Frasers Group Plc stock | Price target for 2026, price & analyst rating

Frasers Group Plc

LSE:FRAS

£ 6,28

£-0,11 (-1,72%)

6,28 £

£-0,11 (-1,72%)

End-of-day quote: 03/27/2026

Frasers Group Plc Stock Value

The analyst rating for LSE:FRAS is currently Outperform.

Outperform

Frasers Group Plc Company Info

EPS Growth 5Y

43,69%

Market Cap

£2,71 B

Long-Term Debt

£1,12 B

Annual earnings

07/17/2026 (E)

Dividend

£0,00

Dividend Yield

0,00%

Founded

1982

Industry

Consumer Discretionary

Country

United Kingdom

Website

Frasers Group Plc

ISIN Number

GB00B1QH8P22

Website

http://www.frasers.group

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

£7,53

19.9%

Last Update: 03/29/2026

Analysts: 8

Highest Price Target £11,00

Average Price Target £7,53

Lowest Price Target £6,50

In the last five quarters, Frasers Group Plc’s Price Target has fallen from £11,17 to £8,62 - a -22,83% decrease. Eight analysts predict that Frasers Group Plc’s share price will increase in the coming year, reaching £7,53. This would represent an increase of 19,90%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Frasers Group Plc do?

Frasers Group Plc, together with its subsidiaries, retails sports and leisure clothing, footwear, homeware, furniture, sports equipment and bicycles, accessories, and apparel through department stores, shops, and online in the United Kingdom, Europe, the United States, Asia, Oceania, and internationally. Business Segments The company operates through four segments: UK Sports, Premium Lifestyle, International, and Wholesale & Licensing. UK Sports: In the UK Sports Retail segment, the company p...

Business Segments

The company operates through four segments: UK Sports, Premium Lifestyle, International, and Wholesale & Licensing.

UK Sports: In the UK Sports Retail segment, the company provides an extensive range of sporting apparel, footwear, and equipment primarily through its flagship fascia, Sports Direct. This segment also includes its lifestyle brand, USC. The business is focused on ensuring a significant portion of its offerings includes leading third-party brands, indicating a commitment to enhancing the overall sports retail proposition. The UK Sports Retail segment encompasses core operations within the UK, alongside online retail activities, not including operations in specific international markets such as the Baltics or Malaysia.

Premium Lifestyle: Within the Premium Lifestyle segment, the company is cultivating a refined selection of premium and luxury offerings that include high-end multi-brand retail destinations through brands like FLANNELS, Frasers, House of Fraser, Jack Wills, and others. This segment aims to captivate fashion-conscious consumers seeking luxurious, trend-forward products across diverse categories.

International: The International Retail segment is in a continuous state of growth and refinement, adapting the company's proposition to suit local markets. This selective approach applies to regions such as the Republic of Ireland, Malaysia, and continental Europe, ensuring the company's offerings resonate with regional consumer trends and preferences. Notably, during this fiscal period, the company has disposed of several brands, including Bob's Stores and Eastern Mountain Sports, highlighting its strategic realignment focus.

Wholesale & Licensing: The Wholesale & Licensing segment facilitates revenue generation through partnerships with brands and retailers, leveraging joint ventures for broader market outreach. This segment enables the company to explore additional revenue streams while maintaining brand integrity across its various retail avenues.

Business Strategy

The company continues its commitment to delivering a successful elevation strategy that emphasizes the significance of brands, the enhancement of digital platforms, and the continual improvement of physical stores. The overarching vision is to afford consumers access to the finest sports, premium, and luxury brands, achieved by cultivating a world-class retail ecosystem. The approach promotes a dynamic interplay between physical and digital retail experiences, aiming to align customer engagement with emerging retail trends.

The company engages proactively with its key partners and investors to bolster brand acquisitions, facilitating a diversified product offering that aligns with consumer demands. Regular assessments conducted by the Board and senior management ensure the strategic direction remains agile and responsive to market shifts, while ongoing market analysis allows the company to fine-tune resource allocation effectively.

The group prioritizes the development of strong relationships with third-party brands, ensuring the selection of high-quality products effectively meets market expectations. The emphasis remains on elevating both the online and physical presence, maximizing the overall shopping experience. With innovations being integrated at numerous strategic levels, from digital advancements to enhancements in brick-and-mortar stores, the company is set to embrace the future of retail with agility and foresight.

Products and Services

The company offers a diverse range of products and services designed to cater to both everyday consumers and luxury shoppers. The company’s retail offerings include an extensive selection of sporting apparel, footwear, and equipment under the Sports Direct brand, supplemented by lifestyle products offered through USC. In tandem with these offerings, the company promotes a rich variety of premium and luxury brands, combining contemporary fashion with high-quality items.

In addition to its core offerings, the company invests in the development of exclusive in-house brands, thoughtfully designed to reflect market trends while providing consumers with unique choices. The products span numerous categories, including athletic wear, casual clothing, luxury items, and specialty goods tailored for niche markets. Furthermore, the company is advancing its research and development capabilities aimed at producing sustainable products and adopting environmentally responsible practices in response to growing consumer preferences for eco-friendly options.

The company’s services extend beyond traditional retail, including personalized shopping experiences, premium customer service, and loyalty programs that foster long-term relationships with repeat customers. Each aspect of the business is designed to provide a seamless experience across various retail environments, whether in-store or online, ensuring a comprehensive service offering that enhances overall customer satisfaction.

