JD Sports Fashion Plc Price Target | Analysis, Price & Growth Outlook

JD Sports Fashion Pl...

LSE:JD.

£ 0,68

£-0,02 (-2,86%)

0,68 £

£-0,02 (-2,86%)

End-of-day quote: 03/27/2026

JD Sports Fashion Plc Stock Value

Analysts currently rate LSE:JD. as Outperform.

Outperform

JD Sports Fashion Plc Company Info

EPS Growth 5Y

11,38%

Market Cap

£3,42 B

Long-Term Debt

£0,59 B

Quarterly earnings

05/07/2026

Dividend

£0,01

Dividend Yield

1,43%

Founded

1981

Industry

Consumer Discretionary

Country

United Kingdom

Website

JD Sports Fashion Plc

ISIN Number

GB00BM8Q5M07

Website

http://www.jdplc.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

£0,93

36.76%

Last Update: 03/26/2026

Analysts: 17

Highest Price Target £2,00

Average Price Target £0,93

Lowest Price Target £0,85

In the last five quarters, JD Sports Fashion Plc’s Price Target has fallen from £2,68 to £1,73 - a -35,45% decrease. Fiveteen analysts predict that JD Sports Fashion Plc’s share price will increase in the coming year, reaching £0,93. This would represent an increase of 36,76%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does JD Sports Fashion Plc do?

JD Sports Fashion Plc operates primarily in the retail sector, focusing on sports fashion and outdoor apparel. The company is recognized for its extensive range of products that cater to a varied consumer demographic, from the sports enthusiast to the fashion-forward shopper. The retail offering includes a wide variety of apparel, footwear, and accessories, with a particular emphasis on sports and outdoor activities. By strategically aligning its product offerings with consumer trends, the compa...

Business Segments

The company operates through two distinct business segments: Sports Fashion and Outdoor.

Sports Fashion

This segment includes sales from a wide range of branded sports apparel and footwear, as well as accessories that appeal to a younger, fashion-conscious demographic. The gross profit margin in the Sports Fashion segment is impressive, reflecting the company's effective pricing strategies and its ability to leverage brand strength.

Outdoor

This segment is focuses on providing specialized apparel and footwear designed for outdoor pursuits. This segment caters to a demographic that is typically older and often more family-oriented compared to the younger consumers targeted by the Sports Fashion line. The Outdoor segment, while generating a smaller portion of the overall revenue compared to Sports Fashion, benefits from a niche market that values quality and functionality in outdoor gear.

Business Strategy

The business strategy of the company revolves around a vision to inspire the emerging generation of consumers within its target markets. To achieve this, the company is committed to cultivating a loyalty program that enhances customer experiences and consolidates its market position as a leading sports fashion retailer. This emphasis on customer engagement is complemented by a strong focus on innovative digital strategies that facilitate an omnichannel shopping experience.

Further, the company aims to optimize spending with third-party suppliers, ensuring that resources are allocated effectively to yield maximum value. The company is aware of the economic implications of global operations, particularly in relation to foreign exchange risks. The adoption of a European supply chain strategy has been instrumental in mitigating transactional exposure, allowing for more effective currency management, and reducing the reliance on local third-party financing.

Additionally, the company is dedicated to sustainable practices and transparency, aligning its long-term growth strategies with the principles of environmental stewardship. The company seeks to enhance stakeholder value through consistent revenue and profit growth, with a pledge to uphold high standards of corporate governance. The integration of Environmental, Social, and Governance (ESG) factors into the decision-making process further reinforces the company’s commitment to ethical practices in its global operations.

Products and Services

The company offers a wide array of products and services that position it as a premier retailer in the sports fashion and outdoor apparel sectors. The product range prominently features branded sports footwear, including popular lines that cater to both athletic performance and casual wear. In addition to footwear, the company also retails a diverse selection of sports apparel that encompasses activewear, athleisure, and fashion-forward clothing designs.

In terms of services, the company focuses on delivering a seamless omnichannel shopping experience. The company's online platform is designed to complement its physical stores, allowing customers to shop via multiple channels. This integration of digital and physical retailing is part of JD Sports' overarching strategy to optimize customer service and satisfaction and ensures that consumers can engage with the brand in ways that are most convenient for them.

Geographical Markets Served

The company operates in over 30 countries across four continents, reflecting its extensive geographical reach in the retail sector. The geographical distribution of its operations encompasses key markets in Europe, North America, and Asia, among others, allowing the company to capitalize on regional preferences and consumer trends in sports fashion and outdoor apparel.

