William Hill PLC operates as a sports betting and gaming company in the United Kingdom, the United States, and internationally. The company is a subsidiary of Caesars Entertainment, Inc.
Segments
The company operates through Retail, Online, and US segments.
Online
This segment operates as an online betting and gaming provider to customers in the U.K., Southern Europe and the Nordics.
Retail
This segment operates licensed betting offices (LBOs). As of December 29, 2020, the company had 1,41...
William Hill PLC operates as a sports betting and gaming company in the United Kingdom, the United States, and internationally. The company is a subsidiary of Caesars Entertainment, Inc.
Segments
The company operates through Retail, Online, and US segments.
Online
This segment operates as an online betting and gaming provider to customers in the U.K., Southern Europe and the Nordics.
Retail
This segment operates licensed betting offices (LBOs). As of December 29, 2020, the company had 1,414 LBOs nationwide.
US
The company launched its new iCasino product in New Jersey in August and its retail kiosks and ePOS are integrated onto Liberty. As new states legislate, the company has the flexibility to launch retail and mobile and it would continue to build out its platform and product as the market develops.
The company expanded its access to 26 states through its joint venture with Caesars Entertainment, Inc. following which 14 states were live as of December 29, 2020. The company has agreements with America’s major sports media brands, CBS Sports and ESPN, which feature its U.S. sports betting data and app.
Strategy
The company’s strategy is to deliver its international and digital growth ambitions.
History
William Hill PLC was founded in 1934. The company was incorporated in 2001. The company was formerly known as William Hill Limited and changed its name to William Hill PLC in May 2002.