TBC Bank Group PLC through its subsidiaries, provides banking, leasing, insurance, brokerage, and card processing services to corporate and individual customers in Georgia, Azerbaijan, and Uzbekistan.
Business Segments
The company operates in two primary geographical locations: Georgia and Uzbekistan. In Georgia, the company engages in retail banking, corporate banking, micro, small, and medium enterprises (MSME) lending, payments, leasing, and insurance services.
Retail Banking
This segmen...
TBC Bank Group PLC through its subsidiaries, provides banking, leasing, insurance, brokerage, and card processing services to corporate and individual customers in Georgia, Azerbaijan, and Uzbekistan.
Business Segments
The company operates in two primary geographical locations: Georgia and Uzbekistan. In Georgia, the company engages in retail banking, corporate banking, micro, small, and medium enterprises (MSME) lending, payments, leasing, and insurance services.
Retail Banking
This segment offers a multitude of products designed for individual customers, including personal loans, mortgage services, and deposits. This segment also leverages the company's advanced digital banking platform, which facilitates online and mobile banking.
Corporate Banking
This segment addresses the needs of business clients, providing solutions for larger firms while supporting the MSME sector with tailored financing options.
In Uzbekistan, the company engages in the fintech space through strategic acquisitions, such as controlling interest in Payme, which offers payment solutions, alongside TBC UZ, its end-to-end digital banking service for individuals.
Business Strategy
The business strategy of the company revolves around a set of strategic priorities aimed at enhancing service delivery and maximizing growth potential. Primarily, the company seeks to strengthen its position within the mass retail segment, focusing on attracting a larger customer base while providing personalized financial solutions.
The company also places an emphasis on productivity through digitization and the integration of technology in its processes. By utilizing financial technology to streamline services, the company is committed to improving underwriting quality with data analytics that enhance lending practices and tailor services to individual customer needs.
In terms of customer engagement, the company aims to boost customer loyalty by offering a diverse array of convenient online services, enhancing user experience throughout its digital ecosystems. The integration of various lifestyle offerings under its TNET digital platform serves to increase daily touchpoints with customers, ultimately driving both transactions and user retention.
The company's strategy for its Uzbekistan operations focuses on harnessing significant growth opportunities in the digital financial space. By expanding its consumer banking and payments services, the company aims to create a robust digital financial ecosystem capable of meeting the evolving needs of consumers.
Products and Services
The company offers a comprehensive suite of products and services designed to cater to the financial needs of both individual customers and businesses.
Retail Banking
This segment provides various personal banking products, including savings and current accounts, personal loans, and mortgages.
Corporate Banking
This segment encompasses a range of services such as corporate loans, trade finance, cash management solutions, and treasury services. Additionally, the MSME sector includes tailored loan products.
The company offers payment solutions. Insurance services are also offered. In addition to these core services, the company engages in supporting the startup ecosystem through its Startuperi platform, which provides financial guidance and educational resources to emerging businesses. The company also offers agricultural loans and programs.
Geographical Markets Served
The company primarily operates in Georgia and Uzbekistan.
Customers
The company serves a diverse clientele that includes retail customers, small and medium-sized enterprises, corporate clients, and startups. The bank caters to individual customers through various personal banking products and services, while corporate clients include large enterprises needing specialized financial solutions. The MSME sector is pivotal for the bank's business model, with the company supporting thousands of small businesses and encouraging entrepreneurship within Georgia.
The company supported over 54,000 businesses through its educational initiatives and business support programs.
Sales and Marketing
The company utilizes a multifaceted approach to sales and marketing that combines digital marketing, traditional advertising, and partnerships. The bank's robust online presence, supported by its digital ecosystem.
Through targeted online campaigns, the company interfaces directly with potential customers, providing information about its extensive product offerings.
Additionally, the company invests in partnerships that enhance its product outreach.
History
TBC Bank Group PLC was founded in 1992. The company was incorporated in 2016.