Seasonality

Seasonality plays an important role in the performance of the company, particularly in the retail sector where consumer buying patterns often fluctuate throughout the year. The company typically sees increased sales during specific periods, such as back-to-school seasons, holiday shopping intervals, and other key retail events, which align with peak consumer spending habits.

To capitalize on the seasonality of its market, The company engages in strategic marketing initiatives that promote relevant product categories during peak seasons, ensuring that customers are aware of current offerings. The company's inventory management strategies are also tailored to meet the anticipated demand fluctuations, thereby optimizing stock levels to enhance sales performance.

Customers

The company caters to a diverse customer base that spans various demographics and lifestyle segments. The company primarily serves younger consumers who are fashion-conscious and actively engaged in sports and leisure activities.

Sales and Marketing

The company employs a multifaceted approach to sales and marketing, utilizing both traditional and digital channels to reach its target customers. The company places a significant emphasis on online marketing strategies, including social media engagement, influencer partnerships, and targeted advertising campaigns that resonate with younger consumers.

Physical stores, as a critical component of its sales strategy, provide customers with unique experiences and opportunities to interact with products firsthand. The integration of online and offline channels is a cornerstone of the company’s sales model, providing flexibility for consumers to shop according to their preferences.

The company's marketing strategies are tailored to coincide with peak shopping periods and promotional events, ensuring maximum visibility and engagement from consumers. As a result, the company continually enhances its presence and brand recognition in a competitive market.

History

JD Sports Fashion Plc was founded in 1981. The company was incorporated in 1985.

JD Sports Fashion Plc Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - Sportswear: approx. 60% - Casual wear: approx. 25% - Shoes: approx. 15% **TOP 3 Markets:** - United Kingdom: approx. 40% - USA: approx. 30% - Europe (excl. UK): approx. 20% JD Sports Fashion Plc generates the majority of its revenues from the sportswear industry, followed...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly Asia (Estimates based on 2023) JD Sports Fashion Plc primarily sources its products from Asian countries. Production mainly takes place in countries such as China, Vietnam, and Bangladesh, known for their textile and footwear manufacturing. These regions offer cost-effe...

What strategy does JD Sports Fashion Plc pursue for future growth?

**Revenue growth:** 10.5% (2024) **Expansion of sales area:** +8% (2024) JD Sports Fashion Plc pursues a growth strategy that focuses heavily on international expansion and increasing sales area. In 2024, the company recorded a revenue growth of 10.5%, supported by the opening of new stores and the...

Which raw materials are imported and from which countries?

**Main materials:** Textiles, leather, synthetic materials **Important importing countries:** - **China** - **Vietnam** - **India** - **Bangladesh** JD Sports Fashion Plc mainly imports textiles, leather, and synthetic materials used in the production of sportswear and shoes. China and Vietnam are...

How strong is the company’s competitive advantage?

**Market share in the UK:** 30% (2024) **Revenue growth:** 10% (2024) **Gross margin:** 48% (2024) JD Sports Fashion Plc has a significant competitive advantage, especially in the British market, where the company holds a market share of approximately 30%. This strong market position is suppo...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 60% (2025, estimated) **Insider Purchases/Sales:** No significant transactions in the last quarter (2025, estimated) The institutional investor share in JD Sports Fashion Plc is around 60%, which is typical for a company of this size and industry. In...

What percentage market share does JD Sports Fashion Plc have?

**Market share of JD Sports Fashion Plc:** Estimated 8% (2025) **Top competitors and their market shares:** 1. **Nike Inc.:** 15% 2. **Adidas AG:** 12% 3. **Puma SE:** 10% 4. **Under Armour Inc.:** 9% 5. **JD Sports Fashion Plc:** 8% 6. **Foot Locker Inc.:** 7% 7. **Decathlon:** 6% 8. **Skechers US...

Is JD Sports Fashion Plc stock currently a good investment?

**Revenue Growth:** 10% (2024) **Profit Growth:** 8% (2024) **Market Share in the Sportswear Sector:** 15% (2024) JD Sports Fashion Plc recorded a revenue growth of 10% in 2024, attributed to strong demand for sportswear and successful expansion into international markets. The company has strengthe...

Does JD Sports Fashion Plc pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (2025, estimated) **Dividend History:** Consistent payout over the last 5 years JD Sports Fashion Plc has regularly distributed dividends in recent years, indicating a reliable dividend policy. The estimated dividend yield of 2.5% for the year 2025 reflects a moderate r...

New support ticket

Explore

JD Sports Fashion Plc Stock Value

JD Sports Fashion Plc Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does JD Sports Fashion Plc do?

JD Sports Fashion Plc Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

JD Sports Fashion Plc Stock Value

JD Sports Fashion Plc Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does JD Sports Fashion Plc do?

JD Sports Fashion Plc Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.