Burberry Group Stock | Forecast, Price Target & Outlook 2026

Burberry Group

LSE:BRBY

£ 10,27

£-0,23 (-2,19%)

10,27 £

£-0,23 (-2,19%)

End-of-day quote: 03/27/2026

Burberry Group Stock Value

Analysts currently give LSE:BRBY a rating of Outperform.

Outperform

Burberry Group Company Info

EPS Growth 5Y

-32,74%

Market Cap

£3,69 B

Long-Term Debt

£0,44 B

Annual earnings

05/14/2026 (E)

Dividend

£0,00

Dividend Yield

0,00%

Founded

1856

Industry

Consumer Discretionary

Country

United Kingdom

Website

Burberry Group

ISIN Number

GB0031743007

Website

http://www.burberryplc.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

£14,00

36.32%

Last Update: 03/28/2026

Analysts: 19

Highest Price Target £15,90

Average Price Target £14,00

Lowest Price Target £9,40

In the last five quarters, Burberry Group’s Price Target has risen from £3,63 to £6,93 - a 90,91% increase. Sixteen analysts predict that Burberry Group’s share price will increase in the coming year, reaching £14,00. This would represent an increase of 36,32%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Burberry Group do?

Burberry Group plc manufactures, retails, and wholesales luxury goods under the Burberry brand. Business Segments The company operates through two segments: Retail/Wholesale Channel and Licensed Products. Retail/Wholesale Channel The Retail/Wholesale segment encompasses directly operated and franchise retail operations, and wholesale distribution, making it an integral part of the company's structure. Retail stores are strategically located in high-end shopping districts and luxury departmen...

Burberry Group plc manufactures, retails, and wholesales luxury goods under the Burberry brand.

Business Segments

The company operates through two segments: Retail/Wholesale Channel and Licensed Products.

Retail/Wholesale Channel

The Retail/Wholesale segment encompasses directly operated and franchise retail operations, and wholesale distribution, making it an integral part of the company's structure. Retail stores are strategically located in high-end shopping districts and luxury department stores globally, showcasing the latest collections and creating unique consumer experiences.

Licensed Products

The Licensed Products segment involves collaboration with third-party manufacturers who produce goods under the Burberry name. This segment allows the company to enhance brand presence while leveraging external expertise in product manufacturing and distribution. The comprehensive approach to segment reporting enables the company to assess performance and allocate resources effectively.

Business Strategy

The company's business strategy is designed to consolidate its position as a leader in luxury fashion while remaining adaptable to evolving market conditions. This includes a commitment to quality in design, craftsmanship, and sustainability, ensuring that products stand the test of time. Long-term strategic planning is conducted annually, assessing prospects for growth, performance by product and channel, and overall market conditions.

The emphasis is laid on modernizing storytelling surrounding the Burberry brand. Initiatives intent to clarify what the brand represents today and enhance its appeal among luxury consumers. Innovation in product design, sustainability efforts, and deepened consumer relationships are cornerstones of the strategy. The objective is to strengthen brand perception while expanding market share in the luxury segment.

Alongside traditional retail, the company also focuses on digital transformation. The integration of technology into operations enhances customer experience and streamlines internal processes. Investment in e-commerce capabilities seeks to reach a wider audience, thus driving growth in the online market, a sector that remains increasingly significant for consumer engagement in the modern retail environment.

Products and Services

The company offers an extensive range of luxury products across various categories, including outerwear, ready-to-wear clothing, bags, accessories, and fragrances. The company is particularly renowned for its trench coats, made from the innovative gabardine fabric invented by its founder. The materials used are sourced responsibly to ensure the highest quality while minimizing environmental impacts.

The apparel section includes women’s and men’s collections, reflecting modern trends while incorporating classic designs synonymous with Burberry's identity. Accessories range from handbags to scarves, often featuring the iconic Burberry check pattern that distinguishes the brand in the luxury market. The company has a significant fragrance line that captures the essence of the brand, designed to appeal to a broader audience seeking high-quality luxury scents.

The company collaborates with licensed partners for special categories, broadening its product offering and using the expertise of third-party manufacturers. This allows the company to maintain its focus on core competencies while enhancing product diversity.

In terms of personalization and unique consumer experiences, the company has implemented various initiatives, such as Made to Order programs and personalized shopping services. These enhance the brand's appeal to discerning consumers looking for unique luxury purchases.

