The Gap 2026 Outlook | Profits, Share Price & Analysis

The Gap

NYSE:GAP

$ 25,07

+ $0,14 (0,56%)

25,07 $

+$0,14 (0,56%)

End-of-day quote: 03/26/2026

The Gap Stock Value

Analysts currently see The Gap at the level of Outperform.

Outperform

The Gap Company Info

EPS Growth 5Y

42,15%

Market Cap

$9,34 B

Long-Term Debt

$1,49 B

Short Interest

3,96%

Quarterly earnings

05/29/2026 (E)

Dividend

$0,70

Dividend Yield

2,81%

Founded

1969

Industry

Consumer Discretionary

Country

United States

ISIN Number

US3647601083

Website

http://www.gapinc.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$31,00

23.65%

Last Update: 03/26/2026

Analysts: 17

Highest Price Target $41,00

Average Price Target $31,00

Lowest Price Target $22,60

In the last five quarters, The Gap’s Price Target has risen from $25,30 to $27,85 - a 10,08% increase. Seventeen analysts predict that The Gap’s share price will increase in the coming year, reaching $31,00. This would represent an increase of 23,65%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does The Gap do?

The Gap, Inc. offers apparel, accessories, and personal care products for men, women, and children. The company is an omni-channel retailer, with sales to customers both in stores and online, through company-operated and franchise stores, websites, and third-party arrangements. As of February 1, 2025, the company had Company-operated stores in the United States, Canada, Japan, and Taiwan. In fiscal 2022, the company signed agreements with a third party, Baozun Inc. (‘Baozun’), to operate Gap Ch...

The Gap, Inc. offers apparel, accessories, and personal care products for men, women, and children.

The company is an omni-channel retailer, with sales to customers both in stores and online, through company-operated and franchise stores, websites, and third-party arrangements. As of February 1, 2025, the company had Company-operated stores in the United States, Canada, Japan, and Taiwan. In fiscal 2022, the company signed agreements with a third party, Baozun Inc. (‘Baozun’), to operate Gap China and Gap Taiwan (‘Gap Greater China’) stores and the in-market website as a franchise partner. On January 31, 2023, the Gap China transaction closed with Baozun. The Gap Taiwan operations will continue to operate as usual until regulatory approvals and closing conditions are met.

The company has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta throughout Asia, Europe, Latin America, the Middle East, and Africa. Under these agreements, third parties operate, or will operate, stores and websites that sell apparel and related products under its brand names. The company also has licensing agreements with licensees to sell products using its brand names.

In addition to operating in the specialty, outlet, online, and franchise channels, the company uses its omni-channel capabilities to bridge the digital world and physical stores. The shopping experience is further enhanced by its omni-channel services, including buy online pick-up in store, order-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences, which allow its customers to shop seamlessly across its brands and channels. The company’s brands have shared investments in supply chain and inventory management, which allows it to optimize efficiency and responsiveness in its operations.

Old Navy: Old Navy is a North American value apparel brand that makes on-trend fashion accessible to everyone. The brand democratizes style through its combination of on-trend product, consistent quality, and affordable pricing. Old Navy is committed to creating a frictionless and delightful shopping experience across stores, online, and convenient omni-channel capabilities.

Gap: Gap is a globally recognized icon of casual American style. Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that also offers GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the company’s namesake brand and connects with customers in Company-operated and franchise retail locations globally, online, and through licensing partnerships.

Banana Republic: Banana Republic is a storyteller's brand, outfitting the modern explorer with high-quality, expertly crafted collections and experiences to inspire and enrich their journeys. Banana Republic connects with customers in Company-operated and franchise retail locations globally, and online.

Athleta: Athleta is a premium performance lifestyle brand that empowers women and girls to build confidence, strength, and belonging through movement – igniting the Power of She. Athleta integrates technical features and innovative design to support all the ways she moves – from yoga and training to travel and recovery. Athleta's versatile performance apparel is designed for women by women, with inclusivity at its core. Athleta apparel is available at Company-operated stores across the U.S. and Canada, franchise retail locations globally, and online.

Old Navy, Gap, Banana Republic, and Athleta each have a private label credit card program and a co-branded credit card program through which customers receive benefits. Private label and co-branded credit cards are provided by a third-party financing company, with associated revenue sharing arrangements reflected in the company operations. The company also has an integrated loyalty program across the U.S. and Puerto Rico.

Product Development

The company designs, develops, markets, and sells a wide range of apparel and accessory products reflecting a mix of basics and fashion items based on widely accepted fashion trends, striving to bring product to market quickly and provide unrivaled value to customers. The company is committed to pursuing technology and product innovation that support its sustainability efforts while also delivering great quality products to its customers. The company’s product teams research, test, and iterate each season to deliver the latest styles in fabrics and silhouettes that are made to last while remaining conscious of the types of materials being sourced and the suppliers they work with. The company leverages feedback and purchasing data from its customer database, along with market trend insights, to guide its product and merchandising decision-making.

