Bath & Body Works, Inc. engages in the specialty retail business.
The company sells home fragrance, body care, and soap and sanitizer products under the Bath & Body Works, White Barn, and other brand names. The company offers a breadth of exclusive fragrances for the body and home, including top-selling collections for 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams.
As of February 1, 2025, the company’s merchandise was sold thro...
Bath & Body Works, Inc. engages in the specialty retail business.
The company sells home fragrance, body care, and soap and sanitizer products under the Bath & Body Works, White Barn, and other brand names. The company offers a breadth of exclusive fragrances for the body and home, including top-selling collections for 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams.
As of February 1, 2025, the company’s merchandise was sold through company-operated stores and e-commerce sites in the United States of America (U.S.) and Canada, and stores and e-commerce sites in more than 45 other countries operating under franchise, license and wholesale arrangements.
Real Estate
Company-operated Stores
The company has a diversified store portfolio in the U.S. and Canada across venue tiers and types, and as a result of its strong brand and established retail presence, has been able to lease high-traffic locations in most retail centers in which it operates. The company proactively manages its stores and adjusts its investment levels based on individual store and fleet performance.
Franchise, License and Wholesale Arrangements
In addition to the company-operated stores, its products are sold at partner-operated locations and websites in more than 45 countries through franchise, license and wholesale arrangements.
Distribution
Most of the company’s merchandise is produced in the U.S. and is shipped to its distribution centers in the Columbus, Ohio area. In addition to the company-operated distribution centers, it utilizes third-party logistics providers to warehouse and distribute product throughout North America. The company proactively evaluates its distribution channels to ensure it is able to provide the right product at the right place to meet or exceed its customers’ expectations. The company strives to maintain sufficient quantities of inventories on hand in its retail stores, fulfillment centers and distribution centers to enable it to meet customer demand.
Seasonal Business
The company’s operations are seasonal in nature and consist of two principal selling seasons: Spring (the first and second quarters) and Fall (the third and fourth quarters). The fourth quarter, including the holiday season, typically accounts for approximately 40% of the company’s Net Sales and is its most profitable quarter (year ended February 1, 2025). Accordingly, cash requirements are highest in the third quarter as its inventories build in advance of the holiday season.
History
The company was founded in 1963. The company was incorporated in 1982. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021.