Emerald Holding, Inc. (Emerald) is an operator of business-to-business ('B2B') trade shows in the United States.
Leveraging the company’s shows as key market-driven platforms, it integrates live events, media content, industry insights, digital tools, data-focused solutions and e-commerce platforms into three complementary business lines – Connections, Content and Commerce.
The company also generates a substantial amount of first-party data across its events, content, and e-commerce platforms....
Emerald Holding, Inc. (Emerald) is an operator of business-to-business ('B2B') trade shows in the United States.
Leveraging the company’s shows as key market-driven platforms, it integrates live events, media content, industry insights, digital tools, data-focused solutions and e-commerce platforms into three complementary business lines – Connections, Content and Commerce.
The company also generates a substantial amount of first-party data across its events, content, and e-commerce platforms. The company continues to develop products and processes based on its first-party data assets to enhance the customer experience, by providing actionable insights and measurable results through metrics, such as content impressions, lead capture rates, conversion rates and transaction value per customer. The company’s efforts to provide customers with a clearer picture of the return on investment they receive from Emerald’s events help incentivize customers to deploy more marketing dollars with Emerald, ultimately driving higher revenue per customer. The data the company generates also creates efficiencies within Emerald’s sales efforts by enabling cross-selling of events, content, and e-commerce opportunities.
Products and Services
Emerald goes to market across three distinct business lines, Connections, Content and Commerce.
Connections
The company’s Connections division consists of its collection of leading B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform. These events typically hold market-leading positions within their respective industry verticals, with significant brand value established over a long period of time. Each of the company’s shows is typically held at least annually, with certain franchises offering multiple editions per year. The company’s shows are frequently the preeminent event, drawing the highest attendance in their respective industry verticals. As a result, the company is able to attract attendees, including those who has the authority to make purchasing decisions on the spot or subsequent to the show. The participation of these qualified buyers makes the company’s trade shows compelling events for its exhibitors, offering them an efficient platform for high quality lead generation. Revenue in this segment is generated from the production of trade shows and conference events, including booth space sales, registration fees and sponsorship fees.
The company’s attendees use its shows for a variety of reasons, most notably to fulfill procurement needs, source new suppliers and reconnect with existing suppliers, identify trends, learn about new products and network with industry peers. The company’s portfolio of trade shows is well-balanced and diversified across both industry sectors and customers. The scale and qualified attendance at the company’s trade shows translates into an exceptional value proposition for participants, resulting in a self-reinforcing ‘network effect,’ whereby the participation of high-value attendees and exhibitors drives high participant loyalty and predictable, recurring revenue streams.
The company categorizes its diversified portfolio of events according to seven industry verticals:
Design, Renovation & Construction
The company's Design, Renovation & Construction vertical is targeted toward commercial-scale design and construction, with buyers and sellers frequently transacting in high unit counts for uses in projects, such as hotels and senior living facilities. Industries served include kitchen & bath, hospitality, senior living, healthcare, education, general construction and more. Examples of the company's events produced in this category include Boutique Design, Hospitality Design Expo ('HD Expo'), Environments for Aging Expo & Conference ('EFA'), ICFF (previously International Contemporary Furniture Fair), Healthcare Design Expo & Conference ('HCD'), Kitchen & Bath Industry Show ('KBIS'), EDspaces, and Connecting Point Marketing Group hosted buyer events.
Food
The company's Food vertical brings together retailers, restaurateurs, and suppliers across specialty food categories, including the fast-growing pizza and plant-based food categories, with International Pizza Expo being one of the largest events serving this popular sector. Examples of the company's events produced in this category include International Pizza Expo, Pizza Expo Columbus, and Plant Based World.
Home, Gift & General Merchandise
The company’s Home, Gift & General Merchandise vertical connects product manufacturers and retailers through premiere events and insightful content for the market’s most on-trend consumer products and merchandise. Through these invaluable connections and content, Emerald unites a vast global network of buyers and suppliers, offering unparalleled access to one of the world’s most extensive selections of merchandise. Events produced in this category include ASD Market Week (‘ASD’), NY NOW, and International Gift Exposition in the Smokies (‘IGES’).
