FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand company.
The company designs and sells scrubwear and non-scrubwear, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear and other apparel. The company markets and sells its products primarily in the United States. Sales are primarily generated through the company’s digital platforms.
The company sells products purposefully designed to serve the particular needs of healthcare pr...
FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand company.
The company designs and sells scrubwear and non-scrubwear, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear and other apparel. The company markets and sells its products primarily in the United States. Sales are primarily generated through the company’s digital platforms.
The company sells products purposefully designed to serve the particular needs of healthcare professionals primarily through the company’s direct-to-consumer (‘DTC’) digital platform, consisting of the company’s website, mobile app and B2B business (‘TEAMS’). The company also operates physical retail stores, which the company calls Community Hubs, and which represent a first-of-its-kind retail experience for healthcare professionals.
The company’s offerings include scrubwear and non-scrubwear, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear and other apparel. The company primarily designs all of its products in-house, leverage third-party suppliers and manufacturers to produce the company’s product components and finished products, and generally utilize shallow initial buys and data-driven repurchasing decisions to test new products. The company directly and actively coordinates with its suppliers on every step of the company’s product development and production process to ensure that the company’s extremely high quality standards are met. The company also has a dynamic merchandising model with lessened inventory risk, as a result of the largely non-discretionary, replenishment-driven nature of scrubwear and a focus on the company’s core scrubs offerings.
The company also uses its voice to celebrate Awesome Humans in aspirational, creative and unexpected ways, and the company leverage social media platforms to listen to, engage with, understand and better serve the company’s community at scale. The company’s Ambassador Program consists of Awesome Humans from around the world who represent a diverse cross-section of the healthcare industry and help the company interacts with its community and drive engagement. The company’s differentiated approach to creating authentic and meaningful relationships with the company’s community has allowed the company to build a growing base of approximately 2.7 million active customers as of December 31, 2024 who are passionate about and loyal to the company’s brand.
In line with the company’s purpose-driven mission, giving back is ingrained in everything the company does at FIGS and has been from the beginning. When the company started FIGS, the company created an initiative called Threads for Threads to donate scrubs to healthcare professionals who work in resource-poor countries and lack the proper uniforms to do their jobs safely. As of December 31, 2024, through Threads for Threads, the company donated hundreds of thousands of FIGS scrubs and other products to healthcare professionals in need around the world. The company has also given in a variety of other ways, including through medical giving trips, tuition and student loan repayment grants, financial support to charitable organizations, and a wide range of other partnerships and giving initiatives that support the company’s healthcare community and the communities that they serve every day. The company also has developed an advocacy program, through which the company is actively lobbying for the FIGS Advocacy Platform. The FIGS Advocacy Platform is designed to address the biggest challenges facing healthcare professionals, including the need for equitable compensation, access to mental health services, workplace safety, reduced administrative burdens, and training. As part of this program, the company launched the FIGS Advocacy Hub, a grassroots platform the company created to enable its community to learn about the most important policy developments affecting them, and where they can advocate for real change through FIGS. In addition to the company’s many other philanthropic efforts, advocacy at FIGS will continue to be an important way in which the company supports its community of Awesome Humans.
Products
The company approaches product design with the healthcare professional in mind. The company leverages customer data, customer feedback, focus groups and practitioner testing to provide the company with an intimate understanding of how medical professionals move, work and interact with colleagues and patients. The company’s tight feedback loop through its digital platform, social media channels and the company’s customer experience team enables the company to quickly incorporate ideas from the company’s community into the company’s product design. The company is constantly challenging itself to create the highest quality and most innovative fabrications, styles and product features that meet the unique needs of healthcare professionals. The company’s apparel is comfortable, durable, functional and stylish, all at an affordable price point. As a result of the company’s efforts, healthcare professionals now have a destination to outfit themselves with products that allow them to look, feel and perform at their best.
