Brunswick stock | Growth outlook for 2026 & price target

Brunswick

NYSE:BC

$ 73,15

$-0,21 (-0,29%)

73,15 $

$-0,21 (-0,29%)

End-of-day quote: 03/26/2026

Brunswick Stock Value

The current analyst rating for Brunswick is Outperform.

Outperform

Brunswick Company Info

EPS Growth 5Y

-8,40%

Market Cap

$4,76 B

Long-Term Debt

$1,81 B

Short Interest

3,89%

Annual earnings

N/A

Dividend

$1,76

Dividend Yield

2,40%

Founded

1845

Industry

Consumer Discretionary

Country

United States

ISIN Number

US1170431092

Website

http://www.brunswick.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$90,00

23.03%

Last Update: 03/26/2026

Analysts: 17

Highest Price Target $120,00

Average Price Target $90,00

Lowest Price Target $74,00

In the last five quarters, Brunswick’s Price Target has risen from $79,01 to $79,58 - a 0,72% increase. Eighteen analysts predict that Brunswick’s share price will increase in the coming year, reaching $90,00. This would represent an increase of 23,03%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Brunswick do?

Brunswick Corporation (Brunswick) is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. The company's technology-driven solutions are informed and inspired by deep consumer insights and powered by its belief that ‘Next Never Rests.’ The company designs, manufactures, and markets recreational marine products, including leading marine propulsion products and boats, as well as parts and accessories for the marine and RV markets; and the...

Brunswick Corporation (Brunswick) is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.

The company's technology-driven solutions are informed and inspired by deep consumer insights and powered by its belief that ‘Next Never Rests.’ The company designs, manufactures, and markets recreational marine products, including leading marine propulsion products and boats, as well as parts and accessories for the marine and RV markets; and the company operates the world's largest boat club. The company is dedicated to industry leadership, to being the best and most trusted partner to its many customers, and to building synergies and ecosystems that enable it to challenge convention and define the future.

Strategy

The company's strategy is focused on understanding and addressing the changing needs and behaviors of global boating participants; investing in innovative, global product leadership and leveraging its leading brands to meet consumer needs; providing customers with industry-leading quality and customer support; delivering distinctive, elevated ownership and shared-access experiences that expand boating participation; being the partner of choice to its customers by offering integrated technical and business solutions; engaging consumers with the richest, most intuitive digital experiences; leading the industry in Autonomy, Connectivity, Electrification, and Shared Access (ACES) strategies, with an expanding set of commercially available products in each category; unlocking unique and profound enterprise synergies; investing in increasing global business resiliency; and being an acknowledged marine industry leader in sustainability. These strategies support the company’s intention to create exceptional experiences, expand participation in recreational boating, deliver industry-transforming technology, and leverage its leading businesses to grow earnings and enhance shareholder value.

The company's integrated business strategy is supported by a balanced capital strategy that includes critical investments in new products and technology to further its market leadership position, organic growth initiatives, and its ACES and technology strategies, while also managing debt levels and maturities, maintaining strong cash and liquidity positions, and continuing to return capital to shareholders through dividends and moderate share repurchases.

Segments

Propulsion segment

The Propulsion segment is a world leader in the manufacturing and sale of recreational marine engines and propulsion systems. The Propulsion segment designs, manufactures, and sells engines, controls, rigging, and propellers globally to over 860 boat builders (both independent and Brunswick's Boat segment) and a network of more than 8,900 marine dealers and distributors, specialty marine retailers, marine service centers, and various local, state, and federal governmental accounts. White River Marine Group, LLC (including Tracker and Ranger Boats) and Brunswick Boat Group are significant customers.

Propulsion segment engines are designed for use in recreational, commercial, and racing applications. Mercury designs and sells four-stroke outboard engine models ranging from 2.5 to 600 horsepower; Mercury Marine and Mercury Racing manufacture gas and diesel inboard and sterndrive engine models ranging from 115 to 1,550 horsepower. Mercury Marine also manufactures two-stroke, non-DFI (direct fuel injection) engines for certain markets outside the United States, and Avator electric propulsion systems in models ranging from 7.5e to 110e. In 2023, Brunswick acquired Fliteboard Pty Ltd (Fliteboard), a leader in eFoiling technology, to further enhance its electrification and shared-access strategies.

Engine Parts and Accessories (Engine P&A) Segment

Engine P&A segment sells products, such as engine parts and consumables, including oils and lubricants, electrical products, boat parts and systems; and it also includes the company’s marine parts and accessories distribution businesses.

