Energizer Holdings, Inc. (Energizer), through its subsidiaries, operates as a global diversified household products leader in batteries, auto care and portable lights.
Energizer is one of the world’s largest manufacturers, marketers and distributors of household and specialty batteries; automotive appearance, performance, refrigerant and freshener products; and portable lights. The company’s brands include Energizer, Eveready and Rayovac brands, which are marketed and sold around the world.
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Energizer Holdings, Inc. (Energizer), through its subsidiaries, operates as a global diversified household products leader in batteries, auto care and portable lights.
Energizer is one of the world’s largest manufacturers, marketers and distributors of household and specialty batteries; automotive appearance, performance, refrigerant and freshener products; and portable lights. The company’s brands include Energizer, Eveready and Rayovac brands, which are marketed and sold around the world.
The company uses the Energizer name and logo as its trademark as well as those of its subsidiaries. Product names appearing throughout are trademarks of Energizer.
Products
Energizer offers household batteries including primary, rechargeable, specialty and hearing aid using many technologies including lithium, alkaline, carbon zinc, nickel metal hydride, zinc air, and silver oxide. These products are sold globally under the Energizer, Eveready and Rayovac brands, including hearing aid batteries, and the Varta brand in Latin America and Asia Pacific.
In addition, the company offers auto care products in the appearance, fragrance, performance, and air conditioning recharge product categories. The appearance and fragrance categories include protectants, wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners and washes designed to clean, shine, refresh, disinfect and protect interior and exterior automobile surfaces under the brand names Armor All, Nu Finish, Refresh Your Car!, LEXOL, Eagle One, NEVR-DULL, California Scents, Driven, Bahama & Co, Carnu, Grand Prix, Kit, Tempo and Centralsul.
The performance product category includes STP-branded fuel and oil additives, functional fluids and other performance chemical products that benefit from a rich heritage in the car enthusiast and racing scenes, characterized by a commitment to technology, performance and motor sports partnerships. The brand equity of STP also provides for attractive licensing opportunities that augment the company’s presence in its core performance categories.
The air conditioning recharge product category includes do-it-yourself automotive air conditioning recharge products led by the A/C PRO brand name, along with other refrigerant and recharge kits, sealants and accessories.
In addition, the company offers an extensive line of lighting products designed to meet a variety of consumer needs. The company distributes and markets lighting products, including handheld, headlights, lanterns, and area lights. In addition to the Energizer, Eveready and Rayovac brands, the company markets its flashlights under the Hard Case, Dolphin, and WeatherReady sub-brands. In addition to batteries and portable lights, Energizer licenses the Energizer, Eveready and Rayovac brands to companies developing consumer solutions in solar, automotive batteries, portable power for critical devices (like smart phones), generators, power tools, household light bulbs and other lighting products.
Sales and Distribution
The company distributes its products to consumers through numerous retail locations worldwide, including mass merchandisers and warehouse clubs, food, drug and convenience stores, electronics specialty stores and department stores, hardware and automotive centers, e-commerce and military stores. Although a large percentage of the company’s sales are attributable to a relatively small number of retail customers, in fiscal year 2024 (year ended September 30, 2024), only Wal-Mart Stores, Inc. accounted for ten percent or more (13.2%) of the company's annual sales.
The company’s products are marketed primarily through a direct sales force, but also through exclusive and non-exclusive distributors and wholesalers. The company’s products are sold through both modern and traditional trade. Modern trade, which is most prevalent in North America, Western Europe, and more developed economies throughout the world, generally refers to sales through large retailers with nationally or regionally recognized brands. Traditional trade, which is more common in developing markets in Latin America, Asia, the Middle East and Africa, generally refers to sales by wholesalers or small retailers.
Trademarks, Patents and Technology
The company owns thousands of Energizer, Rayovac, and Eveready trademarks globally, and license Varta trademarks, which it considers to be of substantial importance and which are used individually or in conjunction with other sub-brand names. The number of Energizer, Rayovac, Eveready, Energizer Bunny, and Mr. Energizer trademarks, including related designs, slogans and sub-brands, is currently over 2,900 worldwide.
In its auto care business, the company also has the Refresh Your Car!, California Scents, Driven, Bahama & Co., LEXOL, Eagle One, NEVR-DULL, Armor All, STP, Tuff Stuff, Kent Car Care, A/C Pro and the Nu Finish trademarks, and it expanded its portfolio in Latin America to add the Carnu, Grand Prix, Kit, Tempo and Centralsul trademarks. The number of trademarks making up the total of the auto care trademark portfolio globally, including related designs, slogans, and sub-brands, is nearly 1,900 worldwide.
Research and Development
For the year ended September 30, 2024, the company's research and development expenses were $31.6 million.
Governmental Regulations and Environmental Matters
In the U.S. many of the company's products are regulated by the Consumer Product Safety Commission, the Environmental Protection Agency, and by the Federal Trade Commission with respect to advertising. Similar regulations have been adopted by authorities in foreign countries where the company sells its products, and by state and local authorities in the U.S. The company is also subject to extended producer responsibility (EPR) fees regarding the recycling of batteries and packaging; regulations regarding transportation, storage or use of certain chemicals to protect the environment; and regulations in other related areas, such as sustainability, including the European Union Batteries Regulation and updates to EU REACH, the EU Detergents Regulation, the EU General Product Safety Regulation, and Classification, Labeling, and Packaging (CLP) laws.
The U.S. Foreign Corrupt Practices Act (FCPA) prohibits bribery of public officials to obtain or retain business in foreign jurisdictions and requires the company to keep accurate books and records and to maintain internal accounting controls to detect and prevent bribery and to ensure that transactions are properly authorized. The company is also subject to similar or even more restrictive anti-corruption laws imposed by the governments of other countries where it does business, including the UK Bribery Act of 2010 and the Brazil Clean Company Act. The company's business activities in such countries create the risk of unauthorized conduct by one or more of its employees, customs brokers, freight forwarders, or distributors that could be in violation of various laws, including the FCPA or similar local regulations.
The company's business is subject to competition laws in the various jurisdictions where it operates, including the Sherman Antitrust Act and related federal and state antitrust laws in the U.S.
The company is also required to comply with increasingly complex and changing laws and regulations enacted to protect business and personal data in the United States and other jurisdictions regarding privacy, data protection and data security, including those related to the collection, storage, use, transmission and protection of personal information and other consumer, customer, vendor or employee data. Such privacy and data protection laws and regulations, including with respect to the European Union's General Data Protection Regulation (GDPR), the Brazilian Data Protection Law, and the California Consumer Privacy Act of 2018 (CCPA), and the interpretation and enforcement of such laws and regulations, are continuously developing and evolving and there is significant uncertainty with respect to how compliance with these laws and regulations may evolve and the costs and complexity of future compliance.
History
The company was incorporated in 2015. It was formerly known as Energizer SpinCo, Inc. and changed its name to Energizer Holdings, Inc. in 2015.