e.l.f. Beauty Forecast | Price, Price Target & Analyst Assessment

e.l.f. Beauty

NYSE:ELF

$ 66,38

+ $0,15 (0,23%)

66,38 $

+$0,15 (0,23%)

Real-time: 04/24/2026 14:31

e.l.f. Beauty Stock Value

The current analyst recommendation for NYSE:ELF is: Outperform.

Outperform

e.l.f. Beauty Company Info

EPS Growth 5Y

40,01%

Market Cap

$3,91 B

Long-Term Debt

$0,26 B

Short Interest

3,44%

Quarterly earnings

02/04/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2004

Industry

Consumer Staples

Country

United States

ISIN Number

US26856L1035

Website

http://www.elfbeauty.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$90,00

35.89%

Last Update: 04/24/2026

Analysts: 15

Highest Price Target $135,00

Average Price Target $90,00

Lowest Price Target $68,00

In the last five quarters, e.l.f. Beauty’s Price Target has fallen from $369,33 to $203,54 - a -44,89% decrease. Seventeen analysts predict that e.l.f. Beauty’s share price will increase in the coming year, reaching $90,00. This would represent an increase of 35,89%.

Top growth stocks in the consumer staples sector (5Y.)

What does e.l.f. Beauty do?

e.l.f. Beauty, Inc. (e.l.f. Beauty) is a multi-brand beauty company that offers inclusive, accessible, clean, vegan, and cruelty free cosmetics and skin care products. Brands The company’s family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. The company’s brands are available online and across leading beauty, mass-market and specialty retailers. The company has strong relationships with its retail customers, such as Target, Walmart, Ulta Beauty, Ama...

e.l.f. Beauty, Inc. (e.l.f. Beauty) is a multi-brand beauty company that offers inclusive, accessible, clean, vegan, and cruelty free cosmetics and skin care products.

Brands

The company’s family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. The company’s brands are available online and across leading beauty, mass-market and specialty retailers. The company has strong relationships with its retail customers, such as Target, Walmart, Ulta Beauty, Amazon, and other leading retailers that has enabled it to expand distribution both domestically and internationally.

e.l.f. Cosmetics

Cosmetics has made the best of beauty accessible to every eye, lip and face. The company makes premium-quality, prestige-inspired cosmetics at an extraordinary value. The company offers a range of products that are clean, vegan, cruelty free and manufactured in a Fair-Trade Certified facility. As one of the first digital disruptors, e.l.f. continues to attract a highly engaged audience, leveraging social and digital platforms to connect with the company’s community.

e.l.f. SKIN

Win in skin the clean + kind way with e.l.f. SKIN. The company creates targeted, ingredient-focused, dermatologist-developed formulas for every eye, lip and face. The company offers a range of products that are clean, vegan, cruelty free and manufactured in a Fair-Trade Certified facility.

Naturium

Naturium unlocks the benefits of natural botanicals and powerful actives with innovative technology by formulating skin care formulas that work.

Well People

Well People has raised the standard for plant-powered, high-performance beauty. A clean beauty pioneer with approximately 100 EWG VERIFIED products, Well People was founded so that all people can be well people with dermatologist-developed, ‘clean’ and planet minded products.

Keys Soulcare

Keys Soulcare combines skin-nourishing offerings with soul-nurturing rituals to care for the whole self. The company’s premium-quality skin care formulas are also clean, cruelty free and manufactured in a Fair-Trade Certified facility.

Strategy

The company seeks to attract and engage consumers primarily through digital and social media, as compared to legacy beauty brands that engage consumers primarily through traditional media, such as magazines, newspapers, and television. It has a multi-faceted strategy to build brand awareness, affinity, and loyalty.

Markets

The company operates across beauty categories, including eye, lip and face makeup, beauty tools and accessories, and skin care products. Color cosmetics and skin care products are broadly sold through food, drug and mass channels, as well as through department stores, online and in specialty channels.

Distribution

The company employs an omni-channel distribution strategy and sells its products with retailers in the United States and internationally. The company also sells its products online through the company’s own direct e-commerce channels, as well as through other e-commerce websites. The company’s main channels of distribution are:

Domestic Retailers: The company sells its products in the United States primarily in the mass, drug store, food, dollar, and specialty retail channels.

E-commerce: E-commerce is an important component of the company’s engagement and innovation model. The company’s roots as an e-commerce company and its digital engagement model drive conversion on the company’s e-commerce websites and its mobile applications, where the company sells its full product offerings. The company’s products are also available at other e-commerce sites, such as Amazon, making its products widely accessible to the company’s consumers.

International Retailers: The company’s products are also sold in international markets, primarily in the United Kingdom (U.K.), Canada, and Germany.

In the fiscal year ended March 31, 2025, national and international retailers comprised 83% of the company’s net sales. The remaining 17% came from e-commerce channels.

The United States accounted for 81% of the company’s net sales in the fiscal year ended March 31, 2025. The remaining 19% was attributable to international markets.

Customers

The company has strong relationships with its retail customers, such as Target, Walmart, Ulta Beauty, Amazon and other leading retailers that has enabled it to expand distribution both domestically and internationally.

The company’s largest customers, Target, Walmart, Ulta Beauty and Amazon, accounted for 23%, 16%, 12% and 12%, respectively, of its net sales in the fiscal year ended March 31, 2025.

Seasonality

The company’s results of operations are subject to seasonal fluctuations, with net sales in the third and fourth fiscal quarters typically being higher than in the first and second fiscal quarters (year ended March 31, 2025). The higher net sales in the company’s third and fourth fiscal quarters are largely attributable to the increased levels of purchasing by retailers for the holiday season and customer shelf reset activities, respectively. Fluctuations throughout the year are also driven by the timing of product restocking or rearrangement by the company’s major retail customers as well as expansion into new retail customers.

