise; (ii) growing within existing clients; (iii) acquiring new clients; (iv) geographic expansion; (v) products and platforms; and (vi) pursuing strategic acquisitions. The company’s expertise and Studio approach helps it expand the portfolio and practices the company offers to its clients.
Under the company’s multi-pronged, integrated sales and marketing strategy, its senior management, sales executives, sales managers, account managers and engagement managers work collaboratively to target, acquire and retain new clients and expand the company’s work for existing clients. Globant's team consists of 411 sales professionals worldwide.
Beyond leveraging the company’s broad expertise, its sales strategy is driven by three fundamentals: retain, develop and acquire (‘RDA’). The retention component is focused on maintaining the company’s wallet share with existing accounts through flawless execution on its engagements. The development component emphasizes developing existing client relationships by significantly expanding the company’s wallet share and capturing business from its competitors. The acquisition component targets new client accounts. Through the company’s RDA strategy, as well as marketing and branding events, it is able to acquire new or expand existing engagements in the company’s large and growing addressable market.
New Clients
The company seeks to create relationships with strategic clients through existing client referrals or through its multi-tiered approach. The company’s approach begins by identifying industries and geographic locations with solid growth potential. Once potential clients are identified, it seeks to engage the market-facing management personnel of those companies instead of their IT divisions, which allows the company to get a better understanding of the prospect's business model before engaging with its IT personnel. The focus on an enterprise's revenue drivers allows the company to highlight the value of its services in meeting its client's business needs, thereby differentiating the company.
The company’s account sales teams are made up of sales executives and sales managers and follow specific guidelines for managing opportunities when contacting potential new clients. Before a sales team approaches a prospective client, the company gathers significant intelligence and insight into the client's potential needs, creating a specific value proposition for discussion during the engagement process. Once an appropriate opportunity has been identified and confirmed with the client, the company’s sales team performs account and competition mapping and enlists internal industry and subject matter experts as well as pre-sales engineers from all the participating Studios. The company then generates proposals to present to and negotiate with the client. Once the company has secured the engagement, its sales executives work closely with the Globant leadership team, partners and subject matter experts from its studios to ensure that the company exceeds its new client's expectations. From time to time, the company uses ideation sessions and discovery engagements in its pre-sales process.
Existing Clients
Once the company has established the client relationship, it is focused on driving future growth through increased client loyalty and retention. The company leverages its historical successes with existing clients and the company’s relationships with its clients' key decision-makers to cross-sell additional services, thereby expanding the scope of the company’s engagements to other departments within its clients' organizations. The company seeks to increase its revenues from existing clients through the company’s account managers, technical directors, program managers, leadership team, Studio partners, and subject matter experts.
Marketing
To fully implement a digital and cognitive transformation, the company also helps its customers stay relevant within their industries and audiences by providing helpful information and initiatives to understand their users’ environment, competitors and behavior. With research, SME gatherings, webinars, workshops and conferences, the company’s leaders offer valuable insights to help organizations create valuable and emotional experiences for the audience.
As of December 31, 2024, the company’s marketing department, Stay Relevant, operated in all markets in which it operates. This team promotes the company’s brand through a variety of channels, including the following:
Converge: The company’s series of executive events that bring together some of the best creative minds in the industry for one amazing day of inspirational stories, inventive ideas, learning experiences, and ‘wow’ technology showcases that enable attendees to re-think the new ways they do business.
Sentinel Report: Provides insightful evidence of consumer behavior and market trends that sparks strategic thinking.
Trends Applied: A series of reports and LIVE conversations regarding technology trends in key industries.
TechNFest: The company’s signature event for talent where it offers talks and demos on the latest tech trends and showcase Globant’s workplace experience.
Reports and whitepapers: Special reports that analyze trends and the impact of such trends on businesses.
Success Stories: A yearly initiative where participants share experiences about complex technical challenges and the brands and people behind them.
Globant Awards: Global awards with two editions - Women that Build, which recognizes women who inspire, build, lead and help create change, and Digital Disruptors, which acknowledges all those disruptors that lead the digital and cognitive revolution.
Webinars: Explore different trends and technologies in depth showcasing views from experts in the field.
Events: Ranging from small events for specific guests or partners to large events that welcome the community.
Podcasts: Discussion of tech trends and diverse perspectives.
Blog: Explore content on the latest trends and best practices in the different industries the company works with.
Newsletter: Monthly update to seek reinvention in every industry.
Books: Experts share their fresh perspectives and industry insights.
Seasonality
The company’s business is seasonal and as a result, its revenues and profitability fluctuate from quarter to quarter. The company’s revenues tend to be higher in the third and fourth quarters of each year compared to the first and second quarters of each year due to seasonal factors. During the first quarter of each year, which includes summer months in the southern hemisphere, there is a general slowdown in business activities and a reduced number of working days for the company’s IT professionals based in the southern hemisphere, which results in fewer hours being billed on client projects and therefore, lower revenues being recognized on those projects. In addition, some of the reduction in the number of working days for the company’s IT professionals in the first or second quarter of the year is due to the Easter holiday. The company’s revenues derived from its Globant GUT Network of Studios are typically much higher towards the end of the fourth fiscal quarter due to the holiday season. The company’s revenues are traditionally higher, and its margins tend to increase, in the third and fourth quarters of each year (for the year ended December 2024).
Competition
The company faces competition from various technology services providers such as Accenture, Atos, Capgemini, Cognizant Technology Solutions, Deloitte Digital, DXC Technology, Endava, EPAM Systems, Inc., Genpact, GlobalLogic, Grid Dynamics, HCL Technologies, Infosys, Tata Consultancy Services, and Wipro, among others.
Intellectual Property
The company’s registered intellectual property consists of the trademark ‘Globant’ (which is registered in twelve jurisdictions), the trademark ‘StarMeUp’, certain other trademarks related to its service offerings and products, three software patents granted in the United States in favor of the company’s United States subsidiary Globant LLC, and three software patents that are granted in the United States in favor of its Spanish subsidiary Globant España S.A.
History
The company was founded in 2003. It was incorporated in Luxembourg in December 2012. The company was formerly known as IT Outsourcing S.L. and changed its name to Globant S.A. in 2012.
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