Endava plc (Endava) is a provider of next-generation technology services.
By combining engineering, deep industry expertise and a client-centric mindset, the company consults and partners with its clients to create technological solutions that fuel transformation and empower businesses to succeed in the AI-driven digital shift. From ideation to production, the company supports its clients with tailor-made solutions at every stage of their digital transformation, regardless of industry, region o...
Endava plc (Endava) is a provider of next-generation technology services.
By combining engineering, deep industry expertise and a client-centric mindset, the company consults and partners with its clients to create technological solutions that fuel transformation and empower businesses to succeed in the AI-driven digital shift. From ideation to production, the company supports its clients with tailor-made solutions at every stage of their digital transformation, regardless of industry, region or scale.
The company provides services from its locations in European Union countries (Austria, Bulgaria, Croatia, Denmark, Germany, Ireland, the Netherlands, Poland, Romania, Slovenia and Sweden), non-European Union countries (Bosnia & Herzegovina, Moldova, North Macedonia, Serbia, Switzerland and the United Kingdom), Latin America (Argentina, Colombia, Mexico and Uruguay), the Asia-Pacific (Australia, India, Malaysia, Singapore and Vietnam), North America (Canada and the United States), and the Middle East (the United Arab Emirates).
As of June 30, 2024, the company had 695 active clients, which the company defines as clients who paid the company for services over the preceding 12-month period.
Strategy
The company is focused on continuing to distinguish itself as a leader in next-generation technology services. The key elements of the company’s strategy include expanding relationships with existing clients; establishing new client relationships; leading the adoption of next-generation technologies; expanding scale in delivery locations; and selectively pursuing acquisitions.
Capabilities
The company provides a vast offering of capabilities, including digital product accelerations, advisory and digital strategy, leading delivery, digital engineering, data and AI, and operations and optimization. The multiplicative impact of different combinations of these capabilities across the delivery of strategies, experiences and engineering allows the company to rapidly create real transformation for the company’s clients. These are delivered using top-tier engineering, aiming to assist the company’s clients in enhancing their engagement, responsiveness, and overall efficiency.
Step 1: Ideate
Advisory and Digital Strategy Capability Group
Many clients want to do more with their technology, investments and assets but don’t know where to start. The company’s technology and advisory teams help them to find the way forward. Whether it’s evolving technology and getting code into production faster, assessing ecosystems and clients opportunities, or improving products and services, the company can uncover insights clients weren’t aware of before. Using the company’s industry-specific knowledge and expertise, the company can take those insights and make practical, actionable improvement proposals. The company not only delivers a roadmap; the company helps clients with actionable advice to get them to the next chapter in their journey. The company’s capabilities within this capability group includes the following:
Technology Strategy
Strategy and execution are inseparable. A technology strategy doesn’t start and finish with a well-structured slide deck. It’s a continuous process that involves observation, deliberation and action. Because the company has delivered many different projects requiring business and technological decisions, the company knows what is doable and achievable, enabling the company to create and execute realistic strategies for its clients.
Enterprise Architecture
Enterprise architecture is a strategic enabler for modern businesses, driving adaptability in a constantly changing business environment. It allows the strengths, weaknesses and opportunities within an organizational landscape to be analyzed and understood. This is used to align IT and business objectives, ensuring efficient use of resources and fosters integration. By focusing on meaningful results and consistent decision making, the company is able to put together a realistic roadmap for client technology environments. Building on this, the company can then create product and technical development collateral and processes to deliver business value quickly and effectively to ensure long-term sustainability and growth.
Data Strategy
Businesses now have access to vast amounts of data but converting it into actionable insight is far from easy. The company helps clients source data, understand it and use it to their advantage. The company does this by creating a data management strategy. First, the company looks at how data supports business goals, then, together with the company’s client, the company agrees on a data strategy and delivery roadmap. The company assesses their technology, processes, people, tools and data culture; and uses the findings to help them become data-driven organizations.
