Dutch Bros stock | 2026 trend & analyst price target

Dutch Bros

NYSE:BROS

$ 46,69

$-1,33 (-2,77%)

46,69 $

$-1,33 (-2,77%)

End-of-day quote: 03/27/2026

Dutch Bros Stock Value

Analysts currently give NYSE:BROS a rating of Buy.

Buy

Dutch Bros Company Info

EPS Growth 5Y

41,99%

Market Cap

$5,93 B

Long-Term Debt

$0,20 B

Short Interest

2,04%

Quarterly earnings

05/07/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

1992

Industry

Consumer Discretionary

Country

United States

ISIN Number

US26701L1008

Website

http://www.dutchbros.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$75,50

61.7%

Last Update: 03/28/2026

Analysts: 22

Highest Price Target $95,00

Average Price Target $75,50

Lowest Price Target $59,00

In the last five quarters, Dutch Bros’s Price Target has risen from $21,53 to $40,83 - a 89,64% increase. Seventeen analysts predict that Dutch Bros’s share price will increase in the coming year, reaching $75,50. This would represent an increase of 61,70%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Dutch Bros do?

Dutch Bros Inc. (Dutch Bros) operates and franchises drive-thru shops that focuses on serving hand-crafted beverages. Menu The company sells a wide range of customizable hot, iced, and blended beverages. Coffee: Coffee-based beverages make up 50% of the company’s menu mix. In the company’s shops, it utilizes premium La Marzocco machines to handcraft espresso shots for both the company’s hot and cold custom classic and signature coffee beverages. The company also sells its proprietary coffee-b...

Dutch Bros Inc. (Dutch Bros) operates and franchises drive-thru shops that focuses on serving hand-crafted beverages.

The company sells a wide range of customizable hot, iced, and blended beverages.

Coffee: Coffee-based beverages make up 50% of the company’s menu mix. In the company’s shops, it utilizes premium La Marzocco machines to handcraft espresso shots for both the company’s hot and cold custom classic and signature coffee beverages. The company also sells its proprietary coffee-based ‘Freeze’ blended beverages and cold brew. The company imports and roasts its own coffee beans. The company’s Private Reserve coffee is a 100% Arabica three-bean blend, roasted by Dutch Bros in its Grants Pass, Oregon or Melissa, Texas facilities.

Energy: 25% of the company’s menu mix is based upon its proprietary Dutch Bros Rebel energy drink, which is highly customizable with flavors and modifiers and can be served blended or over ice. The company’s energy platform helps unlock the afternoon daypart and helps it appeal to a diverse customer base.

Refreshments and Other: The remaining 25% of the company’s menu mix is a wide variety of teas, lemonades, smoothies, food, and sodas offering caffeine-lite and caffeine-free beverages that can be enjoyed across all dayparts and by customers of all ages.

Dutch Rewards Loyalty Program

Dutch Rewards is the company’s app-based digital loyalty program. In 2024, approximately 68% of all transactions were attributable to Dutch Rewards members, up from approximately 65% in 2023.

Dutch Rewards uses a spend-based model, where customers collect points that can be redeemed for rewards. These rewards can be utilized to receive free drinks or shared with others. Points and rewards generally expire after six months.

The company offers members the ability to preload funds on their account and pay through its app, a function it calls Dutch Pass. In addition to being convenient for customers, Dutch Pass enables the company to increase its speed of service by reducing the payment collection time. The company’s Dutch Pass functionality also allows users to purchase and share digital gift cards, providing more customers the opportunity to share in the Dutch Bros experience.

The company utilizes Dutch Rewards to communicate and interact directly with its customers and drive traffic. The company sees an opportunity to continue enhancing the sophistication of its segmentation and targeting efforts, using consumer insights to drive behaviors that the company expects will create lasting value. The company intends to continue investing in consumer insights and moving toward more personalized marketing to offer targeted messaging, offers, and rewards that enhance the Dutch Bros experience at an attractive return on investment.

Mobile Order

In 2024, the company launched mobile order functionality within its Dutch Rewards app. As of December 31, 2024, over 95% of systemwide shops had mobile order functionality enabled. In most cases, customers can choose to park and pick-up at the company’s walk-up window or pick up their order in its drive thru. The company’s mobile order system interacts with its existing point-of-sale and kitchen display system, easing integration with its operations.

Shops

The company primarily utilizes a drive-thru model: approximately 90% of its business is conducted through the drive-thru with the remaining 10% conducted at its walk-up windows. The company’s shops and its real estate strategy are designed from the ground up to support this drive-thru centric business.

Although the company’s shops typically have a smaller overall footprint than other drive-thru formats, essentially all of the company’s square footage is used to support the production of beverages. The company typically target lots that are at least 25,000 square feet to handle substantial car volume. Except for a handful of legacy ‘coffee houses,’ which do have lobby areas, the company’s shops are designed to enable customers to drive-thru or walk-up and enjoy their beverage off premises. Most of the company’s shops feature either a single or double drive-thru window with multiple feeder lanes for traffic flow and a walk-up window.

