The Clorox stock | Price, analyst rating, price target & growth

The Clorox

NYSE:CLX

$ 102,18

$-2,58 (-2,46%)

102,18 $

$-2,58 (-2,46%)

End-of-day quote: 03/26/2026

The Clorox Stock Value

Analysts currently give NYSE:CLX a rating of Hold.

Hold

The Clorox Company Info

EPS Growth 5Y

0,96%

Market Cap

$12,36 B

Long-Term Debt

$2,48 B

Short Interest

3,72%

Quarterly earnings

04/30/2026 (E)

Dividend

$4,83

Dividend Yield

4,73%

Founded

1913

Industry

Consumer Staples

Country

United States

ISIN Number

US1890541097

Website

http://www.thecloroxcompany.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$121,00

18.42%

Last Update: 03/27/2026

Analysts: 17

Highest Price Target $163,00

Average Price Target $121,00

Lowest Price Target $94,00

In the last five quarters, The Clorox’s Price Target has fallen from $166,23 to $135,06 - a -18,75% decrease. Nineteen analysts predict that The Clorox’s share price will increase in the coming year, reaching $121,00. This would represent an increase of 18,42%.

Top growth stocks in the consumer staples sector (5Y.)

What does The Clorox do?

The Clorox Company operates as a multinational manufacturer and marketer of consumer and professional products. The company has operations in approximately 25 countries or territories and sells its products in approximately 100 markets, primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors. Clorox markets some of the most trusted and recognized consumer...

The Clorox Company operates as a multinational manufacturer and marketer of consumer and professional products.

The company has operations in approximately 25 countries or territories and sells its products in approximately 100 markets, primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach, cleaning and disinfecting products; Pine-Sol and Tilex cleaners; Liquid-Plumr clog removers; Poett home care products; Glad bags and wraps; Fresh Step cat litter; Kingsford grilling products; Hidden Valley dressings, dips, seasonings and sauces; Brita water-filtration products; and Burt’s Bees natural personal care products. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro and Clorox Healthcare brand names.

The company's IGNITE strategy accelerates innovation in key areas of the business to drive growth and deliver value for all Company stakeholders. IGNITE focuses on four strategic choices intended at fueling long-term, profitable growth; innovating consumer experiences; reimagining how the company and its people work; and continuously evolving the product portfolio. In addition, IGNITE's integrated approach to sustainability supports long-term value creation for the company and its stakeholders.

The company also launched numerous innovations and new products in fiscal year 2025(June 30, 2025), including seven new Hidden Valley Ranch flavors, new scent options for Scentiva Bleach and Poett Multi-Purpose Cleaner, Burt’s Bees Tinted Boosted Lip Balm and Rescue Lip Relief, Ever Clean Senior Cat Litter, as well as Fresh Step Heavy Duty Litter, Kingsford Beercoal charcoal briquettes, and the Brita Plus System.

Segments and Principal Products

The company operates through strategic business units (SBUs) which are organized into operating segments. Operating segments are then aggregated into four reportable segments: Health and Wellness, Household, Lifestyle, and International. Operating segments not aggregated into a reportable segment are reflected in Corporate and Other. The four reportable segments consist of the following:

Health and Wellness consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care cleaning and disinfecting products and laundry additives, primarily under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; and professional food service products under the Hidden Valley brand.

Household consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Products within this segment include bags and wraps under the Glad brand; cat litter primarily under the Fresh Step and Scoop Away brands; and grilling products under the Kingsford brand.

Lifestyle consists of food, water-filtration and natural personal care products marketed and sold in the United States. Products within this segment include dressings, dips, seasonings and sauces, primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt’s Bees brand.

International consists of products sold outside the United States. Products within this segment include laundry additives, and home care products primarily marketed under the Clorox, Poett, Pine-Sol, and Clorinda brands; bags, and wraps under the Glad brand; cat litter primarily marketed under the Ever Clean, and Fresh Step brands; and water-filtration products marketed under the Brita brand.