Healthcare professionals change environments frequently and need comfortable high-quality products that help them do their jobs in every situation they face. That’s why the company approaches its products as a complete layering system—the FIGS Layering System—which includes what healthcare professionals wear under their scrubs (such as underscrubs, sports bras and leggings), the scrubs themselves, and what they wear over their scrubs (such as vests, jackets and fleeces).
There are two primary categories within the FIGS Layering System—scrubwear and non-scrubwear:
Scrubwear. The company redefined scrubs, engineering them for function and taking cues from performance sports apparel, to create exceptionally comfortable and technical products to help healthcare professionals look good, feel good and perform at their best. Within the scrubwear category, as of December 31, 2024, the company had 15 core styles that are available on the company’s digital platform year-round. These core scrubwear styles consisted of four women’s scrub tops, four women’s scrub pants, one women’s scrub jumpsuit, two men’s scrub tops and four men’s scrub pants. The company offered these core styles in nine core colors and in limited edition colors. Additionally, the company frequently launch limited edition scrubwear styles in both core and limited edition colors and transition limited edition scrubwear styles and colors to the company’s core collection from time to time, based on customer feedback and sales performance.
Non-Scrubwear. The company’s non-scrubwear products are intentionally designed as an integrated system that complements the company’s scrubwear, and are consisted of ‘base layer’ and ‘outer layer’ products. Base layer products are those designed to be worn under scrubs and include compression socks, underscrubs, and under underscrubs. The company’s underscrubs include sports bras, performance leggings, performance tops, and super-soft pima cotton tops. The company’s under underscrubs include several styles of underwear. Outer layer products include footwear, lab coats, and a variety of vests, jackets and fleeces. The company’s non-scrubwear product offerings also include the company’s FIGSPRO offerings, which is the company’s polished and performance-driven office-ready collection, as well as loungewear, which is the company’s collection designed for off-shift moments. The company also partners with New Balance to design and offer shoes that provide greater support, traction, cushion and moisture-repellent qualities that the company’s healthcare professionals need. The company also offers necessities, such as scrub caps, lanyards, badge reels, tote bags, baseball caps, and beanies.
TEAMS Business
The company has built a differentiated B2B custom platform, known as TEAMS, to revolutionize, consumerize, and elevate what had previously been an outdated buying process for institutional customers. Through TEAMS, healthcare administrators and institutions can seamlessly and efficiently solicit individual orders and buy FIGS products for their organizations. The company’s TEAMS business is centered around partnering with institutional departments, medical offices and concierge clinics that wish to standardize and professionalize their organizations’ uniforms.
Community Hubs
The company operates two physical retail stores, which the company calls Community Hubs, and the company plans to open additional Community Hubs in the future. The company’s Community Hubs are more than just a shopping experience—in addition to enabling healthcare professionals to feel, try on and buy their favorite FIGS products, they allow them to connect with one another and engage more fully with the FIGS community. The company’s Community Hubs are intentionally designed to host events to celebrate healthcare professionals, provide programming on important issues that impact them, and create opportunities to network and share their stories.
International Strategy
The company ships to 32 countries outside of the United States, across North America, Central America, South America, Europe, the Asia Pacific region and the Middle East. As part of the company’s global expansion, the company works to localize its site experience, as well as build out organic and paid marketing channels via the company’s ambassador network and digital marketing. Disrupting global healthcare apparel through continued international expansion is a key component of the company’s overall business strategy.
Community of Awesome Humans
The company strives to celebrate, empower and serve healthcare professionals across all levels of experience and areas of expertise. While there is considerable diversity in demographics and income levels within the healthcare sector, the company attracts a diverse range of healthcare professionals by having a differentiated brand and offering premium products at an affordable price point.
The company’s customers include a wide range of experience levels and areas of expertise, including registered nurses, nurse practitioners, orthodontists, dental hygienists, pharmacists, physical therapists, occupational therapists, veterinarians, sales representatives, estheticians, speech pathologists, emergency medical technicians, surgeons and healthcare administrators, among many others. Due to the high proportion of the company’s customer mix that is consisted of students and young professionals whose earnings will grow over the course of their careers, the company is well positioned to retain and increase engagement of these customers, expanding the company’s share of their uniform and lifestyle wardrobe over time.
