Avery Dennison Corporation (Avery Dennison) operates as a global materials science and digital identification solutions company.
The company is Making Possible products and solutions that help advance the industries it serves, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. The company designs and develops labeling and functional materials,...
Avery Dennison Corporation (Avery Dennison) operates as a global materials science and digital identification solutions company.
The company is Making Possible products and solutions that help advance the industries it serves, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. The company designs and develops labeling and functional materials, radio-frequency identification (‘RFID’) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. The company serves an array of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive. As of December 28, 2024, the company operated over 200 manufacturing and distribution facilities and had locations in more than 50 countries.
Segments
The company’s reportable segments include Materials Group and the Solutions Group.
Materials Group
Materials Group is a global provider to the pressure-sensitive label and graphics industries. The company’s innovative products include label materials, graphics, and reflective materials, as well as functional bonding materials, like tapes. The company’s label materials enhance brands' shelf appeal, inform shoppers, advance circularity, increase transparency, help reduce waste, and improve operational supply chain efficiency. The company’s graphics portfolio offers highly engineered products ranging from vehicle wraps to architectural films. The company’s tapes portfolio includes bonding and functional materials for applications in various industry sectors, such as automotive, building and construction, and electronics. The company leverages the group's materials science capabilities and process engineering expertise to develop and manufacture Intelligent Labels at scale and drive their further adoption through its converter channel access.
The company’s Materials Group manufactures and sells Fasson-, JAC-, and Avery Dennison-brand pressure-sensitive label materials and performance tapes products, Avery Dennison- and Mactac-brand graphics, and Avery Dennison-brand reflective products. The Materials Group’s business tends not to be seasonal, except for certain outdoor graphics and reflective products.
Pressure-sensitive materials consist primarily of papers, plastic films, and metal foils, which are coated with internally-developed and purchased adhesives, and then laminated with specially-coated backing papers and films. They are then sold in roll or sheet form with either solid or patterned adhesive coatings in a wide range of face materials, sizes, thicknesses, and adhesive properties.
A pressure-sensitive, or self-adhesive, material is one that adheres to a surface by press-on contact. It generally consists of four layers: a face material, which may be paper, metal foil, or plastic film; an adhesive, which may be permanent or removable; a release coating; and a backing material to protect the adhesive from premature contact with other surfaces that can also serve as a carrier for supporting and dispensing individual labels. When the products are ready for use, the release coating and protective backing are removed, exposing the adhesive so that the label or other face material may be pressed or rolled into place. Because they are easy to apply without the need for adhesive activation, self-adhesive materials can provide cost savings compared to other materials that require heat- or moisture-activated adhesives, while also offering aesthetic and other advantages over alternative technologies.
Label materials are sold worldwide to label converters for labeling, decorating, and specialty applications in the food, home and personal care, beer and beverage, durables, pharmaceutical, wine and spirits, and logistics market segments. When used in package decoration applications, the visual appeal of self-adhesive materials can help increase sales of the products on which the materials are applied. Self-adhesive materials are also used to convey variable information through various digital triggers, including bar codes, QR codes, and RFID inlays, for applications such as shipping labels and weight and price information for packaged meats and other foods. Self-adhesive materials provide consistent and versatile adhesion and are available in a large selection of materials, which can be made into labels of varying sizes and shapes.
The company’s graphics and reflective products include a variety of films and other products that are sold to the architectural, commercial sign, digital printing, and other related market segments. The company also sells durable cast and reflective films to the construction, automotive, and fleet transportation market segments, as well as reflective films for traffic and safety applications. The company provides sign shops, commercial printers, and designers a broad range of pressure-sensitive materials that allow them to create impactful and informative brand and decorative graphics. The company offers a wide array of pressure-sensitive vinyl and specialty materials designed for digital imaging, screen printing, and sign cutting applications.
The company’s performance tapes products include a variety of Fasson-brand and Avery Dennison-brand tapes and other pressure-sensitive adhesive-based materials and converted products, mechanical fasteners, and performance polymers. The company’s pressure-sensitive adhesive-based materials are available in roll form and in a wide range of face materials, sizes, thicknesses, and adhesive properties. These materials and converted products are used in non-mechanical fastening, bonding, and sealing systems for various automotive, electronics, building and construction, general industrial, personal care, and medical applications. The mechanical fasteners are primarily precision-extruded and injection-molded plastic devices used in various automotive, general industrial, and retail applications.
The company’s larger competitors in label materials include UPM Raflatac, a subsidiary of UPM Corporation; Fedrigoni Self-Adhesives; Lintec Corporation; Flexcon Corporation, Inc.; and an array of smaller regional and local companies. For graphics and reflective products, the company’s largest competitors are 3M Company (‘3M’) and the Orafol Group. For performance tapes products, the company’s competitors include 3M; Tesa-SE, a subsidiary of Beiersdorf AG; and Nitto Denko Corporation.
Solutions Group
Solutions Group is a provider of information and branding solutions that cover worldwide marketplace needs ranging from digital identification and data management to branding and embellishment, productivity, pricing, and retail media. As a large ultra-high-frequency RFID solutions provider, the company empowers customers across multiple retail and industry segments, including apparel, logistics, food and grocery, and general retail, to connect the physical and digital worlds by enabling a digital identity and life on physical items. The company’s innovation and data management capabilities, global footprint, and market access continuously expand its solutions platform.
The branding solutions of the Solutions Group include brand embellishments, graphic tickets, tags, and labels, as well as sustainable packaging. The Solutions Group’s information solutions include item-level RFID solutions; visibility and loss prevention solutions; price ticketing and marking; care, content, and country of origin compliance solutions; brand protection and security solutions; and Vestcom-brand shelf-edge productivity and media solutions.
In the Solutions Group, the company’s primary competitors include Checkpoint Systems, Inc., a subsidiary of CCL Industries Inc.; R-pac International Corporation; SML Group Limited; Arizon RFID Technology Cayman Co Ltd; and Tageos, a subsidiary of Fedrigoni Group.
Trademarks
The company’s principal trademarks are Avery Dennison, its logo, and Fasson.
History
The company was founded in 1935. It was incorporated in Delaware in 1977. The company was formerly known as Avery International Corporation and changed its name to Avery Dennison Corporation in 1990.