Step 2: Discover and Plan
Digital Product Acceleration Capability Group
Digital product acceleration helps clients figure out how to succeed in their product journeys. The company works to understand their business, technology and client strategies; the company researches, designs and tests new product and technology approaches; and the company shepherds delivery. Regardless of where they are on their journey, the company helps develop, grow and scale product experiences profitably and with minimum risk. The company’s capabilities within this capability groups includes the following:
Product Strategy
The company knows how to create appealing products and to maximize value for its clients’ businesses. The company’s human-centered and data-driven approach can help them to build better products. The company understands that for a digital product strategy to be successful, it must meet the needs of the client and the business while getting the best from the technology being used. Whether the company’s clients want to start with brainstorming bold new ideas or move straight into building or growing a product, the company has the capabilities to get to where they need to be.
Experience Design
The company’s digital experience design team offers end-to-end experience design capabilities at scale. When building a product or improving an existing one, the company can make a measurable impact across the full design cycle, from idea to production. As problem solvers, the company follows a human-centric process focused on empathy and the company’s methodology is tailored to help clients create impact for the future. The company uncovers client and product insights to design user experiences that win hearts and imagine ambitious new products and services to nurture end users relationships through growth services.
Growth Marketing
By creating a data-driven growth strategy, the company can build a scalable, profitable and self-sustainable product. Whether increasing new net users, activating dormant leads, improving conversions or engaging churned audiences, the company’s growth strategists and specialists rely on product testing to improve the most important metrics. By combining an understanding of marketing, data, product and technology, the company balances achieving quick wins that provide direct return on investment with strategic, long-term planning and execution that delivers outstanding results on a larger scale.
Analytics
Product design is a never-ending process – products that stand the test of time are always in a state of development. By analyzing user behavior, product usage patterns and conversion drivers, the company can provide insights into the target audience and the future state of a product. Once a digital product is live, the company measures performance against launch using established success metrics and uses data-driven evolution to continually improve its design. By integrating this data-driven process into product strategy and growth marketing efforts, the company also ensures that clients meet their objectives and client benchmarks.
Step 3: Build and Integrate
Leading Delivery Capability Group
Embarking on an agile project can be a daunting prospect which is why clients trust the company to take them on the journey. The company is highly experienced in large-scale agile delivery. With competencies across agile transformation, distributed agile delivery and accelerated DevOps delivery, the company knows how to achieve delivery success. And the company is committed to sharing its knowledge and partnering so the company’s clients achieve their goals in a way that works in their context and organization. The company’s capabilities within this capability group includes the following:
Agile Transformation
Through the company’s agile transformation approach and proven TEAS toolkit (TEAM Enterprise Agile Scaling), the company helps clients to embrace agility beyond development teams and throughout the entire idea to production cycle. The company’s intention is to create an environment where business, technology and operations are collaborating and defining success based on a common language: value delivered to end users. To support this, the company has built a comprehensive toolkit that facilitates organizational, technological and cultural change towards an agile state. It includes transformation strategy, adoption approach and implementation guidelines.
Distributed Agile Delivery
The company has developed its distributed agile delivery approach with the goal of creating the optimal balance between on-site and near-shore staff. By having face-to-face workshops, the company is able to maximize the agile benefits of collocation and take advantage of the efficiencies offered by near shoring. With the company’s approach, the company utilizes the concepts of transparency and tooling to create a single vision on product strategy, vision, roadmap, detailing and delivering core features. This allows collocated and distributed teams to effectively close the distance gap and work as one.
Accelerated DevOps Delivery
Building innovative digital products increasingly means shipping small increments of code very frequently and continuously evolving systems according to their real-world performance. This is best achieved when the people who design and build systems also take responsibility for running them. This is central to the company’s concept of DevOps continuous delivery and is a lesson drawn from the company’s experience building next-gen digital products across various industries. The company can build and operate entire services leveraging advanced engineering and automation practices to optimize the value stream.
Delivery Management
The company’s delivery managers support every aspect of delivery from the proposal stage to the final aspects of delivery. The company’s people are experts in matching and exceeding expectations, maintaining, and evolving relationships and focusing on the value delivered to the company’s clients. In terms of delivery, the company works with many models that are iteration or flow based as well a large scaled agile framework. The company’s focus is always on value delivery, and the company organizes its accounts to maximize the value the company delivers.