Trademarks and Other Intellectual Property

The company’s intellectual property has substantial value and has contributed significantly to the success of its business. The company’s primary trademarks include ‘e.l.f.,’ ‘e.l.f.’ ‘eyes lips face,’ ‘e.l.f. SKIN,’ ‘Well People,’ ‘Naturium’ and ‘Keys Soulcare,’ all of which are registered or has registrations pending with the U.S. Patent and Trademark Office for its goods and services of primary interest. These trademarks are also registered or has registrations pending in various foreign countries in which the company operates. The company also has other trademark registrations and pending trademark applications for product names and tag lines. In addition to trademark protection, the company owns the U.S. Design Patents covering packaging, make-up tools and brush handle shapes and it owns numerous domain names, including the domain names of the company’s e-commerce websites.

Government Regulation

The company and its products are subject to various federal, state and international laws and regulations, including regulation in the United States by the U.S. Food and Drug Administration (FDA), the Consumer Product Safety Commission (the ‘CPSC’), the Federal Trade Commission (the ‘FTC’), and regulations outside of the United States by Health Canada and the European Commission, among others. These laws and regulations principally relate to the ingredients, proper labeling, advertising, packaging, marketing, manufacture, safety, shipment and disposal of the company’s products. Further, as the vast majority of the company’s products are imported from overseas manufacturers, it is subject to Customs Border Patrol clearance regulations prior to goods being released into the United States market.

In addition to the company’s cosmetic products, it also markets certain non-prescription drug products, including certain products that are intended to treat acne or be used as sunscreens, which are regulated as over the counter (‘OTC’) drug products by the FDA. Certain OTC drug products are subject to regulation pursuant to the FDA’s ‘monographs,’ which provide rules applicable to each therapeutic category of non-prescription drug, and establishes conditions, such as active ingredients, uses (indications), doses, labeling, and testing procedures, under which an OTC drug within that particular category may be generally recognized as a safe and effective (‘GRASE’), and therefore can be marketed without obtaining pre-market approval of an new drug application (‘NDA’) or abbreviated new drug application (‘ANDA’).

History

The company was founded in 2004. It was incorporated as a Delaware corporation in 2013. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in 2016.

e.l.f. Beauty Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** 1. Cosmetics: approx. 70% 2. Skincare: approx. 20% 3. Other (e.g. Accessories): approx. 10% **TOP 3 Markets:** 1. USA: approx. 60% 2. Europe: approx. 20% 3. Asia-Pacific: approx. 15% e.l.f. Beauty, Inc. generates the majority of its revenues from the cosmetics industry, with...

At which locations are the company’s products manufactured?

**Production Sites:** China, USA e.l.f. Beauty, Inc. produces the majority of its cosmetic products in China, allowing the company to keep production costs low and offer competitive prices. Some products are also manufactured in the USA to shorten delivery times and meet certain quality standards....

What strategy does e.l.f. Beauty pursue for future growth?

**Revenue Growth:** 48% (2024, estimated) **Market Share:** Increase through expansion into international markets (2025, estimated) e.l.f. Beauty, Inc. pursues a multi-pronged growth strategy focusing on innovation, expansion, and digitalization. The company heavily emphasizes the development o...

Which raw materials are imported and from which countries?

**Main raw materials:** Mica, Silica, pigments, synthetic polymers **Main importing countries:** China, India, USA e.l.f. Beauty, Inc. sources a variety of raw materials for the production of its cosmetic products. Among the most important materials are Mica and Silica, which are commonly used in...

How strong is the company’s competitive advantage?

**Market share:** 5% in the US market (2025, estimated) **Revenue growth:** 20% (2024) **EBITDA margin:** 18% (2024) e.l.f. Beauty, Inc. has established itself as a strong player in the cosmetics market in recent years. The company benefits from a clear competitive advantage due to its strategi...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 90% (2025, estimated based on historical data) **Insider Purchases/Sales:** No significant transactions in recent months (2025, estimated) The institutional investor share at e.l.f. Beauty, Inc. is traditionally high, as the company is known for its...

What percentage market share does e.l.f. Beauty have?

**Market share of e.l.f. Beauty, Inc.:** approx. 3% (estimated for 2025) **Main competitors and their market shares:** 1. **L'Oréal:** approx. 15% 2. **Estée Lauder:** approx. 12% 3. **Procter & Gamble (Beauty segment):** approx. 10% 4. **Shiseido:** approx. 7% 5. **Coty Inc.:** approx. 5%...

Is e.l.f. Beauty stock currently a good investment?

**Revenue Growth:** 23% (2024) **Profit Growth:** 18% (2024) **Market Share Growth:** 5% (2024) e.l.f. Beauty, Inc. recorded strong revenue growth of 23% in 2024, attributed to successful product diversification and an effective marketing strategy. The company expanded its presence in both brick-an...

Does e.l.f. Beauty pay a dividend – and how reliable is the payout?

**Dividend payment:** No (as of 2023) e.l.f. Beauty, Inc. currently does not pay any dividends to its shareholders. The company has so far focused on reinvesting its profits into the growth and expansion of its business operations. This strategy is typical for companies in growth phases that prefe...

New support ticket

Explore

e.l.f. Beauty Stock Value

e.l.f. Beauty Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does e.l.f. Beauty do?

e.l.f. Beauty Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

e.l.f. Beauty Stock Value

e.l.f. Beauty Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does e.l.f. Beauty do?

e.l.f. Beauty Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.