Data Analytics
The company’s data team works directly with key functional areas of the company. This approach enables the harvesting and management of extensive data, the development of a suite of proprietary tools, and the direct and rapid application of those data and tools to improve core operating activities and decision-making processes throughout the company.
The scale of the company’s data is vast and growing. The company’s rich data set is blended from first-party, deterministic and observed behaviors, a complementary, expanded set of enriched elements and thousands of data attributes associated with millions of customers. In addition, the company has established a unique approach to capturing granular data from all stages of the order journey. These data sets are used to build proprietary data solutions applied to key functions across the company, including product development, supply chain, merchandising and inventory management, and marketing.
Competition
The company competes against wholesalers of healthcare apparel, such as Careismatic Brands, Barco Uniforms, Landau Uniforms, and Superior Group of Companies. Additionally, the company competes with healthcare apparel aggregated retailers, such as Scrubs & Beyond and Uniform Advantage, as well as DTC brands such as Jaanuu and Mandala.
Government Regulation
In the United States and the other jurisdictions in which the company operates, the company is subject to labor and employment laws, laws governing advertising, environmental, health, and safety (‘EHS’) regulations, product labeling regulations, product safety regulations and other laws, including consumer protection regulations that apply to the promotion and sale of merchandise and the operation of fulfillment centers and privacy, data security and data protection laws and regulations, such as the California Consumer Privacy Act (as amended by the California Privacy Rights Act, the ‘CCPA’), the EU General Data Protection Regulation 2016/679 (‘EU GDPR’), the UK Data Protection Act 2018 and the U.K. General Data Protection Regulation, (together, the ‘UK GDPR’) (the EU GDPR and UK GDPR together, the ‘GDPR’), the ePrivacy Directive and national implementing and supplementing laws in the European Economic Area (the ‘EEA’) and relevant legislation in the U.K.
The company is also subject to evolving EEA and the U.K. privacy laws on cookies, tracking technologies and e-marketing.
The company is also subject to evolving regulations regarding the environmental and social provenance of products, including under the Tariff Act of 1930, Uyghur Forced Labor Prevention Act (‘UFLPA’), and other similar laws and regulations.
Intellectual Property
As of December 31, 2024, the company owned 18 U.S. trademark registrations, six pending U.S. trademark applications, 134 foreign trademark registrations, and 29 pending foreign trademark applications.
As of December 31, 2024, the company had 16 granted U.S. design patents, eight pending U.S. design patent applications, 103 granted foreign design registrations, and one pending foreign design application, which relate to the company’s core scrubwear and other apparel designs. The term of protection for design patents and design registrations is limited in duration and depends on the jurisdiction in which they are granted. The terms for the company’s issued design patents in the U.S. extend 15 years from the date of patent grant.
If the foreign design registrations issued to the company for its core scrubwear and apparel are maintained until the end of their terms, they are expected to expire in the years ranging between 2030 and 2048, at which point the company intend to renew them, to the extent they are renewable. Some of the company’s issued U.S. design patents will expire in 2036, while others will expire between 2037 and 2039.
Trademarks and Tradenames
FIGS, the Cross & Shield logo, Threads for Threads, FIONtechnology, FIONx, Technical Comfort, Awesome Humans and other registered or common law trade names, trademarks or service marks are the property of the company.
Seasonality
However, due to the company’s historical pattern of sequential growth, as well as the company’s decision to conduct select promotions during the holiday season, the company historically has generated a higher proportion of net revenues, and incurred higher selling and marketing expenses, during the fourth quarter of the year compared to other quarters (year ended December 2024).
History
FIGS, Inc. was founded in 2013. The company was incorporated in 2013.