Dynatrace, Inc. (Dynatrace) is advancing observability for digital businesses, helping to transform the complexity of modern digital ecosystems into powerful business assets. By leveraging artificial intelligence (AI)-powered insights, Dynatrace enables organizations to analyze, automate, and innovate faster to drive their business forward.
The Dynatrace platform combines broad and deep observability, continuous runtime application security, and advanced AI to support IT operations, development...
Dynatrace, Inc. (Dynatrace) is advancing observability for digital businesses, helping to transform the complexity of modern digital ecosystems into powerful business assets. By leveraging artificial intelligence (AI)-powered insights, Dynatrace enables organizations to analyze, automate, and innovate faster to drive their business forward.
The Dynatrace platform combines broad and deep observability, continuous runtime application security, and advanced AI to support IT operations, development, security, business, and executive teams. This comprehensive approach enables organizations to optimize cloud and IT operations, accelerate secure software delivery, and improve digital performance.
The Dynatrace platform is built to scale, integrating seamlessly into hybrid, multicloud ecosystems, including major hyperscalers, such as Amazon Web Services (AWS), Microsoft Azure (Azure), and Google Cloud Platform (GCP), as well as traditional on-premises and mainframe solutions.
The company's customer base includes some of the largest global enterprises. These organizations rely on the Dynatrace platform as part of their plans to accelerate the adoption of cloud-native and AI-native initiatives and to address the related challenges of increasing workloads, dynamic environments, and evolving cybersecurity threats. The company's ability to provide sophisticated analytics and advanced automation capabilities supports its customers' operational goals in environments characterized by rapid technological changes. Cloud modernization and the dramatic growth in the use of AI have resulted in an explosion of data and a massive increase in its scale and complexity that are untenable for many organizations to manage as they previously did. As a result, the need for comprehensive end-to-end observability, such as the Dynatrace platform, has become mandatory, especially for larger organizations building resiliency into ever more complex environments. The company has a significant market opportunity based on the technical differentiation of its platform, the company’s ability to integrate successfully into customers’ cloud ecosystems, and the trust that it has built within its customer base and partner ecosystem.
The Dynatrace Platform
The Dynatrace platform comprises several solutions, including the following:
Infrastructure Observability provides complete visibility into a customer’s IT infrastructure layer across public and private clouds and hybrid, multicloud environments, including AWS, Azure, GCP, VMware Tanzu, Red Hat OpenShift, and Kubernetes.
Application Observability monitors the full stack (i.e., front-end and back-end technologies) through APM, distributed tracing, and profiling across public and private clouds and hybrid, multicloud environments.
AI Observability provides observability to improve the performance, resilience, explainability, and compliance of generative AI applications, large language models (LLMs), and agentic systems.
Digital Experience allows customers to monitor user experiences across channels with real-user and synthetic monitoring and session replays and encompasses mobile and web applications.
Log Analytics provide a unified approach to unlock the value of log data in the Dynatrace platform and can be developed for different use cases with enterprise-grade extensibility and customization.
Application Security automatically and continuously detects runtime vulnerabilities in applications, libraries, and code. It also provides near real-time detection and blocking to help protect against third-party cyber-attacks that can exploit critical vulnerabilities.
Threat Observability enables AI and runtime-enhanced detection, investigation, and response to cybersecurity events.
Software Delivery leverages observability and security data to drive workflow automations created with a visual workflow creator or automation-as-code.
Business Analytics unify data flowing through the Dynatrace platform to provide precise, near real-time answers that enable teams to understand how the performance of their digital services affects critical key performance indicators and provides insights to improve user experiences.
Dynatrace Deployment and Operations
Dynatrace provides out-of-the-box configuration for the leading cloud platforms, such as AWS, Azure, GCP, Red Hat OpenShift, and SAP, the leading AI and agentic AI frameworks and platforms, as well as Kubernetes and coverage for traditional on-premises systems, including mainframe and monolithic applications in a single, easy-to-use, intelligent platform.
The majority of the company’s customers deploy Dynatrace as a Software-as-a-Service (‘SaaS’) solution to get the latest Dynatrace features and updates with greatly reduced administrative effort. The company’s SaaS solution provides customers with the ability to scale up and down rapidly, without having to purchase, provision, and manage their hardware. The company also provides options to deploy its platform in customer-provisioned infrastructure, which the company refers to as Dynatrace Managed. This offering allows customers the flexibility to maintain control of the environment where their data resides, whether in the cloud or on-premises, combining the simplicity of SaaS with the ability to adhere to their own data security and sovereignty requirements. The company automatically upgrades all Dynatrace instances and offer on-premises cluster customers auto-deployment options that suit their specific enterprise management processes.
The Dynatrace Platform Subscription (DPS) licensing model provides customers with a flexible, scalable, and transparent subscription for the modern cloud. Under the DPS licensing model, a customer makes a minimum annual spend commitment at the platform level and then consumes that commitment based on actual usage and a straightforward rate card. Any platform capability can be used in any quantity at any time based on the customer’s evolving needs. Existing Dynatrace customers can also license individual capabilities in a subscription model. Through a suite of tools in the Dynatrace Account Management portal, the company provides customers with a near real-time view of licensed product consumption, with historical analysis at the daily or hourly level. In addition to raw data, these tools also provide customers with forecasting, alerting, and drilldowns that provide insights into their usage patterns.