Marketing and Advertising

The company uses a variety of marketing and advertising mediums to drive brand health, customer acquisition, and engagement.

Merchandise Vendors

The company purchases private label and non-private label merchandise from over 200 vendors. The company’s vendors have factories in about 30 countries. The company’s two largest vendors accounted for approximately 9 percent and 8 percent of the dollar amount of its total fiscal 2024 purchases.

Seasonality

The company’s business typically follows a seasonal pattern, with sales peaking during the end-of-year (year ended February 1, 2025) holiday period.

Trademarks and Service Marks

The company owns the material trademarks used in connection with the marketing, distribution, and sale of its products, domestically and internationally, where its products are currently sold or manufactured. The company’s major trademarks include the Old Navy, Gap, Banana Republic, and Athleta trademarks and service marks, and certain other trademarks and service marks. The company has obtained and continues to maintain registrations for these marks in the United States, Canada, Mexico, the United Kingdom, the European Union, Japan, China, and numerous other countries throughout the world. In addition, the company owns domain names for its primary trademarks and numerous copyright registrations. The company intends to continue to strategically register, both domestically and internationally, trademarks, domain names, and copyrights.

Franchise and Licensing

The company has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta in about 40 countries around the world. Under these agreements, third parties operate, or will operate, stores and websites that sell apparel and related products under its brand names. The company also has licensing agreements with licensees to sell products using its brand names.

Research and Development

The company’s research and development expenses recorded were $40 million in fiscal 2024.

History

The Gap, Inc. was founded in 1969. The company was incorporated in the state of California in 1969 and was reincorporated under the laws of the state of Delaware in 1988.

The Gap Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Apparel Industry:** 100% (2025) **Top 3 Markets:** 1. **USA:** approximately 75% 2. **Canada:** approximately 10% 3. **Europe:** approximately 8% The Gap, Inc. generates all its revenues from the apparel industry, as it is a company specializing in the sale of clothing and accessories. The larg...

At which locations are the company’s products manufactured?

**Production sites of The Gap, Inc.:** The Gap, Inc. produces its products in various countries worldwide, with a large part of the production taking place in Asia. The main production countries include: - **Bangladesh** - **Vietnam** - **China** - **India** - **Indonesia** These countries are pr...

What strategy does The Gap pursue for future growth?

**Revenue Growth:** Estimated 3-5% annually (2025) **Strategic Focus Areas:** 1. **Omnichannel Strategy:** The Gap, Inc. strongly focuses on integrating online and offline sales channels to provide a seamless shopping experience. This includes investments in digital platforms and improving supply c...

Which raw materials are imported and from which countries?

**Main raw materials:** Cotton, Polyester, Wool, Leather **Main importing countries:** - **Cotton:** India, USA, China - **Polyester:** China, Vietnam - **Wool:** Australia, New Zealand - **Leather:** Brazil, Italy The Gap, Inc. sources its raw materials from various countries to ensure the qualit...

How strong is the company’s competitive advantage?

**Market share:** 3.5% in the US clothing market (2024) **Customer loyalty:** 70% repeat purchase rate (2024) **E-commerce growth:** 18% (2024) The Gap, Inc. has a moderate competitive advantage in the clothing sector, mainly supported by its strong brand recognition and wide range of products. T...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 70% (estimated for 2025) **Insider Buys/Sells:** No significant transactions in the last quarter (2025) The institutional investor share at The Gap, Inc. typically stands at around 70%, indicating a strong trust from institutional investors in the c...

What percentage market share does The Gap have?

**Market share of The Gap, Inc.:** Estimated 3% (2025) **Main competitors and their market shares:** 1. **Inditex (Zara):** 12% 2. **H&M:** 10% 3. **Fast Retailing (Uniqlo):** 8% 4. **L Brands (Victoria's Secret):** 5% 5. **American Eagle Outfitters:** 4% 6. **The Gap, Inc.:** 3% 7. **Aber...

Is The Gap stock currently a good investment?

**Revenue Growth:** 3.5% (2024) **Profit Growth:** 2.8% (2024) **Market Share in the Apparel Sector:** 5% (2024) The Gap, Inc. achieved a moderate revenue growth of 3.5% in 2024, attributed to a slight recovery in the retail sector and an improved product range. Profit growth stands at 2.8%, driven...

Does The Gap pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.5% (estimated for 2025) **Dividend History:** Continuous payout over the last 5 years The Gap, Inc. regularly pays dividends to its shareholders. The dividend yield is estimated to be around 3.5% for the year 2025. Over the past five years, the company has consistently distr...

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The Gap Stock Value

The Gap Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does The Gap do?

The Gap Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

The Gap Stock Value

The Gap Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does The Gap do?

The Gap Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.