Digital Engineering Capability Group
The company’s software teams use proven combinations of modern techniques and tools to select the right approach for each client. Adaptive, pragmatic and agile, the company works in predictable and reliable iterations – normally using a scaled agile approach – to deliver client value rather than just technical features. Equally at home building mobile applications, console games, enterprise applications for household names and even national critical payment infrastructure, the company’s teams can work in the most demanding domains. Taken together, these skills allow the company to undertake complex software engineering projects and deliver them in a predictable and consistent way. The company’s capabilities within this capability group includes the following:
Architecture
Organizations across all industries need to deliver business value faster in the context of complex system landscapes, changing business processes and constantly evolving engagement channels. Using the company’s decades of architecture experience in agile environments, the company can identify ways to rapidly modernize technology systems and apply emerging technologies. This allows simplification, reduction of waste and achieving key qualities such as security, scalability and resilience, without compromising business functionality. With the company’s experience in all aspects of software architecture, the company can provide experienced hands-on capability from assessment through to execution.
Cloud Application Engineering
Through the company’s cloud engineering service, the company builds applications with modern web and mobile interfaces that harness the full capabilities of cloud platforms to capitalize on these innovations. To achieve this, the company avoids the standard ‘lift-and-shift' approach and instead transforms existing applications to be cloud-ready. By refactoring applications using microservices, containerization and cloud-native services, the company ensures its clients can enjoy all the benefits that come with cloud.
Platform Engineering
The company can build infrastructure to support a single product or develop a comprehensive self-serve platform for an enterprise the company can design, build and operate these critical foundations and optimize for the company’s client’s specific context. The company’s understanding of core infrastructure has been built over decades of experience spanning hundreds of projects and many industries, alongside the company’s partnerships with all three major cloud providers.
Software Security
The company helps its clients make the change from bolting security at the end to building security into the development lifecycle. Because the company builds security into the software development lifecycle by mentoring the company’s people and investing in tools and processes, the company is able to make sure that the systems the company delivers are secure by design. The company enables security through its security champions and grow the company’s security knowledge through the security community. Furthermore, the company uses a foundational model to select correct security practices and tools so you can identify and meet your security requirements.
Test Engineering
Test engineering ensures that software, hardware and other components work as intended prior to release. The company provides support and guidance through test advisory, automation, performance, exploratory, security and accessibility testing throughout the software testing life cycle. By integrating functional, performance and security tests into the CI/CD pipeline, the company ensures they can be executed as soon as there is a code change. This reflects the company’s ’shift-left’ approach to software development and allows the company to provide immediate feedback, reduce project delays and improve time to market. The company intends to increase product quality by creating engineering solutions and harnessing testing as a driver for continuous improvement. The company’s test engineers take full ownership of the testing process, providing smart solutions and automation that enhance product quality and reduce time to market.
VR, AR, XR
The company helps its clients utilize virtual reality (VR), augmented reality (AR) and real-time 3D to deliver compelling experiences for their clients and employees. The company’s extended reality (XR) solutions bring immersive experiences to life, helping businesses become more engaging, safer and more efficient. VR and AR help spatially design, visualize and showcase products, data and workflows in interactive 3D, and facilitate immersive brand experiences. AR enhances the real world in intelligent ways by layering contextually relevant information over a user’s view. The company shapes solutions across industries and supports the company’s clients in meeting their goals.
Data and AI Capability Group
Data and AI will play a significant role in business over the coming years – creating leaner, smarter, more engaging and relevant companies. But integrating new technologies into current systems or bringing multiple organizational silos together for a more holistic solution can slow or delay the impact of transformational technology. That’s where the company’s experts come in. With a unique blend of deep expertise and a pragmatic, outcome-focused approach, the company helps its clients identify the ways in which data and AI can build strong foundations for lasting success. The company’s capabilities within this capability group includes the following:
Artificial Intelligence
The company has extensive expertise in data science, ML and generative AI, coupled with a proven track record of successfully implemented industrial-grade solutions. The company’s comprehensive AI ecosystem empowers clients to unleash the maximum potential of AI through continuous monitoring, precise metrics, transparency, fairness, privacy, ethics and efficiency.