The company’s products are marketed and sold globally.

Principal Markets and Methods of Distribution

In the United States, most of the company’s products are nationally advertised, and sold to mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, military stores, and other retail outlets primarily through a direct sales force; to grocery stores and grocery wholesalers primarily through a combination of direct sales teams, and a network of brokers; and through e-commerce retailers. The company also sells many of its products through alternative retail channels. Some brands are sold using the direct-to-consumer model. The company sells institutional, janitorial, food-service, and healthcare products through a direct sales force, and a network of brokers to distributors, and redistributors. Outside the United States, the company sells products to the retail trade through subsidiaries, licensees, distributors, and joint-venture arrangements with local partners.

Seasonality

Most sales of the company’s grilling products occur during the months of March through September each calendar year (year ended June 30, 2025).

Customers

Net sales to the company’s largest customer, Walmart Stores, Inc., and its affiliates, were 27% of consolidated net sales for each of the fiscal years ended June 30, 2025.

History

The Clorox Company was founded in 1913. The company was incorporated in Delaware in 1986.

The Clorox Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Cleaning: approx. 40% - Household care: approx. 30% - Health and wellness: approx. 20% - International markets and others: approx. 10% **TOP 3 markets and their percentage shares:** - USA: approx. 80% - Canada: approx. 10% - Australia: approx. 5% The Clorox...

At which locations are the company’s products manufactured?

**Production Sites:** USA, Canada, Latin America, Asia The Clorox Company mainly produces its products in the USA, where the majority of its production facilities are located. In addition, the company also has production sites in Canada, Latin America, and Asia to efficiently serve the demand in th...

What strategy does The Clorox pursue for future growth?

**Revenue Growth:** Estimated 4-6% annually (2025 forecast) **Strategic Focus Areas:** - **Sustainability:** Clorox is increasingly focusing on sustainable products and packaging to meet the growing consumer trend towards environmentally friendly products. This includes reducing plastic packaging a...

Which raw materials are imported and from which countries?

**Main raw materials:** Pulp, resins, fragrances, chemicals (e.g. sodium hypochlorite) **Countries of origin:** Canada, China, USA, Brazil The Clorox Company imports a variety of raw materials needed for the production of its cleaning and household products. Pulp, used for the production of paper...

How strong is the company’s competitive advantage?

**Market share in the household cleaning sector:** 25% (estimated, 2025) **Brand awareness:** Very high, with a brand valuation of over 2 billion USD (2024) **Research and Development (R&D) expenses:** 3% of revenue (2024) The Clorox Company has a significant competitive advantage that cons...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 80% (estimated for 2025 based on historical data) **Insider Buys/Sells:** No significant transactions in the last year (estimated) The institutional investor share at The Clorox Company is traditionally high, as large investment funds and institution...

What percentage market share does The Clorox have?

**Market share of The Clorox Company:** 8% (2025, estimated) **Main competitors and their market shares:** 1. **Procter & Gamble (P&G):** 25% 2. **Unilever:** 20% 3. **Colgate-Palmolive:** 15% 4. **Reckitt Benckiser:** 12% 5. **Henkel:** 10% 6. **The Clorox Company:** 8% 7. **Church & D...

Is The Clorox stock currently a good investment?

**Revenue Growth:** 6% (2024) **Profit Growth:** 5% (2024) **Market Share in the Household Segment:** 25% (2024) The Clorox Company recorded a revenue growth of 6% and a profit growth of 5% in 2024. These growth rates indicate a stable business development supported by a strong brand presence and a...

Does The Clorox pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.5% (2025) **Dividend History:** Over 40 years of uninterrupted dividend payments The Clorox Company regularly pays a dividend and is known for its reliable payout policy. The company has a long tradition of dividend payments and is considered a "dividend aristocrat,&q...

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The Clorox Stock Value

The Clorox Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does The Clorox do?

The Clorox Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

The Clorox Stock Value

The Clorox Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does The Clorox do?

The Clorox Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.