Flowers Foods stock | 2026 rating, price & analyst opinions

Flowers Foods

NYSE:FLO

$ 8,36

+ $0,08 (0,97%)

8,36 $

+$0,08 (0,97%)

End-of-day quote: 03/26/2026

Flowers Foods Stock Value

The current analyst recommendation for NYSE:FLO is: Hold.

Hold

Flowers Foods Company Info

EPS Growth 5Y

5,92%

Market Cap

$1,77 B

Long-Term Debt

$1,76 B

Short Interest

5,19%

Quarterly earnings

05/15/2026 (E)

Dividend

$1,00

Dividend Yield

11,96%

Founded

1919

Industry

Consumer Staples

Country

United States

ISIN Number

US3434981011

Website

http://www.flowersfoods.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$11,00

31.58%

Last Update: 03/26/2026

Analysts: 6

Highest Price Target $14,00

Average Price Target $11,00

Lowest Price Target $10,00

In the last five quarters, Flowers Foods’s Price Target has fallen from $47,07 to $22,00 - a -53,26% decrease. Six analysts predict that Flowers Foods’s share price will increase in the coming year, reaching $11,00. This would represent an increase of 31,58%.

Top growth stocks in the consumer staples sector (5Y.)

What does Flowers Foods do?

Flowers Foods, Inc. (Flowers) operates as a producer and marketer of packaged bakery foods in the United States (‘U.S.’). The company’s principal products include breads, buns, rolls, snack items, bagels, English muffins, and tortillas; and are sold under a variety of brand names, including Nature’s Own, Dave’s Killer Bread (‘DKB’), Wonder, Canyon Bakehouse, Tastykake, and Mrs. Freshley’s. The company’s brands are among the best known in the baking industry. Strategic Initiatives Flowers’ str...

Flowers Foods, Inc. (Flowers) operates as a producer and marketer of packaged bakery foods in the United States (‘U.S.’).

The company’s principal products include breads, buns, rolls, snack items, bagels, English muffins, and tortillas; and are sold under a variety of brand names, including Nature’s Own, Dave’s Killer Bread (‘DKB’), Wonder, Canyon Bakehouse, Tastykake, and Mrs. Freshley’s. The company’s brands are among the best known in the baking industry.

Strategic Initiatives

Flowers’ strategic priorities include focusing on the company’s brands, prioritizing the company’s margins, and proactively seeking out smart M&A, disciplined acquisitions.

The company is a brand-focused company dedicated to the consumer and committed to growing its most profitable brands through innovation, market expansion, and prudent mergers and acquisitions (‘M&A’).

The company’s strategic priorities include capabilities to build brands and create value; enhance relevancy and expand presence, invest in its brands to align with consumers to maximize its return on investment, optimize the portfolio and supply chain, and disciplined approach to acquisitions that enhance its branded portfolio and broaden its geographic reach.

Brands & Products

The company reports its sales as Branded Retail and Other. The Other category includes store branded retail, foodservice, restaurant, institutional, vending, thrift stores, and contract manufacturing.

The company’s brands are some of the best-known in the U.S. fresh packaged bread industry. The company’s principal products are breads, buns, rolls, snack items, bagels, English muffins, and tortillas. The major brands within the company’s diversified brand portfolio are as follows:

Mainstream: Nature's Own, Wonder, and Tastykake.

Organic: DKB.

Gluten Free: Canyon Bakehouse.

In the year ended December 28, 2024 (Fiscal 2024), the company introduced Nature's Own Keto hamburger and hotdog buns, Nature's Own Small Loaf breads, Wonder bagels and English muffins, and DKB Organic Rolls, among other new products. In Fiscal 2023, the company introduced Nature's Own Keto bread, Nature's Own Hawaiian and Everything hamburger buns, Tastykake Dipp'n Sticks, and Mrs. Freshley's Donut Sticks, among others. Additionally, in Fiscal 2023, the company began the nationwide rollout of three varieties of DKB Organic Snack Bars and launched DKB Crunchy Snack Bites in test markets. In Fiscal 2025, the company plans to roll out DKB snack bites nationwide and introduce Wonder branded cake products.

