Autotrader Group Stock | Price, Analyst Rating & Outlook for 2026

Autotrader Group

LSE:AUTO

£ 4,70

+ £0,12 (2,62%)

4,70 £

+£0,12 (2,62%)

End-of-day quote: 03/31/2026

Autotrader Group Stock Value

The analyst rating for LSE:AUTO is currently Outperform.

Outperform

Autotrader Group Company Info

EPS Growth 5Y

7,78%

Market Cap

£3,77 B

Long-Term Debt

£0,03 B

Annual earnings

05/29/2026 (E)

Dividend

£0,11

Dividend Yield

2,38%

Founded

1977

Industry

Consumer Discretionary

Country

United Kingdom

Website

Autotrader Group

ISIN Number

GB00BVYVFW23

Website

http://www.autotrader.co.uk

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

£6,58

40%

Last Update: 03/31/2026

Analysts: 16

Highest Price Target £8,90

Average Price Target £6,58

Lowest Price Target £4,70

In the last five quarters, Autotrader Group’s Price Target has fallen from £8,88 to £7,48 - a -15,77% decrease. Fourteen analysts predict that Autotrader Group’s share price will increase in the coming year, reaching £6,58. This would represent an increase of 40,00%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Autotrader Group do?

Auto Trader Group plc operates in the digital automotive marketplace in the United Kingdom and Ireland. Business Segments The company operates through Digital Retailing, Automotive Listings, and Technology Solutions. Digital Retailing The Digital Retailing segment engages in enhancing the car buying experience by recognizing the growing consumer demand for online transactions. The company provides a comprehensive platform where users can browse detailed vehicle listings, view high-quality im...

Auto Trader Group plc operates in the digital automotive marketplace in the United Kingdom and Ireland.

Business Segments

The company operates through Digital Retailing, Automotive Listings, and Technology Solutions.

Digital Retailing

The Digital Retailing segment engages in enhancing the car buying experience by recognizing the growing consumer demand for online transactions. The company provides a comprehensive platform where users can browse detailed vehicle listings, view high-quality images, and access comprehensive vehicle histories. Additionally, it offers price comparison tools that empower consumers to make informed purchasing decisions. One of the innovative features in this segment is the Deal Builder, which allows consumers to explore financing options, obtain part-exchange valuations, and reserve cars directly online, creating a streamlined and efficient method for car buyers.

Automotive Listings

The Automotive Listings segment engages in curating a vast database of vehicles available from both dealers and private sellers. This foundational aspect of the company offerings emphasizes the importance of maintaining accurate and diverse listings. By facilitating comparison shopping, this segment aims to assist users in making informed purchasing decisions. The company ensures that its listings are extensive and up to date, which is crucial for attracting potential buyers and sellers to its platform.

Technology Solutions

The Technology Solutions segment engages in enhancing the operational efficiency of the marketplace. The company invests significantly in software development and digital tools to upgrade its internal capabilities and provide advanced solutions to dealer partners. This segment is vital for ensuring that dealers can effectively manage their inventory and sales processes, thus fostering a more efficient marketplace.

Business Strategy

The company business strategy is centered on leveraging technology to enhance the automotive marketplace. The company focuses on digital innovation to reshape the car buying experience and strengthen its competitive position. Key initiatives include expanding its Deal Builder product, which facilitates the purchasing process for used cars, allowing consumers to conduct much of their buying journey online. Investment in research and development is a priority, enabling the company to refine its technological frameworks and offerings continuously. The firm is committed to implementing features that cater to evolving consumer needs and adapting to market dynamics, ensuring smooth and efficient transactions for users. Moreover, the company places significant emphasis on customer feedback, utilizing insights from consumer interactions to drive enhancements in usability and product features. This customer-centric approach not only helps refine existing products but also informs the development of new functionalities aligned with market trends. The company is also keen on expanding partnerships with vehicle lenders to broaden financing options available to customers, which is expected to attract new market segments. Additionally, the company engages in community initiatives that support local charities and digital inclusion, reflecting its commitment to social responsibility while driving business growth.

Products and Services

The company’s product offerings encompass a comprehensive online platform for vehicle sales, complemented by various additional services. The primary service is its automotive marketplace, which showcases vehicle listings from both dealers and private sellers. These listings include thorough data such as pricing, specifications, and ownership histories, which are essential for informed decision-making by potential buyers. The platform's user-friendly interface and extensive resources facilitate a seamless browsing experience, catering to a wide range of consumer needs.

The company provides innovative features such as the Deal Builder, which enables users to engage in online transactions seamlessly. This feature allows users to obtain part-exchange valuations and apply for financing directly through the platform, significantly enhancing the efficiency of the car purchasing process. Furthermore, the company offers digital retail tools for automotive retailers, helping them enhance their online presence and manage inventory more effectively. These tools are designed to optimize operations, drive sales, and engage with potential customers in a more targeted manner. The company's ongoing investment in research and development reflects its commitment to maintaining its leadership position within the digital auto marketplace by continuously innovating its platform.

