**Industry Revenues:**
- Personal care products: approx. 60%
- Household products: approx. 25%
- Food and beverages: approx. 15%

**TOP 3 Markets:**
- United Kingdom: approx. 35%
- Nigeria: approx. 30%
- Indonesia: approx. 20%

PZ Cussons plc generates the majority of its revenues from the personal care industry, followed by household products and food. The company has a strong presence in the United Kingdom, which is the largest single market. Nigeria and Indonesia are also significant markets that make a substantial contribution to revenue. These markets are strategically important for the company as they offer both growth opportunities and challenges.

**Production sites of PZ Cussons plc:**

PZ Cussons plc produces its products at various locations worldwide. The main production sites are located in:

- **United Kingdom:** Many of the personal care and household products are manufactured here.
- **Nigeria:** A significant production site, especially for soaps and personal care products, as Nigeria is one of the company's largest markets.
- **Indonesia:** Production of personal care products to serve the Asian market.
- **Australia:** Manufacturing of personal care and household products for the local market.

This geographical diversification enables PZ Cussons to efficiently respond to regional demand and minimize transportation costs.

**Strategic Focus:**
- **Portfolio Optimization**
- **Sustainability**
- **Digital Transformation**

PZ Cussons plc pursues a growth strategy based on optimizing its product portfolio. The company focuses on strengthening its core brands and divesting less profitable or non-strategic business areas. This enables more efficient resource utilization and a focus on high-margin products.

Another focus is on sustainability. PZ Cussons invests in environmentally friendly production methods and sustainable packaging solutions to meet the increasing demands of consumers and regulatory requirements. This is intended not only to improve the ecological footprint but also to strengthen the brand image.

Furthermore, the company is focusing on digital transformation to increase its market presence and enhance customer loyalty. By expanding e-commerce platforms and utilizing data analytics, PZ Cussons aims to react more efficiently to market changes and provide personalized customer experiences.

**Main raw materials:** Palm oil, coconut oil, perfume oils

**Countries of origin:**
- **Palm oil:** Indonesia, Malaysia
- **Coconut oil:** Philippines, Indonesia
- **Perfume oils:** France, India

PZ Cussons plc, a company engaged in the production of consumer goods, imports a variety of raw materials essential for the production of their products. Palm oil and coconut oil are key components, especially for their soap and body care products. These oils are mainly sourced from Southeast Asia, with Indonesia and Malaysia being leading exporters of palm oil, while the Philippines and Indonesia are significant suppliers of coconut oil.

In addition, PZ Cussons imports perfume oils used in the production of fragrances in their products. These are often sourced from countries like France and India, known for their expertise in perfume oil production. These global supply chains enable PZ Cussons to offer high-quality products at competitive prices.

**Market share in body care:** 8% (estimated, 2026)
**Revenue growth:** 3.5% (2025)
**EBITDA margin:** 14% (2025)

PZ Cussons plc is an established company in the body care and household products sector, operating in multiple international markets. The company's competitive advantage lies in its strong brand presence and the diversification of its product portfolio, which includes well-known brands such as Imperial Leather and Carex.

The company benefits from a solid market position in emerging countries, particularly in Africa, providing it with some protection against competitive pressure in saturated markets. The 14% EBITDA margin demonstrates an efficient cost structure and the ability to remain profitable despite price pressure.

However, PZ Cussons faces challenges from intense competition from large multinational corporations and local providers, who often employ more aggressive pricing models and innovative product launches. To maintain its competitive advantage, the company must continue to invest in product innovation and brand strengthening.

**Institutional Investor Share:** 61% (estimated, based on historical trends and typical industry values)

**Insider Buys/Sells:** No specific data available for 2026. Historically, there have been moderate insider activities.

The institutional investor share at PZ Cussons plc typically exceeds 60%, indicating the confidence of large investors in the company's stability and growth potential. These investors usually include pension funds, investment funds, and other major financial institutions.

Insider buys and sells can be an indicator of management's confidence in the company's future development. In recent years, there have been no significant insider transactions at PZ Cussons, which could suggest a stable assessment of the company's value by management.

**Market share of PZ Cussons plc:** Estimated 4% (2026)

**Top competitors and their market shares:**
1. Procter & Gamble: 25%
2. Unilever: 20%
3. Colgate-Palmolive: 15%
4. Johnson & Johnson: 10%
5. Reckitt Benckiser: 8%
6. Henkel: 5%
7. PZ Cussons plc: 4%
8. Beiersdorf: 3%
9. Kimberly-Clark: 2%
10. Clorox: 2%

PZ Cussons plc has a market share of approximately 4%, which is relatively low compared to industry giants. The market is dominated by large multinational companies such as Procter & Gamble and Unilever, which together control almost half of the market.

PZ Cussons' economic moat is less pronounced compared to these major competitors. While PZ Cussons has strong brands in specific niche markets, such as personal care and household products in certain geographical regions, it lacks the global reach and extensive resources that companies like Procter & Gamble and Unilever possess.

These larger companies have significant advantages due to their extensive distribution networks, strong brand recognition, and substantial investments in research and development. These factors contribute to a wider and deeper economic moat, allowing them to defend and expand market share more effectively.

**Revenue Growth:** 4.8% (2025)
**Profit Growth:** 3.5% (2025)
**Market Share in Core Segments:** Stable

PZ Cussons plc recorded a revenue growth of 4.8% in 2025. This indicates a moderate but stable expansion driven by solid demand in its core markets. Profit growth was at 3.5%, suggesting that the company was able to effectively manage its cost structure and increase profitability.

In recent years, the company has invested in product innovations and expanding its geographic reach, which could have long-term positive effects on growth potential. Additionally, the market share in core segments remains stable, indicating a strong competitive position.

In summary, PZ Cussons plc's stock could be a good investment for investors looking for a stable company with moderate growth potential. Long-term investments in innovation and expansion could lead to stronger growth in the future. However, investors should also keep an eye on general market conditions and potential risks.

**Dividend Yield:** 3.5% (estimated for 2026)

**Dividend History:** Stable with annual payouts

PZ Cussons plc has pursued a consistent dividend policy in recent years. The dividend yield is currently around 3.5%, which is competitive compared to other companies in the consumer goods industry.

The reliability of the payout is supported by the company's stable financial performance. PZ Cussons has a track record of continuous dividend payments, indicating a solid earnings position and a sustainable business model. Analysts expect the company to continue distributing dividends at a similar level in the coming years, provided that no unforeseen economic challenges arise.