The DKB snack bars and snack bites are part of an initiative to extend the company’s presence beyond the traditional bread category and into the snacking category. The Simple Mills Acquisition is expected to expand the company’s exposure to the better-for-you snacking segment and diversify the company’s category exposure.

The company’s brands and products are sold through various channels throughout the U.S. These channels include supermarkets, drugstores, mass merchandisers, discount stores, club stores, convenience stores, thrift outlet stores, and foodservice, among others.

Marketing

The company supports its key brands with an advertising and marketing effort that targets consumers through electronic and in-store coupons, social media (such as Facebook and X), digital media (including e-newsletters to consumers), websites (its brand sites and third-party sites), event and sports marketing, on-package promotional offers and sweepstakes, and print advertising. When appropriate, the company may join other sponsors with promotional tie-ins. The company often focuses its marketing efforts on specific products and holidays, such as hamburger and hot dog bun sales during Memorial Day, the Fourth of July, and Labor Day, and snack cakes for specific seasons. Additionally, the company has made and is continuing to make marketing investments to target e-commerce sales as consumers shift to more online shopping alternatives, such as grocery delivery sites, retailer websites and apps, among others.

Customers

The company’s top 10 customers in Fiscal 2024 accounted for 56.7% of sales. During Fiscal 2024, the company’s largest customer, Walmart/Sam’s Club, represented 22.4% of the company’s sales.

Fresh baked foods’ customers include mass merchandisers, supermarkets and other retailers, restaurants, quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies. The company also sells returned and surplus product through a system of thrift stores.

The company also supplies national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries with breads and rolls; sells packaged bakery products to wholesale distributors for ultimate sale to a wide variety of food outlets; and sells packaged snack cakes primarily to customers who distribute them nationwide through multiple channels of distribution, including mass merchandisers, supermarkets, vending outlets and convenience stores. In certain circumstances, the company enters into co-packing arrangements with retail customers or other food companies, some of which are competitors. Although the company services public health care, military commissaries, and prisons, among other governmental institutions, it does not have any material government contracts.

Distribution

The company distributes its products through a direct-store-delivery (‘DSD’) distribution system and a warehouse delivery system. The DSD distribution system primarily involves aggregating order levels and delivering products from bakeries to independent distributors for sale and direct delivery to customer stores. The independent distributors are responsible for ordering products, stocking shelves, maintaining special displays, and developing and maintaining good customer relations to ensure adequate inventory and removing unsold goods. In certain markets, the company utilizes a sales employee model to facilitate the distribution of product through its DSD distribution system. The warehouse delivery system involves primarily delivering the company’s products to customers’ warehouses.

The company has sold the majority of the distribution rights to market certain brands within a geographic territory to independent distributors under long-term financing arrangements. Independent distributors, highly motivated by financial incentives from their distribution rights ownership, strive to increase sales within their defined geographic territory by offering outstanding service and merchandising.

The company’s DSD distribution system is consisted of three types of territories: independent distributor-owned and operated territories (independent distributors own the rights to distribute certain brands of the company’s fresh packaged bakery foods in defined geographic markets); distribution rights that are classified as available for sale; and other company operated territories.

During Fiscal 2024, the company commenced repurchasing approximately 400 territories in California and converting them to company operated territories mostly as a result of the settlement of litigation. Once repurchased, the territories will not be resold and will be classified as other company operated territories. As of December 28, 2024, there were approximately 95 territories remaining to be repurchased and these are anticipated to be completed early in the second quarter of Fiscal 2025.

The company’s warehouse distribution system delivers a portion of its packaged bakery snack products from a central distribution facility located near its Crossville, Tennessee snack cake bakery. The company’s centralized distribution system allows it to achieve both production and distribution efficiencies. Products coming from different bakeries are then cross-docked and shipped directly to customers’ warehouses nationwide. The company’s frozen bread and roll products are shipped to various outside freezer facilities for distribution to its customers.

