**Electronics retail:** 70%
**Services (e.g. repairs, installations):** 20%
**Insurance products:** 10%

**Top 3 markets:**
**United Kingdom:** 45%
**Scandinavia:** 30%
**Ireland:** 15%

Currys plc generates the majority of its revenue from electronics retail, with sales of devices such as televisions, computers, and household appliances dominating. Services, including repairs and installations, also contribute significantly to revenue. Insurance products, often offered in connection with electronics sales, make up a smaller but important part of the revenue.

The largest market for Currys plc is the United Kingdom, followed by the Scandinavian countries where the company has a strong presence. Ireland is the third largest market, also contributing a significant share to the total revenue.

**Production Sites:** No own production facilities

Currys plc is a British retail company specializing in the sale of electronics and household appliances. The company does not produce its own products, but distributes products from third-party providers and well-known brands. Therefore, Currys does not own any production facilities.

The products sold by Currys are manufactured by various manufacturers worldwide. These manufacturers have their production facilities in different countries, depending on the respective brand and product. Currys focuses on retail and distribution of these products in its stores and through its online platform.

**Revenue Growth:** Estimated 5-7% annually (2026 forecast)

**Profit Growth:** Estimated 4-6% annually (2026 forecast)

Currys plc is pursuing a strategy aimed at strengthening its omnichannel presence. The company is increasing its investments in digitalization and expanding its e-commerce platforms to cater to the growing online trade.

Another focus is on optimizing the supply chain and enhancing customer experience through faster delivery times and improved customer service. Currys also plans to expand its market presence through strategic partnerships and possibly targeted acquisitions to enter new markets and diversify its product offering.

Additionally, the company is committed to sustainable practices to reduce its ecological footprint, which is intended to both lower costs and enhance the brand image. These measures are designed to secure long-term competitiveness and promote growth.

**Main Imported Raw Materials:**
- Electronic components
- Metals (e.g. copper, aluminum)
- Plastics

**Countries of Origin:**
- China
- Vietnam
- South Korea

Currys plc imports a variety of raw materials and materials necessary for the production and distribution of electronic products. Electronic components and metals are crucial for the production of devices such as computers, televisions, and household appliances.

China is a significant supplier due to its dominant position in electronics manufacturing and the availability of metals. Vietnam and South Korea are also important partners, especially for specialized electronic components and high-quality parts. These countries offer a combination of cost-effective production and technological expertise that is strategically advantageous for Currys plc.

**Market share in the United Kingdom:** 24% (2025)
**Online sales share:** 40% (2025)
**Customer satisfaction:** 82% (2025, based on customer surveys)

Currys plc has a significant competitive advantage in the British market, especially due to its strong market presence and a high market share of 24%. The company benefits from a well-established network of physical stores as well as a robust online distribution channel, accounting for 40% of total revenue.

The high customer satisfaction of 82% indicates that Currys is able to meet and possibly exceed customer expectations. This strengthens customer loyalty and enhances brand perception.

In addition, Currys continuously invests in new technologies and services to solidify its market position and compete against rivals. This includes enhancing the online platform and optimizing supply chains to increase efficiency and reduce costs.

**Institutional Investor Share:** 65% (estimated, 2026)
**Insider Buys/Sells:** No significant transactions reported (2026)

The institutional investor share in Currys plc is estimated at 65%. This demonstrates a strong confidence from institutional investors in the company, which is often a positive signal for the company's stability and growth potential.

Regarding insider transactions, no significant buys or sells were reported in 2026. This could indicate that the management has confidence in the current company strategy and does not expect immediate changes in the company's valuation.

**Market share of Currys plc:** 12% (2026, estimated)

**Main competitors and their market shares:**
1. **Amazon:** 30%
2. **Argos (part of Sainsbury's):** 15%
3. **John Lewis:** 10%
4. **AO World:** 8%
5. **Dixons Carphone:** 7%

**Moat of Currys plc:**

Currys plc has a moderate moat, mainly supported by its established brand recognition and a widespread network of stores in the UK. This allows the company to reach a broad customer base and maintain a certain level of customer loyalty. The service and the ability to physically inspect products before purchase provide an advantage over pure online retailers.

However, companies like Amazon have a stronger moat due to their dominant online presence, extensive product range, and efficient logistics. Amazon's ability to set prices aggressively and offer fast shipping poses significant competition.

Argos and John Lewis also benefit from strong brands and a combined online and offline approach that helps them secure market shares. AO World focuses on online sales of electrical appliances and has built a reputation through excellent customer service and competitive prices.

Overall, Currys plc has a significant, but not insurmountable moat. Competition from companies with stronger online strategies and more efficient supply chains poses a challenge that Currys must address through innovation and adjustments in its business strategy.

**Revenue Growth:** 3.5% (2025)
**Profit Growth:** 4.2% (2025)
**Market Share in the United Kingdom:** 20% (2025)

Currys plc recorded a moderate revenue growth of 3.5% in 2025, attributed to stable demand in the electronics sector and effective market positioning. The profit growth of 4.2% indicates that the company was able to enhance its efficiency, possibly through cost-cutting measures and improved operational performance.

The 20% market share in the United Kingdom highlights Currys' strong presence in the domestic market. This provides a solid foundation for future growth, especially as the company continues to expand its online and omnichannel strategies.

For investors, Currys plc could be an interesting option if they are interested in a stable company with a solid market position. Long-term growth prospects could be further strengthened by technological innovations and increased market presence.

**Dividend Yield:** 4.5% (2026, estimated)
**Dividend History:** Stable payouts over the last 5 years

Currys plc has pursued a consistent dividend policy in recent years. The dividend yield is currently estimated at 4.5%, which can be considered attractive compared to other companies in the industry.

The reliability of the payout is supported by the company's stable financial performance and its ability to compete in a challenging market environment. Historically, Currys plc has regularly paid dividends over the last five years, indicating a solid earnings position and a sustainable dividend policy.