Long-Term Franchise Partners

The company utilizes a mixed model, where it continues to encourage its franchisees to develop within their existing operating areas while developing new regions with company-operated shops.

Growth Strategies

The company's growth strategies are to open new shops; assume an innovation leadership position within the beverage industry; and build brand awareness in new and existing markets.

Operations

Coffee Procurement and Roasting

The company is actively involved in the sourcing, roasting, packaging, and distribution of coffee beans.

The company partners with third-party importers and exporters to purchase and import its green coffee beans. Through this relationship, the company sources high-quality coffee beans from across Central and South America.

Since 2021, the company has partnered with Enveritas, an independent nonprofit organization that provides sustainability verifications for coffee.

The company roasts all its coffee in its roasting facility in Grants Pass, Oregon and Melissa, Texas. The company roasts its coffee bean varietals to specific profiles designed to highlight each of the coffee bean's unique flavors and aromas. After the coffee beans are roasted, the company blends them to create its signature Private Reserve espresso blend.

The company packages and ships its Private Reserve, Decaf and White Coffee espresso blends to several distributors across the country that supply all its company-operated and franchised shops.

Sourcing and Supply Chain

The company also manufactures its own proprietary Dutch Bros Rebel energy drink via a co-bottling and co-packaging relationship. In 2023, the company began rolling out tap systems and distributing its Dutch Bros Rebel energy drink via a ‘bag in a box’ system for use in shop beverage taps.

Intellectual Property

The company owns many registered trademarks and service marks in the United States, the most important of which might be its trademarked Windmill logo. Other important trademarks include the company's 'Dutch Bros,' 'Dutch Bros Coffee,' 'Dutch Bros Rebel,' and 'Dutch Bros. Blue Rebel' word marks and the company's recognizable Dutch Bros sign logo.

Seasonality

The company's business is subject to seasonal fluctuations that impact its revenue and shop gross profit margins. The company typically experiences higher nominal system sales in the summer months, which impacts revenue and shop gross profit margins in its second and third quarters of its fiscal year (year ended December 2024).

History

Dutch Bros Inc. was founded in 1992. The company was incorporated in 2021.

Dutch Bros Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue from the gastronomy sector:** 100% **TOP 3 markets:** 1. **USA:** approximately 95% 2. **Canada:** approximately 3% 3. **Mexico:** approximately 2% Dutch Bros Inc. generates its revenue entirely from the gastronomy sector, particularly through the sale of coffee and other bevera...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly in the USA Dutch Bros Inc., known for its drive-thru coffee chains, produces the majority of its products in the United States. The company sources its coffee beans from various suppliers operating worldwide, but mainly roasts and processes them in the USA to ensure qua...

What strategy does Dutch Bros pursue for future growth?

**Branch expansion:** Goal of 1,000 locations by 2025 **Product diversification:** Introduction of new beverage categories **Technology investments:** Improvement of mobile ordering and payment systems Dutch Bros Inc. is pursuing an aggressive expansion strategy aimed at significantly increas...

Which raw materials are imported and from which countries?

**Main raw material:** Coffee **Countries of origin:** Brazil, Colombia, Vietnam Dutch Bros Inc. sources its main raw material, coffee, from various countries, with Brazil, Colombia, and Vietnam being among the most significant suppliers. These countries are known for their large coffee-growing ar...

How strong is the company’s competitive advantage?

**Market share:** 5% in the US coffee market (estimated 2025) **Number of locations:** Over 800 (2025) **Revenue growth:** 18% (2024) Dutch Bros Inc. has established itself as a strong player in the US coffee market in recent years. With over 800 locations and an estimated market share of 5%, t...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 70% (estimated for 2025) **Insider Purchases:** No significant purchases in the last year **Insider Sales:** Moderate, around 5% of total shares in the last year The institutional investor share in Dutch Bros Inc. is estimated to be around 70%,...

What percentage market share does Dutch Bros have?

**Market share of Dutch Bros Inc.:** Approx. 3% (2025, estimated) **Major competitors and their market shares:** 1. **Starbucks Corporation:** Approx. 40% 2. **Dunkin' Brands (part of Inspire Brands):** Approx. 25% 3. **McDonald's (McCafé):** Approx. 10% 4. **Tim Hortons (part of Restaura...

Is Dutch Bros stock currently a good investment?

**Revenue Growth:** 24% (2024) **Branch Growth:** 15% (2024) **Market Share in the US Coffee Market:** 2% (2024) Dutch Bros Inc. recorded a revenue growth of 24% in 2024, attributed to the opening of new branches and strong customer loyalty. The company expanded its presence through a branch growth...

Does Dutch Bros pay a dividend – and how reliable is the payout?

**Dividend:** None (as of 2025) Dutch Bros Inc. currently does not pay any dividends to its shareholders. The company has decided to reinvest its profits into the growth and expansion of its business instead of distributing dividends. This strategy is typical for companies in growth phases that nee...

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Dutch Bros Stock Value

Dutch Bros Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Dutch Bros do?

Dutch Bros Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Dutch Bros Stock Value

Dutch Bros Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Dutch Bros do?

Dutch Bros Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.