First HoldCo Plc is a financial services group that operates through various strategic business units, providing a range of banking and financial services. The company’s operations are segmented into several key areas, including retail banking, commercial banking, corporate banking, public sector banking, private banking and wealth management, and international banking.
Business Segments
The company operates through several distinct business segments, each tailored to address the unique requir...
First HoldCo Plc is a financial services group that operates through various strategic business units, providing a range of banking and financial services. The company’s operations are segmented into several key areas, including retail banking, commercial banking, corporate banking, public sector banking, private banking and wealth management, and international banking.
Business Segments
The company operates through several distinct business segments, each tailored to address the unique requirements of its diverse customer base.
Retail Banking
This segment focuses on serving small and medium-sized enterprises (SMEs) and individual customers. The retail banking unit provides a range of banking products, wealth management services, and personalized advisory services to meet the financial needs of clients with an annual turnover of up to N 8 billion.
Commercial Banking
This segment is dedicated to providing financial services to larger businesses and corporations. It offers tailored solutions that include credit facilities, treasury services, and transaction banking, ensuring that commercial clients have access to the resources they need to thrive.
Corporate Banking
This segment caters to the banking needs of large corporations and institutions, providing specialized financial services that support their operational and strategic objectives. The corporate banking unit focuses on delivering customized solutions that enhance the financial performance of its clients.
Public Sector Banking
This segment specializes in providing banking services to government entities, ministries, departments, and agencies. The company aims to facilitate economic development projects and improve transaction excellence within the public sector.
Private Banking and Wealth Management
This segment is designed for high-net-worth and ultra-high-net-worth individuals, offering personalized banking and wealth management services. The private banking unit focuses on providing tailored investment solutions and lifestyle management services to clients with a minimum investible fund of N 250 million.
International Banking
This segment extends the company’s services beyond domestic borders, catering to clients engaged in cross-border transactions and international trade. This unit provides a range of services that facilitate global business operations.
Custody Businesses
This segment also operates custody businesses, including First Pension Custodian for pension custody and FirstNominees for non-pension custody. These services ensure the secure management of clients' assets and investments.
Business Strategy
The company’s business strategy is centered around optimizing customer journeys by enhancing agility, responsiveness, and user experience across all touchpoints. The company is committed to building next-generation capabilities that will propel it to the forefront of the industry.
The company aims to enhance efficiency while navigating the complexities of the global economic landscape. By focusing on innovation and technology, the company seeks to improve its service delivery and customer engagement.
Products and Services
The company offers a range of products and services designed to meet the diverse needs of its customers. These include:
Banking Products: The company provides various banking products, including savings accounts, current accounts, loans, and credit facilities tailored to individual and business needs.
Wealth Management Services: The company offers wealth management solutions that include investment advisory, portfolio management, and financial planning services for high-net-worth individuals.
Transaction Banking: This service encompasses payment processing, cash management, and trade finance solutions, ensuring that businesses can manage their financial transactions efficiently.
Custody Services: The company provides custody services for both pension and non-pension assets, ensuring the secure management of clients' investments.
Digital Banking Solutions: The company has invested in digital platforms such as FirstOnline and FirstMobile, allowing customers to access banking services conveniently and securely.
Geographical Markets Served
The company operates primarily in Nigeria, with a significant presence in various regions across the country. The company’s network of business offices and agent locations enables it to serve a customer base effectively.
Seasonality
The company’s operations may experience seasonality, influenced by various factors such as economic cycles, consumer behavior, and regulatory changes. By understanding the seasonal patterns in customer demand, the company can optimize its service delivery and resource allocation.
Customers
The company serves a range of customers, including individual consumers, small and medium-sized enterprises, large corporations, government entities, and high-net-worth individuals.
Sales and Marketing
The company employs a multi-channel approach to sales and marketing, utilizing both traditional and digital marketing strategies. The company’s marketing efforts are designed to reach a broad audience and promote its diverse range of products and services. The company leverages digital platforms, social media, and targeted advertising to engage with customers and enhance brand awareness.
History
The company was founded in 1894. It was incorporated in 2012. The company was formerly known as FBN Holdings Plc and changed its name to First HoldCo Plc in 2025.