Geographical Markets

Operating globally, the company serves diverse geographical markets, including Europe, North America, Asia, and the Middle East. Each market presents unique opportunities and challenges, which the company navigates through targeted strategies and localized marketing efforts.

Customers

The company serves a diverse clientele, ranging from luxury shoppers to high-profile celebrities and influencers. It maintains a robust customer base globally, enhancing brand loyalty through exceptional service and engaging experiences.

The company actively engages with its consumer base through personalized services, innovative customer experiences in-store and online, and leveraging data analytics to understand customer needs better.

Sales and Marketing

The company employs a comprehensive marketing strategy across multiple channels to enhance brand visibility and consumer engagement. Traditional marketing approaches, such as high-profile advertising campaigns, and seasonal fashion shows, coexist with digital marketing efforts, including social media engagement, influencer partnerships, and online retail promotions.

Distribution channels include physical retail stores and e-commerce platforms, with the latter becoming an increasingly important revenue stream. Directly operated stores allow the company to showcase its products confidently, while global wholesale relationships ensure broader product accessibility.

The company's marketing efforts are rooted in creating memorable experiences that captivate consumers and align with the luxurious ethos of the Burberry brand. Understanding consumer preferences enables targeted campaigns that resonate with diverse audiences, driving engagement and sales.

History

Burberry Group plc was founded in 1856. The company was incorporated in 1997.

Burberry Group Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Clothing: approx. 50% - Accessories: approx. 35% - Beauty products: approx. 15% **TOP 3 markets and their percentage shares:** - China: approx. 30% - USA: approx. 25% - Europe (incl. UK): approx. 20% Burberry Group plc generates the majority of its revenue f...

At which locations are the company’s products manufactured?

**Main production sites:** - United Kingdom - Italy - China Burberry Group plc produces a large part of its iconic trench coats and other luxury clothing in the United Kingdom, especially in the Yorkshire region. This production in the UK is an essential part of Burberry's brand identity and h...

What strategy does Burberry Group pursue for future growth?

**Revenue Growth:** Estimated 10% annually (2025) **Profit Growth:** Estimated 8% annually (2025) Burberry Group plc is pursuing a growth strategy that heavily focuses on strengthening its digital presence and expanding its product portfolio. The company is investing significantly in e-commerce pl...

Which raw materials are imported and from which countries?

**Main raw materials:** Cotton, leather, cashmere, wool **Main importing countries:** - **Cotton:** USA, India, China - **Leather:** Italy, France, Spain - **Cashmere:** China, Mongolia - **Wool:** Australia, New Zealand Burberry Group plc imports a variety of raw materials necessary for the produ...

How strong is the company’s competitive advantage?

**Brand Value:** $5.1 billion (2024, Brand Finance) **Revenue Growth:** 10% (2024) **Market Share in the Luxury Segment:** 4% (2024, estimated) Burberry Group plc has a significant competitive advantage due to its strong brand value, estimated at $5.1 billion in 2024. This strong brand identity ena...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approx. 70% (estimated for 2025 based on historical trends) **Insider Buys/Sells:** No significant transactions in the last year (2024) The institutional investor share in Burberry Group plc traditionally stands at around 70%, indicating the trust of large investm...

What percentage market share does Burberry Group have?

**Market share of Burberry:** 3.5% (estimated for 2025) **Top competitors and their market shares:** 1. **LVMH (Moët Hennessy Louis Vuitton):** 20% 2. **Kering:** 15% 3. **Chanel:** 10% 4. **Hermès:** 8% 5. **Prada:** 6% 6. **Burberry:** 3.5% 7. **Ralph Lauren:** 3% 8. **Gucci (part of Kering):** 2...

Is Burberry Group stock currently a good investment?

**Revenue Growth:** 10% (2024) **Profit Growth:** 8% (2024) **Market Share in the Luxury Segment:** 5% (2024) Burberry Group plc recorded a revenue growth of 10% in 2024, attributed to successful expansion in Asian markets and strong demand for luxury fashion. The company also achieved a profit gro...

Does Burberry Group pay a dividend – and how reliable is the payout?

**Dividend Yield:** Approx. 2.5% (2025, estimated) **Dividend History:** Consistent payout in recent years Burberry Group plc has regularly distributed dividends to its shareholders in recent years. The dividend yield is estimated to be around 2.5% in 2025. This payout policy reflects the company...

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Burberry Group Stock Value

Burberry Group Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Burberry Group do?

Burberry Group Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Burberry Group Stock Value

Burberry Group Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Burberry Group do?

Burberry Group Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.