Customers
As of March 31, 2025, the company had approximately 4,100 customers in over 105 countries. The company’s customers reflect diverse industries, including but not limited to, banking and financial services, government, insurance, retail and wholesale, transportation, and software. For the year ended March 31, 2025, one channel partner accounted for 10% of revenue.
Sales and Marketing
The company takes Dynatrace to market through a combination of the company’s global direct sales team and a network of partners, including GSIs, cloud providers, resellers, and technology alliance partners.
The company’s sales and marketing organizations seek to promote the Dynatrace brand, the company’s platform capabilities, and develop partnerships to drive revenue growth. The company utilizes a variety of go-to-market strategies, including search-engine optimization, online advertising, free software trials, events, online webinars, and broad content marketing strategies. The company nurtures its existing customer base through ongoing education, and training, including expansion opportunities. The company does this primarily through its digital online channels, such as the Dynatrace blog, Dynatrace Community, and Dynatrace University, as well as the company’s customer event series ‘Perform’ and ‘Innovate’.
Partners
The company develops and maintains partnerships that help the company markets and delivers its offerings to its customers around the world.
The company’s partner network includes:
Global System Integrators: The company works closely with a number of strategic GSIs, including Accenture, Atos, Deloitte, DXC, and Kyndryl, to help customers digitally transform their businesses and reduce cloud complexity. The company continues to see a robust technical readiness investment from its key strategic GSIs resulting in hundreds of individuals trained or certified on the Dynatrace platform. In addition, it continues to foster relationships with a network of regional systems integrators, including Ahead, Computacenter, Trace3, and World Wide Technology, that help joint customers integrate its offerings into their multicloud ecosystems. These partners extend its scale and reach and collaborate with its direct sales teams, bringing domain expertise in technologies and industries along with additional offerings powered by Dynatrace.
Cloud Providers. The company works with the major cloud providers to increase awareness of the company’s offerings and make it easy for customers to access the company’s software. The company’s software is developed to run in and integrate with leading cloud providers, such as AWS, Azure, and GCP. The company’s customers are also able to procure its software through leading marketplaces, such as AWS, Azure, SAP, and Google.
Resellers: The company’s resellers market, sell and deliver its offerings throughout the world. The company’s resellers often have a dedicated practice around observability. In addition, its resellers provide a go-to-market channel in countries and regions where it does not have a direct presence.
Technology Alliance Partners: The company partners with leading innovative technology organizations, such as Atlassian, Red Hat, ServiceNow, Snyk, and VMware to develop integrations, best practices, and extended capabilities that help its customers and solution partners achieve faster time to market and enhanced value in dynamic multicloud environments.
Professional Services
The company’s Dynatrace Services Organization empowers its customers to innovate, automate, and transform the way they work with the Dynatrace platform. The company’s expertise and cloud modernization practices cover cloud ecosystem integration, automated incident management and problem resolution, DevOps integration, user experience, business intelligence insights, digital business analytics, and more.
Dynatrace University is the company’s global online, self-service education program that provides several learning options for customers and partners to develop their skills around monitoring, managing, integrating, and analyzing multicloud environments and application workloads with Dynatrace.
Customer Support
The company has an innovative onboarding and support service that is focused on simplifying and streamlining customer experience. The company uses in-product chat as the primary vehicle for customer interaction to drive adoption and growth, as well as to handle issues and user questions. The company maintain a SaaS-like connection to tenants and clusters, both in the cloud and managed on customer provisioned infrastructure. The company’s customer support also includes automatic product updates and upgrades, online access to documentation, a knowledge base, and discussion forums, as well as access to Dynatrace University. The company also offers an extra level of success and support services for customers that want to accelerate their adoption of the company’s platform, increase their access to support globally 24/7, and extend their hours of expert coverage.
Growth Strategy
The key elements of the company’s growth strategy are to extend its technology and market leadership position; expand and strengthen the company’s relationships with existing customers; grow the company’s customer base; and leverage the company’s strategic partner ecosystem.
Competition
The company’s principal competitors include Cisco (which includes AppDynamics and Splunk), Datadog, Elastic, and New Relic.
Intellectual Property
As of March 31, 2025, the company had 161 issued patents, 94 of which are U.S. patents, and 82 pending applications, of which 48 are U.S. applications. The company’s issued patents expire at various dates through July 2043.
The company has registered ‘Dynatrace’ and the ‘Dynatrace’ logo as trademarks in the United States and other jurisdictions for the company’s name and its product, as well as certain other words and phrases that the company uses in its business, including ‘OneAgent,’ ‘PurePath,’ ‘Smartscape,’ and ‘Davis’. The company has registered numerous Internet domain names related to the company’s business.
History
Dynatrace, Inc. was founded in 2005. The company was incorporated in 2014.