Data Engineering and Platforms
The company’s data engineering and platform services help clients leverage this data, enhancing productivity, profitability and overall business performance. Just as significantly, the company can drive innovation and enable an organization to make more informed decisions. With strategies covering business intelligence, data warehousing, big data, analytics and visualization, the company helps clients to transform their data into a competitive edge.
Step 4: Run and Evolve
Modern Managed Services Capability Group
Every organization operates in its unique context. The company is adaptable to these needs and can support the operation of products and platforms accordingly – via shared services or by assembling dedicated teams. Through the shared services delivered by the company’s managed cloud, service desk, security operations and service delivery teams, the company drives efficiency and optimization while never compromising on quality. By assembling dedicated teams of specialists aligned directly with the organization, the company can enable shorter release cycles with fewer, more straightforward, handovers and an increased flow of value. The company can also reduce delivery risk by including operational concerns much earlier in the cycle. The company’s capabilities within this capability group includes the following:
Modern Application Management
By deploying applications swiftly and safely, the company can reduce operational risk and lower total cost of ownership. The company’s application management discipline covers the operation, maintenance, versioning and upgrading of applications throughout their lifecycle. This includes best practices, techniques and procedures essential to a deployed application’s operation. The company’s service – tailored to meet client needs – includes incident management, request fulfilment and change and release management. With business-as-usual operations, the company constantly monitors its clients application estate, resulting in efficient and low-maintenance business software.
Managed Cloud
The company helps clients by addressing common pitfalls and ensuring that security, compliance and governance requirements are met when operating in a cloud environment. With more than 1,200 cloud engineers, the company has the scale and depth of experience to handle cloud migrations, hybrid solutions and cloud operations. The company can help to improve backup and recovery, enhance disaster recovery capabilities, drive efficiency, reduce costs or just improve IT performance, according to what the company’s clients’ need.
Service Delivery
The company’s service delivery teams are structured to help its clients achieve business outcomes while minimizing the costs and risks. The company can improve operational services or optimize existing processes. Before embarking on a project, the company assesses the current operating model and its components and then work to design, plan and implement best practice standards, policies, tools and grades of service. Once implemented, the company measures the on-going outcomes with a constant eye on improvement and value. Through adopting the company’s service delivery approach, clients can expect greater productivity, improved performance, a better user experience, risk avoidance and the ability to scale IT services in line with their business needs.
Smart Desk
The company’s Smart Desk can provide everything from changing a password to installing a complex application. The company offers a 24/7 service, and being a ServiceNow Premium Partner enables the company to perform smart automation. The company’s clients can carry out basic functions like ordering a keyboard through a self-service portal without going through a resolving team. Besides lowering the cost per ticket, this makes servicing faster, more flexible and efficient. The company can also act as an extension of the client’s team, providing faster service or product support to their clients. The company’s Smart Desk service offering has also been recognized by the Service Desk Institute, which awarded the company five stars, its highest accreditation and one which only three service desks in the world have.
Managed Security
The company’s comprehensive 24/7 managed security service leverages the company’s highly trained global team and advanced security tools. It proactively addresses the evolving cyber threat landscape, ensuring continuous security monitoring, threat detection, vulnerability management and incident response. This safeguards the company’s clients' future and provides them with the peace of mind that their clients’ data is secure and complies with relevant data protection regulations.
Frameworks, Methods and Tools
The company’s frameworks, methods and tools, including TEAM and TEAS, enhance the company’s ability to develop and deploy solutions based on next-generation technologies. Developed with a focus on providing innovation, quality and productivity at scale, the company’s frameworks, methods and tools allow the company to:
Enable the company’s clients to embrace and explore new technologies more rapidly;
Deliver outcome driven programs to the company’s clients, with faster time-to-market and favorable return on investment;
Tailor the company’s approach to the needs of the company’s clients and respond flexibly to changing client objectives and market conditions;
Improve the company’s clients’ visibility into budgets, status and progress of technology projects; and
Provide better solutions.