Regulations

As a producer and marketer of food items, the company’s operations are subject to regulation by various federal governmental agencies, including the U.S. Food and Drug Administration, the U.S. Department of Agriculture, the U.S. Federal Trade Commission, the U.S. Environmental Protection Agency, the U.S. Department of Commerce, and the U.S. Department of Labor.

Advertising of the company’s brands is subject to regulation by the Federal Trade Commission, and it is subject to certain health and safety regulations, including those issued under the Occupational Safety and Health Act.

Research and Development

The company recorded research and development costs of $5.1 million for the year ended December 28, 2024.

History

The company was founded in 1919 as a Georgia corporation. It was incorporated in 2000. The company was formerly known as Flowers Industries, Inc. and changed its name to Flowers Foods, Inc. in 2001.

Flowers Foods Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - Bakery products: approx. 90% - Snacks and other food: approx. 10% **TOP 3 Markets:** 1. USA: approx. 85% 2. Canada: approx. 10% 3. Mexico: approx. 5% Flowers Foods, Inc. generates the majority of its revenues from the sale of bakery products, including bread, rolls, and si...

At which locations are the company’s products manufactured?

**Production Facilities:** Over 40 bakeries in the USA (as of 2023) Flowers Foods, Inc. operates over 40 bakeries in the United States. These production facilities are strategically located throughout the country to ensure efficient supply to various markets. The company is known for its wide rang...

What strategy does Flowers Foods pursue for future growth?

**Strategy for Future Growth:** 1. **Diversification of the Product Portfolio:** Flowers Foods, Inc. is focusing on expanding and diversifying its product portfolio to adapt to changing consumer preferences. This includes introducing new, healthier product lines and adjusting existing products t...

Which raw materials are imported and from which countries?

**Main raw materials:** Wheat, sugar, plant oils **Import countries:** Canada, Mexico, Brazil Flowers Foods, Inc. is a leading manufacturer of packaged baked goods in the USA. The main raw materials needed for production by the company are wheat, sugar, and plant oils. Wheat is often imported from...

How strong is the company’s competitive advantage?

**Market share:** 9% in the US bread market (estimated 2025) **Revenue:** $4.4 billion USD (2023) **EBITDA margin:** 11.5% (2023) Flowers Foods, Inc. has a significant competitive advantage in the US bread market. With an estimated market share of 9%, the company is among the leading providers in...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 70% (estimated for 2026 based on historical data) **Insider Buys/Sells:** No significant transactions in the last year (estimated) Flowers Foods, Inc. has traditionally had a high proportion of institutional investors, which has historically been aro...

What percentage market share does Flowers Foods have?

**Market share of Flowers Foods, Inc.:** 9% (estimated, 2026) **Top competitors and their market shares:** 1. **Grupo Bimbo** - 18% 2. **Conagra Brands** - 10% 3. **Flowers Foods, Inc.** - 9% 4. **Campbell Soup Company (Pepperidge Farm)** - 7% 5. **General Mills** - 6% 6. **Kellogg's** - 5% 7....

Is Flowers Foods stock currently a good investment?

**Revenue Growth:** 4.5% (2025) **Profit Growth:** 3.8% (2025) **Dividend Yield:** 3.5% (2025) Flowers Foods, Inc. has experienced moderate revenue and profit growth in recent years. The company benefits from stable demand for its bakery products and has performed well in a competitive market. The...

Does Flowers Foods pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.5% (estimated for 2026) **Dividend History:** Continuous payout for over 10 years Flowers Foods, Inc. is known for its reliable dividend policy. The company has consistently paid dividends in recent years, often increasing the dividend amount annually. The estimated dividend...

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Flowers Foods Stock Value

Flowers Foods Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does Flowers Foods do?

Flowers Foods Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Flowers Foods Stock Value

Flowers Foods Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does Flowers Foods do?

Flowers Foods Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.