Geographical Markets Served

The company has established a substantial presence in multiple geographical markets. The primary market remains the United Kingdom, but the company actively operates within European regions, parts of Asia, including Malaysia, and selected locations in the USA and Oceania. This diversified international footprint allows the company to leverage brand relationships and adapt offerings to align with local consumer interests effectively.

Seasonality

The company experiences a degree of seasonality in its operations, typical of businesses within the retail sector. The fluctuations are often influenced by several factors, including holiday shopping, sporting seasons, and fashion trends. Consequently, certain periods may yield heightened consumer activity, particularly around key sales events, and major sports competitions, while others may see a lull in consumer spending.

To navigate these seasonal variations effectively, the company employs strategic marketing initiatives and promotional campaigns aimed at stimulating demand during off-peak seasons while maximizing revenue during peak periods. By adapting inventory management and forecasting based on historical trends, the company mitigates potential risks associated with seasonality, ensuring operational resilience.

Customers

The company caters to a broad customer base, encompassing diverse demographics that span various sectors of the retail market. By offering a multifaceted range of products and brands, the company attracts customers ranging from fitness enthusiasts to luxury shoppers.

The organization maintains a diverse clientele across its multiple retail brands, including Sports Direct, USC, FLANNELS, Frasers, and House of Fraser. While precise customer numbers are not disclosed, the extensive geographical reach and brand diversity suggest a well-established presence in both the physical retail and e-commerce landscapes, serving millions of satisfied customers annually.

Sales and Marketing

The company employs a multi-faceted approach to sales and marketing, combining traditional retail with modern e-commerce strategies. This ensures a broad reach to diverse consumer segments, whether through physical stores or online platforms.

The company focuses on enhancing customer engagement through targeted marketing campaigns, loyalty programs, and personalized shopping experiences, leveraging data analytics for customer insights. Distribution channels are strategically aligned with market trends, incorporating innovative approaches to ensure optimal product availability across all retail outlets.

History

The company was founded in 1982. The company was incorporated in 2006. The company was formerly known as Sports Direct International plc and changed its name to Frasers Group Plc in December 2019.

Frasers Group Plc Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Retail (sporting goods and apparel):** approx. 60% **Electronics and household appliances:** approx. 25% **Real estate and other:** approx. 15% **TOP 3 markets:** 1. **United Kingdom:** approx. 50% 2. **Europe (excluding UK):** approx. 30% 3. **Asia:** approx. 10% Frasers Group Plc generate...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly in Asia, especially China and Vietnam (estimated 2023) Frasers Group Plc, known for retailing sports goods and clothing, sources the majority of its products from third-party suppliers manufacturing in Asia. Production is mainly carried out in countries like China and V...

What strategy does Frasers Group Plc pursue for future growth?

**Revenue Growth:** 10% (estimated for 2025 based on previous growth rates) Frasers Group Plc is pursuing a multi-pronged growth strategy focused on expansion, digitalization, and brand strengthening. The company plans to expand its presence by opening new stores in both existing and new markets. A...

Which raw materials are imported and from which countries?

**Main raw materials:** Textiles, leather, plastics **Countries of origin:** China, Bangladesh, India, Vietnam Frasers Group Plc, as a significant retailer in the sports clothing and equipment sector, mainly imports textiles, leather, and plastics. These materials are essential for the production...

How strong is the company’s competitive advantage?

**Market share in the UK:** 10% (estimated 2025) **Revenue growth:** 8% (2024) **Profit margin:** 6.5% (2024) Frasers Group Plc has gained a significant competitive advantage through a diversified brand strategy and a strong presence in retail. The company benefits from a broad portfolio of bra...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Ownership:** 65% (estimated for 2025 based on historical trends) **Insider Trades:** No specific data available for 2025. However, historically there have been regular transactions by insiders. The institutional investor ownership in Frasers Group Plc is estimated to be ar...

What percentage market share does Frasers Group Plc have?

**Market share of Frasers Group Plc:** Estimated around 6% (2025) **Top competitors and their market shares:** 1. **Nike Inc.** - around 27% 2. **Adidas AG** - around 20% 3. **Decathlon** - around 10% 4. **JD Sports Fashion Plc** - around 8% 5. **Frasers Group Plc** - around 6% 6. **Under Armour In...

Is Frasers Group Plc stock currently a good investment?

**Revenue Growth:** 8.5% (2024) **Profit Growth:** 10.2% (2024) **Market Share in Retail:** 6% (2024) Frasers Group Plc recorded a revenue growth of 8.5% in 2024, attributed to successful expansion and a stronger market presence. The 10.2% profit growth indicates that the company operates efficient...

Does Frasers Group Plc pay a dividend – and how reliable is the payout?

**Dividend:** No payout (as of 2025) Frasers Group Plc has not paid any dividends in recent years. The company has focused on reinvesting profits into the growth and expansion of its business. This strategy is reflected in the acquisition of new brands and strengthening its market position. The re...

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Frasers Group Plc Stock Value

Frasers Group Plc Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Frasers Group Plc do?

Frasers Group Plc Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Frasers Group Plc Stock Value

Frasers Group Plc Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Frasers Group Plc do?

Frasers Group Plc Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.