The company’s key frameworks, methods and tools include the following:
Dava.X
The company wants to help its clients embrace and explore new technologies more rapidly. To that end, the company has created a new department called Dava.X, which is singularly focused on helping clients accelerate and invent the future around new and emerging technologies. Dava.X represents an opportunity for differentiation by demonstrating the company’s thought and delivery leadership across industry verticals, working with the company’s industry teams to establish thought leading propositions around high momentum technologies. This is done by working alongside the company’s delivery locations to ensure that the appropriate skills are built and available at scale as acceleration is realized.
Some of the high-momentum technologies Dava.X focuses on are: AI, Cloud, Core Modernization, Strategy, Cyber Security, Embedded Computing, Google Cloud Platform, Quantum, Sustainability and Physical Computing.
The Endava Adaptive Method (TEAM)
To allow the company to deliver large scale distributed agile projects the company has developed its TEAM delivery framework that is based on the company’s over 20 years of successful project delivery experience and reflects the many lessons the company has learned during that period. The company’s TEAM delivery framework provides a delivery model that has been developed by its practitioners for practitioners, adapted to each client’s context to allow the company to rapidly create value with confidence.
Using TEAM makes the company’s delivery teams more responsive, by driving business agility from idea to production, more effective by guiding value-focused delivery fostered by high quality engineering with more visible results and by providing the company’s clients with high delivery assurance though efficiency and transparency.
Traditional Agile development approaches use small numbers of ‘scrum teams,’ with members in close proximity. However, today, most enterprise development projects require large development teams that are often geographically or organizationally dispersed. Traditional Agile development approaches also assume a single organization is developing the software whereas today a number of organizations, such as Endava and the company’s client, are likely to be developing the software together. To address these important aspects of large-scale agile delivery TEAM was intentionally designed with three elements that amplify each other to address these challenges: an engagement model, an interaction model, and a set of recommended engineering practices.
The Engagement Model defines how the company collaborates with its clients, and other stakeholders, to shape and evolve delivery, with the aim of ensuring efficiency and transparency to provide high delivery assurance. It embodies a set of structured collaboration patterns that create common understanding, alignment and trust between the parties involved in the engagement and comprises a set of well-defined phases covering the entire journey from idea to operation.
The Interaction Model, TEAS, defines the agile lifecycle that the company uses to deliver products at all levels of scale, leading to business agility to make the business more responsive. TEAS encompasses the full idea to operation lifecycle and enables collaboration across the business using one common language. It provides flexible scaling for differently sized products or groups of products and adapts to all stages of a product's life. It achieves this by having product level planning for a group of releases, portfolio level planning for a group of products and an overarching strategy to guide the development of the portfolio.
Some Agile development approaches have constraints that prevent them from scaling in a truly industrialized way without sacrificing agility. TEAS avoids these problems by utilizing aspects of well-known Agile scaling frameworks, but improves on them by applying the lesson the company has learned to balance prescriptive approaches with empowerment and flexibility. To achieve this, TEAS provides enough guidance to allow teams to start tackling client challenges with confidence, while building in flexibility to adapt to evolving client needs, environments and cultures.
The company’s Engineering Practices are the tools, technologies and techniques the company’s people use to deliver technically excellent solutions when working in their multi-skilled teams. The practices cover the entire delivery lifecycle, across all of the company’s professional disciplines, from product strategy and UX though architecture, automated testing, development, continuous delivery and platform engineering. Uniquely, these comprehensive engineering practices are embedded in the company’s delivery approach rather than being an afterthought or a set of references to other approaches, which is common in other delivery frameworks. The proven practices that the company recommends for its teams drive quality and effectiveness driving value-focused delivery and deliver engineering excellence tailored to aspects of the delivery context such as complexity, criticality, and risk.
The tight integration of the engagement model, interaction model and engineering practices makes TEAM unique in the industry and is a major contributor to the company’s success. These three interlocking and synergistic aspects of the company’s deliver model mean that its teams are able to quickly design, develop and test digital solutions, providing actionable insights into their value and business potential in a short timeframe, while the company’s clients are able to release higher-quality products to market faster, respond better to market changes and incorporate client and user feedback through rapid releases and product iterations.