Geographical Markets Served

The company predominantly serves the United Kingdom automotive market, connecting consumers with a wide variety of vehicle options through its online platform. While primarily focused on the UK, the company also considers insights from broader automotive trends to enhance its offerings and maintain competitiveness in the marketplace.

Recent Acquisition

The company’s recent strategic moves include the acquisition of Autorama, which enhances the company’s capabilities in the leasing market. By integrating Autorama’s offerings, the company can provide users with expanded options ranging from purchasing to leasing vehicles, thus broadening its market appeal.

Seasonality

The automotive marketplace experiences seasonal patterns influenced by consumer behavior related to car purchases. Typically, the market is more active during warmer months when consumers are inclined to purchase vehicles. Conversely, sales may decline in colder months or during festive seasons when consumers prioritize holiday expenditures. The company leverages analytics to account for these trends and adjusts its marketing strategies, accordingly, ensuring responsiveness to consumer demand throughout the year.

Customers

The company serves a diverse customer base, including individual vehicle buyers and automobile dealerships. The platform attracts millions of users who rely on its extensive listings to make informed purchasing decisions.

Sales and Marketing Channels

The company utilizes various marketing and distribution channels to engage with its customers. The company also marketing strategy is primarily rooted in digital initiatives that enhance online visibility and customer acquisition. The company invests significantly in online advertising, search engine optimization, and targeted digital campaigns to attract potential car buyers and sellers. Additionally, the company engages in partnerships and sponsorships that resonate with its target audience, ensuring that its offerings remain top of mind for consumers looking to transact in the automotive marketplace.

History

Auto Trader Group plc was founded in 1977. The company was incorporated in 2015.

Autotrader Group Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - **Automotive Trade**: approx. 70% - **Advertising and Digital Services**: approx. 20% - **Financial Services**: approx. 10% **TOP 3 Markets:** - **United Kingdom**: approx. 85% - **Ireland**: approx. 10% - **Continental Europe**: approx. 5% Auto Trader Group plc generates...

At which locations are the company’s products manufactured?

**Production:** No physical production Auto Trader Group plc is a digital company that does not manufacture physical products. It operates an online platform for buying and selling vehicles. The main activity of the company is to connect buyers and sellers of vehicles and provide them with a platfo...

What strategy does Autotrader Group pursue for future growth?

**Revenue Growth:** 8.5% (2024) **Profit Growth:** 10.2% (2024) Auto Trader Group plc is pursuing a multi-pronged growth strategy to strengthen its market leadership in the digital automotive market. A key element of this strategy is the continuous improvement and expansion of its digital platforms...

Which raw materials are imported and from which countries?

**Main raw materials:** No physical commodities Auto Trader Group plc is a digital company specializing in online vehicle sales. As a platform for buying and selling vehicles, the company does not import physical commodities or materials itself. Instead, it provides an online marketplace solution t...

How strong is the company’s competitive advantage?

**Market share in the UK automotive market:** Over 70% (estimated 2025) **EBITDA margin:** 70% (2024) **Customer satisfaction:** 4.5 out of 5 stars (2024, Trustpilot) Auto Trader Group plc has a significant competitive advantage in the British automotive market. With an estimated market share o...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 85% (estimated for 2025) **Insider Buys/Sells:** No significant transactions in the last year (estimated for 2025) The institutional investor share in Auto Trader Group plc is estimated to be around 85%. This demonstrates the strong confidence institutional invest...

What percentage market share does Autotrader Group have?

**Market share of Auto Trader Group plc:** Estimated around 55% (2025) **Main competitors and their market shares:** 1. **Auto Trader Group plc:** 55% 2. **eBay Motors:** 15% 3. **Gumtree Motors:** 10% 4. **Motors.co.uk:** 8% 5. **CarGurus UK:** 5% 6. **PistonHeads:** 4% 7. **Facebook Marketplace (...

Is Autotrader Group stock currently a good investment?

**Revenue Growth:** 7.5% (2024) **Profit Growth:** 9.2% (2024) **Market Share in the UK:** 75% (2024) Auto Trader Group plc recorded a revenue growth of 7.5% and a profit growth of 9.2% in 2024. The company holds a dominant market share of 75% in the British car advertising market, highlighting its...

Does Autotrader Group pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (estimated for 2025) **Dividend History:** Continuous payout in recent years Auto Trader Group plc has regularly distributed dividends in recent years, indicating a reliable dividend policy. The dividend yield for 2025 is estimated to be around 2.5%, based on the payouts...

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Autotrader Group Stock Value

Autotrader Group Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Autotrader Group do?

Autotrader Group Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Autotrader Group Stock Value

Autotrader Group Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Autotrader Group do?

Autotrader Group Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.