Technology, Advertising & Marketing
The company’s Technology, Advertising & Marketing vertical is a market-leading portfolio of events and resources dedicated to advertising and harnessing the power of next-generation digital media and marketing technology. The growing group of business sectors served includes advertising, automotive, intelligent traceability technology, business technology integration, communications, ecommerce, connected home technology, and more. Some examples of the company’s events produced in this category include Advertising Week (‘AW’), Commercial Integrator, Total Tech Summit, CEDIA, Prosper, RFID, GRC World Forums, and Blockchain Futurist.
Industrial
Demonstrating leadership across established and emerging industries through collaborative B2B events and insightful forums. Perhaps the most diverse group of industry sectors served by Emerald, the company’s expertise across the industrial category is unmatched in both content and events. The growing range of business sectors includes photography, security, hospitality, home medical, the U.S Military, fasteners, farming & agricultural supplies largely serving the cannabis industry, and more. Examples of the company’s events produced in this category include Fastener, Modern Day Marine, Medtrade, MJBiz, Security Sales & Integration, and Wedding & Portrait Photographers International.
Luxury
The company’s Luxury vertical provides dynamic and profitable marketplaces that emulate the highest level of artistic expression and showcase the most exceptional curation of upscale, luxury and designer products. Emerald’s luxury market of events unites an elite community of renowned heritage brands, emerging design talent, the finest retailers and award-winning media from around the globe. Examples of the company’s events produced in this category include Couture, JA New York, Las Vegas Antique Jewelry & Watch Show, and The Original Miami Beach Antique Show (‘OMBAS’).
Sports & Outdoor
The company’s Sports & Outdoor vertical includes wholesale and consumer events with globally recognizable brands, highlighting the latest products and innovations and attracting a diverse audience. The company’s premiere events serve the growing markets of surf, swimwear, lifestyle apparel, winter sports, outdoor recreation and overlanding, mountaineering, adventuring, and camping. Examples of the company’s events produced in this category include Sports Licensing and Tailgate Show, Surf Expo, Overland Expo, Glamping Show Americas, and Collective Shows.
Content
The company’s Content division consists of B2B print publications and digital media products that complement its existing trade show properties. These print and digital media products provide industry specific business news and information across multiple sectors, facilitating year-round customer contact, new customer generation and content marketing vehicles. Leveraging the company’s industry-leading trade shows allows it to create unique and timely editorials in the sectors the company serves. The company is also expanding its content portfolio to support audience acquisition across a wider array of sectors and constituencies served by the company’s trade shows, conferences, and other events. Revenue in this segment primarily consists of advertising sales for industry publications and digital products.
Commerce
The company’s Commerce division largely offers software-as-a-service technology that enables year-round B2B buying and selling through its Elastic Suite and Bulletin platforms for use by Emerald’s customers, regardless of location. Elastic Suite’s B2B platform bridges the gap between sellers’ order processing systems and allows brands to sell directly to their buyers using print-free digital product catalogs and merchandising technology, enabling brands to increase their efficiency, effectiveness, sustainability and profitability. Elastic Suite is integrated with leading manufacturers and retailers across numerous industries, most notably in the outdoor, home appliance and electronics, surf, cycling, footwear and sporting goods verticals. Revenue in this segment consists of subscription revenue, implementation fees and professional services.
Segments
Connections: This segment includes all of Emerald’s trade shows and other live events that provide exhibitors opportunities to influence their market, engage with significant buyers, generate incremental sales and expand their brand’s awareness in their industry.
All Other: This category consists of Emerald’s remaining operating segments, which provide diverse media services and e-commerce software solutions, but are not aggregated with the reportable segment. Each of operating segments in the All Other category do not meet the criteria to be a separate reportable segment.
Corporate-Level Activity: This category consists of Emerald’s finance, legal, information technology and administrative functions.
Intellectual Property
The company has a license to use, certain trademarks belonging to industry associations in connection with its Kitchen & Bath Industry Show (KBIS) and CEDIA Expo. The KBIS license runs through 2043, and the CEDIA Expo license continues in perpetuity.
Seasonality
As is typical for the trade show industry, the company’s business has historically been seasonal, with revenue recognized from shows typically reaching its highest level during the first and fourth quarters of each calendar year, entirely due to the timing of its live events (year ended December 2024).
History
Emerald Holding, Inc. was founded in 2013 under the laws of the state of Delaware. The company was incorporated in 2013.