The company’s dynamic and proven approach to distributed enterprise agile delivery creates tangible and valuable benefits for the company’s clients.
Accelerator
The company uses accelerators to map out the core system and create innovative solutions that meet the company’s clients' evolving needs, ensuring they stay ahead in a competitive market.
Chronos
Chronos is the company’s proprietary software analysis tool for risk assessment of software systems. It analyzes data from multiple relevant artifacts around development: the code, the version control system, and the issue tracking system. Chronos detects traits and ‘anti-patterns’ of a software system, many of which are not directly visible in the codebase, by innovatively combining data points from these artifacts, including the system’s evolution and the behaviors of the team who developed it. ‘Anti-patterns’ are common practices that initially appear to be appropriate solutions but end up having negative consequences that outweigh any benefits. Chronos supports both quality and productivity improvement by providing deep insights into the evolution of large-scale software systems.
Chronos offers several benefits to the company’s clients as well as to its employees. First, it is the backbone of the company’s Software Assessment service, through which the company supports its clients in gaining an integrated, balanced, and holistic view of the code-related risks embodied in a specific software system or across a landscape of systems. Second, Chronos increases the value and productivity of due diligence and technical reviews by providing information on the technologies and their evolution, on key people involved with the project, and on code and process quality issues. Finally, Chronos helps the company to ramp up development projects more efficiently by allowing developers to get up to speed quickly and by helping managers oversee risks and proactively ensure that skills are balanced effectively across teams.
Ray
Ray is an assessment process that provides in-depth overview of complex enterprise systems. It guides detailed assessments against business and technology requirements identifying gaps and challenges.
The company’s Ray methodology is a rigorous process that validates system functionality against business and technical requirements while identifying gaps and challenges. This independent verification and validation solution identifies the company’s client’s future state and provides an automated ‘x-ray’ of their entire system. Ray brings to the industry new methodologies and automated tools that validate system functionality, providing a profound and independent view into a system’s internal workings and business process behavior.
Dash
Dash is a centralized command and control platform that provides a holistic view of enterprise technology, which offers automated dependency mapping and predictive analysis capabilities. It implements an enterprise dashboard for all technology tiers, providing automation for building dependency maps, predictive analysis, code and test case generation. This automation reduces risk, giving the company’s clients comprehensive test case coverage and significantly reduces the software development timeline.
Dash allows the company’s clients to elevate the role of service provider staff. The result is a reduction in headcount, time and cost of delivery for troubleshooting, major changes, risky changes, re-platforming or M&A situations.
Infra
Infra is a full-scale end-to-end service that evaluates steady-state data center environments to enhance efficiency, reliability, dependability and security. Leveraging data center infrastructure management expertise, the company’s automated services provide the optics necessary to refine and improve data center performance. It provides real, added value intelligence to the company’s clients’ IT assessments. The company’s proprietary data collectors compare multiple data points to uncover hard to detect issues, measure risk based on impact to the network, suggest recommended fixes and track remediation progress. Its fully automated response to incident mitigation and security remediation allows for faster response times for detection and isolation which allows your network to protect itself.
Maps
The company’s automated dependency mapping tool is designed to visualize complex relationships between different components within a software system. It identifies impact of code changes reducing risks.
Upon custom configuration, the company uses Maps to find and analyze the impact of changes in applications and infrastructure, enterprise wide, including documents in different programming languages that reside in a separate code environment. This end-to-end traceability provides a holistic view of the company’s client’s environment, how systems are inter-related and how systems implement business processes in the enterprise, enabling consulting recommendations, management of consolidation, refactoring, cloud migration, modernization and roadmap building.
Maps finds and analyses the impact of changes in a particular code repository enterprise wide, including documents in different programming languages that reside in a separate code environment. It can be used for both reverse and forward engineering purposes in multiple programming languages.