Engine P&A products are designed for and sold mostly to aftermarket retailers, dealers, distributors, and original equipment manufacturers (including Brunswick Boat segment brands) for both marine and non-marine markets. The Engine P&A distribution businesses are leading distributors of Brunswick and third-party marine parts and accessories throughout North America, Europe, and the Asia-Pacific, offering same-day or next-day delivery service to a broad array of marine service facilities.

Navico Group Segment

The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile, and industrial markets, as well as aftermarket channels. Navico Group products include cartography, marine electronics (such as sensors, sonar, radar, control and monitoring systems, fish finders, and multifunction displays), trolling motors, batteries, power management and conversion, electrical systems, and other functional components, such as water, fuel, lighting, and HVAC solutions. Navico Group sells its products to aftermarket distributors and retailers, as well as original equipment manufacturers. White River Marine Group, LLC, Brunswick's Engine P&A distribution businesses, and Brunswick Boat Group are significant customers.

Boat Segment

The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. The Boat segment manages Brunswick's boat brands, evaluates and optimizes the Boat segment's boat portfolio and strategy, promotes recreational boating services and activities to enhance the consumer experience and dealer profitability, including through its Business Acceleration initiatives, and speeds the introduction of new technologies into boat manufacturing and design processes.

The Boat segment procures substantially all of its engines from Brunswick's Propulsion segment, and boats often include other parts and accessories supplied by the Engine P&A and Navico Group segments. The Boat Group sells its products through a global network of more than 1,300 dealers and distributors, with some operating in more than one location and some carrying more than one of the company's boat brands. The Boat Group's dealer, MarineMax, Inc., is a significant external customer, which carries a number of the Boat Group's product lines and has multiple locations.

Included within the Boat segment is the Business Acceleration business, which is dedicated to developing emerging and disruptive business models, focusing on services and subscriptions, and engaging the next generation of diverse boaters. Business Acceleration businesses accounted for 13 percent of Boat segment net sales in 2024.

Business Acceleration's Freedom Boat Club is a boat club network. Freedom Boat Club operates in more than 400 locations across the U.S., Canada, Australia, New Zealand, and Europe, and has approximately 60,000 memberships. Members pay an upfront initiation fee and ongoing monthly dues in exchange for gaining shared access to their local club’s diverse fleet of boats and reciprocal privileges at all other Freedom Boat Club locations. Business Acceleration also operates a variety of other businesses, including dealer and retail financing; retail extended warranty and insurance businesses; Boateka, a certified pre-owned boat platform; and other marine services businesses.

Financing Services

Through its Brunswick Financial Services Corporation subsidiary, the company owns a 49 percent interest in a joint venture, Brunswick Acceptance Company, LLC (BAC). Under the terms of the joint venture agreement (JV Agreement), BAC provides secured wholesale inventory floor plan financing to the company's boat and engine dealers, as well as Freedom Boat Club franchisees. A subsidiary of Wells Fargo & Company owns the remaining 51 percent.

Many dealers secure floor plan financing from BAC, and to a lesser extent, from other third-party financing companies, enabling them to stock product in advance of the peak selling season and providing stable channels for the company's products. Brunswick provides risk mitigation to BAC and other finance companies in the form of inventory repurchase commitments, under which it is obligated to repurchase inventory in the event of a dealer's default. This risk mitigation is reflected in the company's estimate of repurchase liabilities. The company's business units, along with BAC, maintain active credit operations to manage this financial exposure, and it continually seeks opportunities to sustain and improve the financial health of its various distribution channel partners.

Distribution

The company utilizes independent distributors, dealers, and retailers (Dealers) for the majority of its boat sales, sales of parts and accessories, and some sales of marine engines. It has over 19,000 active Dealers serving its business segments worldwide. The Dealers typically carry one or more product categories and are independent companies or proprietors that range in size from small, family-owned businesses to large, publicly traded corporations with substantial revenues and multiple locations. Some Dealers sell the company's products exclusively, while a majority also carry competitor and complementary products. The company partners with its Dealer network to improve quality, service, distribution, and delivery of parts and accessories to enhance the boating customer's experience.

Besides its network of independent Dealers, the company sells parts and accessories to boat builders and operates its own wholesale parts and accessories distribution companies, which are leading distributors of marine parts and accessories with a network of warehouses located throughout the markets they serve, offering same or next-day delivery to a broad array of marine service facilities and Dealers. In addition, the company operates a leading boat dealer in the Southeastern U.S. with four locations selling boats and parts and accessories.

