Deckers Outdoor stock | 2026 price target, earnings & valuation

Deckers Outdoor

NYSE:DECK

$ 100,09

+ $5,12 (5,39%)

100,09 $

+$5,12 (5,39%)

End-of-day quote: 03/31/2026

Deckers Outdoor Stock Value

Currently, analysts rate NYSE:DECK as Outperform.

Outperform

Deckers Outdoor Company Info

EPS Growth 5Y

31,66%

Market Cap

$14,21 B

Long-Term Debt

$0,03 B

Short Interest

1,80%

Annual earnings

05/22/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

1973

Industry

Consumer Discretionary

Country

United States

ISIN Number

US2435371073

Website

http://www.deckers.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$129,00

28.88%

Last Update: 04/01/2026

Analysts: 21

Highest Price Target $184,00

Average Price Target $129,00

Lowest Price Target $90,00

In the last five quarters, Deckers Outdoor’s Price Target has fallen from $249,53 to $179,66 - a -28,00% decrease. Twenty Six analysts predict that Deckers Outdoor’s share price will increase in the coming year, reaching $129,00. This would represent an increase of 28,88%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Deckers Outdoor do?

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company markets its products primarily under five proprietary brands: UGG, HOKA, Teva, AHNU and Koolaburra. The company’s brands sell its products through quality domestic and international retailers, international distributors, and directly to global consumers thro...

The company’s brands sell its products through quality domestic and international retailers, international distributors, and directly to global consumers through its Direct-to-Consumer (DTC) channel, which comprises an e-commerce and retail store presence. The company seeks to differentiate its brands and products by offering diverse lines that emphasize fashion, authenticity, functionality, quality, and comfort, and products tailored to a variety of activities, seasons, and demographic groups. Independent third-party contractors manufacture all of its products, (independent manufacturers).

Recent Developments

Koolaburra Brand: The company closed Koolaburra.com as of March 31, 2025, and plans to wind down the Koolaburra brand in the wholesale channel by the end of calendar year 2025.

Sanuk Brand Asset Sale: The company completed the sale of its Sanuk brand and certain related assets on August 15, 2024 (Sanuk Brand Sale Date).

Brands

UGG: The UGG brand is one of the most iconic and recognized footwear brands in the company’s industry, which highlights its successful track record of building niche brands into lifestyle and fashion market leaders. With loyal consumers around the world, the UGG brand has proven to be a highly resilient consumer-focused line of premium footwear, apparel, and accessories with year-round product offerings that appeal to a growing global audience and a broad demographic.

HOKA: The HOKA brand is an authentic premium line of year-round performance footwear, which offers enhanced cushioning and inherent stability with minimal weight. Originally designed for ultra-runners, the brand now appeals to world champions, taste makers, and everyday athletes. Expanded marketing and strategic marketplace presence have fueled both domestic and international sales growth of the HOKA brand, which has quickly become a leading brand within run and outdoor specialty wholesale accounts and is growing across its global marketplace. The HOKA brand’s product line includes running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories.

Other Brands: Other brands consist primarily of the Teva brand, AHNU brand, and Koolaburra brand. The Teva brand’s products are built for a range of outdoor pursuits and include a variety of footwear options, from classic sandals and shoes to boots. The AHNU brand’s footwear products fuse high-performance technology with timeless style crafted for everyday wear. The Koolaburra brand, for which the company is phasing out standalone operations by the end of calendar year 2025, is a casual footwear brand that uses plush materials to target value-oriented consumers.

Channel Distribution

Wholesale: The company’s wholesale channel sells products to a network of third-party retailers, including partner retailers, and distributors. This approach enables it to expand market reach and leverage the scale and operational capabilities of its wholesale partners to serve a broad base of end consumers.

The company sells its UGG brand products primarily through fashion lifestyle retailers, higher-end department stores, streetwear and sports style partners, online retailers, and partner retailers. As the retail marketplace continues to evolve to reflect changing consumer preferences, the company continually reviews and evaluates its UGG wholesale distribution and product segmentation approach.