Agentic AI Industry Accelerator
The company’s agentic AI industry accelerator, internally designated as Morpheus, and its AI-powered industry tools combine the power of data and multi-agent autonomous teams to tackle complex challenges across all industries, including highly regulated fields like healthcare, insurance, financial services and private equity.
The company is operationalizing large language models, or LLMs, around data to overcome common barriers caused by hallucinations, ensuring that all activity is transparent, knowable and critically auditable.
‘Morpheus’ represents the first significant step in applying advanced language model operations to automate complex processes within industries with strict regulatory requirements or data transparency needs.
Lead AI agents distribute workload amongst a team of specialist agents, collating their results and orchestrating the next workflow steps while also capturing data for traceability and governance at every step. LLM- and cloud-agnostic, Morpheus can be considered a flexible and trustworthy way to rapidly transform businesses across any industry.
Creating data products in this way enables an entirely new avenue of thinking about autonomous teams, removing the notion of constraints and freeing up entire workforces to do more meaningful work.
CSAT
Client Satisfaction Analysis Tool, or CSAT, is the company’s client experience management tool, which allows the company to collect regular client feedback. CSAT relies on surveys, common use testimonials and other inputs to gather a robust view of how clients feel about Endava. Through CSAT, the company collects, analyzes and generates powerful management information that drives the company’s continuous experience improvements. CSAT helps the company differentiate itself in managing clients in a sustainable way.
Clients
The company’s clients are primarily enterprises based in the United Kingdom, European Union and United States. The company’s clients principally operate in the Payments, BCM, Insurance, TMT and Mobility verticals. The company is also focused on growing its client base in other verticals, such as the consumer products, healthcare, and retail verticals, and on providing services to the company’s clients that span verticals.
During the year ended June 30, 2024, the company’s 10 largest clients based on revenue accounted for 32.5% of total revenue. Mastercard was the company’s largest client during the company’s year ended June 30, 2024, contributing less than 10% of the company’s revenue in the fiscal year ended June 30, 2024.
Clients in the Payments vertical contributed to 24.1% of the company’s total revenue in the 2024 fiscal year. Clients in the BCM vertical contributed to 14.9% of the company’s total revenue in the 2024 fiscal year. Clients in the Insurance vertical contributed to 8.4% of the company’s total revenue in the 2024 fiscal year. Clients in the TMT vertical contributed 22.8% of the company’s total revenue in the 2024 fiscal year. Clients in the Mobility vertical contributed 10.0% of the company’s total revenue in the 2024 fiscal year. Clients in the company’s Other vertical contributed 19.7% of the company’s total revenue in the 2024 fiscal year.
The company is focused on building deep, long-term relationships with its clients, which often begin with a discrete project and develop into larger engagements. The company targets clients to whom the company can demonstrate its deep understanding of technological trends and the company’s capability to provide end-to-end ideation-to-production services.
Sales and Marketing
The company’s sales and marketing strategy is focused on driving revenue growth from existing and new clients. The company runs a single, highly integrated sales and marketing organization that comprises strategy, solutions and offers, marketing, lead generation, sales and account teams. As of June 30, 2024, the company had 200 employees on its sales and marketing teams located across the company’s offices.
Competition
The company faces competition primarily from next-generation IT service providers, such as Globant S.A and EPAM Systems; digital agencies and consulting companies, such as McKinsey & Company, Ideo and Publicis Sapient; and global consulting and traditional IT service companies, such as Accenture PLC, Capgemini SE, Cognizant Technology Solutions Corporation and Tata Consultancy Services Limited.
Acquisitions
In April 2024, the company acquired GalaxE, a global IT and business solutions provider headquartered in New Jersey, the U.S.A. GalaxE brings decades of experience serving clients in North America with particular focus on the U.S. healthcare sector but also has a sizeable offshore delivery operation in India. GalaxE have also developed a complete suite of digital accelerators called GxFource which focuses on client enterprise digital transformation.
In February 2024, the company acquired EQ Tek from Equiniti Services Limited. EQ Tek is a software R&D and support function for key technology platforms and connected applications located in Krakow, Poland.
History
Endava plc was founded in 2000. The company was incorporated in 2006.