Technology and Innovation

In 2024, Brunswick broadened its ACES strategy through the addition of Boating Intelligence, with the intention to use artificial intelligence to deliver simpler, safer, smarter, and more sustainable products, refocusing its Boating Intelligence Design Lab at the University of Illinois Urbana-Champaign on these initiatives. Brunswick is in the final stages of development and validation of its autonomous docking technology system, with an expected commercial release in 2025. In 2024, it launched over 100 products. Some highlights include Mercury Marine's new joystick piloting system for single-engine outboards and the Boat Group's launch of the 2024 Harris Crowne, a full keel-up redesign with significant enhancements to the model. Harris Boats also announced the launch of the Cruiser e-210, the brand’s first all-electric pontoon, powered by Mercury’s innovative and award-winning Avator 35e Outboard. Freedom Boat Club launched the Apple iOS version of its new member app. Navico Group’s Simrad brand launched the NSX ULTRAWIDE, the world’s first fully-featured ultrawide marine display; Lowrance and Simrad introduced Recon, an electric-steer trolling motor featuring a unique joystick remote and GPS positioning capability; and Lowrance launched Eagle Eye.

Intellectual Property

As of December 31, 2024, the company owned more than 1,100 active U.S. patents; 530 pending U.S. patent applications; 700 active foreign patents; 230 pending foreign patent applications; 370 U.S. registered trademarks; and 1,800 foreign registered trademarks. The company invests in physical and IT security programs to prevent theft and inadvertent disclosure of trade secrets. In addition to ‘Brunswick,’ the company's primary trademarks include Mercury Marine, Boston Whaler, Lund, and Sea Ray.

Research and Development

The company’s research and development expense was $169.6 million in 2024.

Seasonality

Demand for the company’s products is typically seasonal, with sales generally highest in the second quarter of the calendar year (year ended December 2024).

History

Brunswick Corporation was founded in 1845. The company was incorporated in Delaware in 1907.

Brunswick Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Marine Engines: approx. 60% - Boats: approx. 30% - Parts & Accessories: approx. 10% **TOP 3 markets and their percentage shares:** - USA: approx. 65% - Europe: approx. 20% - Asia-Pacific: approx. 10% Brunswick Corporation generates the majority of its re...

At which locations are the company’s products manufactured?

**Production Sites:** USA, Mexico, Europe, Asia Brunswick Corporation is a leading manufacturer in the leisure boat industry and operates production facilities in several countries. The main production sites are located in the USA, especially in the states of Tennessee, Florida, and Minnesota. In a...

What strategy does Brunswick pursue for future growth?

**Strategic Growth Areas:** 1. **Product Innovation and Technology Integration** 2. **Geographic Expansion** 3. **Sustainability and Environmentally Friendly Solutions** Brunswick Corporation is focusing on a comprehensive growth strategy that heavily emphasizes product innovation and the integrati...

Which raw materials are imported and from which countries?

**Main raw materials:** Aluminum, fiberglass, steel, plastics **Countries of origin:** - **Aluminum:** Canada, China - **Fiberglass:** China, Mexico - **Steel:** USA, South Korea - **Plastics:** Germany, Japan Brunswick Corporation, as a leading manufacturer of recreational boats and maritime prod...

How strong is the company’s competitive advantage?

**Market share in the boating sector:** 24% (2024) **Research and development expenses:** 4.5% of revenue (2024) **Gross margin:** 28% (2024) Brunswick Corporation has a significant competitive advantage in the boating sector, particularly due to its high market share of 24%. This demonstrates...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 90% (2025, estimated based on historical data) **Insider Buys/Sells:** No significant insider transactions in the last quarter (2025, estimated) The institutional investor share at Brunswick Corporation is traditionally high, indicating the confidenc...

What percentage market share does Brunswick have?

**Market Share Brunswick Corporation:** 12% (2025, estimated) **Top Competitors and Their Market Shares:** 1. **Yamaha Motor Co., Ltd.:** 18% 2. **BRP Inc.:** 15% 3. **Polaris Inc.:** 14% 4. **Brunswick Corporation:** 12% 5. **Honda Motor Co., Ltd.:** 10% 6. **Mercury Marine (part of Brunswick):**...

Is Brunswick stock currently a good investment?

**Revenue Growth:** 8.5% (2024) **Profit Growth:** 10.2% (2024) **Market Share in the Marine Sector:** 35% (2024) Brunswick Corporation recorded solid revenue growth of 8.5% in 2024, attributed to strong demand in the marine sector and successful product innovations. The profit growth of 10.2...

Does Brunswick pay a dividend – and how reliable is the payout?

**Dividend Yield:** 1.8% (estimated for 2025) **Dividend History:** Continuous payout over the last 5 years In recent years, Brunswick Corporation has regularly distributed dividends, indicating a reliable dividend policy. The dividend yield of 1.8% in 2025 shows that the company aims to provid...

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Brunswick Stock Value

Brunswick Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Brunswick do?

Brunswick Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Brunswick Stock Value

Brunswick Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Brunswick do?

Brunswick Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.