The company sells its HOKA brand products primarily through full-service specialty retailers, outdoor and sporting goods retailers, select online retailers, fashion lifestyle retailers, sports style partners, and higher-end department stores. The company continues to expand its HOKA brand wholesale distribution globally, including through additional mono-branded locations operated by partner retailers.]

The company sells its Teva brand products primarily through outdoor and sporting goods retailers, fashion lifestyle retailers, large national retail chains, higher-end department stores, and online retailers. The company sells its AHNU brand footwear through domestic streetwear and lifestyle boutiques and retailers.

Direct-to-Consumer: The company's DTC channel comprises its Company-owned e-commerce websites and retail stores where products are sold at retail prices. The company’s e-commerce websites and retail stores are intertwined and interdependent in an omni-channel marketplace, providing a fluid purchasing experience, which engenders brand loyalty while increasing product sales and improving its inventory productivity. For example, consumers may feel or try on products in the company’s retail stores and then place an order online later. Conversely, they may initially research products online and then view inventory availability by store location and make a purchase in-store.

E-Commerce Websites: The company's global e-commerce websites provide it with an opportunity to directly engage and connect with its consumers and communicate a consistent message that promotes awareness of its brands’ promises and key initiatives, offers targeted information to specific consumer demographics, and drives consumers to its retail stores. As of March 31, 2025, the company operates Company-owned e-commerce websites in 56 different countries.

Retail Stores: Retail stores enable it to expose consumers to a curated selection of products and directly influence its consumers’ experience with its brands. The company’s-owned mono-branded retail stores are predominantly UGG brand concept and outlet stores, as well as HOKA brand concept stores, which it continues to open in key markets to further grow its brand presence and appeal to a broader consumer base. As of March 31, 2025, the company has a total of various global Company-owned retail stores, which include UGG brand retail stores and HOKA brand retail stores, comprising concept stores and outlet stores.

Geographic Distribution

U.S. Distribution: In the company’s wholesale channel, it sells its products in the US through sales representatives, organized by brand and either geography or account type, as each brand generally has certain specialty customers that expect a dedicated sales team with specialized knowledge of the brand’s product offerings. In addition to its wholesale channel, the company sells products directly to consumers through its DTC channel and fulfill online orders through its warehouses, DCs, and retail stores.

The company distributes products sold in the US through its distribution centers (DCs) in Moreno Valley, California, and Mooresville, Indiana. The company also distributes products to its wholesale channel customers through a DC bypass program. The company’s warehouses and DCs feature a warehouse management system that enables it to efficiently pick and pack products for direct shipment to customers and consumers.

International Distribution: Collectively, the company’s brands are sold internationally in Canada, Europe, Asia, and Latin America. The company sells its products internationally in its wholesale channel through wholly owned subsidiaries and independent distributors, some of which operate partner retail stores. In addition, in certain countries the company sells products through its DTC channel. For the company’s wholesale and DTC channels, it distributes its products through a number of warehouses and DCs managed by 3PLs in certain international locations.

Reportable Operating Segments

The company’s three operating segments, which include the brand operations for the UGG brand, HOKA brand, and Other brands. The operations of each brand within these reportable operating segments are managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies.

Seasonality

A significant part of the UGG brand’s business has historically been seasonal, with the highest percentage of net sales occurring in the third fiscal quarter, which has contributed to variation in the results of operations from quarter to quarter. However, the company has mitigated the impacts of seasonality by diversifying and expanding its product offerings with additional year-round styles. In addition, as the HOKA brand’s net sales, which generally occur more evenly throughout the fiscal year (year ended March 31, 2025) continue to increase as a percentage of the company’s aggregate net sales, the company expects to reduce the impacts of seasonality in future periods.

