Burlington Stores, Inc. operates as an off-price retailer of branded merchandise in the United States.
The company has various stores in 46 states, Washington D.C. and Puerto Rico. The company has diversified its product categories by offering an extensive selection of in-season, fashion-focused merchandise at up to 60% off other retailers' prices, including: women's ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats. The company sel...
Burlington Stores, Inc. operates as an off-price retailer of branded merchandise in the United States.
The company has various stores in 46 states, Washington D.C. and Puerto Rico. The company has diversified its product categories by offering an extensive selection of in-season, fashion-focused merchandise at up to 60% off other retailers' prices, including: women's ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats. The company sells a broad selection of desirable, first-quality, current-brand, labeled merchandise acquired directly from nationally recognized manufacturers and other suppliers.
Stores
Over 99% of the company’s net sales are derived from stores it operates as Burlington Stores.
Burlington Stores offer customers a complete line of merchandise, including women's ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats. The company's broad selection provides a wide range of apparel, accessories and furnishings for all ages. The company's strategy to chase the sales trend allows the company the flexibility to purchase less pre-season merchandise with the balance purchased in-season and opportunistically. It also provides the company with the flexibility to shift purchases between suppliers and categories.
The company continues to explore expansion opportunities both within the company's market areas and in other regions.
Distribution and Warehousing
The company has six distribution centers that shipped more than 99% of merchandise units to its stores in the year ended February 1, 2025 (Fiscal 2024). The remaining merchandise units are drop shipped by the company’s vendors directly to its stores. The company’s three east coast distribution centers are located in Edgewater Park, New Jersey; Burlington, New Jersey; and Logan, New Jersey, which became fully operational in Fiscal 2024. The company’s three west coast distribution centers are located in San Bernardino, California, Redlands, California, and Riverside, California. These six distribution centers occupy an aggregate of 5,135,000 square feet, and each includes processing, shipping and storage capabilities. In addition, company entered into a lease with a purchase option during Fiscal 2023 for an additional distribution center in Ellabell, Georgia occupying approximately 2,057,000 square feet. The purchase option was exercised during Fiscal 2024. This building is expected to be fully operational during Fiscal 2026.
The company also operates warehousing facilities to support its distribution centers. The east coast has two supporting warehouses located in Burlington, New Jersey. The west coast has three supporting warehouses located in Redlands, California, Riverside, California, and San Bernardino, California. These five warehousing facilities occupy an aggregate of 2,383,000 square feet, and primarily serve as storage facilities.
In addition to the distribution centers that the company operates, the company has arrangements with third parties for the use of pool point facilities.
Customer Service
The company is committed to providing its customers with an enjoyable shopping experience in stores that are clean, neat, and easy to shop. In training its associates, the company's intention is to emphasize friendly customer service, and a sense of professional pride.
Off-Price Sourcing and Merchandising Model
The company has designed its merchant organization so that buyers focus primarily on buying, planners focus primarily on planning, and information systems help inform data-driven decisions for both groups. The company's merchandising model allows the company to provide its customers with a wide breadth of product categories.
Customer Demographic
The company’s core customer is 25-49 years old, is more ethnically diverse than the general population, and most have an annual household income of $25,000-$100,000. The core customer is educated, resides in mid- to large-sized metropolitan areas and shops for themselves, their family, and their home. The company appeals to value seeking and brand conscious customers who understand the off-price model and love the thrill of the hunt.
Marketing and Advertising
The company uses a mix of broad-based and targeted marketing strategies to efficiently deliver the right message to the company's audience at the right time. Broad-based strategies include television and radio, while the company's digital and streaming audio strategies allow for more personalized and targeted messaging. Email reaches the company's best customers, while social marketing, including relationships with influencers, allows for authentic consumer engagement. Burlington.com highlights the company's great merchandise values, while encouraging customers to visit the company's stores to discover fantastic deals on the brands and products they love - from stylish apparel to everything they need and want for their entire family and home.
Seasonality
The company's business, like that of most retailers, is subject to seasonal influences. In the second half of the year, which includes the back-to-school and holiday seasons, the company generally realizes a higher level of sales and net income. Weather is also a contributing factor to the sale of the company's merchandise. Generally, the company's sales are higher if the weather is cold during the Fall and warm during the early Spring. Sales of cold weather clothing are increased by early cold weather during the Fall, while sales of warm weather clothing are improved by early warm weather conditions in the Spring. Although the company has diversified its product offerings.
Trademarks
The company is the owner of certain registered and common law trademarks, service marks and tradenames (collectively referred to as the Marks) that it uses in connection with its business. The company’s Marks include, but are not limited to, ‘Burlington,’ ‘Burlington Coat Factory,’ ‘B, stylized’ and ‘DEALS. BRANDS. WOW!’. The company considers these Marks and the accompanying name recognition to be valuable to its business.
History
Burlington Stores, Inc. was founded in 1924. The company was incorporated in 2013.