Trademarks and Patents

The company holds trademark registrations for UGG, HOKA, Teva, AHNU, Koolaburra by UGG, and other marks in the U.S., and for certain marks in many other countries, including Canada, China, the United Kingdom (U.K.), various countries in the European Union (EU), Japan, and Korea. As of March 31, 2025, the company held 232 designs and inventions with corresponding design or utility patent registrations, plus 64 designs and inventions that are currently pending registration. These patents expire at various times. The company regards its proprietary rights as valuable assets and vigorously protects such rights against infringement by third parties.

Research and Development Costs

The company's research and development costs are expensed as incurred. Such costs amounted to $56,676, for the year ended March 31, 2025.

History

Deckers Outdoor Corporation was founded in 1973. The company was incorporated in 1975.

Deckers Outdoor Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry revenues:** - Shoes: approx. 70% - Clothing and accessories: approx. 30% **TOP 3 markets:** - USA: approx. 55% - Europe: approx. 25% - Asia-Pacific: approx. 15% Deckers Outdoor Corporation generates the majority of its revenues from the sale of shoes, particularly through the well-known...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly in Asia, especially in China and Vietnam. Deckers Outdoor Corporation produces the majority of its products in Asia, with China and Vietnam being the main production countries. These locations offer cost-effective production opportunities and a well-developed infrastruc...

What strategy does Deckers Outdoor pursue for future growth?

**Revenue Growth:** 10.8% (2024) **Profit Growth:** 9.5% (2024) Deckers Outdoor Corporation pursues a strategy focused on expanding its product range and strengthening its brand presence. A key element of this strategy is the emphasis on digital distribution channels to increase reach and engage di...

Which raw materials are imported and from which countries?

**Main materials:** Leather, sheep wool, rubber, synthetic materials **Main importing countries:** Australia, China, Vietnam, Italy Deckers Outdoor Corporation sources a variety of raw materials for the production of their products, especially for their well-known brands like UGG. Leather and she...

How strong is the company’s competitive advantage?

**Market Share:** 7% in the global shoe market (2024) **Gross Margin:** 54% (2024) **Revenue Growth:** 10% (2024) Deckers Outdoor Corporation, known for brands like UGG and HOKA, has established a significant competitive advantage in the global shoe market. The 7% market share demonstrates a stro...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 85% (2025, estimated) **Insider Purchases:** No significant purchases in the last year **Insider Sales:** $1.2 million USD (2025, estimated) The institutional investor share in Deckers Outdoor Corporation is approximately 85%, indicating a strong trust from institu...

What percentage market share does Deckers Outdoor have?

**Market share of Deckers Outdoor Corporation:** 8% (estimated, 2025) **Top competitors and their market share:** 1. Nike Inc. (NYSE:NKE) - **30%** 2. Adidas AG (OTC:ADDYY) - **20%** 3. Puma SE (OTC:PMMAF) - **10%** 4. VF Corporation (NYSE:VFC) - **9%** 5. Deckers Outdoor Corporation (NYSE:DECK) -...

Is Deckers Outdoor stock currently a good investment?

**Revenue Growth:** 10% (2024) **Profit Growth:** 8% (2024) **Market Share in the Shoe Sector:** 5% (2024) Deckers Outdoor Corporation recorded a revenue growth of 10% in 2024, attributed to strong demand for their brands such as UGG and HOKA. The company has strengthened its market position throug...

Does Deckers Outdoor pay a dividend – and how reliable is the payout?

**Dividend:** None (As of 2025) Deckers Outdoor Corporation traditionally does not pay a dividend to its shareholders. The company has focused in the past on reinvesting profits into the growth and expansion of the business. This strategy allows Deckers to strengthen its market position and explore...

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Deckers Outdoor Stock Value

Deckers Outdoor Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Deckers Outdoor do?

Deckers Outdoor Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Deckers Outdoor Stock Value

Deckers Outdoor Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Deckers Outdoor do?

Deckers Outdoor Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.